"Think Different" is an advertising slogan for Apple Computer (Apple Inc. as of 2007) in 1997 created by the Los Angeles office of advertising agency TBWA\Chiat\Day. It was used in a television commercial, several print advertisements and a number of TV promos for Apple products. Apple's use of the slogan was discontinued with the start of the Apple Switch ad campaign in 2002.

Significantly shortened versions of the text were used in two television commercials, known as "Crazy Ones", directed by Chiat/Day's Jennifer Golub who also shared the art director credit with Jessica Schulman and Yvonne Smith. The voiceover was by Richard Dreyfuss.

The words "think different" were created by Chiat/Day art director Craig Tanimoto. The text of the various versions of this commercial was written by Rob Siltanen and Ken Segall.

The one-minute commercial featured black-and-white footage of 17 iconic 20th century personalities. In order of appearance they were: Albert Einstein, Bob Dylan, Martin Luther King, Jr., Richard Branson, John Lennon (with Yoko Ono), Buckminster Fuller, Thomas Edison, Muhammad Ali, Ted Turner, Maria Callas, Mahatma Gandhi, Amelia Earhart, Alfred Hitchcock, Martha Graham, Jim Henson (with Kermit the Frog), Frank Lloyd Wright and Pablo Picasso. The commercial ends with an image of a young girl opening her closed eyes, as if making a wish. The final clip is taken from the All Around The World version of the "Sweet Lullaby" music video, directed by Tarsem Singh; the young girl is Shaan Sahota, Singh's niece.

Steven Paul "Steve" Jobs (/ˈdʒɒbz/; February 24, 1955 – October 5, 2011) was an American businessman, designer and inventor. He is best known as the co-founder, chairman, and chief executive officer of Apple Inc. Through Apple, he was widely recognized as a charismatic pioneer of the personal computer revolution and for his influential career in the computer and consumer electronics fields. Jobs also co-founded and served as chief executive of Pixar Animation Studios; he became a member of the board of directors of The Walt Disney Company in 2006, when Disney acquired Pixar.

In the late 1970s, Apple co-founder Steve Wozniak engineered one of the first commercially successful lines of personal computers, the Apple II series. Jobs was among the first to see the commercial potential of Xerox PARC's mouse-driven graphical user interface, which led to the creation of the Apple Lisa and, one year later, the Macintosh. During this period he also led efforts that would begin the desktop publishing revolution, notably through the introduction of the LaserWriter and the associated PageMaker software.

John C. Debney (born August 18, 1956) is an American film composer. He received an Academy Award nomination for his score for Mel Gibson's The Passion of the Christ. He also composed the score for Cutthroat Island, which has been celebrated by music critics as a notable example of swashbuckling film music.

The son of Disney Studios producer Louis Debney (Zorro, The Mickey Mouse Club), John was born and raised in nearby Glendale, California, where he began guitar lessons at age six and played in rock bands in college. Debney earned his B.A. degree in Music Composition from the California Institute of Arts in 1979. Two weeks after graduating from CalArts, he got a job at copying department at Disney. One day, Buddy Baker saw him and had him arrange music that would later be used for different pavilions and rides at epcot (at Disney World in Florida). After three years at Disney, he freelanced for television composer Mike Post. Debney furthered his hands-on training by working with Hanna-Barbera composer Hoyt Curtin. After this, Debney went on to score television projects as diverse as Star Trek: The Next Generation, Star Trek: Deep Space Nine, seaQuest DSV, A Pup Named Scooby-Doo, The Further Adventures of SuperTed, Doctor Who (film) and Dink, the Little Dinosaur for which he won an Emmy for Best Main Title. In the early 1990s, Debney began to score indie films and Disneyland attractions. In 1991, Debney composed the music for Phantom Manor in Disneyland Paris. In 1993, he scored his first studio feature, the Disney comedy Hocus Pocus starring Bette Midler.