Virgin Atlantic to introduce in-flight soap catch up service

Virgin Atlantic is to offer an in-flight catch up service that will enable passengers to keep up to date with the UK soaps.

The service will allow passengers to follow the latest storylines on shows including Coronation Street and Emmerdale during international flights.



Virgin Atlantic's director of Brand and Customer Experience Reuben Arnold said: "Here at Virgin Atlantic we are always looking for new ways to add to our customers' experience every time they fly with us.

"This latest venture with ITV is another great example of this.

"We're really excited to be able to offer our customers a chance to catch up on their favourite ITV soaps as part of our already outstanding in-flight entertainment package."

Martin Goswami, director of Pay and Distribution at ITV, said: "Soaps are the cornerstone of ITV's prime time schedule and a key driver of national conversation up and down the country.

"We are thrilled to have teamed up with Virgin Atlantic to offer this brand new and exciting service enabling their soap loving passengers to catch up on any episodes they have missed on board their flights."

The service is the first of its kind and will launch in November, with new episodes downloaded every Tuesday.

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