Lyubimets (Bulgarian: Любимец) is a small town in Haskovo Province, southern-central Bulgaria. It is the administrative centre of the homonymous Lyubimets Municipality. As of December 2009, the town has a population of 7,670 inhabitants.

The town's nearest neighbour is Svilengrad. It is positioned near the Greek and Turkish borders, and has an international TIR trucking road travel past it. Lyubimets has some agricultural, industrial, and commercial industries as well as a small tourist industry. The main tourist attraction is the rue du fromage located just outside the town to the west. The peak tourist season is May through September but is open all year round, and some say best seen at night. Former name of her was Habibchevo (Habibçeova for Turkish).

Lyubimets is the seat of Lyubimets municipality (part of Haskovo Province), which, in addition to Lyubimets, includes the following 9 villages:

Georgi Nikolov Delchev (1872–1903) (Bulgarian/Macedonian: Георги Николов Делчев, known as Gotse Delchev, also spelled Goce Delčev, Cyrillic: Гоце Делчев, originally spelled Гоце Дѣлчевъ) was an important revolutionary figure in Ottoman-ruled Macedonia and Thrace at the turn of the 20th century. He was one of the leaders of what is commonly known today as Internal Macedonian Revolutionary Organization (IMRO), a paramilitary organization active in the Ottoman territories in Europe at the end of the 19th and the beginning of the 20th century.

He was born in a large family on February 4, 1872 (January 23, Old Style) in Kukush, then in the Ottoman Empire (today in Greece). By the mid-19th century Kukush was populated predominantly with Macedonian Bulgarians and became one of the centers of the Bulgarian National Revival. In 1857 the enlightening scholar Dimitar Miladinov introduced Bulgarian language classes here and managed to arrange a liturgy in Church Slavonic to be held in 1858 by a Bulgarian monk from the Zograf Monastery. In 1859 Parteniy Zografski was appointed as Orthodox Metropolitan here, in order to counter the spread of Eastern Catholicism in the area. However, in 1874 Kukush became one of the centers of the Bulgarian Uniat Church. Finally, after 1884 most of its population gradually joined the Bulgarian Exarchate.

Hristo Botev (Bulgarian: Христо Ботев, also transliterated as Hristo Botyov) (6 January 1848 – 1 June 1876), born Hristo Botyov Petkov (Bulgarian: Христо Ботьов Петков), was a Bulgarian poet and national revolutionary. Botev is widely considered by Bulgarians to be a symbolic historical figure and national hero.

Botev was born in Kalofer (some historians suggested that he was born in Karlovo and after several days was brought to Kalofer). His father, Botyo Petkov (1815–1869), was a teacher and one of the most significant figures of the late period of the Bulgarian National Revival towards the end of the Ottoman occupation. He had a strong influence on his son during the latter's youth.

In 1863, after completing his elementary education in Kalofer, Botev was sent by his father to a high school in Odessa. While there, he was deeply impressed by the work of the liberal Russian poets of the day. He left high school in 1865 and spent the next two years teaching in Odessa and Bessarabia. In the meantime he began creating his first poetic works and also established strong connections with the Russian and Polish revolutionary movement. His political views soon started to take shape.