The examples and perspective in this article may not represent a worldwide view of the subject. Please improve this article and discuss the issue on the talk page. (September 2008)

"world's tallest billboard" – One Times Square, New York

Billboards on Times Square, New York

A billboard (sometimes also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically showing large, ostensibly witty slogans, and distinctive visuals, billboards are highly visible in the top designated market areas. Bulletins are the largest, most impactful standard-size billboards. Located primarily on major highways, expressways or principal arterials, they command high-density consumer exposure (mostly to vehicular traffic). Bulletins afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments.

Posters are the other common form of billboard advertising, located chiefly in commercial and industrial areas on primary and secondary arterial roads. Posters are a smaller format than bulletins and are viewed principally by residents and commuter traffic, with some pedestrian exposure.

Painted billboards[link]

Almost all these billboards were painted in large studios. The image was projected on the series of panels that made up the billboard, then "pounced" on the board, marking the outlines of the figures or objects. Then, using oil paints, the artists would actually use large brushes to paint the image. Once the panels were installed using large hydraulic booms on trucks, the artists would go up on the installed billboard and touch up the edges between the panels. These large, painted billboards were especially popular in Los Angeles where historic firms such as Foster & Kleiser and Pacific Outdoor Advertising dominated the industry. Eventually, these painted billboards gave way to graphic reproduction, but hand-painted billboards are still in use in some areas where only a single board or two is required. The "Sunset Strip" in Los Angeles is one area where hand-painted billboards can still be found, usually to advertise upcoming films or albums in the heart of the entertainment industry.

Advertising style[link]

Billboard advertisements are designed to catch a person's attention and create a memorable impression very quickly, leaving the reader thinking about the advertisement after they have driven past it. They have to be readable in a very short time because they are usually read while being passed at high speeds. Thus there are usually only a few words, in large print, and a humorous or arresting image in brilliant color.

Some billboard designs spill outside the actual space given to them by the billboard, with parts of figures hanging off the billboard edges or jutting out of the billboard in three dimensions. An example in the United States around the turn of the 21st century were the Chick-fil-A billboards (a chicken sandwich fast food chain), which had three-dimensional cow figures in the act of painting the billboards with misspelled anti-beef slogans such as "frendz don't let frendz eat beef."

The first "scented billboard," an outdoor sign emitting the odors of black pepper and charcoal to suggest a grilled steak, was erected on NC 150 near Mooresville, North Carolina by the Bloom grocery chain. The sign depicted a giant cube of beef being pierced by a large fork that extended to the ground. The scents were emitted between 7–10 a.m. and 4– to 7 pm from May 28, 2010 through June 18, 2010.^[1]

Digital billboards[link]

Digital billboard with changing images, Ypsilanti, MI

Billboard at the closed Forum Hotel in Kraków, Poland. It is the biggest billboard in Europe. It displays a new advertisement every month.

A digital billboard is a billboard that is created from computer programs and software. Digital billboards can be designed to display running text, display several different displays from the same company, and even exist to provide several companies a certain slot of time during the day. Because of the versatility and increased potential revenue for these signs, they are likely to become the standard for the future.

Some companies that create the intelligence behind digital billboards are Four Winds Interactive, Scala, and Helius.

Inflatable billboards[link]

Inflatable billboard in front of a sports stadium

A multi-purpose billboard that works as advertising board, lightning structure and telecommunication antenna

Fast food billboards in Bowling Green, Kentucky

1940s 3AW billboard advertising For the Term of his Natural Life in Melbourne

An inflatable billboard is an inflatable framework with an attached banner ad. Most of them famously appear near sports events or exhibitions. Inflatable billboards can be installed nearly everywhere standing free. They are secured with counter weights and tensioning ropes.^{[citation needed]}

Multi-purpose billboards[link]

Some billboards are not used only for advertising ends; they can be multi-purpose, meaning that they can have more than one function. So, an advertising sign can integrate its main purpose with telecommunications antenna and/or public lighting support. Usually the structure has a steel pole with a coupling flange on the above-fitted advertising billboard structure that can contain telecommunications antennas. The lighting power supply cables and any possible antennas are placed inside of the structure and fastened on appropriate steel wires.

Other types of billboards[link]

Other types of billboards include the Billboard bicycle, which is a billboard attached to the back of a bicycle or the largest mobile billboard, a special advertising trailer to hoist big banners. Mechanical billboards are billboards that display three different billboards at diffent times, because the three advertisements are attached to a conveyor that rolls around inside the billboard. There is also such thing as a three-dimensional billboard, such as the ones at Piccadilly Circus, London, although this type of billboard is arguably mistaken for a simple advertising sign.

Placement of billboards[link]

Some of the most prominent billboards are alongside highways; since passing drivers typically have little to occupy their attention, the impact of the billboard is greater. Billboards are often drivers' primary method of finding lodging, food, and fuel on unfamiliar highways. There were approximately 450,000 billboards on United States highways as of 1991^{[citation needed]}. Somewhere between 5,000 and 15,000 are erected each year. In Europe billboards are a major component and source of income in urban street furniture concepts.

An interesting use of billboards unique to highways was the Burma-Shave advertisements between 1925 and 1963, which had 4- or 5-part messages stretched across multiple signs, keeping the reader hooked by the promise of a punchline at the end. This example is in the National Museum of American History at the Smithsonian Institution:

Shaving brushes

You'll soon see 'em

On a shelf

In some museum

Burma-Shave

These sort of multi-sign advertisements are no longer common, though they are not extinct. One example, advertising for the NCAA, depicts a basketball player aiming a shot on one billboard; on the next one, 90 yards (82 meters) away, is the basket. Another example is the numerous billboards advertising the roadside attraction South of the Border near Dillon, SC, stretching along I-95 for many states.

Many cities have high densities of billboards, especially in places where there is a lot of pedestrian traffic—Times Square in New York City is a good example. Because of the lack of space in cities, these billboards are painted or hung on the sides of buildings and sometimes are free-standing billboards hanging above buildings. Billboards on the sides of buildings create different stylistic opportunities, with artwork that incorporates features of the building into the design, such as using windows as eyes, or for gigantic frescoes that adorn the entire building.

Visual and environmental concerns[link]

The neutrality of this section is disputed. Please see the discussion on the talk page. Please do not remove this message until the dispute is resolved. (July 2009)

The Animal Liberation Front vandalized this Chick-fil-A billboard to support its vegan aims.

Many groups such as Scenic America have complained that billboards on highways cause excessive clearing of trees and intrude on the surrounding landscape, with billboards' bright colors, lights and large fonts making it difficult to focus on anything else, making them a form of visual pollution. Other groups believe that billboards and advertising in general contribute negatively to the mental climate of a culture by promoting products as providing feelings of completeness, wellness and popularity to motivate purchase. One focal point for this sentiment would be the magazine AdBusters, which will often showcase politically motivated billboard and other advertising vandalism, called culture jamming.

In 2000, rooftops in Athens had grown so thick with billboards that it was difficult to see its famous architecture. In preparation for the 2004 Summer Olympics, the city embarked on a successful four-year project demolishing the majority of rooftop billboards to beautify the city for the tourists the games will bring, overcoming resistance from advertisers and building owners. Most of these billboards were illegal, but had been ignored up to then.

In 2007, São Paulo, Brazil instituted a billboard ban because there were no viable regulations of the billboard industry. Today, São Paulo, Brazil, is working with outdoor companies in the region to rebuild the outdoor infrastructure in a way that will reflect the vibrant business climate of the city while adopting good regulations to control growth.

Road safety concerns[link]

The neutrality of this section is disputed. Please see the discussion on the talk page. Please do not remove this message until the dispute is resolved. (July 2009)

In the United States, many cities tried to put laws into effect to ban billboards as early as 1909 (California Supreme Court, Varney & Green vs. Williams) but the First Amendment has made these attempts difficult. A San Diego law championed by Pete Wilson in 1971 cited traffic safety and driver distraction as the reason for the billboard ban, but was narrowly overturned by the Supreme Court in 1981, in part because it banned non-commercial as well as commercial billboards.

Billboards have long been accused of being distracting to drivers and causing accidents. However, this may not necessarily be true, as a study by researchers at the University of North Carolina showed. Released in June 2001, the researchers prepared a thorough report on driver distraction for the AAA Foundation for Traffic Safety. This study said: "The search appears to suggest that some items—such as CB radios, billboards, and temperature controls—are not significant distractions."

Traffic safety experts have studied the relationship between outdoor advertising and traffic accidents since the 1950s, finding no authoritative or scientific evidence that billboards are linked to traffic accidents. However, many of these studies were funded by the Outdoor Advertising Association of America, which has led to accusations of bias. The methodology used in certain studies is also questionable.

The U.S. Department of Transportation, State Department of Transportation and property/casualty insurance companies statistics on fatal accidents indicate no correlation between billboards and traffic accidents. A broad sampling of law enforcement agencies across the country found no evidence to suggest that motor vehicle accidents were caused by billboards. Property and casualty insurance companies have conducted detailed studies of traffic accident records and conclude no correlation between billboards and traffic accidents.

However, studies based on correlations between traffic accidents and billboards face the problem of under-reporting: drivers are unwilling to admit responsibility for a crash, so will not admit to being distracted at a crucial moment. Even given this limitation, some studies have found higher crash rates in the vicinity of advertising using variable message signs^[2] or electronic billboards.^[3]

It is possible that advertising signs in rural areas reduce driver boredom, which many believe is a contribution to highway safety. On the other hand, drivers may fixate on a billboard which unexpectedly appears in a monotonous landscape, and drive straight into it (a phenomenon known as "highway hypnosis").^[4]

Surveys of drivers and road users show that the lighting provided by billboards provide security and visibility to many motorists. The Federal Highway Administration (FHWA) went on record (Federal Register, March 5, 1999) stating that the agency agrees that appropriately regulated billboards do not compromise highway safety. It should be noted that this statement was made before the release of the FHWA report Research review of potential safety effects of electronic billboards on driver attention and distraction^[3] in 2001. What level of regulation is appropriate for billboards in different areas is still under discussion by road safety experts around the world.

Laws limiting billboards[link]

In 1964, the negative impact of the over-proliferation of signage was abundantly evident in Houston, Texas, and it motivated Lady Bird Johnson to ask her husband to create a law. At the same time the outdoor advertising industry was becoming aware that excessive signs, some literally one in front of the other, was bad for business.

In 1965, the Highway Beautification Act was signed into law. The act applied only to "Federal Aid Primary" and "Defense" highways and limited billboards to commercial and industrial zones created by states and municipalities. It required each state to set standards based on "customary use" for the size, lighting and spacing of billboards, and prohibited city and state governments from removing billboards without paying compensation to the owner. The act requires states to maintain "effective control" of billboards or lose 5% of their federal highway dollars.

The act also required the screening of junk yards adjacent to regulated highways.

Around major holidays, volunteer groups erected highway signs offering free coffee at the next rest stop. These were specifically exempted from the limits in the act.

Currently, four states—Vermont, Alaska, Hawaii, and Maine—have prohibited billboards. Vermont's law went into effect in 1968,^[5] Hawaii's law went into effect in 1927,^[6] Maine's law went into effect in 1979,^[7] and Alaska's law went into effect upon its achievement of statehood in 1959.

In the UK, billboards are controlled as adverts as part of the planning system. To display an illegal advert (that is, without planning permission) is a criminal offence with a fine of up to £2500 per offence (per poster). All of the large UK outdoor advertisers such as CBS Outdoor, JCDecaux, Clear Channel, Titan and Primesight have numerous convictions for such crimes.^[8][9]

In Toronto, Canada, a municipal tax on billboards was implemented in April 2010. A portion of the tax will go to help fund arts programs in the city.^[10]

Usages[link]

Highway[link]

Many signs advertise local restaurants and shops in the coming miles, and are crucial to drawing business in small towns. One example is Wall Drug, which in 1931 erected billboards advertising "free ice water" and the town of Wall, South Dakota was essentially built around the 20,000 customers per day those billboards brought in (as of 1981). Some signs were placed at great distances, with slogans such as "only 827 miles to Wall Drug, with FREE ice water." In some areas the signs were so dense that one almost immediately followed the last. This situation changed after the Highway Beautification Act was passed; the proliferation of Wall Drug billboards is sometimes cited as one of the reasons the bill was passed. After the passage of the act, other states (such as Oregon^[11]) embarked on highway beautification efforts.

Railway[link]

Billoard advertising in underground stations, especially, is perhaps a place where they find a greater degree of acceptability and may assist in maintaining a neat, vibrant and safe atmosphere if not too distracting. Museum Station, Sydney has mounted restored 1940's billboard panels along the platforms that are in keeping with its heritage listing.

Big name advertisers[link]

Billboards are also used to advertise national or global brands, particularly in more densely populated urban areas. According to the Outdoor Advertising Association of America, the top three companies advertising on billboards as of 2009 were McDonald's, Verizon Long Distance and Pepsi. A large number of wireless phone companies, movie companies, car manufacturers and banks are high on the list as well.

Tobacco advertising[link]

Mail Pouch Barn advertisement: A bit of Americana in southern Ohio. Mail Pouch painted the barns for free.

Prior to 1999, billboards were a major venue of cigarette advertising; 10% of Michigan billboards advertise alcohol and tobacco, according to the Detroit Free Press.^[12] This is particularly true in countries where tobacco advertisements are not allowed in other media. For example, in the US, tobacco advertising was banned on radio and television in 1971, leaving billboards and magazines as some of the last places tobacco could be advertised. Billboards made the news in America when, in the tobacco settlement of 1999, all cigarette billboards were replaced with anti-smoking messages.^{[citation needed]} In a parody of the Marlboro Man, some billboards depicted cowboys riding on ranches with slogans like "Bob, I miss my lung."

Likely the best-known of the tobacco advertising boards were those for "Mail Pouch" chewing tobacco in the United States during the first half of the 20th century (pictured above). The company agreed to paint two or three sides of a farmer's barn any color he chose in exchange for painting their advertisement on the one or two sides of the structure facing the road. The company has long since abandoned this form of advertising, and none of these advertisements have been painted in many years, but some remain visible on rural highways.

Non-commercial use[link]

Non-commercial advertisement is used around the world by governments and non-profit organisations to obtain donations, volunteer support or change consumer behavior.^[13]

Not all billboards are used for advertising products and services—non-profit groups and government agencies use them to communicate with the public. In 1999 an anonymous person created the God Speaks billboard campaign in Florida "to get people thinking about God", with witty statements signed by God. "Don't make me come down there", "We need to talk" and "Tell the children that I love them" were parts of the campaign, which was picked up by the Outdoor Advertising Association of America and continues today on billboards across the country.

South of Olympia, Washington is the privately owned Uncle Sam billboard. It features conservative, sometimes inflammatory messages, changed on a regular basis. Chehalis farmer Al Hamilton first started the board during the Johnson era, when the government was trying to make him remove his billboards along Interstate 5. He had erected the signs after he lost a legal battle to prevent the building of the freeway across his land. Numerous legal and illegal attempts to remove the Uncle Sam billboard have failed, and it is now in its third location.^[14] One message, attacking a nearby liberal arts college, was photographed, made into a postcard and is sold in the College Bookstore.

Governance[link]

The Traffic Audit Bureau for Media Measurement Inc. (TAB) was established in 1933 as a non-profit organization whose historical mission has been to audit the circulation of out-of-home media in the United States. TAB's role has expanded to lead and/or support other major out of home industry research initiatives. Governed by a tripartite board composed of advertisers, agencies and media companies, the TAB acts as an independent auditor for traffic circulation in accordance to guidelines established by its Board of Directors.

Similarly, in Canada, the Canadian Outdoor Measurement Bureau (COMB) was formed in 1965 as a non-profit organization independently operated by representatives composed of advertisers, advertising agencies and members of the Canadian out-of-home advertising industry. COMB is charged with the verification of traffic circulation for the benefit of the industry and its users.

History[link]

The examples and perspective in this article deal primarily with the United States and do not represent a worldwide view of the subject. Please improve this article and discuss the issue on the talk page. (December 2010)

Early billboards were basically large posters on the sides of buildings, with limited but still appreciable commercial value. As roads and highways multiplied, the billboard business thrived.

• 1794 – Lithography was invented, making real posters possible
• 1835 – Jared Bell was making 9 × 6 posters for the circus in the U.S.
• 1867 – Earliest known billboard rentals (source: OAAA)
• 1872 – International Bill Posters Association of North America was established (now known as the Outdoor Advertising Association of America) as a billboard lobbying group.
• 1889 - The world's first 24 sheet billboard was displayed at the Paris Exposition and later at the 1893 World's Columbian Exposition in Chicago. The format was quickly adopted for various types of advertising, especially for circuses, traveling shows, and movies
• 1908 – The Model T automobile is introduced in the U.S., increasing the number of people using highways and therefore the reach of roadside billboards.
• 1919 - Japanese candy company Glico introduces its building-spanning billboard, the Glico Man
• 1925 – Burma-Shave makes its billboards lining the highways
• 1931 – The Wall Drug billboards start to go up nationwide
• 1960 - The mechanized Kani Doraku billboard is built in Dotonbori, Osaka
• 1965 – The Highway Beautification Act is passed after much campaigning by Lady Bird Johnson
• 1971 – The Public Health Cigarette Smoking Act bans cigarette ads in television and radio, moving that business into billboards
• 1981 – The Supreme Court overturns a San Diego billboard ban, but leaves room open for other cities to ban commercial billboards
• 1986 - Non-television advertising becomes restricted – as now, non-television adverts could not show people smoking. This meant that Benson & Hedges and Silk Cut, amongst other brands – advertised their cigarettes through increasingly indirect and obscure campaigns to a point where they became recognizable.
• 1997 – Tobacco advertising is no longer allowed on outdoor billboards in America
• 2007 – Industry adopts one sheet plastic poster replacement for paper poster billboards and begins phase-out of PVC flexible vinyl, replacing it with eco-plastics such as polyethylene
• 2010 – The first "scented billboard," emitting odors similar to charcoal and black pepper to suggest a steak grilling, was erected in Mooresville, North Carolina by the Bloom grocery chain to promote the sale of beef
• 2010 - Augmented Billboards were introduced in the Transmediale Festival 2010 in Berlin using Artvertiser^[15]

Billboard owners[link]

• Adams Outdoor
• CBS Outdoor
• Airship Ventures
• Clear Channel
• JCDecaux
• Lamar Advertising Company
• Primesight
• Olympus Media

Billboard manufacturers[link]

• The AIRSCREEN Company GmbH & Co. KG
• Daktronics
• YESCO

Notable billboards[link]

• The Citgo Sign, Kenmore Square, Boston
• Cartel Coca-Cola
• Coca Cola Billboard, Kings Cross
• Coca-Cola sign
• Paddy Power Cleeve Hill Sign
• Piccadilly Circus illuminated signs

See also[link]

Wikibooks has a book on the topic of Marketing

• Advertising board
• Billboard bicycle
• Digital billboard
• Ghost sign
• Human billboard
• Marquee (sign)
• Mediascape
• Neon sign
• Poster
• Publicity
• Sales promotion
• Street furniture
• Truckside advertisement

People

• Joel Wachs, Los Angeles City Council member who wrote tough legislation against billboards

References[link]

Listen to this article (info/dl)

This audio file was created from a revision of the "Billboard" article dated 2006-05-26, and does not reflect subsequent edits to the article. (Audio help)

More spoken articles

Selena Gomez
Gomez attending "The 6th Annual Hollywood Style Awards", Beverly Hills, CA on Oct. 10, 2009
Background information
Birth name	Selena Marie Gomez
Born	(1992-07-22) July 22, 1992 (age 19) Grand Prairie, Texas, U.S.
Genres	Pop, dance, pop rock[1]
Occupations	Actress, singer, Fashion Designer
Instruments	Vocals, piano, guitar, drums
Years active	2002–present
Labels	Hollywood
Associated acts	Selena Gomez & the Scene, Demi Lovato, Taylor Swift
Website	SelenaGomez.com

Selena Marie Gomez (born July 22, 1992)^[2] is an American actress and singer best known for portraying Alex Russo in the Emmy Award-winning Disney Channel television series Wizards of Waverly Place. She subsequently ventured into feature films and has starred in the television movies Another Cinderella Story, Wizards of Waverly Place: The Movie, and Princess Protection Program. She made her starring theatrical film debut in Ramona and Beezus.

Her career has expanded into the music industry; Gomez is the lead singer and founder of the pop band Selena Gomez & the Scene, which has released three RIAA Gold certified studio albums, Kiss & Tell, A Year Without Rain, and When the Sun Goes Down, spawned three RIAA Platinum certified singles, "Naturally", "Who Says" and "Love You Like a Love Song" and charted four No. 1 Billboard Hot Dance Club Songs.^[3] Gomez has also contributed to the soundtracks of Tinker Bell, Another Cinderella Story, Wizards of Waverly Place, and Shake It Up after signing a record deal with Hollywood Records.

In 2008, Gomez was designated a UNICEF Goodwill Ambassador.^[4]

Early life[link]

Gomez was born in Grand Prairie, Texas.^[2] She is the daughter of former stage actress Amanda Dawn "Mandy" Teefey (née Cornett) and Ricardo Joel Gomez.^[5][6][7] Her father is of Mexican ancestry, and her mother is of part Italian descent.^[8][9] Regarding her Hispanic heritage, Gomez said: "My family does have Quinceañeras, and we go to the communion church. We do everything that's Catholic, but we don't really have anything traditional except [that we] go to the park and have barbecues on Sundays after church."^[10] Her birth parents divorced when she was five years old, and she was raised as an only child by her working mother.^[5][11] In 2006, Mandy remarried Brian Teefey.^[12] She was named after Tejano singer Selena, who died almost three years after Gomez was born.^[13] In a 2009 interview with People, Gomez mentioned that she developed an early interest in acting from watching her mother prepare for and act in theater productions.^[11] She earned a high school diploma through homeschooling in May 2010.^[14]

Career[link]

[edit] 2002–06: Barney & Friends and early work

Gomez began her acting career at age seven, playing Gianna on Barney & Friends.^[15] She later had minor roles in Spy Kids 3-D: Game Over and the TV film Walker, Texas Ranger: Trial By Fire. Gomez also starred in the television movie Brain Zapped. (Selena Gomez also found out that she wanted to be an actress because in E Special she states that "I would also watch my mom on stage do her lines".)

In 2004, Gomez was discovered by the Disney Channel in a USA-wide scouting.^[16] Gomez appeared as a guest star on The Suite Life of Zack & Cody and had a guest appearance – that later turned into a recurring role – on Hannah Montana from seasons two to three. Gomez previously taped two different pilots that were spin-offs to two previous Disney series.^[17] The first one, What's Stevie Thinking?, was the spin-off to Lizzie McGuire. Gomez played Stevie Sanchez, Miranda Sanchez's little sister. The other show was titled Arwin!, the spin-off to The Suite Life of Zack & Cody, in which she played Alexa. Neither series was picked up.

[edit] 2007–09: Wizards of Waverly Place and Selena Gomez & The Scene

Gomez on the studio set of Wizards of Waverly Place before filming an episode for the show's first season in April 2007

In early 2007 Gomez was cast in the Disney Channel series Wizards of Waverly Place as one of the three main characters, Alex Russo. The show premiered to an audience of 5.9 million, becoming a hit. Many news outlets began dubbing Gomez the next 'Miley Cyrus' causing some controversy and a reported 'feud'. Gomez clarified that there was no feud and that she was flattered by the comparison, saying: "It's a little overwhelming, but I think really, it's a compliment. She's obviously extremely successful, and I think she's a wonderful performer ... So being compared to her, I was very, very flattered."^[18] Gomez recorded four songs, one of which was a cover, for theWizards of Waverly Place soundtrack, only one single (Magic) from the album was released.

In 2008, Gomez recorded a cover of "Cruella de Vil"—which included a music video—for the compilation albumDisneyMania 6. Gomez also recorded "Fly to Your Heart" for the 2008 animated film Tinker Bell. In July 2008, before Gomez' sixteenth birthday, she signed a recording deal with Hollywood Records, a music label owned by Disney.^[19] In May, of the same year, Gomez was featured, with Forever the Sickest Kids, on a duet version of the non-album song "Whoa Oh!".^[20] The same year Gomez appeared in Another Cinderella Story, the direct-to-DVD sequel to the 2004 Hilary Duff film, opposite Drew Seeley. She also had a minor voiceover role as one the Mayor's ninety-six daughters in Horton Hears a Who! which released in March of that year. In April, Lacey Rose, of Forbes ranked Gomez as being fifth on their "Eight Hot Kid Stars To Watch" list; and Rose described Gomez as having been "a multitalented teen".^[21] Gomez recorded three songs for the movie's soundtrack.

In 2009, Gomez formed the teen pop band Selena Gomez & the Scene. Kiss & Tell, the band's debut studio album and was released on September 29, 2009 by Hollywood Records. On March 5, 2010, the album was certified Gold by RIAA.^[3] The album's single, "Naturally", was certified Platinum by the RIAA on July 15, 2010.^[3] In February 2009, Gomez signed on to star as one of the two female leads in Ramona and Beezus, a film adaption of the children's novel series by Beverly Cleary.^[22][23] Gomez stated that she felt no pressure in taking more adult roles: "I think I’m fully aware of my audience and I’m still just a kid myself. I wouldn’t do a role I don’t feel comfortable doing or that my audience wouldn’t feel comfortable seeing."^[24]

In June 2009, Gomez did a guest appearance as herself in one episode of best friend Demi Lovato's Disney Channel television show, Sonny with a Chance, entitled "Battle of The Network Stars". That same month Gomez appeared alongside Lovato in the made-for-television Disney Channel movie, Princess Protection Program.^[25] The telecast garnered 8.5 million viewers becoming, at the time, the third most watched Disney Channel Original Movie.^[26] One month later, Gomez, along with two cast members of Wizards of Waverly Place appeared in a television three-way cross-over episode with Hannah Montana and The Suite Life on Deck, entitled Wizards on Deck with Hannah Montana.

On August 28, 2009 two months after appearing in Princess Protection Program, Gomez starred in Wizards of Waverly Place: The Movie, a made-for-television film based on the show.^[27] The film premiered to an audience of 11.4 million viewers becoming cable's No. 1 scripted telecast of 2009 and Disney Channel's second most-viewed film premiere after High School Musical 2.^[28] In September 2009, Wizards of Waverly Place won "Outstanding Children's Program" at the 61st Primetime Emmy Awards.^[29] In 2010, the film adaptation won the series its second consecutive Emmy for "Outstanding Children's Program" at the 62nd Primetime Emmy Awards.^[29]

[edit] 2010–2011:Theatrical film debut, A Year Without Rain and When The Sun Goes Down

Gomez on location in Paris, France filming Monte Carlo in June 2010

Gomez's first theatrical film Ramona & Beezus premiered on July 23, 2010 and met with generally positive reviews.^[30] In March 2010, Variety reported that Gomez was set to star as one of the three lead roles in Monte Carlo, alongside Leighton Meester and Katie Cassidy.^[31] In the film Gomez plays Grace, a girl who’s “mistaken for a socialite while on a trip to Paris.”^[32] To prepare for the role Gomez learned how to play polo and also took two weeks of vocal training to learn two different British accents.^[33][34] The same year Gomez confirmed that the fourth season of her hit Disney Channel show, Wizards of Waverly Place, would be its last.

Gomez performing at the 2011 MuchMusic Video Awards.

On September 17, 2010 , Selena Gomez and The Scene released their second studio album, A Year Without Rain The record debuted on the Billboard 200 at number 4, selling 66,000 copies. On January 19, 2011, the album was certified Gold by RIAA.^[3] As of April 2011, the band has sold 1,354,000 albums in the United States.^[35] To support the album, the band embarked on the mini-tour A Year Without Rain Tour. In February 2011, Deadline.com reported that Universal Pictures and Strike Entertainment had acquired the novel Thirteen Reasons Why by Jay Asher with Gomez attached to the lead.^[36] That same month TV Guide reported that Gomez would make a cameo in the Muppets film.^[37] On March 23, 2011, Hollywood Records announced through a press release that Selena Gomez & The Scene would be embarking on their third concert tour in the United States, the We Own the Night Tour ran during the summer of 2011.^[38] Production for the final season of Wizards of Waverly Place came to a wrap on May 14, 2011.^[39] Gomez co-hosted the 2011 MuchMusic Video Awards on June 19.^[40] She also hosted the 2011 MTV EMAs on November 6, 2011, in Belfast, Northern Ireland, where she performed her band's single "Hit the Lights". Near the end of 2011, it was reported Gomez was in talks to star in two upcoming films. Deadline.com announced in October that Gomez would take part in the comedy Hot Mess.^[41]

In early November, Variety reported that Gomez was in talks to star in the upcoming film Spring Breakers alongside James Franco and Vanessa Hudgens.^[42] Gomez confirmed to MTV that she had signed on for the project and that production will begin in early 2012.^[43] On June 28, 2011, Selena Gomez & the scene released their third studio album, When the Sun Goes Down, previously titledOtherside,^[44] The album debuted at number 4 on the Billboard 200, selling 78,000 copies its first week and the following week, the album rose to number 3 on the Billboard chart, becoming the band's highest charting album to date.^[45][46] On November 17, 2011, the album was certified platinum.^[3] The album's lead single, "Who Says" was certified Platinum by RIAA on June 23, 2011 and has become the band's highest charting song on the Billboard Hot 100 to date, peaking at number 21.^[3][47] The second single, "Love You Like a Love Song", was certified Platinum by RIAA on December 2, 2011, and became the act's first to sell over two-million copies.^[3][48]

2012–present: Focus on film[link]

In January 2012, Gomez announced that she would put her music career on hold.^[49] This was later reaffirmed as Gomez wrote on her Facebook page that she was taking a break from music in order to focus on her acting career, "my band and I are going our separate ways for a while. This year is all about films and acting and I want my band to play music wherever with whoever. We will be back but, it will be a good while."^[50] In February 2012, Gomez announced that the band would be taking a hiatus, so that she could focus on film for the year. She encouraged her band mates to work with other artists during the hiatus.^[51] The same month, it was announced that Gomez will replace Miley Cyrus in the animated comedy Hotel Transylvania playing Mavis, the daughter of Dracula who will be voiced by Adam Sandler.^[52] As of March 2012, Gomez has been cast in four upcoming films; in which three of them she has been cast as a lead role. She will first appear in Hotel Transylvania, an animated film, voicing the character of Mavis, who was originally supposed to be voiced by Miley Cyrus, however Cyrus dropped out of the film in early 2012 in order to focus on her music career.^[53] The film is scheduled to be released on September 21, 2012.^[54] Next, Gomez will appear in Spring Breakers, which is currently being filmed on location in Sarasota, Florida. The film is being written and directed by Harmony Korine.^[55] Gomez has also been cast as the main role of Hannah Baker in the film adaptation of young-adult fiction novel, 13 Reasons Why. The novel was written by Jay Asher.^[56] She will also play the lead role in a film called Hot Mess, a comedy film directed by Dave Meyers.^[56] On April 7, 2012, Gomez posted a video for fans in which she revealed that she will be filming a new movie called "The Getaway" in Bulgaria. ^[57]

Other projects[link]

Philanthropy[link]

Selena Gomez performs at the KISS 108 Jingle Ball in December 2010

Gomez was involved in the UR Votes Count campaign which encouraged teenagers to learn more about 2008 presidential candidates Barack Obama and John McCain.^[58] In October 2008, Gomez participated in St. Jude's Children's Hospital "Runway For Life" benefit.^[59] Gomez is a spokesperson for Borden Milk; she is featured in the campaign's print and television ads.^[60] She is the ambassador of DoSomething.org after being involved with the charity Island Dog, which help dogs in Puerto Rico.^[61] She got involved while filming Wizards of Waverly Place: The Movie in Puerto Rico.^[62] Gomez is a spokesperson for State Farm Insurance, and is featured in their TV commercials; which air on the Disney Channel, to raise awareness of being a safe driver.^[63] Gomez is also involved with the charity RAISE Hope For Congo, an initiative of the Enough Project, which helps raise awareness about conflict minerals and violence against Congolese women.^[64]

In October 2008, Gomez was named UNICEF's spokesperson for the Trick-or-Treat for UNICEF campaign, which encouraged children to raise money on Halloween to help children around the world.^[4] She said that she was "extremely excited" to "encourage other kids to make a difference in the world."^[4]

In August 2009, a 17-year-old Gomez became the youngest UNICEF ambassador ever, passing fellow songstress Hayley Westenra, who was 18 when she was chosen. In her first official field mission, Gomez traveled to Ghana on September 4, 2009 for a week to witness first-hand the stark conditions of vulnerable children that lack vital necessities including clean water, nourishment, education and healthcare.^[65][66] Gomez explained during an interview with Associated Press that she wanted to use her star power to bring awareness to Ghana: “That’s why I feel very honored to have a voice that kids listen to and take into consideration [...] I had people on my tour asking me where IS Ghana, and they Googled it [...] and because I went there, they now know where Ghana is. So it’s pretty incredible.”^[66][67] Gomez said of her role as ambassador that: "Every day 25,000 children die from preventable causes. I stand with UNICEF in the belief that we can change that number from 25,000 to zero. I know we can achieve this because every moment, UNICEF is on the ground providing children with the lifesaving assistance needed to ensure zero becomes a reality."^[65]

Gomez was named spokesperson for UNICEF's 2009 Trick-or-Treat campaign, for the second year in a row.^[68] Gomez, who raised over $700,000 for the charity in 2008, stated that she hopes to be able to raise 1 million dollars in 2009.^[66] Gomez participated in a celebrity auction^[69] and hosted a live web cast series on Facebook in support of the Trick-or-Treat for UNICEF campaign.^[70] Gomez returned as the UNICEF spokesperson for the 60th anniversary of Trick-or-Treat for UNICEF campaign in 2010.^[71] In celebration of the 60th anniversary, Gomez and her band, The Scene, held a benefit concert donating all proceeds to the campaign.^[72]. On January 22nd 2010, Gomez participated in the Hope for Haiti Now Telethon with a number of other celebrities^[73].

In February 2011, Gomez traveled to Chile to witness and meet with the families of UNICEF's supported program, "Programa Puente" which helps families better understand and develops skills to deal effectively with early childhood education, development and other issues related to raising children. From her field trip experience, Gomez said "UNICEF is helping Chilean families get out of poverty, prevent violence within the home and promote education. To witness first hand these families' struggles, and also their hope and perseverance, was truly inspiring."^[74] In March 2011, Gomez participated in the UNICEF Tap Project's "Celebrity Tap Pack," limited-edition, custom-made water bottles featuring tap water from the homes of each celebrity advocate, in order to raise funds and increase profile for the clean water and sanitation programs.^[75] She is also featured in videos promoting the campaign.^[76][77]

Gomez is involved in Disney's Friends for Change, an organization which promotes "environmently-friendly behavior", and appears in its public service announcements.^[78] Gomez, Demi Lovato, Miley Cyrus, and the Jonas Brothers recorded "Send It On", a charity single with all of its proceeds to the Disney Worldwide Conservation Fund.^[79][80] It debuted on the Billboard Hot 100 at number 20.^[79] Also in 2009, Gomez made a surprise visit to a Los Angeles elementary school as part of the "A Day Made Better" program that was sponsored by OfficeMax. During her visit, Gomez gave the school an award and $1,000 worth of school supplies, and talked to students about the importance of giving back to the community.^[81][82]

Gomez is also the owner of six rescue dogs and describes herself as a "huge animal-lover".^[83]

In April 2012, Gomez was named ambassador to the Ryan Seacrest Foudation^[84].

Entrepreneurship and sponsorships[link]

Gomez was part of Sears back-to-school fashion ad campaign.^[85] As part of the campaign Gomez was featured in the television commercials. In August 2009, Gomez also hosted the "Sears Arrive Air Band Casting Call" – to select five people for the first-ever "Sears Air Band", which performed at the 2009 MTV Video Music Awards.^[86]

In October 2008, Gomez launched her own production company, July Moon Productions, and partnered with XYZ Films to create star vehicles for Gomez. As part of the agreement Gomez will have the opportunity to be able option articles, hire writers and create talent packages to shop to studios.^[87][88] Also, as part of the deal, "XYZ Films will allow Gomez to star in and produce at least two films.^[81] Variety reported that: "In August, XYZ [Films] inked a similar deal with Time Inc. and management-production company the Collective to finance the development of the print media giant's content for the bigscreen [...] As part of the July Moon-XYZ deal, [Selena] Gomez will have the ability to cherry-pick projects from the vast Time Inc. library, which includes Time, Sports Illustrated, Fortune and Life."^[88]

In October 2009, Gomez announced her plan to launch her own fashion line, called "Dream Out Loud by Selena Gomez". The clothing line launched in the fall of 2010.^[89][90] The collection consists of and features bohemian dresses, floral tops, jeans, skirts, jackets, scarves and hats, all made from recycled or eco-friendly materials.^[91][92] Gomez said that the line will reflect her own personal style and described the clothing as being "pretty, feminine, and bohemian," and: "With my line, I really want to give the customer options on how they can put their own looks together [...] I want the pieces that can be easy to dress up or down, and the fabrics being eco-friendly and organic is super important [...] Also, the tags will all have some of my inspirational quotes on them. I'm just looking to send a good message."^[89][92] Gomez, who has no background in fashion, teamed up with designers Tony Melillo and Sandra Campos, both who have worked with big-name fashion houses.^[90] Gomez said of the partnering: "When I met Tony and Sandra, I was instantly comfortable with them and now they are just like family to me ... They are so creative and I love how I can just call them up whenever and talk to them about everything, even if it's just about changing a button ... They've been so cool about everything."^{[89][90][91][92]} The brand will be manufactured by, Melillo and Campos teamed with New York-based Adjmi Apparel and formed by Adjmi CH Brands LLC; which is the holding company for the brand.^[93]

It was announced on July 14, 2011, that Gomez had signed a license agreement with Adrenalina, an extreme sports and adventure-themed lifestyle brand, to develop, manufacture, and distribute the actress' fragrance. It is expected to debut in May of 2012. Chairman and C.E.O. of Adrenalina, Ilia Lekach, said, "We are incredibly enthused to be working with Ms. Gomez and will reveal more details pertaining to the fragrance as we get closer to the launch date."^[94]

Personal life and Image[link]

With a solid fan and media following, Selena Gomez is considered a teen idol. She has appeared on several magazine covers, including People Magazine,^[95] Cosmopolitan,^[96] Billboard,^[97] TVGuide,^[98] Teen Vogue,^[99] Seventeen,^[100] Elle^[101].

Wax statues of Gomez are on display at Madame Tussauds wax museums in New York^[102], London^[103], Washington D.C^[104] and Hollywood.

Relationships[link]

Gomez has had several high-profile relationships. She had an on-off relationship with singer Nick Jonas of the Jonas Brothers from 2008 to 2010.^[105] In 2009, she met actor Taylor Lautner in Vancouver, while she was filming Ramona and Beezus and he was shooting New Moon^[106], and the two dated for almost a year. However the pressure of the media became too much for them and caused the two to break-up.^[107] On February 27 2011, Gomez attended the 2011 Vanity Fair Oscar Party with Canadian singer Justin Bieber,^[108] confirming several months of media speculation about a romantic relationship between the pair.^{[109][110][111][112][113][114]} The relationship has since continued to garner significant media attention.^{[115][116][117][118][119]}

Filmography[link]

Film[link]

Television[link]

Discography[link]

Albums

• 2009: Kiss & Tell
• 2010: A Year Without Rain
• 2011: When the Sun Goes Down

Soundtrack albums[link]

Singles[link]

Featured singles[link]

Other charted songs[link]

Music videos[link]

Tours[link]

Rankings[link]

Awards and nominations[link]

Main article: List of awards and nominations received by Selena Gomez

References[link]