The Wave 96.4 FM
96.4 The Wave is a British independent local radio station that serves the Swansea, Llanelli, Neath and Port Talbot areas of South Wales. The station is owned by UTV Radio and mainly broadcasts chart and contemporary music, alongside news and local information, for an audience of under 40s.
History
Early years
Initially broadcasting as Swansea Sound, the station split into two separate services on 30 September 1995, creating a new music-led station called 96.4 Sound Wave on 96.4 FM, while Swansea Sound continued to broadcast on 1170 AM. The separate stations are based at studios in Gorseinon, from where Swansea Sound began broadcasting in September 1974. In 1998, the FM station changed its name to The Wave, due to some listeners having inexplicably refer to it as "Swansea Soundwave".
2000s
The Wave continued providing a local service to the Swansea area. In 2002, The Radio Authority announced plans for a Swansea DAB multiplex to form, allowing The Wave to broadcast on a digital platform under the format of contemporary hit radio. 2003 saw the station adding the South Wales' Hit Music tagline as their slogan as well as issuing out a highly popular competition called A Week On Wheels, which returned the following year as a promotion.
The Wave
Can you jiggle it, come on, wiggle it
Feelin' funky now, gonna show you how
Can you jiggle it, come on, wiggle it
Girl, get in the groove, let your body move
Can you jiggle it, come on, wiggle it
Feelin' funky now, gonna show you how
Can you jiggle it, come on, wiggle it
Girl, get in the groove, let your body move
The party's jumpin' and the ladies are all looking fine
I've got some money in my pocket, gonna dance tonight
The game is started up everybody's going wild
Don't try to stop it, just relax, enjoy the ride
Throw your hands up in the air
And wave up from side to side
No matter if you're red, yellow, black or white
Get up and just feel the vibe
Can you jiggle it, come on, wiggle it
(Catch the wave)
Feelin' funky now, gonna show you how
(Ride the wave)
Can you jiggle it, come on, wiggle it
(Do the wave)
Girl, get in the groove, let your body move
(Do the wave)
There ain't no stopping, keep it going, gotta keep the flow
Look around you, feel the motion, let yourself go
The wave is blazing hot, can you feel the heat
Once you start moving, just get up out of your seat
Throw your hands up in the air
And wave up from side to side
No matter if you're red, yellow, black or white
Get up and just feel the vibe
Can you jiggle it, come on, wiggle it
(Catch the wave)
Feelin' funky now, gonna show you how
(Ride the wave)
Can you jiggle it, come on, wiggle it
(Do the wave)
Girl, get in the groove, let your body move
(Do the wave)
Throw your hands up in the air
And wave up from side to side
No matter if you're red, yellow, black or white
Get up and just feel the vibe
Can you jiggle it, come on, wiggle it
(Catch the wave)
Feelin' funky now, gonna show you how
(Ride the wave)
Can you jiggle it, come on, wiggle it
(Do the wave)
Girl, get in the groove, let your body move
(Do the wave)
Can you jiggle it, come on, wiggle it
Feelin' funky now, gonna show you how
Can you jiggle it, come on, wiggle it
Girl, get in the groove, let your body move
(Do the wave)
Do the wave, yeah
Do the wave, yeah
Do the wave, yeah