Start It Up may refer to:

Christopher Charles Lloyd (born April 30, 1982), better known by his stage name Lloyd Banks, is a Multiracial American rapper and member of the rap group G-Unit. Raised in South Jamaica, Queens, he dropped out of high school in 1998. G-Unit released two albums, Beg for Mercy in 2003 and T.O.S. (Terminate on Sight) in 2008. Banks released his first solo album The Hunger for More in 2004 with the top ten hit single "On Fire". He followed with Rotten Apple in 2006 and left Interscope Records 2009. In 2010 G-Unit signed with EMI to distribute Banks third studio album H.F.M. 2 (Hunger for More 2), which was released on November 22, 2010.

Banks was born in New Carrollton, Maryland and raised in Queens, New York City; he is of mixed Puerto Rican and African American descent. His father spent most of Lloyd's childhood in prison, leaving his mother to raise him and his two siblings. Lloyd attended August Martin High School but dropped out at age 16. For his stage name, he took his great, great-grandfather's name Banks, which was passed on by his uncles who also shared it.

Kanye Omari West ( /ˈkɑːnjeɪ/; born June 8, 1977) is an American musician, film director and fashion designer. West first rose to fame as a producer for Roc-A-Fella Records, where he eventually achieved recognition for his work on Jay-Z's album The Blueprint, as well as hit singles for musical artists including Alicia Keys, Ludacris, and Janet Jackson. His style of production originally used pitched-up vocal samples from soul songs incorporated with his own drums and instruments. However, subsequent productions saw him broadening his musical palette and expressing influences encompassing '70s R&B, baroque pop, trip hop, arena rock, folk, alternative, electronica, synthpop, and classical music.

West released his debut album The College Dropout in 2004, his second album Late Registration in 2005, his third album Graduation in 2007, his fourth album 808s & Heartbreak in 2008, and his fifth album My Beautiful Dark Twisted Fantasy in 2010. West released a collaborative album, Watch the Throne with Jay-Z in 2011, which is the duo's first collaborative album. His five solo albums, all of which have gone platinum, have received numerous awards and critical acclaim. As of 2012, West has won a total of eighteen Grammy Awards, making him one of the most awarded artists of all-time. All albums have been very commercially successful, with My Beautiful Dark Twisted Fantasy becoming his fourth consecutive No. 1 album in the U.S. upon release. West has had 5 songs exceed 3 million in digital sales as of July 2011, with "Gold Digger" selling 3,086,000, "Stronger" selling 4,402,000, "Heartless" selling 3,742,000, "E.T." selling over 4,000,000 and "Love Lockdown" selling over 3,000,000 placing him third in overall digital sales of the past decade. He has sold over 30 million digital songs in the United States making him one of the best-selling digital artists of all-time.