Smart Investor
Overview
For eight years, monthly magazine Smart Investor has provided investors and the finance community with news, tips, insights and education to help them increase their wealth and reduce their risk. Now Smart Investor will be delivered to the DIY investor via a daily newsletter, 24/7 website, weekly app for iPad, weekly section in The Australian Financial Review and the monthly magazine.
Extending the Smart Investor brand, the Wednesday Portfolio section of the Financial Review has been rebranded under the Smart Investor masthead and focuses on content for the savvy investor.
Across all platforms, Smart Investor covers a diverse range of investment topics including shares, property, fixed income, specialist investments, market intelligence, super, as well as a section for new investors who are learning about an asset class or need to brush up on the basics.
Click on the link below to download the Smart Investor media kit.
Smart Investor Awards
Financial Review Smart Investor ‘Blue Ribbon Awards’ are held in the highest regard amongst the financial services industry. Click here for more details.
Audience
| PRINT & ONLINE NET READERSHIP* |
PRINT CIRCULATION# |
|
|---|---|---|
| Smart Investor | 121,000 | 50,105 |
Source: *Roy Morgan, March 2013; #Audit Bureau of Circulations, December 2012
Advertising Solutions
Smart Investor offers advertising opportunities across magazine, website and events.
For further information please contact your Smart Investor representative.
Smart Investor
Magazine Overview
Financial Review Smart Investor is an indispensable tool for active Australian investors who are seeking information and analysis about wealth creation and financial security. Written by a team of well-known financial experts, and utilising the resources of the country’s premier financial publishing group, it provides a vast range of investment ideas and opportunities unattainable anywhere else in the media.
The magazine is based around performance and offers readers unbiased analysis of all asset classes – from shares, managed funds and property investments all the way through to basic bank account products.
Click on the link below to download the Smart Investor media kit.
Audience
| READERSHIP* | CIRCULATION# | |
|---|---|---|
| Smart Investor |
105,000 |
50,105 |
Audience Profile^
Smart Investor reaches one in five of all high net worth investors in Australia who have:
- An average of $3.3 million (excluding own home, but including SMSF) in investable assets
- Invested an average of $1.4 million in residential property and $1.6 million in property
- Have an average of $1.7 million in their super and $650,000 in cash/term deposits
- Over three in four own a SMSF with an average balance of $2 million~
- One in ten own their own business
- 89% get satisfaction from developing their expertise in financial matters~
For a detailed Smart Investor audience profile please click here.
Source: *Roy Morgan, March 2013. #Audit Bureau of Circulations, March 2013; ^ Investment Trends High New Worth Investor Report 2012; ~Investment Trends High Net Worth Investor Report 2011
Features & Deadlines
For the Smart Investor features and deadlines calendar for 2013 please click here.
Rates
| RATE | DOUBLE PAGE SPREAD | FULL PAGE | HALF PAGE SPREAD | HALF PAGE | 1/3 PAGE |
|---|---|---|---|---|---|
| Casual | $20,703 | $10,249 | $13,133 | $6,129 | $4,017 |
| Casual inc GST | $22,773.30 | $11,273.90 | $14,446.30 | $6,741.90 | $4,418.70 |
Please download a detailed rate card here.
Ad Specs
For advertising specifications for Smart Investor please click here.
Smart Investor
Website Overview
The Smart Investor website, at afrsmartinvestor.com.au, includes the latest investor news, tools (such as watchlists and markets data), a rich archive and a digital edition of Smart Investor magazine.
Every day at noon, Smart Investor subscribers receive a daily newsletter packed full of breaking news and information they can act upon immediately. Then each weekend, the Saturday Mail features the legendary Trevor Sykes providing insight into the financial markets and his own super fund, as well as stock advice from experts, tips and rumours and a look at the week ahead.
A digital edition of the Smart Investor magazine is also available to download from the website.
Click on the link below to download the Smart Investor Digital media kit.
Sections
The Smart Investor website has the following sections available to advertisers:
- Homepage
- Shares - Breaking news and analysis investors can act on as it happens
- Property – Data and investment strategies to help investors get better returns faster
- Fixed Income - Expert commentary to assist in navigating this tricky asset class
- Specialist Investments - Deeper coverage of the commodity, forex and CFD markets
- Market Intelligence - Deeper coverage of the commodity, forex and CFD markets
- Superannuation - How to protect, bolster and boost the balance of your SMSF
- New Investor - Step-by-step guides for those starting out or keen to brush up on the basics
Creative Options
WEBSITE
- Homepage Buyout Package.
Homepage buy out including half page or Mrec plus a leaderboard. - Super Hero Package.
When the user opens the Smart Investor website homepage, the super hero automatically expands to show full superhero creative and can be contracted or re-expanded on click. - Sushi Train Package.
Large format carousel style creative to showcase multiple advertising messages or product features. - Page Skins Package.
Framing of the homepage in conjunction with sponsorship of traditional ad units for complete impact and ownership.
NEWSLETTERS
- Both the daily an Saturday newsletters include Mrec advertising.
Rates
For advertising rates for the Smart Investor website please contact your Smart Investor representative.
Ad Specs
For advertising specifications for the Smart Investor website please click here.
App for iPad Overview
Built by the makers of the award-winning AFR app, the new Smart Investor app for iPad is a weekly wrap of investment insight and analysis that will help to inform investor decisions. The app also features breaking news and real-time market tools.
A digital edition of the Smart Investor magazine is also available to download from the app.
Click on the link below to download the Smart Investor Digital media kit.
Sections
- Homepage
- Shares - Breaking news and analysis investors can act on as it happens
- Property - Data and investment strategies to help investors get better returns faster
- Fixed Income - Expert commentary to assist in navigating this tricky asset class
- Specialist Investments - Deeper coverage of the commodity, forex and CFD markets
- Market Intelligence - Deeper coverage of the commodity, forex and CFD markets
- Superannuation - How to protect, bolster and boost the balance of your SMSF
- New Investor - Step-by-step guides for those starting out or keen to brush up on the basic
Creative Options
- Full page interstitial (run of index pages)
- Half page/Mrec or Leaderboard (in article)
Rates
For advertising rates for the Smart Investor app for iPad please contact your sales representative.
Ad Specs
For advertising specifications for the Smart Investor app for iPad please click the links below.