Promotion is one of the market mix elements. The specification of five promotional mix or promotional plan. These elements are personal selling, advertising, sales promotion, direct marketing, and publicity. A promotional mix specifies how much attention to pay to each of the five subcategories, and how much money to budget for each. A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image. Fundamentally, however there are three basic objectives of promotion. These are:

There are different ways to promote a product in different areas of media. Promoters use internet advertisement, special events, endorsements, and newspapers to advertise their product. Many times with the purchase of a product there is an incentive like discounts, free items, or a contest. This is to increase the sales of a given product.

The term "promotion" is usually an "in" expression used internally by the marketing company, but not normally to the public or the market - phrases like "special offer" are more common. An example of a fully integrated, long-term, large-scale promotion are My Coke Rewards and Pepsi Stuff. The UK version of My Coke Rewards is Coke Zone.

William Bradley "Brad" Pitt (born December 18, 1963) is an American actor and film producer. Pitt has received four Academy Award nominations and five Golden Globe Award nominations, winning one Golden Globe. He has been described as one of the world's most attractive men, a label for which he has received substantial media attention.

Pitt first gained recognition as a cowboy hitchhiker in the road movie Thelma & Louise (1991). His first leading roles in big-budget productions came with A River Runs Through It (1992), Interview with the Vampire (1994), and Legends of the Fall (1994). In 1995, he gave critically acclaimed performances in the crime thriller Seven and the science fiction film 12 Monkeys, the latter earning him a Golden Globe Award for Best Supporting Actor and an Academy Award nomination. Four years later, Pitt starred in the cult hit Fight Club. He then starred in the major international hit Ocean's Eleven (2001) and its sequels, Ocean's Twelve (2004) and Ocean's Thirteen (2007). His greatest commercial successes have been Troy (2004) and Mr. & Mrs. Smith (2005). Pitt received his second and third Academy Award nominations for his leading performances in The Curious Case of Benjamin Button (2008) and Moneyball (2011). In addition, Pitt owns a production company, Plan B Entertainment, whose productions include The Departed (2006), which won the Academy Award for Best Picture, and Moneyball, which garnered a Best Picture nomination.

Josh Ritter (born October 21, 1976) is an American singer-songwriter, guitarist and author who performs and records with The Royal City Band. Ritter is known for his distinctive Americana style and narrative lyrics. In 2006 he was named one of the "100 Greatest Living Songwriters" by Paste magazine.

Ritter was born and raised in Moscow, Idaho, a college town in the north central part of the state. As a teenager, after hearing Johnny Cash and Bob Dylan’s “Girl from the North Country” on his parents' copy of Nashville Skyline, he attempted to write songs on a lute that his father had built, before abandoning the lute and buying his first guitar at K-Mart.

Ritter graduated from Moscow High School in 1995 and attended Oberlin College in Ohio to study neuroscience, but later changed his major to the self-created "American History Through Narrative Folk Music". At the age of 21 Josh recorded his first album Josh Ritter at a recording studio on campus. After graduating, Josh moved to Scotland to attend the School of Scottish Folk Studies for six months. Josh then moved back to Idaho for a few months, before moving to Providence, Rhode Island, then Somerville, Massachusetts, where he worked temporary jobs and played at open mic nights. During this time, Ritter sold copies of his album and was spotted by Glen Hansard and his band The Frames, who invited him to return with them to Ireland. As an early sign of his success to come, Ritter found on the trip to Ireland that his album sold particularly well at open mics there. With the money from merchandise sales, Ritter was eventually able to quit his day job and devote himself to music full-time.

Christopher Jarvis Haley Hogwood CBE, MA (Cantab), HonMusD (Cantab), born 10 September 1941, Nottingham, is an English conductor, harpsichordist, writer and musicologist, well known as the founder of the Academy of Ancient Music.

Hogwood studied music and classical literature at Pembroke College, Cambridge. He went on to study performance and conducting under Raymond Leppard and Thurston Dart; and later with Rafael Puyana and Gustav Leonhardt. He also studied in Prague with Zuzana Ruzickova for a year, under a British Council scholarship.

In 1967, Hogwood founded the Early Music Consort with David Munrow, and in 1973 he founded the Academy of Ancient Music, specializing in performances of baroque and early classical music with period instruments. The Early Music Consort was disbanded following Munrow's death in 1976, but Hogwood continued to perform and record with the Academy of Ancient Music.

Since 1981, Hogwood has conducted regularly in the United States. He served as Artistic Director of Boston's Handel and Haydn Society from 1986 to 2001, and since then has held the title of Conductor Laureate. From 1983 to 1985 Hogwood was artistic director of the Mostly Mozart Festival in the Barbican Centre in London. From 1988 to 1992, he was musical director of the Saint Paul Chamber Orchestra in Minnesota.