Irn-Bru

Irn-Bru (/ˌaɪərnˈbruː/ "iron brew") is a Scottish carbonated soft drink, often described as "Scotland's other national drink" (after whisky). It is produced in Westfield, Cumbernauld, North Lanarkshire, by A.G. Barr of Glasgow, since moving out of their Parkhead factory in the mid-1990s, and at a second manufacturing site in Mansfield, Nottinghamshire, England. In addition to being sold throughout the United Kingdom, Barr's Irn-Bru is available throughout the world and can usually be purchased where there is a significant community of people from Scotland. Innovative and sometimes controversial marketing campaigns have kept it as the number one selling soft drink in Scotland, where it competes directly with global brands such as Coca-Cola and Pepsi.

Overview

Irn-Bru is known for its bright orange colour. As of 1999 it contained 0.002% of ammonium ferric citrate, sugar, 32 flavouring agents including caffeine and quinine (but not in Australia), and two controversial colourings (Sunset Yellow FCF and Ponceau 4R). On 27 January 2010, A.G. Barr agreed to a Food Standards Agency voluntary ban on these two colourings although no date has been set for their replacement.

The Leith Agency

The Leith Agency is a creative agency that predominantly focuses on advertising but also helps to develop the local creative community. It is particularly known for its advertisements for Scottish soft drink Irn-Bru.

The agency is currently based at The Shore in Leith, Edinburgh.

History

The Leith Agency was founded in St Mary's School House, Leith in 1984, starting life as a traditional advertising agency. It was voted Scotland's top advertising agency in 1993 in a poll for Scotmedia magazine and in 2001 it won the Scottish Institute of Practitioners in Advertising award for most effective campaign for promoting now-defunct radio station Beat 106. It was bought by marketing services group Cello in 2004.

The Leith Agency has created campaigns for global brands such as Honda, Grolsch and SEAT from its offices in the docks of Edinburgh. It promoted Coors Light from 2003 to 2010. Its current work includes notable television adverts such as The Snowman for Irn-Bru and campaigns for legislation including the Scottish smoking ban in public places. The agency has won many effectiveness and creative awards, such as the Grand Prix at the Roses Advertising Awards 2009.

TotalBiscuit

John Bain (born 8 July 1984), commonly known by his online aliases TotalBiscuit, The Cynical Brit, and TotalHalibut, is a British gaming commentator and critic on YouTube, known for his role in professional casting for games such as StarCraft II and PlanetSide 2, as well as for his regular gaming commentary videos. According to Eurogamer, his video commentary on newly developed indie games and analysis of gaming news has led to him having a large following. Bain is renowned for his candid, first impression critique of popular video games, where he has voiced strong approval for consumer protection in the gaming industry. On 13 March 2013, he hit the milestone of one million subscribers on his YouTube channel, an occasion for which he released a half-hour-long video discussing many aspects of his life.

The main source of Bain's publicity is his primary YouTube channel, where he posts what he describes as "variety gaming content" as part of the YouTube gaming network Polaris. His most popular videos belong to his "WTF is...?" series, a series of first impressions on video games. He has been described by Will Porter of Eurogamer as a "champion of indie gaming" and YouTube's foremost "love him or hate him" personality. The same critic suggested Bain's online popularity is due to his voice having a "tone of authority", while Bain himself believes that his candour and personality are key to his success. In January 2015 Totalbiscuit was the top Steam curator with over 400,000 followers, more than the next three highest combined.

A.G. Barr

A.G. Barr plc, commonly known as Barr's, is a Scottish soft drink manufacturer, based in Cumbernauld, North Lanarkshire, Scotland. It is particularly notable for the manufacture of the popular Scottish drink, Irn-Bru. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.

History

The company was founded in 1875 by Robert Barr in the town of Falkirk. In 1887 his son, Robert Fulton Barr, set up a division of the original company in Glasgow, which had a much larger population. Then in 1892 the Glasgow branch passed to Andrew Greig Barr, a brother of the founder of that branch. Irn-Bru was first launched in 1901. The Falkirk and Glasgow divisions merged in 1959. The Company was first listed on the London Stock Exchange in 1965. In 1972, the Tizer brand was purchased. The year 1980 saw the introduction of Low Calorie Irn-Bru: this changed its name in 1991 to Diet Irn-Bru, and then in 2010 to Irn-Bru sugar free. In 2001 the company acquired Findlays Mineral Water which is sourced in the Lammermuir Hills.

Thank You

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