Told from a child's perspective, "The Developer" is a musical short film by Samsung featuring Lionel Messi and the hit single "Royals" by Lorde. A mysterious stranger arrives in a low income neighborhood and captures the imaginations of the children who live there. He is "The Developer" and the children view him with a deep suspicion. Together with his Samsung GALAXY Note 3 and GALAXY Gear, the Developer effortlessly masterminds a secret construction project. Using the latest in Samsung technology including Action Memo, Pen Window, Scrapbook and hands-free call capability on the Gear, the Developer orchestrates and executes his mysterious mission. The children watch in awe. They reflect on their current situation by singing Lorde's breakout hit "Royals," a song about overcoming her own humble beginnings. The spot concludes with a beautiful new pitch that has been constructed in the toughest part of town. The Developer is revealed to be the world's reigning football star, Lionel Messi, fulfilling his personal mission to help under privileged children. The events in this story are a dramatic retelling of actual projects completed by the Messi Foundation. The film was directed by Adam Hashemi. For more information about the GALAXY Note 3 and Gear, click here: http://www.samsung.com/global/microsi... Lionel Messi Meets A Gang Of Singing Street Urchins In New Ad For Samsung Watch [THE BRIEF] Good morning, AdLand. Here's what you need to know today: Samsung's latest ad by agency Leo Burnett features FC Barcelona soccer star Lionel Messi and a chorus of singing street urchins. The children sing the New Zealand singer Lorde's hit song "Royals" as Messi uses the Galaxy Gear smart watch and Galaxy Note 3 phone to destroy an worn-down housing complex and turn it into a soccer stadium for the kids. Samsung reveals post-apocalyptic Galaxy Gear ad featuring Lionel Messi Samsung has unveiled its latest Leo Burnett-created ad for Galaxy Gear, featuring footballer Lionel Messi and music from Lorde. The Developer ad features a version of 16-year-old Lorde's single Royals being sung by a series of children in a post-apocalyptic style city landscape. Filmed on the streets of Barcelona, the two-minute spot ends with the youngsters running onto a field awaited by Argentine footballer Lionel Messi, who plays for FC Barcelona. It follows Samsung's first film in the Design Your Life campaign - set to singer/songwriter Annie Lennox's "Sweet Dreams". Samsung Galaxy Note 3, Gear ad stars footballer Lionel Messi Samsung Electronics has released the second TV ad in its global 'Design Your Life' integrated campaign, which follows unique individuals as they bring their passions to life using Galaxy Note 3 and Galaxy Gear. Titled Messi's Note ('The Developer'), the ad combines classic storytelling, modern technology, as well as audio and visuals to create a cinematic experience that illustrates Lionel Messi's passion for football and the possibilities that are opened by an entirely new mobile experience. Featuring chart-topper 'Royals' from New Zealand pop star Lorde, as sung by a chorus of children, 'The Developer' follows a mysterious character who enters an unnamed and desolate town with unclear motivations. As he moves through the grim and empty streets, the youth of the city become intrigued and begin to follow him. As the man winds through the twisted back alleys of the city, he uses his Galaxy Note 3 and Galaxy Gear to spearhead a secret project. He issues verbal orders into the Galaxy Gear upon his wrist, purchases an abandoned plot of land, authorizes an army of heavy equipment to begin building and watches abandoned buildings being demolished on the Galaxy Note 3 in his palm. The children eagerly watching the man begin to signal to their friends that something amazing is happening. As youths begin to emerge from their homes, they sprint to the construction site and arrive at a stunning new field. Standing on the field is Lionel Messi, the mysterious character, inviting them to a game of soccer. Ad for Note 3 and Gear proves Samsung didn't get the lyrics to Lorde's Royals Samsung has released a new ad for its Galaxy Note 3 and Galaxy Gear combination. The ad stars FC Barcelona football star Lionel Messi, as he uses his Note 3 and Gear to get an old and dilapidated building demolished to make way for a new football stadium for children. While all of this happens, the children sing New Zealand teenage sensation Lorde's breakout hit Royals. here's the irony, the original song criticises needless spending on luxury goods and mindless consumption of things needed. Lyrics of the song go "But everybody's like: Crystal Maybach Diamonds on your timepiece Jet planes Islands Tigers on a gold leash Nuevo anuncio. futbolista. futbol. comercial. publicidad. campaña. advertisement. commercial. spot. ad. announcement. publishment. niños cantando. cantan. mundo apocalipsis. apocaliptico. campo. clip. october. octubre 2013

• published: 10 Oct 2013
• views: 1262