Sony BMG Music Entertainment was a recorded music company, which was a 50–50 joint venture between the Sony Corporation of America and Bertelsmann AG. The venture’s successor, the again-active Sony Music Entertainment, is 100% owned by the Sony Corporation of America.

History[link]

Sony BMG Music Entertainment began as the result of a 50–50 joint venture between Sony Music Entertainment (part of Sony) and Bertelsmann Music Group (part of Bertelsmann) completed on March 4, 2004. It is one of the Big Four music companies, and includes ownership and distribution of recording labels such as Arista Records, Columbia Records, Epic Records, J Records, Jive Records, RCA Victor Records, RCA Records, Legacy Recordings, Sonic Wave America, and others. The merger affected all Sony Music and Bertelsmann Music Group companies worldwide except for Japan, where it was felt that it would reduce competition in that country’s music industry significantly.

Financial analysts covering the merger anticipated that up to 2,000 jobs would be cut as a result, saving Sony BMG approximately $350 million annually.

The company's Chief Executive Officer (CEO) is Rolf Schmidt-Holtz, who succeeded Andrew Lack on February 10, 2006. In the first half of 2005, the company's share of new releases in the United States (US) declined from 33% to 26% according to Nielsen SoundScan. This, and Lack's negotiation of what some called an "ill-conceived" deal with Bruce Springsteen led to Bertelsmann informing Sony that it would not renew Lack's contract.

The company signed a content deal with the popular video sharing community YouTube.

On August 5, 2008 Sony Corp. agreed to buy Bertelsmann AG's 50 percent stake in the music company for $1.2 billion to get full control. The music company will be renamed Sony Music Entertainment Inc. and will become a unit of Sony Corporation of America.^[1] This will allow Sony the rights to artists on the current and historic BMG roster and would allow Sony Corporation to better integrate its functions with its PlayStation 3 and upcoming new media initiatives.

See also[link]

Companies portal

• Sony Music Entertainment
• Bertelsmann Music Group
• Big Four
• Sony Music Entertainment Japan, which was not part of Sony BMG, distributed Japanese Music in the US through Columbia or Epic, since around March 2007 when previous distributor, Tofu Records, was closed down
• List of record labels
• List of Sony Music Entertainment labels
• List of Sony Music Entertainment artists
• Columbia House

References[link]

• Leonard, Devin (Nov. 28, 2005). "Music Lessons." Fortune, pp. 31–32.

External links[link]

• Sony Commercial Music Group (CMG) – Official Site
• Sony Music Entertainment, Incorporated – Company Profile on Yahoo!
• Music Press Coverage of Sony BMG Merger Completion
• Business press coverage of merger completion
• Groklaw Page on Sony BMG DRM Issues and Litigation
• Sony BMG Litigation and Rootkit Info
• Sony BMG Sued for Software Piracy – Assets Seized
• Sony BMG's channel on YouTube

v t e Sony Corporation Primary businesses Sony Corporation (electronics & holding of the Sony group) · Sony Music Entertainment (music) · Sony Pictures Entertainment (motion pictures and television) · Sony Computer Entertainment (video games) · Sony Financial Holdings (financial services; 60%) · Sony Digital Audio Disc Corporation Technologies and brands α · Betacam · Blu-ray · BRAVIA · CD · Cyber-shot · Dash · Dream Machine · DVD · Handycam · HDCAM/HDCAM-SR · LocationFree · Memory Stick · MiniDisc · MiniDV · mylo · Reader · S/PDIF · SDDS · SXRD · Sony Tablet · UMD · VAIO · Video8/Hi8/Digital8 · Walkman · Walkman Phones · XDCAM · Xplōd · HMZ-T1 Historical products AIBO · CV-2000 · DAT · Betamax · Sony CLIÉ · Discman · JumboTron · Lissa · Mavica · NEWS · Qualia · Rolly · TR-55 · Trinitron · U-matic · Watchman · WEGA Electronics Sony EMCS · Sony Electronics (subsidiary in the US) · Sony Creative Software · Sony Mobile Communications  · S-LCD (50% minus 1 share) · Sony Mobile Display · Sony Optiarc · Sharp Display Products (7%) · Aiwa (former) Sony Music Entertainment Sony/ATV Music Publishing (50%) · Columbia Records · Epic Records · RCA Records · Sony Music Nashville (Arista Nashville, BNA Records, Columbia Nashville, RCA Records Nashville) · Provident Label Group · Verity Gospel Music Group · Sony Music Latin · Sony Masterworks  · Legacy Recordings  · RED Distribution  · IODA  · Syco Music  · Syco TV  · Syco Film  · Sony Music Australia · Sony Music Japan  · Gracenote · Aniplex · A-1 Pictures Sony Pictures Entertainment Columbia TriStar Motion Picture Group (Columbia Pictures · Sony Pictures Classics · Screen Gems · TriStar Pictures · Triumph Films) · Sony Pictures Worldwide Acquisitions (Destination Films · Stage 6 Films · Affirm Films) · Sony Pictures Television Group (Adelaide Productions · Culver Entertainment · Embassy Row · 2waytraffic · Lean-M  · Gogglebox Entertainment · Victory Television · Silver River Productions · Starling · Huaso · Floresta · Teleset) Sony Pictures Home Entertainment · Sony Wonder · Sony Pictures Family Entertainment Group · Sony Pictures Digital (Sony Pictures Imageworks · Sony Pictures Animation · Sony Pictures Mobile) · Sony Pictures Studios · Sony Pictures Consumer Marketing (Sony Pictures Consumer Products · Sony Pictures Loot) U.S. networks Sony Movie Channel · GSN (40%), joint venture with DirecTV · FEARnet HD (joint venture with Comcast and Lionsgate) · 3net (joint venture with Discovery Communications and IMAX) International networks Sony Entertainment Television (Asia, South East Asia, India, Latin America, South Africa, Portugal, Russia, Spain, Baltic and United Kingdom) · AXN · AXN HD · AXN HD+1 · AXN Asia · AXN India · AXN Pakistan · AXN White · AXN Crime · AXN Black · AXN Mystery · AXN Sci Fi · AXN Spin · Sony Aath · Multi Screen Media · Animax · Animax Asia · Animax India · Animax Pakistan · Animax Korea · Animax Eastern Europe · BeTV · Sony Spin · SET One · SET Max · Sony SIX · Sony MIX · SET PIX · SAB TV · Men&Movies · Movies4Men Sony Computer Entertainment Sony Online Entertainment · PlayStation · PSP · PlayStation Vita · Cellius (49%) · Square Enix (8.25%) · Sony Imagesoft (defunct) Online distribution platforms Sony Entertainment Network (Music Unlimited · Video Unlimited · PlayStation Network) · FEARnet · The Minisode Network · Crackle Financial services Sony Financial Holdings · Sony Life Insurance · Sony Assurance · Sony Bank · Sony Bank Securities Other businesses So-net Entertainment · Sony Broadcast & Professional Research Laboratories · Sony Sendai Other assets Sony Corporation of America (umbrella company in the US) · Other subsidiaries Joint ventures Sony/ATV · FeliCa Networks · Vevo · Cellius (49%) · Sharp Display Products (7.04%) Key personnel Kazuo Hirai · Masaru Ibuka · Nobuyuki Idei · Yasuo Kuroki · Ken Kutaragi · Michael Lynton · Akio Morita · Norio Ohga · Amy Pascal · Howard Stringer  · Nicole Seligman Category ·  Commons ·  Wikinews

v t e Music industry Genres Avant-garde · Blues · Contemporary R&B · Country · Crossover · Dance · Drum and bass · Easy listening · Electronica · Experimental · Folk · Funk · Gospel · Hip hop · Instrumental · Jazz · Latin · Motown · New age · Operatic pop · Pop · Reggae · Rock · Soul · Soundtrack · World Sectors and roles Album cover design · Artists and repertoire (A&R) · Distribution · Entertainment law · Music education · Music executive · Music journalism · Music publisher · Music venue · Musical instruments · Promotion · Radio promotion · Record label · Record shop · Road crew · Talent manager · Tour promoter Production Arrangement · Record producer · Recording artist · Session musician · Songwriter · Sound engineer Record labels Major: EMI · Sony Music Entertainment · Universal Music Group · Warner Music Group · Independent: Independent UK record labels Release formats Album · Extended play (EP)/Mini album · Single Awards American Music Award · ARIA Music Awards · Billboard Music Awards · Brit Awards · Choice Music Prize · Classic Brit Awards · Diapason d'Or · Echo Award · Golden Disk Awards · Grammy Award · Grand Prix du Disque · Juno Award · Latin Grammy Awards · Meteor Music Awards · MTV Europe Music Awards · MTV Video Music Awards · MuchMusic Video Awards · Music of Black Origin Awards · New Zealand Music Awards · NRJ Music Award · TEC Awards · World Music Awards Charts ARIA Charts · Billboard Hot 100 · Canadian Hot 100 · RIANZ Singles Chart · Irish Singles Chart · UK Singles Chart Sales certifications ARIA (Gold · Platinum) · BPI (Silver · Gold · Platinum) · CRIA (Gold · Platinum · Multi-Platinum · Diamond) · PROMUSICAE (Gold · Platinum) · RIAA (Gold · Platinum · Multi-Platinum · Diamond) Publications Billboard · HitQuarters · Hot Press · Kerrang! · Mojo · NME · Q · Rolling Stone · Smash Hits · Top of the Pops Retailers Amazon.com · Fnac · HMV Group · Online music stores (iTunes Store) · Trans World Entertainment · Virgin Megastores Television Black Entertainment Television · Country Music Television · Fuse TV · Idol · Juice TV · MTV · MuchMusic · The Music Factory · Star Academy · Viva · The Voice · The X Factor Other A-side and B-side · Christian music industry  · Hidden track  · Grammy Museum  · White label Category

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Tomáš Klus
Album release, Prague (2008)
Background information
Born	(1986-05-15)May 15, 1986 Třinec, Czech Republic
Genres	folk, rock, pop
Occupations	Singer-songwriter, Drama student
Instruments	guitar
Labels	Sony BMG
Website	'http://www.tomasklus.cz/

Tomáš Klus (born May 15, 1986) is a Czech musician and songwriter from the Moravian-Silesian Region of the Czech Republic.^[1]

Klus was born in the industrial town of Třinec, where he spent most of his childhood. Both his parents were folk music fans, taking Tomáš with them to many different concerts and music festivals. Growing up he was heavily influenced by musicians Karel Plíhal, Karel Kryl and Jaromír Nohavica who were a big inspiration to the young Tomáš, especially Nohavica, who remains one of his favourite musicians, and whose style his own closely resembles.

Klus won a gold medal with his team in 2002 in modern pentathlon on a European championship^[2], but became more interested in performance art and music after moving to Prague, where he initially moved aged 15 to pursue a sporting career.

In 2007 he was the winner of the Czech Talent Zlín competition.

In 2008 he released his debut album, Cesta do záhu(d)by. The single "Do Nebe," featured in the album, was played on Czech Radio previous to the album release. He also produced music for Czech film Anglické jahody ("English Strawberries").

He is currently a student of drama at Prague's drama/theatre university DAMU (Divadelni fakulta AMU).

In 2011 he released a song called "Pánu bohu do oken" (To the God's window) in which he sings about Czech politics, about politicians who make fun of and mock common people. He asks the God what his people deserved this treatment for. It was performed live in Český Slavík 2011, a mainstream Czech music awards ceremony, which only demonstrated its growing popularity among broad audiences of all generations.

On September 26th, 2011, his latest album Racek was released. It debuted at number one in Czech Album Sales Chart and it was certified Gold in its first week on sale. ^[3]. Racek has spent 23 non-consecutive weeks at number one^[4]. It was the best selling album of 2011^[5] in the Czech Republic and later it was certified as double platinum album.^[6]

Discography[link]

Albums:

• Cesta do záhu(d)by (February 2008, Sony BMG)^[7]
• Hlávní uzávěr splínu (2009)^[8]
• Racek (2011)^[9]

Awards and certifications[link]

Awards[link]

Anděl - Czech Music Academy Awards
Český Slavík - Czech equivalent of Emmy awards

• 2008 - Anděl - The best new act^[10]
• 2009 - Anděl - Singer of the year^[11]
• 2010 - TV Óčko Music Awards - Singer of the year
• 2011 - OSA Award - The most successful young artist
• 2011 - Český Slavík Awards - Silver award (2nd place) in category of Male singers^[12]
• 2011 - Anděl - Singer of the year ^[13]
• 2011 - Anděl - Album of the year award for "Racek" ^[14]
• 2011 - Anděl - The best selling album of the year award for "Racek"^[15]
• 2011 - Žebřík Awards - Album of the year award for "Racek"
• 2011 - Žebřík Awards - Male singer of the year - 2nd place
• 2011 - Žebřík Awards - Song of the year award for "Nina"
• 2011 - TýTý Awards - Male singer of the year - 2nd place
• 2011 - TýTý Awards - The best new artist

Certifications[link]

• 2009 - Gold album for selling more than 6,000 copies of "Cesta do záhu(d)by"
• 2010 - Gold album for selling more than 8,000 copies of "Hlavní úzavěr splínu"
• 2011 - Platinum album for selling more than 12,000 copies of "Hlavní uzávěr splínu"
• 2011 - Gold album for selling more than 6,000 copies of "Racek"
• 2011 - Platinum album for selling more than 12,000 copies of "Racek"
• 2011 - 2 times platinum album for selling more than 24,000 copies of "Racek"

References[link]

• tomas klus mtv
• Tomas Klus official website CZ
• Anglicke Jahody (English Strawberries)
• Czech Talent Zlin 2007 results
• Tomas Klus profile on Osobnosti.cz

Clive Davis
Clive Davis, November 13, 2007, New York City
Born	(1932-04-04) April 4, 1932 (age 80) New York City, New York
Nationality	American
Occupation	Record producer, Music executive

Clive Davis (born April 4, 1932) is an American record producer and music industry executive. He won five Grammy Awards and is a member of the Rock and Roll Hall of Fame as a non-performer.^[1] From 1967 to 1973 he was the President of Columbia Records. He was the founder and president of Arista Records from 1975 through 2000 until founding J Records. From 2002 until April 2008, Davis was the Chairman and CEO of the RCA Music Group (which included RCA Records, J Records and Arista Records), Chairman and CEO of J Records, and Chairman and CEO of BMG North America. Currently Davis is the Chief Creative Officer of Sony Music Entertainment.^[2] He currently plays a part in the careers of Alicia Keys, Rod Stewart, Jennifer Hudson, Christina Aguilera, Carlos Santana, Kelly Clarkson, Harry Connick, Jr., Leona Lewis, Barry Manilow, BC Jean and Seattle De Luca. Davis is credited with bringing Whitney Houston to prominence. Clive Davis is an alumnus of New York University, and the recorded music division of its Tisch School for the Arts is named after him.

Early life and education[link]

Davis was born in Brooklyn, New York to a Jewish family, the son of Herman and Florence Davis. Davis was raised in the middle-class neighborhood of Crown Heights, Brooklyn. His mother died, aged 47, and his father died the following year when Davis was only a teenager, leaving him an orphan with no money. He received a full scholarship to New York University College of Arts and Science, where he graduated magna cum laude, Phi Beta Kappa in 1953. He then received a full scholarship to Harvard Law School, where he was a member of the Board of Student Advisers and graduated in 1956.

Career[link]

The CBS years[link]

Davis practiced law in a small firm in New York, then moved on to the firm of Rosenman, Colin, Kaye, Petschek, and Freund two years later, where partner Ralph Colin had CBS as a client. Hired by a former colleague at the firm, Harvey Schein, Davis became assistant counsel of CBS subsidiary Columbia Records at the age of twenty-eight and general counsel the next year.^[3]

In a company reorganization of the operations of the Columbia Records Group, Goddard Lieberson, the president of the Group, appointed Davis Vice President and General Manager in 1966. In 1967 he was appointed President and became interested in the newest generation of folk rock and rock and roll. One of his earliest pop signings was the British folk-rock musician Donovan, who enjoyed a string of successful hit singles and albums released in the USA on the Epic label.

In June 1967, at the urging of his friend and business associate Lou Adler, Davis attended the Monterey Pop Festival. He immediately signed Janis Joplin with Big Brother & the Holding Company, and Columbia went on to sign Laura Nyro, Electric Flag, Santana, The Chambers Brothers, Bruce Springsteen, Chicago, Billy Joel, Blood, Sweat & Tears, Loggins & Messina and Pink Floyd. The company, which had previously avoided rock music (its few rock acts prior to the Davis presidency included The Byrds, Simon & Garfunkel, and Paul Revere and the Raiders), doubled its market share in three years. One of the biggest recordings released during Davis' tenure at Columbia was Lynn Anderson's "Rose Garden", in late 1970. It was Davis who insisted "Rose Garden" be the country singer's next single release. The song reached number one in 16 countries around the world and remained the biggest selling album by a female country artist for 27 years.

In 1972, Davis also signed Earth, Wind & Fire to Columbia Records. One of his most recognized accomplishments was signing the Boston group Aerosmith to Columbia Records in the early 1970s at New York City's Max's Kansas City, which was mentioned in the 1979 Aerosmith song "No Surprise", where Steven Tyler sings, "Old Clive Davis said he's surely gonna make you a star, just the way you are." ^[4] Starting on December 30, 1978,^[5] Bob Weir of The Grateful Dead occasionally changed the lyrics of the Dead standard Jack Straw in concert from "we used to play for silver, now we play for life," to "we used to play for acid now we play for Clive."

The Arista years[link]

After Davis was fired from CBS Records for allegedly using company funds to bankroll his son's bar mitzvah,^[6] Columbia Pictures (at the time unrelated to Columbia Records) hired him to be a consultant for the company's record and music operations. After taking time out to write his memoirs, he founded the company Arista Records (named after New York City's secondary school honor society of which he was a member).

At Arista, Davis signed Patti Smith, The Outlaws, Eric Carmen, Exposé, Ace of Base, Air Supply, Dionne Warwick, Ray Parker and Raydio, Aretha Franklin, and Alicia Keys, and he brought to the label Carly Simon, The Grateful Dead, The Kinks and Lou Reed. He founded Arista Nashville which became the home to Alan Jackson, Brooks & Dunn, Pam Tillis and Brad Paisley. Davis founded LaFace Records with L.A. Reid and Babyface. LaFace subsequently became became the home of TLC, Usher, Outkast, P!nk and Toni Braxton. He founded Bad Boy Records with Sean Combs and it became the home of the Notorious B.I.G., Puffy Combs, Mase, 112 and Faith Evans.

Davis was made aware of Cissy Houston's talented daughter Whitney Houston at a New York City nightclub. Impressed with what he heard, Davis signed her to Arista Records. Houston became one of the biggest selling artists in music history under the guidance of Davis at Arista Records.^[7] Davis left Arista in 2000 and started J Records, an independent label with financial backing from Arista parent Bertelsmann Music Group. BMG would buy a majority stake in J Records in 2002, and Davis would become president and CEO of the larger RCA Music Group.

Davis' continued success in breaking new artists was recognised by the music industry A&R site HitQuarters when the executive was named "world's No.1 A&R of 2001" based on worldwide chart data for that year.^[8]

Sony Music Entertainment[link]

In 2004, BMG merged with Sony Music Entertainment to form Sony BMG. With the assets of CBS Records now under Sony's ownership, the joint venture would mean a return of sorts for Davis to his former employer. Davis remained with RCA Label Group until 2008, when he was named chief creative officer for Sony BMG. Barry Weiss, head of Sony's Zomba Group of Companies, replaced Davis as RCA Label Group's chairman.^[9] Sony BMG became Sony Music Entertainment in late 2008 when BMG sold its shares to Sony.^[10] Arista Records and J Records which were both founded by Davis were dissolved in October 2011 through the restructuring of RCA Records. All artists under those labels have been moved to RCA Records.^[11]

Awards[link]

Grammy Awards[link]

Clive Davis has won four Grammy Awards as a Producer:

• 2009: Best R&B Album – Jennifer Hudson, Jennifer Hudson
• 2006: Best Pop Vocal Album – Breakaway, Kelly Clarkson
• 2000: Album of the Year – Supernatural, Santana
• 2000: Best Rock Album – Supernatural, Santana

Davis was also presented with the Recording Academy's Grammy Trustees Award in 2000 and the President's Merit Award in 2009.

Davis was inducted into the Rock and Roll Hall of Fame in 2000. The theater at the Grammy Museum was named the Clive Davis Theater in the year 2011.

References[link]

Further reading[link]

• Davis, Clive (1975). Clive: Inside the Record Business. William Morrow & Company, Inc.

Britney Spears
Spears performing at her Femme Fatale Tour in Europe, 2011
Background information
Birth name	Britney Jean Spears
Born	(1981-12-02) December 2, 1981 (age 30) McComb, Mississippi, U.S.
Genres	Pop, dance
Occupations	Singer, songwriter, dancer, actress, record producer, author, fashion designer, video director
Instruments	Vocals, piano
Years active	1992–present
Labels	Jive, RCA[1]
Associated acts	The New Mickey Mouse Club
Website	britneyspears.com britney.com

Britney Jean Spears (born December 2, 1981) is an American recording artist and entertainer. Born in McComb, Mississippi, and raised in Kentwood, Louisiana, Spears began performing as a child, landing acting roles in stage productions and television shows. She signed with Jive Records in 1997 and released her debut album ...Baby One More Time in 1999, which became the best-selling album by a teenage solo artist.^[2] During her first decade in the music industry, she became a prominent figure in mainstream popular music and popular culture, followed by a much-publicized personal life. Her first two albums established her as a pop icon and broke sales records, while title tracks "...Baby One More Time" and "Oops!... I Did It Again" became international number-one hits. Spears was credited with influencing the revival of teen pop during the late 1990s, and became the 'best-selling teen aged artist of all time' before she turned 20,^[3] garnering her the honorific title of "Princess of Pop".^[4]

In 2001, she released her third studio album Britney and expanded her brand, playing the starring role in the film Crossroads. She assumed creative control of her fourth studio album, In the Zone (2003), which yielded chart-topping singles "Me Against the Music", "Toxic" and "Everytime". After the release of two compilation albums, Spears experienced personal struggles and her career went into hiatus. Her fifth studio album, Blackout, was released in 2007 and despite receiving little promotion, it spawned hits "Gimme More" and "Piece of Me". In 2008, her erratic behavior and hospitalizations caused her to be placed in a conservatorship. The same year, her sixth studio album Circus was released, with the global chart-topping lead single "Womanizer", and hits such as "Circus" and "If U Seek Amy". She embarked on her highest-grossing global concert tour,^[5] The Circus Starring Britney Spears, in 2009. In October of the same year, she released a chart-topping single, "3", which became her third single to reach number one on the Billboard Hot 100. Her seventh studio album Femme Fatale, released in 2011, has become the first of her albums to yield three top ten singles in the United States, "Hold It Against Me", "Till the World Ends" and "I Wanna Go". The same year, she also gained her fifth number one single when she featured on the remix of "S&M" alongside Rihanna.

Spears work has earned her numerous awards and accolades, including a Grammy Award, 6 MTV Video Music Awards including the Lifetime Achievement Award, 9 Billboard Music Awards, and a star on the Hollywood Walk of Fame. In 2009, Billboard ranked her as the 8th overall Artist of the Decade,^[6] and also recognized her as the best-selling female artist of the first decade of the 21st century, as well as the fifth overall.^[7] The Recording Industry Association of America (RIAA) also recognized Spears as the eighth top-selling female artist in the United States, with 33 million certified albums.^[8] Nielsen SoundScan ranked Spears the tenth best-selling digital artist of the country, with more than 28.6 million digital singles as of January 2012.^[9] She has sold over 100 million albums worldwide, making her one of the best-selling music artists of all time.^[10] Rolling Stone recognized her instant success as one of the Top 25 Teen Idol Breakout Moments of all time,^[11] while VH1 ranked her eleventh on their "100 Greatest Women in Music" list in 2012.^[12] Forbes also revealed that Spears was the sixth most powerful celebrity, and the third best paid musician of 2011-12, having topped the list back in 2002.^[13] In Fall 2012, Spears will serve as a judge in the second season of the American version of The X Factor.^[14]

Biography[link]

1981–97: Early life, and career beginnings[link]

Britney Jean Spears was born on December 2, 1981, the second child of Lynne Irene (née Bridges) and James Parnell Spears. She is of English heritage through her maternal grandmother, Lillian Portelli who was born in London, and of distant Maltese and Sicilian (Sicani) descent.^[15][16][17] Her siblings are Bryan James and Jamie Lynn.^[18] At age three, she started to attend dance lessons in her hometown of Kentwood, Louisiana, and was selected to perform as a solo artist at the annual recital. During her childhood, she also attended gymnastics and voice lessons, and won many state-level competitions and children's talent shows.^[19][20][21] Spears made her local stage debut at age five, singing "What Child Is This?" at her kindergarten graduation. She said about her ambition as a child, "I was in my own world, [...] I found out what I'm supposed to do at an early age".^[20] At age eight, Spears and her mother Lynne traveled to Atlanta for an audition in the 1990s revival of The Mickey Mouse Club. Casting director Matt Casella rejected her for being too young to join the series at the time, but introduced her to Nancy Carson, a New York City talent agent. Carson was impressed with Spears's vocals and suggested enrolling her at the Professional Performing Arts School; shortly after, Lynne and her daughters moved to a sublet apartment in New York. Spears was hired for her first professional role as the understudy for the lead role of Tina Denmark in the Off-Broadway musical Ruthless!. She also appeared as a contestant on the popular television show Star Search, as well as being cast in a number of commercials.^[22][23] In December 1992, she was finally cast in The Mickey Mouse Club, but returned to Kentwood after the show was canceled. She enrolled at Parklane Academy in nearby McComb, Mississippi. Although she made friends with most of her classmates, she compared the school to "the opening scene in Clueless with all the cliques. [...] I was so bored. I was the point guard on the basketball team. I had my boyfriend, and I went to homecoming and Christmas formal. But I wanted more."^[20][24]

In June 1997, Spears was in talks with manager Lou Pearlman to join the female pop group Innosense. Lynne asked family friend and entertainment lawyer Larry Rudolph for his opinion and submitted a tape of Spears singing over a Whitney Houston karaoke song along with some pictures. Rudolph decided he wanted to pitch her to record labels, therefore she needed a professional demo. He sent Spears an unused song of Toni Braxton; she rehearsed for a week and recorded her vocals in a studio with a sound engineer. Spears traveled to New York with the demo and met with executives from four labels, returning to Kentwood the same day. Three of the labels rejected her, arguing that audiences wanted pop bands such as the Backstreet Boys and the Spice Girls, and "there wasn't going to be another Madonna, another Debbie Gibson, or another Tiffany." Two weeks later, executives from Jive Records returned calls to Rudolph.^[25] Senior vice president of A&R Jeff Fenster stated about Spears's audition that "It's very rare to hear someone that age who can deliver emotional content and commercial appeal. [...] For any artist, the motivation—the 'eye of the tiger'—is extremely important. And Britney had that."^[20] She then sang Houston's "I Have Nothing" (1992) for the executives, and got signed to the label.^[26] They appointed her to work with producer Eric Foster White for a month, who reportedly shaped her voice from "lower and less poppy" delivery to "distinctively, unmistakably Britney."^[27] After hearing the recorded material, president Clive Calder ordered a full album. Spears had originally envisioned "Sheryl Crow music, but younger more adult contemporary" but felt all right with her label's appointment of producers, since "It made more sense to go pop, because I can dance to it—it's more me." She flew to Cheiron Studios in Stockholm, Sweden, where half of the album was recorded from March to April 1998, with producers Max Martin, Denniz Pop and Rami Yacoub, among others.^[20]