Almost exactly 20 years before Twitter Inc.’s (TWTR) initial public offering wowed Wall Street, screaming to an 80% opening gain and a $30 billion market value, the original hot “bird IPO” defined the phenomenon of the day-one pop.
In late 1993, Boston Chicken fed hungry investors in a burgeoning bull market in consumer stocks with new shares priced at $20, only to watch them rocket an almost-unheard-of 140% by day’s end, closing at $48.50.
The stock would eventually climb more than an additional 60% in the next few years, before the company succumbed to over-expansion and questionable accounting methods, ultimately falling into bankruptcy protection in 1998. Now known as Boston Market, it was acquired by McDonald’s Corp. (MCD) out of bankruptcy and is now owned by private-equity firm Sun Capital.
This isn’t remotely to suggest a similar fate awaits Twitter, a truly unique, fast-growing and flexible social-communications and advertising platform. But by epitomizing the spectacle of the
The Twittersphere is abuzz about, well, Twitter. So should you buy a sliver of the social media company or have …