The 1968 Ballon d'Or, given to the best football player in Europe as judged by a panel of sports journalists from UEFA member countries, was awarded to George Best on 24 December 1968.

Best was the first Northern Irish national to win the award. He was the third Manchester United player to win the trophy after Denis Law (1964) and Bobby Charlton (1966).

The "Ballon d'Or", literally translated as "the golden ball" and often referred to as the European Footballer of the Year award, was an annual association football award. It was presented to the player who has been voted to have performed the best over the previous calendar year. The award was conceived by France Football's chief magazine writer Gabriel Hanot, who asked his colleagues to vote for the player of the year in Europe in 1956. The inaugural winner was Stanley Matthews of Blackpool.

Originally, journalists could only vote for European players at European clubs, meaning that players like Diego Maradona (who played in European football clubs but is not European) and Pelé (who neither played for a European club nor is European) were ineligible for the award. In 1995, there was a change in the rules to allow non-European players to be eligible for the award if they played for a European club. The first non-European to win after the rule change was Milan's George Weah in the same year. In 2007, any player in the world became eligible, and the number of journalists allowed to vote also increased; 96 journalists from around the world chose their top five players, as opposed to the 52 Europe-based journalists in 2006.

Cristiano Ronaldo dos Santos Aveiro,OIH, (born 5 February 1985), commonly known as Cristiano Ronaldo, is a Portuguese footballer who plays as a winger or striker for Spanish La Liga club Real Madrid and is the captain of the Portuguese national team. Ronaldo became the most expensive footballer in history after moving from Manchester United to Real Madrid in a transfer worth £80 million (€93.9 million/$131.6 million). In addition, his contract with Real Madrid, in which he is paid €12 million per year, makes him one of the highest-paid footballers in the world, and his buyout clause is valued at €1 billion as per his contract.

Ronaldo began his career as a youth player for Andorinha, where he played for two years, before moving to C.D. Nacional. In 1997, he made a move to Portuguese giants Sporting Clube de Portugal. Ronaldo's precocious talent caught the attention of Manchester United manager Alex Ferguson, who signed him for £12.24 million (€15 million) in 2003. The following season, Ronaldo won his first club honour, the FA Cup. He also played at Euro 2004 with Portugal and scored his first international goal in the opening game of the tournament against Greece, in addition to helping Portugal reach the final. He was featured in the UEFA Euro All-Star Team of this competition.

Hendrik Johannes Cruijff OON (Dutch: [ˈjoˑɦɑn ˈkrœy̆f]) born 25 April 1947 in Amsterdam), known as Johan Cruyff, is a former Dutch footballer and is currently the manager of the Catalan national team. He won the Ballon d'Or three times, in 1971, 1973 and 1974, which is a record jointly held with Michel Platini, Marco van Basten and Lionel Messi. Cruyff was one of the most famous exponents of the football philosophy known as Total Football explored by Rinus Michels, and is widely regarded as one of the greatest players in association football.

After his retirement from playing in 1984, Cruyff became highly successful as manager of Ajax and later FC Barcelona; he remains an influential advisor to both clubs. His son Jordi has also gone on to play football professionally.

In 1999, Cruyff was voted European Player of the Century in an election held by the IFFHS, and came second behind Pelé in their World Player of the Century poll. He came third in a vote organised by the French weekly magazine France Football consulting their former Ballon d'Or winners to elect their Football Player of the Century. He was named as the greatest football player of all time by the Bleacher Report for the combination of his skill and his revolutionary application of Rinus Michels's total football to the sport.

Franz Anton Beckenbauer [fʁants ˈbɛkənˌbaʊ̯ɐ] (born 11 September 1945 in Munich) is a German football coach, manager, and former player, nicknamed Der Kaiser ("The Emperor") because of his elegant style, his leadership, his first name "Franz" (reminiscent of the Austrian emperors), and his dominance on the football pitch. He is generally regarded as the greatest German footballer of all time and one of the greatest and most decorated footballers in the history of the game. Beckenbauer was a versatile player who started out as a midfielder but made his name as a defender. He is often credited as having invented the role of the modern sweeper or libero.

Twice selected the European Footballer of the Year, he appeared 103 times for West Germany and played in three World Cups. He lifted the World Cup trophy as captain in 1974, and repeated the feat as a manager in 1990. With the club Bayern Munich, he won three consecutive European Cups from 1974 to 1976, and the Cup Winners' Cup in 1967. He is one of only two footballers, along with Brazil's Mário Zagallo, to have won the World Cup both as a player and as a coach. Beckenbauer is one of two players (along with Carles Puyol) to captain three European Cup winning sides. He went on to become coach and president of the institution. He is also a member of the National Soccer Hall of Fame.