This article includes a list of references, but its sources remain unclear because it has insufficient inline citations. Please help to improve this article by introducing more precise citations. (October 2010)

Sears-Roebuck and Co.

The current logo, used since 2010.
Type	Subsidiary Publicly held company
Industry	Retail
Founded	Chicago, Illinois, U.S. (1886)
Founder(s)	Richard Warren Sears Alvah C. Roebuck
Headquarters	Hoffman Estates, Illinois, U.S.
Number of locations	2,248 (2010)[1]
Area served	United States, Canada
Products	Clothing, footwear, bedding, furniture, jewelry, beauty products, appliances, housewares, tools, and electronics
Revenue	US$ 22.937 billion (2010)[1]
Parent	Sears Holdings Corporation
Website	www.sears.com

Sears, officially named Sears Roebuck and Co., is an American chain of department stores,^[2] which was founded by Richard Warren Sears and Alvah Curtis Roebuck in the late 19th century. Formerly a component of the Dow Jones Industrial Average, Sears^[3] merged with Kmart in early 2005, creating the Sears Holdings Corporation.

From its mail order beginnings, the company grew to become the largest retailer in the United States by the mid-20th century, and its catalogs became famous. Competition and changes in the demographics of its customer base hurt Sears following World War II, as the country's suburban areas thrived, hurting the company's inner-city (and rural) strongholds. Eventually, Sears' catalogs were discontinued in lieu of more web-based alternatives.

History[link]

Richard Sears

Richard Warren Sears was a railroad station agent in North Redwood, Minnesota, when he received an impressive shipment of watches from a Chicago jeweler which were unwanted by a local cube jeweler. Sears purchased them, then sold the watches for a considerable profit to other station agents, then ordered more for resale. Soon he started a business selling watches through mail order catalogs. The next year, he moved to Chicago, Illinois where he met Alvah C. Roebuck, who joined him in the business. In 1893, the corporate name became Sears, Roebuck and Co.

The current Sears location in downtown Chicago is across the street from the historic Carson, Pirie, Scott and Company Building, which will house a City Target store from the Target Corporation in the near future.

Mail order catalog[link]

Richard Sears knew that farmers often brought their crops to town, where they could be sold and shipped. Before the Sears catalog, farmers typically bought supplies (often at high prices) from local general stores. Sears took advantage of this by publishing his catalog with clearly stated prices, so that consumers could know what he was selling and at what price, and order and obtain them conveniently. The catalog business grew quickly.

The first Sears catalog was published in 1888. By 1894, the Sears catalog had grown to 322 pages, featuring sewing machines, bicycles, sporting goods, automobiles (produced from 1905–1915 by Lincoln Motor Car Works of Chicago, not related to the current Ford Motor Company brand of the same name)^[4] and a host of other new items.

Organizing the company so it could handle orders on an economical and efficient basis, Chicago clothing manufacturer Julius Rosenwald became a part-owner in 1895. Alvah Roebuck resigned soon after due to ill health, but the company retained his name. By the following year, dolls, refrigerators, stoves and groceries had been added to the catalog.

Sears, Roebuck and Company catalog, 1918

Sears, Roebuck and Co. soon developed a reputation for quality products and customer satisfaction. By 1895, the company was producing a 532-page catalog. Sales were greater than $400,000 in 1893 and more than $750,000 two years later.^[5]

In 1906 Sears opened its catalog plant and the Sears Merchandise Building Tower.^[6] Also, by that time, the Sears catalog had become known in the industry as "the Consumers' Bible". In 1933, Sears, Roebuck and Co. produced the first of its famous Christmas catalogs known as the "Sears Wishbook", a catalog featuring toys and gifts, separate from the annual Christmas Catalog. The catalog also entered the language, particularly of rural dwellers, as a euphemism for toilet paper. In the days of outhouses and no readily available toilet paper, the pages of the mass-mailed catalog were used as toilet paper.^[7][8]

Alvah Roebuck returned to the organization during the Great Depression, and worked as a spokesperson until his death in 1948. Part of the reason Roebuck left Sears in 1895 was due to the stress the business placed upon him, and he later took some delight in pointing out his longevity versus the much shorter life of Richard Sears. In the 1970s, the name "Roebuck" was dropped from the trade name of the stores, though not from the official corporate name.

Retail stores[link]

The first Sears retail store opened in Chicago on February 2, 1925 in the Merchandise building (in a portion of the company's headquarters at Homan Avenue and Arthington Street). This store included an optical shop and a soda fountain.^[9] The first freestanding retail store opened October 5, 1925 in Evansville, Indiana.^[10] During the summer of 1928 three more Chicago department stores opened, one on the north side at Lawrence and Winchester, a second on the south side at 79th and Kenwood, and the third at 62nd and Western. In 1929 Sears took over the department store business of Becker-Ryan Company. In 1933 Sears tore down the old Becker-Ryan Company store in Englewood, and built the first windowless department store, inspired by the 1932 Chicago World's Fair.

From the 1920s to the 1950s, Sears built many urban department stores. Starting in the 1950s, the company expanded into suburban markets, and malls in the 1960s and 1970s. In 1959, it had formed the Homart Development Company for developing malls. Many of the company's stores have undergone major renovations or replacement since the 1980s. The company was the largest retailer in the US until the early 1980s, but had dropped significantly in rankings by the time it merged with Kmart.

Shop Your Way Rewards[link]

Shop Your Way Rewards is the rewards program of all the Sears Holding Brands. It was started by Kmart as Kmart Smart Rewards as a pilot program. One year after the Smart Rewards Program was started the name and program was changed to Shop Your Way Rewards. During the test part of the program it was limited to certain Sears and Kmart stores. After the test of the program was considered a success by Sears marketing team, it was introduced to all Sears Holding Brands including Sears, The Great Indoors, Sears Grand, Kmart, Lands End, and My Gofer. The program has four tiers. The tiers are Member, VIP Silver, VIP Gold, VIP Platinum, and VIP Executive. The program allows the customer to receive one cent on the dollar as points accumulate. (For example, if a customer earns 22,000 points, it is equivalent to $22.00 for a customer to freely use throughout any Sears Holding stores.) To reach the VIP levels of the program customers must meet a certain spending qualification criteria. Potential members may enroll in the rewards program at any Sears Holdings run outlet or online. Shopyourway Rewards is an additional benefit provided to the Craftsman Club rewards program. The Craftsman Club program has existed since 1991 as a community of brand enthusiasts that receive advanced product information and member-only discounts. As of April 10, 2012, customers may only enroll in the program if they have an e-mail address; however, existing members may still use their phone number or membership card to earn points when purchasing items.

Diversification[link]

Sears began to diversify in the 1930s, adding Allstate Insurance Company in 1931 and placing Allstate representatives in its stores in 1934. Over the decades it established major national brands, such as Kenmore, Craftsman, DieHard, Silvertone, Supertone, and Toughskins. The company became a conglomerate during the mid-20th century, adding Dean Witter and Coldwell Banker real estate in 1981, starting Prodigy as a joint venture with IBM in 1984, and introducing the Discover credit card in 1985. In March 2009, Sears purchased the social search engine Delver.

Divestiture and Sears Grand[link]

In the 1990s the company began divesting itself of many non-retail entities, which were detrimental to the company's bottom line. Sears spun off its financial services arm which included brokerage business Dean Witter Reynolds and Discover Card. It sold its mall building subsidiary Homart to General Growth Properties in 1995.^[11] Sears later acquired hardware chain Orchard Supply Hardware in 1996 and started home improvement store The Great Indoors in 1997.

In 1993, Sears stopped production of its general merchandise catalog because of sinking sales and profits. Sears Holdings continues to produce specialty catalogs and reintroduced a smaller version of the Holiday Wish Book in 2007.

In 2003, Sears sold its retail credit card operation to Citibank.^[12] The remaining card operations were sold to JPMorgan Chase in August 2005.

In 2003, Sears opened a new concept store called Sears Grand. Sears Grand stores carry everything that a regular Sears carries, plus health and beauty, toys, baby care, cleaning supplies, home decor, pet food, cards and party supplies, books, magazines, electronics, music, movies, and an edited assortment of groceries. Sears Grand stores are about 175,000 to 225,000 square feet (16,300 to 19,500 m²). The first Sears Grand store (and still the largest at 225,000 sq ft) opened at Jordan Landing in West Jordan, Utah in 2003.

Merger with Kmart[link]

A Sears Essentials wil be no longer open that was formerly a Kmart in West Palm Beach, Florida

On November 17, 2004, Kmart announced its intentions to purchase Sears. As a part of the purchase, the Kmart Holdings Corporation would change its name to Sears Holdings Corporation. The new corporation announced that it would continue to operate stores under both the Sears and Kmart brands.

In 2005, the company began renovating some Kmart stores and converting them to the Sears Essentials format, only to change them later to Sears Grands.^[13]

Sears as a hedge fund[link]

It has been speculated that Sears management is interested in more purchases beyond the Kmart takeover of Sears and that investor Edward Lampert is interested in the company becoming an investment company more than a retailer. Some of many possible targets are other companies that the management believes have low stock prices relative to company value. Some mentioned are Safeway, The Home Depot, and Anheuser–Busch.^[14] The Washington Post, in an article dated March 11, 2007, described the current Sears as a hedge fund with money being diverted from the maintenance and improvement of stores to non-retail financial investments. A former executive is quoted as saying the company faces an "uncertain future". A third of pre-tax income in the third quarter of 2006 was generated by financial trades, followed by a poor fourth quarter in same.^[15]

Subsidiaries[link]

Sears department store

Sears inside a shopping mall in Puerto Rico

Current[link]

• Sears Department Store is a chain of department stores that are located in shopping malls; they carry clothing, jewelry, home appliances, hardware, lawn and garden supplies, lawn mowers, paint, sporting goods, automobile repair, office supplies, electronics and school supplies. Sears stores are usually multi-level. There are 926 full-size Sears stores^[16] in the United States. There are also 301 Sears locations in Canada and 66 in Mexico.^[17] The largest Sears Department Store is located at the Toronto Eaton Centre in Canada.
• Sears Hardware Stores are chains of small hardware stores usually located in small towns that are far away from a larger Sears department store. They carry Sears' complete line of Craftsman tools. Sears Hardware Stores also carry other items one would find in hardware stores (such as paint, electrical wiring, water heaters, and tractor-mowers), but under Sears branding. Many of these "Hardware" stores have been changed over to Sears Appliance & Hardware Stores, but there are still many of the original ones left, usually in smaller markets.
• Sears Grand is a chain of hypermarkets typically located away from shopping malls (with the exception of Gurnee Mills, Gurnee, Illinois). Many Sears Grand locations are retrofit remodels of existing Kmart supercenter stores. They carry everything a Sears department store carries, plus health and beauty products, a pharmacy, toys, baby care, cleaning supplies, home décor, pet food, cards and party supplies, books, magazines, music, Little Caesars Pizza Station, movies, and a selection of groceries which is limited mostly to dry goods. Sears Grand stores range from 165,000 to 210,000 square feet (15,300 to 19,500 m²).^{[18][broken citation]} The first Sears Grand opened at Jordan Landing in West Jordan, Utah in 2003. At 225,000 square feet (20,900 m²), the Jordan Landing store is currently the largest in the chain.
• Sears Essentials is a chain of discount stores that are common retrofit remodels of existing Kmart stores. Their product lines are similar to that of Sears Grand stores. Current locations include: Elmhurst, IL (reverting to a Kmart), East Ridge, TN (now closed from a recent flood), Bethlehem, PA, Lakeland, FL, West Palm Beach, FL, San Clemente, CA, Corona, CA, San Diego, CA, Tewksbury, MA (now a Kmart), and Peoria, AZ.
• Sears Appliance & Hardware is a chain of hardware stores that carry the whole line of Sears hardware and are usually free-standing. More than 110 Sears Appliance & Hardware stores averaging 40,000 square feet (3,700 m²) serve customers nationwide. Stores were expanded to include Sears' full line of appliances in 2005.
• Sears Optical is a chain of off-mall optical shops which carries all the same products and services as the optical department at regular Sears stores.
• Sears Hometown Stores(formerly known as Sears Authorized Dealer Stores) is part of the retail operation of Sears Holdings Corporation and is a small store version of Sears full-line department stores. Sears Hometown Stores, established in 1993, is a franchise formula and Sears Home Appliance Showroom, established in 2007, offers primarily appliances. The stores are located away from shopping malls and serve local communities across the United States and Puerto Rico.^[19]
• Sears Outlet is an outlet version of Sears department stores located in various retail locations across the United States. The stores carry new, one-of-a-kind, out of carton, discontinued, used, scratched and dented merchandise at 20–60% off regular retail price. While a wide variety of products are available, appliances make up a large majority of available merchandise. Sears Outlet stores were once known as Sears Surplus.
• Sears Parts & Repair Center, also known as Sears Service Center and Sears Home Central, is a chain of service centers that typically sell parts for lawn & garden equipment and appliances and also feature a carry-in point for customers to bring-in merchandise which needs to be repaired, either in or out of warranty. Sears has started closing many of these as more of its service and repair business is home-based.
• Lands' End, aside from supplying its clothing line to Sears stores, also has 16 stores operated by Sears Holdings that carry only Lands' End clothing. These stores are located in outlet malls and regular malls.
• Orchard Supply Hardware is a chain of free-standing hardware stores that carry home repair, hardware products and lawn and garden supplies. Orchard Supply Hardware stores are 40,000 square feet (3,700 m²). There are currently 88 stores, all of them in California. Sears now owns 80.1% of the chain, and revealed intentions in May 2005 to spin it off. Richard Karn of Home Improvement fame was a spokesman for the chain.
• A&E Factory Service is the newest name for Sears' longstanding on-site repair service, servicing larger items such as home appliances, electronics, and garden equipment. The A&E brand name was purchased from Montgomery Ward, which used it for their home service unit, and is a joint venture held by Whirlpool and Sears Holdings.^[20] A&E Factory Service is a network of mobile service vans with a long history of performing appliance repairs.^[21]

Former[link]

• National Tire and Battery & National Tire Warehouse (NTW) (NTB) is an American brand of auto service centers. It was formerly owned by Sears until it was spun off in 2003. Sears created the brand in 1997 by consolidating the Tire America (TA) and National Tire Warehouse (NTW) brands, adding the "B" to include its DieHard brand of batteries.^[22] Sears sold the brand, which consisted mostly of stores set apart from its name brand stores, in 2003 to TBC Corporation. A Sears spokesman said "Because of the separate branding and the lack of proximity to our retail operations, we weren't able to drive growth like a TBC could".^[23] The chain of 226 stores was reported to have brought in $425 million in revenue and $60 million in profit in 2002.^[23]
• Sears Brand Central was an electronics store. The appliances departments in Sears are now known and referred to internally as Brand Central, although they are not marketed to consumers as such, except for a few locations in Puerto Rico.
• Sears Catalog Sales Stores were located in small towns. These stores were very small, even smaller than Sears' current Hometown Dealer stores. At catalog stores, some items could be ordered from the floor, such as appliances; other items could be ordered from catalogs at the store. These stores were often placed in rural markets which were far from full-line Sears stores, allowing for customers to purchase Sears products more easily. These stores were closed in 1993 when Sears closed its catalog business.
• Sears Authorized Catalog Sales Merchant was an independent business person who provided many of the same services as the Sears Catalog Sales Store.
• Sears Appliance Stores were small stores that displayed and sold (at Retail Store prices) appliances, carpeting, etc. and, in addition, provided a catalog sales department through which catalog items could be ordered.
• Sears Rent-a-Car was a car rental chain formed in a joint venture with Budget. It was sold to Avis in 2002.
• Sears HomeLife was a chain of furniture stores owned by Sears. The concept was introduced at a mall in Fresno, California in 1989, followed by a stand-alone store in Madison, Wisconsin.^[24] Sears sold the stores to Citicorp Venture in 1999, who changed the chain's name to just "HomeLife". They opened many locations inside large Sears stores or near the store depending on space available. HomeLife closed its last stores in 2001.^[25] In Puerto Rico, a few HomeLife locations are still present.
• Sears Neighborhood was a chain similar to Sears Hometown stores, except that Neighborhood stores were located in urban markets. These stores were also independently owned and operated. The concept was introduced in Atlanta in 1998, and another similar store was located in Cincinnati.^[26][27] The Neighborhood stores closed in the early 2000s.
• The Great Indoors was a chain of free-standing home decor stores that carry high-end home appliances, bedding, and kitchen and bath fixtures. The Great Indoors also offers custom kitchen and bathroom design services. Sears Holdings announced the closing of all remaining stores in 2012.

Past and present store brands[link]

The exterior of the Sears Merchandise Building Tower.

• Allstate – Automobile parts and insurance^[28]
• Alphaline Entertainment – Video On Demand (partnered through Roxio)
• Celestial Star – Diamond Jewelry
• Challenge Records
• Cheryl Tiegs – Clothing^[29]
• Coldspot – Appliances, refrigerators^[30]
• Companion – Tools
• Conqueror Records
• Covington - Clothing
• Craftsman – Tools^[31]
• Craftsman Professional – Top of the line Sears tools
• Dashmate Automobile Radios & Tape players
• David Bradley – Farm Machinery^[32]
• Dean Witter Reynolds - financial service, brokerage
• DieHard – Batteries^[33]
• Discover – Credit card
• Dunlap – Economy line of tools
• Easy Living – Interior paint, primers, and painting accessories.
• Economy – iceboxes, fountain pens, sewing machine cabinets, gasoline engines, portable saw rigs, variety of farm equipment, cream separator^[34]
• Evolv – A do it yourself line of tools marketed with eco friendly green packaging^[35]
• Gold Bond – Mens & Boys footwear
• Goolagong - clothing
• Harmony House – Interior Decorating Products^[36]
• Hearthside – Rug looms & quilting frames
• Hercules – work clothing, appliances, insurance (Hercules Life Insurance Company, owned by Sears), sewage systems, letterman's jackets, fire extinguishers, heavy-duty coveralls, and home heating systems.^[37]
• Homart – Heating and Cooling systems, plumbing supplies, electrical supplies, kitchen cabinets, building supplies
• J. C. Higgins – Sporting Goods, camping^[38]
• Kenmore – Appliances^[39]
• Kromedge – Sawblades, Dadoes, Moldering Heads, Router Bits
• Penske – Automotive testing tools
• Permanex – Blow-molded Polyethylene Tool Storage Cases, gas cans
• Pilgrim – Clothing^[40]
• Roebucks – Clothing^[41]
• Sears Brand – Various items from all departments
• Sears Video Arcade - Sears's own version of Atari in the early 1980s; discontinued in favor of the actual Atari systems
• Silvertone – Stereos, Televisions, Musical Instruments^[42]
• Silvertone Records
• Supertone Records
• Ted Williams Brand – Sporting Goods
• Toughskins – Clothing^[43]
• Tower – Cameras, photo supplies, office equipment
• Weatherbeater – Exterior paint, primers, and accessories.

• 

  Sears logo used from 1966 until 1984.

• 

  Sears logo used from 1984 until 1994. Still used in the United States on some older storefronts.

• 

  Sears logo used from 1994 until sale to Kmart; updated from the 1984 logo. Still used in Mexico, from 1997; still used in the United States on many old storefronts.

• 

  Sears logo used from 2004 until 2010; still used in Canada and only used on receipts.

• Logo-sears essentials.jpg

  Sears Essentials (Kmart) logo.

• 

  The current Sears logo, used since 2010.

Employee relations[link]

Sears building in the Edificio La Nacional building in Mexico City, across from the Palacio de Bellas Artes.

Sears has struggled with employee relations. One notable example was the shift in 1992 from an hourly wage based on longevity to a base wage (usually anywhere from $3.50 to $6 per hour) and commissions ranging from 1% to 11%. This new base wage, often constituting a substantial (up to 40%) cut in pay, was done "to be successful in this highly competitive environment."^[44]

In early October 2007 Sears cut commission rates for employees in select departments to anywhere from 1% to 4% but equalized the base wage across all Home Improvement and Electronics departments. In 2011 commission rates on non base items were cut by 2% in the electronics department. This cut was furthered in late 2009 to a 1% commission rate on selected "base items" in the electronics departments of Stores. Appliances, vacuums, and mattresses are the only departments left where wages are based solely on commission sales. The jewelry department associates receive a low base salary with 1% commission on their sales. This model does not apply to all stores. Many stores now simply pay an hourly wage in the fine jewelry department, with no sales-based commission. In early 2008 Sears also converted Lands' End from commission to a straight hourly wage. Stores that feature a 'Lands' End Shop' are based on an hourly wage and a 3% commission on all catalog/internet sales placed from within their store. Associates receive an associate discount. 20% off on clothing, shoes, and jewelry. They also receive 10% off on everything else in the store, including Great Price items. Any associate orders done through the Lands' End Internal site receive 30% off with the associates paying a $6 fee for shipping and handling of any size order.

This section requires expansion.

The domain sears.com attracted at least 240 million visitors annually by 2011 according to a Compete.com survey. Sears saw profits drop 13% during the fourth quarter of 2010 but still has total assets of $26.05 billion as of the first quarter of 2011.^[45]

Properties[link]

Sears Tower[link]

Sears Tower

Sears made history in 1974 when it completed the 110-story Sears Tower in Chicago. The tower became the world's tallest building upon its completion, a title it took from the World Trade Center towers in New York. It remains the tallest building in the United States.

Seeking to spread its operations out in a business park, Sears left in 1993 and subsequently sold the tower, moving to Hoffman Estates, Illinois. Even though its naming rights to the building expired in 2003 it remained the Sears Tower through early 2009. In March 2009 London-based insurer Willis Group Holdings, Ltd., was given the building's naming rights to entice the occupancy of the building. The official renaming as the Willis Tower took place on Thursday, July 16, 2009, during a public ceremony hosted by Willis Group Holdings.^[46]

New headquarters[link]

Sears moved to the new Prairie Stone Business Park in Hoffman Estates, Illinois between 1993 and 1995. The office park has a focus on technology and sustainability, featuring an extensive landscaping plan that uses native prairie plants wherever possible, and a system of several express bus routes coordinated with Pace to encourage public transportation use with a future stop on the Metra STAR Line.^[47] Despite these services, the remote location of Prairie Stone means that it is much less well served by public transportation than the centrally located Sears Tower.

Sears Centre[link]

The Sears Centre is a 10,001-seat multi-purpose arena located in Hoffman Estates adjacent to the Prairie Stone campus.^[48]

See also[link]

	Chicago portal
	Illinois portal
	Companies portal

• Sears Canada
• Sears (Mexico)
• Sears plc, former U.K. company

References[link]

External links[link]

Wikimedia Commons has media related to: Sears, Roebuck and Company

• Official website
• Sears2go, official mobile site
• The Official History of Sears, Roebuck and Co.
• Avenue Queue: One long wait inspired career shift MIT News February 6, 2008
• Information about Sears, Roebuck and Co.
• Official website of the original Sears Tower^{[dead link]}

This biographical article needs additional citations for verification. Please help by adding reliable sources. Contentious material about living persons that is unsourced or poorly sourced must be removed immediately, especially if potentially libelous or harmful. (June 2010)

The Opie & Anthony Show

Jim Norton, Anthony Cumia, and Gregg "Opie" Hughes
Genre	Talk, Comedy
Running time	6am to 10am, Monday through Friday
Country	United States
Starring	Gregg "Opie" Hughes Anthony Cumia Jim Norton
Creators	Gregg Hughes Anthony Cumia
Air dates	since March 28, 1995
Opening theme	"The Ecstasy of Gold" by Ennio Morricone "Street Fighting Man" by Rage Against the Machine
Website	SiriusXM.com

Gregg "Opie" Hughes (born May 23, 1963) and Anthony Cumia (born April 26, 1961) are the hosts of The Opie & Anthony Show, a talk radio program airing in the United States and Canada on XM Satellite Radio and Sirius Satellite Radio. Since the merger of the two satellite companies, this is now called Sirius/XM. It is co-hosted by stand up comedian Jim Norton. Based in New York City, the show was previously on WXRK-FM and WNEW-FM in New York, and prior to that, on WAAF-FM in Boston, Massachusetts.

On April 26, 2006, Opie and Anthony returned to the terrestrial airwaves after a four year absence, replacing CBS Radio's short-lived David Lee Roth Show, which aired mainly on the eastern coast of the United States. The terrestrial portion of the show ran until March 9, 2009. The team was terminated by WXRK-FM when it flipped formats from rock to Top 40.

The Opie & Anthony Show airs weekdays live from 6am through 10am ET exclusively on XM Radio Channel 105 and Sirius Radio Channel 206 "The Opie & Anthony Channel". Replays are available throughout the day on their XM and Sirius channels and on audible.com.

Background and history[link]

Gregg "Opie" Hughes and Anthony Cumia were raised on Long Island, New York, in Centerport and Elwood respectively. Hughes graduated from SUNY Geneseo and for the next seven years, interned and worked at several western New York radio stations such as 96.5 WCMF in Rochester (where he first worked for Brother Wease) and WUFX in Buffalo. Opie eventually found his way back home to rock station WBAB on his native Long Island. Although not initially doing a talk-show, Hughes did experiment with certain talk elements, including a recurring character named "Spuds Buckley". While earning a living as an HVAC duct worker, Cumia began recording comedy songs with his brother Joe. In August 1994, Hughes, seeking innovative ideas, received an entry during an O.J. Simpson parody song contest. The song was titled "Gonna Electric Shock OJ" (sung to the tune of Otis Redding's "(Sittin' On) The Dock of the Bay") by a local band known as Rotgut, of which Cumia was the lead singer. The song was a hit on Hughes' show, and he invited the Cumia brothers to the studio to play live in September 1994. In December 1994, Cumia also appeared on The Howard Stern Show during an impression contest in which he imitated Jackie the Jokeman, Beavis and Butt-head, and Sam Kinison. Soon afterward, Hughes and Cumia became a radio team. Hughes' show was called "The Nighttime Attitude" and aired from 8 pm-midnight on WBAB.^[1] Shortly after Cumia's arrival, he and Hughes requested that the show be moved to morning or afternoon drive, the two most listened to timeslots in radio. When the station refused, Hughes and Cumia moved the show to afternoon drive on WAAF in Boston, Massachusetts, where they premiered on March 27, 1995 as Opie & Anthony (O&A).

WAAF-FM[link]

One of Opie and Anthony's most notable Boston stunts was their staged giveaway of "100 Grand", which was hyped for weeks. When they finally gave away the prize, the "winning" caller laid into the duo with biting invective after he realized the repairs he needed to make to his truck would be un-affordable with a 100 Grand candy bar instead of $100,000.^[2]

The duo was fired in April 1998 from WAAF for an April Fool's Day prank involving Mayor Thomas Menino. Opie and Anthony told their listeners that the Mayor had been killed in a car accident while transporting a young female Haitian prostitute. Many believed the story, leading Menino to file a complaint with the Federal Communications Commission, as the FCC prohibits the broadcast of knowingly false information if it causes public harm.^[3] WAAF suggested that the duo have pies thrown at them while being held in town square stocks. The idea was summarily dismissed by the mayor's office. Facing a possible license challenge, WAAF fired them, but Opie and Anthony promised that they would return to Boston and get revenge. During the early days of XM Anthony stated that the intent of the April Fool's prank was to allow the duo to be released from their contract with WAAF. He also stated that the duo had been having illegal meetings with WNEW prior to the April Fool's prank. He preceded these comments with "The statutes of limitations must be up on this."^[4]

WNEW-FM[link]

In June 1998, O&A were back on New York station WNEW-FM, where they became a top 10 afternoon drive show in New York by 2000.^[5]

In November 2000, sixteen people associated with the show (including comedian Lewis Black and future show member Jim Norton) were arrested during a promotion for "The Voyeur Bus," a mostly glass-sided bus carting naked women through Manhattan with a police escort.^[6] The stunt was harshly condemned by Mayor Rudy Giuliani. O&A hosted the short-lived "XFL Gameday" – the pregame show for Vince McMahon's startup football league – for four weeks in February 2001. The half-hour show aired nationally on Saturday nights on select NBC affiliates prior to the evening's games. The show was taped on Wednesdays at the WWF's theme restaurant in Times Square, and was open to the public. It featured analysis by WNBC sportscaster Bruce Beck and New York/New Jersey Hitmen head coach Rusty Tillman, but also featured plenty of raunch. One particular segment featured O&A as chefs, inserting a cucumber in between two melons. O&A were almost banned from Giants Stadium for life during the filming of one episode when they imitated a proposed XFL rule where first possession was determined by placing the ball at midfield and having two opposing team-members attempt to get it. O&A did this as God Bless America began to play before a game.^[7] They said that the $100,000 cost of making each new show was the cause of its demise, though no official reason was given for its cancellation.

In 2001, O&A signed a syndication deal with Infinity to syndicate their show on 22 stations nationwide, including WBCN in Boston, longtime rival of WAAF. By this time, show friend Andrew Dice Clay had introduced O&A to Jim Norton, a comedian who toured with and opened for Clay. Norton was a hit on O&A and soon became a regular on the show, appearing three or four days per week.

Sex for Sam[link]

One of O&A's stunts was "Sex for Sam", an annual contest where the goal was to have sex in notable public places in New York City. Couples from various states would be selected to be trailed by a comedian or member of the show, who would call the program to report the location. The contest was sponsored by Boston Beer Company, maker of Samuel Adams beer, and prizes included trips to Boston concerts sponsored by the beer company. The contest was approved by the station and had no major problems for the first two years.

However, in "Sex for Sam 3", comedian Paul Mecurio encouraged Brian Florence and Loretta Harper, a Virginia couple visiting Manhattan, to have simulated sex in a vestibule at St. Patrick's Cathedral on August 15, 2002. When a security guard ordered Mecurio and the couple to leave the church immediately, Mecurio began to argue with the guard, who then contacted police. The couple was arrested and charged with public lewdness. Intense media scrutiny led to the Catholic League demanding that Opie and Anthony be fired. The Catholic League also threatened to get WNEW's license revoked.

O&A broadcast the next day, but were ordered not to directly address the incident for legal reasons. The show went into reruns the following week. On August 22, Infinity suspended Opie and Anthony for the duration of their contract, and canceled the show. However, the company continued to pay the duo to stay off the air for the balance of their contract. The Catholic League immediately dropped its bid to have WNEW's license revoked.

The repercussions of the incident were widespread:

• Infinity was fined a total of $357,500 by the FCC, the maximum amount allowed by law, and the second-largest indecency fine in American radio history. It refused to pay the fine.^[8]
• WNEW's ratings had been dreadful overall aside from Opie and Anthony. With the forced cancellation of its only strong performer, its ratings dropped even lower than those of noncommercial stations and never recovered. The station began playing music again in January 2003, starting with a Top 40 format, then going to an adult contemporary format, and later switching to a classic dance music format before returning to the AC format, at which point the station's call letters were changed to WWFS. Under WWFS, the ratings rebounded to a 3.1 rating, then cooled down to an average of a 2.5 rating.^{[citation needed]} In a bit of irony, Opie and Anthony would make fun of an incident at WNEW in late 2004, in which the program director got drunk, went on air, and confused the call letters with those of WNEW's arch-rival WKTU.
• Harper pleaded guilty a month later to disorderly conduct and was sentenced to seven days of community service.^[9] Her partner, Brian Florence, died of a heart attack on September 25, 2003.

XM Satellite Radio[link]

Opie and Anthony returned to the air on October 4, 2004 exclusively for XM Satellite Radio after two years off the air. Initially, the show was offered to XM subscribers at a premium cost of $1.99 a month, to which they encountered some resistance. In April 2005, "High Voltage" became part of the basic XM subscription. There are no numbers available with respect to the number of premium subscribers. Hughes gave some indication, however, when he told the Long Island press in 2006, "We went from having a show that was syndicated in 17 major markets to having a few thousand," which did not help to remove the discrepancy.^[10]

On April 17, 2006, DirecTV ceased airing the High Voltage channel on their satellite TV service, citing subscriber requests for more music channels and fewer talk and sports channels. However, less than a week elapsed before inside sources announced that, due to overwhelming audience demands that O&A return to DirecTV, the channel would be restored on April 26, 2006.^[11]

Opie & Anthony frequently mentioned on the air that they always hated the title "High Voltage", which was selected by one of the company lawyers. They had been trying to change the name but were unsuccessful for the first 2 years, until Eric Logan announced on their October 4, 2006 broadcast that High Voltage would be renamed "The Virus" on November 20, 2006, pursuant to the demands of hardcore O&A fans known as "The Pests".

A major part of the XM show was the "Assault on the Media", led by "The Pests" to give the show additional exposure. On May 19, 2005, show intern Nathaniel showed up behind Arthur Chi'en of WCBS-TV. The disruption caused Chi'en to shout "What the fuck is your problem, man?" while the cameras were still rolling. Chi'en was fired a few hours later. (The situation brought the show nationwide press.)^[12]

On May 15, 2007, XM suspended Opie & Anthony for 30 days, in response to a broadcast featuring a homeless man who wandered into the studio. Opie and Anthony dubbed the man "Homeless Charlie", who mentioned the possibility of raping Condoleezza Rice and Laura Bush.^[13] Charlie spoke wildly for nearly twenty minutes, commenting on a wide variety of news topics. A blogger posted a ten second excerpt of the discussion, which was later posted to The Drudge Report with no context given to the audio. Commentary on the incident was especially incendiary from Bill O'Reilly, who called the situation "the worst I have ever seen." (O'Reilly once had the radio duo on his show.)^{[citation needed]} CBS (terrestrial) radio continued to air the show from 6:00 am–9:00 am Eastern time, and had a decidedly more subdued sound, due to greater scrutiny.

Fans reacted to the news of the suspension by canceling their XM Radio subscriptions, with some fans even going as far as smashing their XM units. XM did offer a free month of service to subscribers who called in complaints of the suspension.^[14] Moreover, some sponsors pulled their advertising off XM in protest of the suspension.^[15]

The radio duo's month-long suspension from XM ended on June 15, 2007, when they returned to XM's airwaves. Shortly after the suspension, Opie closed on a $3.35 million 2,088-square-foot (194.0 m²) apartment in Trump Place owned by Donald Trump.^{[citation needed]}

Return to broadcast radio 2006–2011[link]

On April 24, 2006, Opie and Anthony announced that they signed a deal with CBS Radio in which the first three hours of the show would be broadcast on nine of CBS's rock stations, the first official show airing April 26.^[16]

After an 18-month run on XM, The Opie & Anthony Show began simulcasting on XM Radio and various terrestrial radio stations from 6 am to 9 am EST. From 9 am to 11 am (and on some days until noon), the show was broadcast exclusively on XM Radio. XM listeners were able to hear the show uncensored for the entire show (except when the main feed is "self-censored" by the hosts). During the 6–9 slot, the FM-only listeners would hear a Federal Communications Commission-compliant version of the show. In Philadelphia, O&A achieved a threefold increase in the month of May over David Lee Roth's April ratings in the age 18–34 demographic. In Boston, O&A doubled the number of all age demographics and achieved an even greater increase in younger listeners.^[17] According to the Winter 2007 arbitron ratings, O&A doubled Roth's ratings with their target demographic of 18 to 34-year-olds. But the improvement merely amounted to an increase of 2% to about 4% of the audience—a third of Stern's old numbers in New York City.^[18] Following the Summer 07 Arbitron ratings, O&A's 18- to 34-year-olds ratings slipped, while their morning drive rating in NYC of 2.1 left them only ahead of sports based WFAN network in the morning.^[19] In the spring 2008 under the new Portable people meter ratings system, Opie and Anthony again failed to crack the top ten in morning drive, and their flagship station WXRK ranked 20th out of 24 stations in overall ratings and out of the top ten in the coveted 25–54 demographic.^[20]

Rockstar Games gave the cast and crew of the show voice roles in the PlayStation Portable game Grand Theft Auto: Vice City Stories, including Club Soda Kenny as the voice of Derek the Dodo. The only exception was Jim Norton, since he had a voice role in previous Rockstar game Bully.

On October 23, 2007, WYSP in Philadelphia cut Opie and Anthony from their lineup in favor of the rock music format, to which the station had changed in September.^[21]

During the summer of 2008, the show delved into the romance between Anthony Cumia and Jill Nicolini, a model and actress who also serves as traffic reporter for WPIX. Nicolini and Cumia were often photographed together at public events. A running feature on the show focused on the authenticity of this May–December romance. While many initially doubted the beautiful Nicolini would actually date Cumia, the relationship appeared to blossom over time, although it ended disastrously in August 2008.

In 2008, as part of Rockstar Games' newest addition to the Grand Theft Auto series, Cumia performed the viral "Pißwasser" (or "Piss Water") commercial for Grand Theft Auto IV, as a parody to Budweiser's "King of Beers" campaign. It was later performed by Cumia on the Opie and Anthony Show. Other members of the show's cast appear as characters in GTA IV.

During their tenure at K-Rock, almost all of O&A's affiliates (many of which were in major markets) systematically dropped the show, primarily due to declining ratings.^[22] By November 30, 2008, Opie and Anthony remained in only three major cities – New York, Boston and Cleveland. The following day, however, WBCN in Boston dropped them in favor of their local Toucher & Rich show, while WKRK switched to a jockless alternative rock format.

On March 9, 2009, Opie & Anthony were heard on WXRK for the last time, and spent much of the time discussing the impending format change, and how their services were "no longer needed" at the station. Their executive producer for the FM portion, Michael "Stuntbrain" Opelka, was fired the following day.

As of October 1, 2010, the Opie and Anthony show renewed their contract with Sirius/XM satellite radio for 2 years. The two often mention that they will not renew their contract after the current contract expires, citing their disgust with the poor way they are often treated by Sirius management as the primary reason.

On October 13, 2011, the Opie and Anthony show's station was changed from the ViRUS to The Opie and Anthony Channel.

Run-ins with the FCC[link]

The Federal Communications Commission has twice fined O&A for broadcasting material deemed in violation of decency standards. The first fine involved several November 2000 – January 2001 airings of a jingle produced by Dru Boogie, a DJ/producer who regularly produces content for the show. The $21,000 fine also involved a segment of "Guess What's in My Pants", as well as a song titled, "I'm Horny for Little Girls".^[23] O&A's second FCC violation – the "Sex for Sam" broadcast – set a precedent for being the first time that a fine was issued to each individual station airing the alleged indecent material.^[24] The total was $357,500; $27,500 against each of the thirteen CBS Radio/Infinity-owned stations that broadcast the show.^[25] Infinity appealed both fines, after which its parent company Viacom made a $3.5 million settlement which canceled all pending indecency violations.^[26]

Program content[link]

This article may contain original research. Please improve it by verifying the claims made and adding references. Statements consisting only of original research may be removed. More details may be available on the talk page. (May 2008)

Opie and Anthony often comment on American sociopolitical and popular culture. Their "cringe" style of entertainment sometimes leads people to categorize them as "shock jocks". Hughes, Cumia and Norton broadcast for approximately four hours per day. Generally speaking, Opie sets the daily flow of the show and introduces topics, while Cumia and Norton provide color commentary. The show has few limits, and covers a wide array of topics interactively, with a great deal of time devoted to callers, and sound bites sent in by listeners. Some of the more hardcore O&A fans, nicknamed "Pests", have been known to go to extreme grassroots efforts to promote the show.

Friends and regular guests on the show include Adam Ferrara, Jim Jeffries, Joe DeRosa, Louis C.K., (who famously asked Donald Rumsfeld if he was a Mexican baby eating space lizard)^[27] Bill Burr, Brian Regan, Robert Kelly, Otto & George, Bob Saget, Rich Vos,^[28] Colin Quinn, Nick DiPaolo^[29] and Patrice O'Neal,^[30] all of whom have substituted for Norton when he has left New York to pursue his stand-up comedy and acting.

Frequent guests include Doug Stanhope, Stephen Lynch, Joe Rogan, Lazlow Jones, Jay Mohr, Kevin Smith and Mike Birbiglia. Host Anthony Cumia does impressions of various personalities such as Charlton Heston, Don West, Sylvester Stallone, Fred Flintstone, Bill Cosby, Ben Stein, Richard Nixon, Sam Kinison, Andrew Dice Clay, Tom Brokaw, Ronald Reagan, Mike Tyson, Tony Boselli, Tony Danza, Christopher Reeve, Ted Knight, Robert Reed, Regis Philbin, Vince McMahon (dubbed "Angry Vince" for the consistently violent tone of Anthony's voice in channeling McMahon's wrestling persona), Neil Diamond, Robin Williams, Winnie the Pooh, Popeye the Sailor, Don Imus, Marty McFly and The Greaseman. O&A's style and jokes typically target males in the 18–49 demographic.

The songs played at the beginning the O&A show are Ennio Morricone's "The Ecstasy of Gold" from The Good, The Bad and The Ugly followed by Rage Against the Machine's song "Street Fighting Man", a cover of the Rolling Stones' song of the same name.

Film references[link]

O&A's show features many inside jokes that a new listener may not immediately understand.^[31] There are many references to films,^[32] Boogie Nights being the most prominent. Other referenced films include Fargo, The Silence of the Lambs, Creepshow, The Accused, Predator, The Shining, American Psycho, Blazing Saddles, Fast Times At Ridgemont High, Smokey and the Bandit, Apocalypse Now, Bad Lieutenant, Ed Wood, Jaws, Platoon, A Clockwork Orange, Full Metal Jacket, Death Wish, Star Trek II: The Wrath of Khan, Schindler's List, Caddyshack, The Godfather, My Baby is Black, Mondo Topless, The Shawshank Redemption, Back to The Future, Sling Blade, Office Space, Caligula and anything starring Robert De Niro (most notably The King of Comedy).

Staff[link]

• Travis Tefft, Executive Producer – (aka T-Storm, Dr. Gay) – Former intern who became a regular staff member. Travis typically acts as the phone screener as well as providing minute-to-minute research. He is the acting 'Executive Producer'.
• Erik Nagel, Senior Producer – (aka Erock, Sex Bagel, Sex Man, Sexy, Sex) – Been with the show since the show's beginning at XM Radio. Co-Hosts 'Worst Of The Week Countdown' and the 'Worst-Of' shows. Erik is often a target of ridicule on the show, and does a character called 'The Virus' which stemmed from the annual Jocktober bit.
• Danny Ross, Senior Producer - Former intern who became a regular staff member. Danny originally started as a writer for former executive producer Steve Carlisi's web site, foundrymusic.com. Carlesi brought him on board as an intern. He is responsible for the show's daily content and has been the in-studio producer since 2008.
• Sam Roberts, Associate Producer – (aka Two Races, Prime Time Sam Roberts) – Former intern who became a regular staff member. Co-Hosts 'Worst Of The Week Countdown' and the 'Worst-Of' shows with Erock on weekends. He hosts 'After O&A Live', which airs from 10am to 11am on The Virus following the live show. Sam is involved in screening radio shows for Jocktober, and contributes regularly on-air when the subjects of professional wrestling and Scorch's PFG TV (a public access TV show, hosted by a former radio colleague of O&A's) come up. He now hosts 'After Opie & Anthony Live'
• John Feder, Security – (aka Club Soda Kenny) – A 22-year retiree of the West Orange, New Jersey Police Department, Kenny met O&A while working for Andrew Dice Clay. He was a part-time member of O&A's security staff since the summer of 2004, and joined O&A full-time in 2006 following his fully reinstated retirement. He is often ridiculed for his OCD and "oafish" demeanor.
• Troy Quan, Producer – Former intern known for his hipster lifestyle and for coming off as though he is in love with himself as well as various other side projects. Troy frequently DJ's in the Meat Packing district and in Pennsylvania. Troy gained notoriety as an intern for stealing a fellow intern's girlfriend. Following his internship, he became a phone screener and bit writer for O&A. Opie dislikes Troy because of his sense of fashion and hipster lifestyle.

Callers who became frequent guests[link]

This section needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (October 2010)

• Pat from Moonachie (Patrick Philbin) – A 44-year-old, 340-pound self-employed courier with 9 toes (due to diabetes), who became a friend after winning O&A's first annual Eggnog Drinking Contest. Philbin consumed 71 double shots of eggnog and subsequently vomited. He is a competitive eater, ranked 19th in the world by the I.F.O.C.E^[33] and placed 10th in Nathan's Fourth of July Hot Dog Eating Contest. The "Baby Bird" video which came about from the 2006 Eggnog Drinking Challenge earned him infamy and caused him to be barred from the I.F.O.C.E for his "effluvic interchange." Philbin's banishment was rescinded and he was eventually re-instated on December 6, 2006.^[34]
• Big A (Andrew Gold) - A Bronx cab driver with a speech impediment. (He has a severe stutter, especially when pronouncing words that begin with the "st" sound). Co-host of the 'Big A & Twitchels News Cast' segment. He has co-hosted the segment with show regular Bobo.
• Tom – Tom was discovered after they took a call from "an elvish sounding man". He is now the focus of "Is Tom alive? Friday", as Tom has a fatal lung disease, was kicked out of his apartment, and has had a broken back and lesioned spinal column; he was told by his doctor that he is now likely in his last year of life, however Tom has repeatedly claimed he will commit suicide to avoid the pain accompanying his passing. On June 12 of 2008 Tom called into the show to thank Opie and Anthony for the show and planned to kill himself. After talking with Tom, Opie, Anthony and Jim convinced him to unload his weapons and come on the show the following day. As of February 23, 2012, Tom is still alive and in better health.^[35]

Characters[link]

• Paul Harghhis/Hahrrgis – (AKA Uncle Paul) A character voiced by Jim Norton. Uncle Paul is a child molester with a creepy voice. Norton need only utter "huh?" or "yay!" in the voice to bring the character into a conversation, particularly one involving young children. Paul does not seem embarrassed by or even understand that his antics are inappropriate. He has demonstrated a hostile streak, as he yells at call-in guests or about "those goddamn meddling parents." Hahrrgis, along with Ted Scheckler were referenced in "The Substitute", the fourth episode of the sixth season of Lost. In the episode, a series of surnames associated with certain numbers were featured. Hargghis's number was 202, the XM channel number where the show can be heard.^[36]
• Steve from Yellowstone – (AKA Ben from Boston, Danny from W-Town, Jimmy from New Jersey, Erik from Breathtown, Po from Jersey, etc.) Fake characters that are voiced by Norton, occasionally used to mock bad guests on the phone or in-studio.
• Ted Sheckler – A character voiced by Jim Norton. Ted is an entrepreneur, said to own many odd boutique emporiums. He often recommends callers to purchase specific items at his emporiums. He also enjoys a variety of activities such as ghost hunting, light bulb manufacturing, race car driving, and serial killing by blowing second-hand smoke into crowds. The Sheckler character, along with Paul Hargghis were referenced in "The Substitute", the fourth episode of the sixth season of Lost. A series of surnames associated with certain numbers were featured in the episode. Sheckler's number was 197, the Sirius channel number where the show can be heard.^[37]
• Lyle Delmar "Chip" Chipperson – A character voiced by Jim Norton known for his horrendous jokes and frequent lies. He changed his name to Peppy Sinclair.
• Helen Bergeron – A character voiced by Jim Norton. Helen is an older Jewish woman who enjoys gossiping about celebrities and popular culture. She would be characterized as a "yenta". She usually says, "Helen Bergeron, signing off" when finished speaking.
• Edgar Mellencamp - Another character voiced by Norton, created primarily to annoy Norton's girlfriend. Edgar is known for his perpetually dry teeth, which he likes to have licked.
• The Virus – A character reluctantly voiced by "E-Rock". The character was "born" when Sam told a clueless but compliant E-rock to perform the character on the air. Virus is asked for comedic takes on daily events, but cannot come up with a punchline or any relevant material. When asked to say something amusing, there is merely a pregnant pause followed by a lame excuse, such as "You know I'm not good at this" or "The Virus is totally unprepared." Whenever he makes an appearance, the song "Baby Elephant Walk" is played.
• Bill Tetley – A fictional variety show host created by Jim Norton. (Jim uses the character to harass Anthony at home). Known for his horribly catchy theme song.

Other enterprises[link]

Demented World[link]

A CD released in November 1997 which includes a compilation of bits done on WAAF.

The Opie & Anthony Traveling Virus[link]

The Traveling Virus is a comedy tour headlined by Opie and Anthony, as well as friends of the show, that began in 2006. In its first year, it spanned several locations in the eastern United States during the summer. In 2007, it visited 10 cities through the spring and summer. It was an event they had discussed for many years, but were never able to bring it to fruition until they made their latest deal with CBS radio.

The 2008 Traveling Virus Tour was canceled in favor of one show, held at the PNC Bank Arts Center in Holmdel, New Jersey on August 2, 2008. On the morning of Monday, August 4, 2008, Opie stated that the August 2nd show in New Jersey would be "the last Traveling Virus show ever", due to the crowd consistently booing new comedians off the stage, causing established comedians to refuse to appear at the venue ^[38]

Search and Destroy[link]

On the morning of March 26, 2008, Opie & Anthony revealed they had taped a pilot for Comedy Central. The show is titled Search & Destroy and features teams of comedians performing various tasks throughout New York City.^[39] Opie and Anthony believe that it may have been too graphic even for cable television.^[39] Although Opie and Anthony considered the pilot a success, Comedy Central did not pick the show up.

Controversies[link]

• April Fool's Day: On April 1, 1998, while still on WAAF in Worcester, O&A announced that the mayor of Boston, Thomas Menino, had been killed in a car accident in Florida. Things became heated after Menino's daughter called the station believing the story to be true, and the duo was terminated the following week. During the early days of XM, Anthony stated that the intent of the April Fool's prank was to allow the duo to be released from their contract with WAAF. He also stated that the duo had illegal meetings with WNEW before the April Fool's prank. He prefaced these comments with "the statutes of limitations must be up on this." Despite the controversy that was started by the April Fool's Day prank, the duo was hired by WNEW-FM in New York City less than five months later.^[40]

• W.O.W.: During their WAAF years, O&A established "Whip 'em Out Wednesdays," which encouraged women to flash their breasts to anyone with a "W.O.W." sign. Consequently, it was common around Massachusetts to see cars with W.O.W. stickers, signs and even painted lettering. The campaign came to an end on WAAF in the summer of 1997, when the station forced the duo to discontinue the stunt and suspended the show for three weeks. W.O.W. has since been reintroduced to the show; W.O.W. stickers and signs are more common in O&A's biggest markets: New York and Boston. The campaign gained notoriety when a woman flashed the famous crowd fly-by camera during a broadcast of The Today Show.^[41] They are less visible in other markets, such as San Francisco, as they are more reluctant to back the W.O.W. promotion.

• Voyeur Bus: Fifteen participants in the show's "Voyeur Bus", including the driver, six dancers, and eight associates of the show, were arrested for disorderly conduct. The dancers had performed topless, fully visible through the vehicle's large transparent windows, which was driven along busy Manhattan streets. Charges against the eight associates were later dropped. New York mayor Rudolph Giuliani described the publicity stunt as "stupid." ^[42]

• Homeless Shopping Spree: In late 1999, shortly before Christmas, O&A held the first "Homeless Shopping Spree", which has since become an annual event. The bit involves a dozen of New York's homeless, who are each given several hundred dollars by the show and much more by the fans, and are taken to a posh shopping mall, most notably the Mall at Short Hills in Short Hills, New Jersey. They are allowed to buy whatever they want, including warm clothes and other items they could not normally afford, while being cheered on by the thousands of listeners who show up. In the 1999 Spree, the mall reacted by closing several of the nicer stores and eventually have the twelve homeless men removed from the mall by security. Boston mayor Thomas Menino expressed outrage at the event, declaring that the Homeless Shopping Spree degraded and humiliated the contestants, and that it was immoral to hold such an event on the same day the city was to do a census count of the homeless townspeople. The event was repeated at the same mall on December 16, 2006.^[43]

• "100 Grand": Early in the team's radio career, O&A announced a contest at WAAF in which the 107th caller would receive "100 Grand". They continued this bit throughout the show, careful not to say "$100,000", only "100 Grand". The 107th caller was ecstatic, believing that he had actually won $100,000, and exclaimed that he was planning to buy a new truck with his good fortune. He became furious when Opie informed him that the prize was merely a 100 Grand candy bar, and proceeded to curse loudly on the air, famously calling the duo "a bunch of douche bags."^[2]

• T&A with O&A: Opie and Anthony held a station-promoted beach party on the shores of Angola, NY (a suburb of the city of Buffalo) on Saturday July 13, 2002; they claimed 5,000 persons were in attendance. Several female attendees appeared nude or topless, and at least one inserted vegetables into various orifices. Buffalo officials quickly dispersed the crowd, warning O&A and crew not to return, lest they endure legal action. Additionally, FCC complaints were filed despite the event not being broadcast on any medium. Furthermore, reminiscing about the event on their July 25, 2011 show, Opie claimed that shortly after the event took place, management at WNEW informed the duo off-air that police in Erie County (who received over 250 complaints from area residents) had begun the process of securing warrants for their arrest over the incident. The aftermath went unrealized, as it was overshadowed by the more serious "Sex For Sam 3" incident roughly a month later.

• The Eggnog Drinking Challenge: An annual challenge where contestants have to drink as many shots of eggnog as possible before vomiting. On December 1, 2006, during the Challenge, Pat from Moonachie drank 75 double-shots of eggnog and subsequently vomited all over prospective intern Pat Duffy's mouth. This was dubbed the "Baby Bird" by Joe Rogan and became a hit on both the O&A website as well as Break.com due to YouTube's initial refusal to carry the video.^[44]

• Condoleezza Rice, Laura Bush & Queen Elizabeth II: A homeless man (Homeless Charlie) making a guest appearance on the XM version of the show described how he would like to have sex with the United States Secretary of State Condoleezza Rice, First Lady Laura Bush, also calling Queen Elizabeth II "horse-faced", an act which the hosts joked could only happen through force.^[45] In the wake of the Don Imus firing, there was speculation that O&A might be fired following that segment that aired on their program May 9, 2007. On their Friday show, Opie and Anthony apologized for the bit by begrudgingly saying, "We apologize to the public officials for comments that were made on our XM show on May 9. We take very seriously the responsibility that comes with our creative freedom and regret any offense that this segment has caused."^[46] On May 15, 2007, XM suspended Opie and Anthony for 30 days.^[13]

• Donald Trump made a handful of calls to the show to promote his television series The Apprentice, and it appeared that relations between the radio show and Donald Trump were positive. However, Trump was later interviewed and called Opie and Anthony "two slobs" and swore never to appear on the show again, seemingly over a press release made by O&A that stated that Trump called them. Trump interpreted that statement as implying that he was desperate for media attention.^[47][48] Trump was supposed to call the show on January 10, 2008, but did not.

• Jesse Ventura: The Opie and Anthony Show hosted former Governor of Minnesota Jesse Ventura on December 2, 2009. During the show, a disagreement between co-host Jim Norton and Ventura erupted into an argument regarding the September 11 attacks, which Ventura has questioned the official account of, as well as the use of the military overseas. Ventura also suggested that Norton did not believe in the Constitution, which the latter strongly denied. Twenty minutes into the debate, Ventura walked off the air and the two exchanged explicit comments towards one another. As Ventura left the room where the show was being held, Norton said, "Fucking baby. Big fucking guy who doesn't like the little guy yelling."^[49]

• Weinergate Photo Release During his June 8, 2011 appearance, Andrew Breitbart showed Opie and Anthony a picture of Anthony Weiner's erect penis. A listener forwarded them a screenshot captured from their live Paltalk video feed, and Opie posted it on Twitter. Andrew Breitbart claimed to be very upset at what transpired.^[50] Opie had also taken a picture of the photo during the showing without the knowledge of Breitbart.

• Chris Kyle vs Jesse Ventura Former Navy Seal Chris Kyle appeared on the January 4, 2012 show promoting his book American Sniper. A listener called in to ask about Chris allegedly getting into a bar fight with former Governor and Navy Seal Jesse Ventura in 2006. Opie decided to ask Kyle about the rumor. Kyle was surprised by the question, and then confirmed that he did indeed punch Ventura at a bar in Coronado, California during a wake for Michael A. Monsoor, a Navy SEAL who had died in Iraq in 2006. Kyle claimed that Ventura was "letting it known that he didn't agree with the war." Kyle stated he went to Ventura and told him that most of the family members of Navy SEAL personnel who died were present, and it was not the time or the place to start talking about the war. To which Ventura replied that the SEALs "deserve to lose a few guys." This is when Kyle allegedly punched Ventura. After telling the story, radio personality Alex Jones, who is a friend of Ventura, claimed that Kyle was a "war monger" and that the whole interview was staged. This prompted a phone call by Kyle to the January 10, 2012 show by claiming he knew people who were present that will back him up on the story. Alex Jones then called the show and there was an argument to whose story was right.^[51] Ventura himself denied Kyle's accusations, saying that despite his opposition to the Iraq War, which ended weeks before the accusations against him emerged, he never had "spoken or wished any ill will towards the soldiers" who served in Iraq.^[52] Ventura also stated he would sue Kyle for defamation in court.^[53]

Stations[link]

The Opie & Anthony Show is heard on Sirius XM Radio, on XM channel 105, The Opie & Anthony Channel and on Sirius channel 206.

See also[link]

• The Opie & Anthony Channel
• The Opie and Anthony Show Army

References[link]

External links[link]

Official Sites

• SiriusXM (XM105/Sirius206 "The Opie & Anthony Channel" – The Opie & Anthony Channel Homepage.)
• Opie and Anthony on Myspace
• OA Pedia A fan made Opie and Anthony Encyclopedia.

This biographical article needs additional citations for verification. Please help by adding reliable sources. Contentious material about living persons that is unsourced or poorly sourced must be removed immediately, especially if potentially libelous or harmful. (December 2007)

Jim Breuer (born June 21, 1967) is an American stand-up comedian, actor and radio host. He is most noted for his time as a cast member on Saturday Night Live and starring in the 1998 cult "stoner comedy" Half Baked, alongside Dave Chappelle.

Early life[link]

Jim Breuer was born and raised in Valley Stream, New York.^[2]

Career[link]

Television career[link]

Prior to gaining national notoriety, Jim Breuer was a stand-out talent on the little-known Uptown Comedy Club weekly television show, based out of Harlem, New York.^[3] Subsequently, Jim Breuer first rose to fame as a cast member of Saturday Night Live from 1995 to 1998.^[4] On SNL, Breuer's characters included "Goat Boy" (who hosted the fictional MTV program "Hey, Remember the 80s?") and Glen Henderson, the elder brother to Chris Kattan's Todd Henderson/Azrael Abyss character in the "Goth Talk" skits. He has previously guest starred in Home Improvement. That appearance gave way to the short-lived sitcom Buddies. He was originally scheduled to have been the co-star alongside friend and co-worker Dave Chappelle, but was pulled from the role after filming the pilot.

Among his impersonations was that of actor Joe Pesci, who hosted his own talk show, often accompanied by Colin Quinn playing fellow actor Robert De Niro. In a 1997 episode of the program, both Pesci and De Niro made surprise appearances to "confront" Breuer.

Jim Breuer has also hosted several "Premium Blends" on Comedy Central as well as several appearances on other comedy shows.

Jim Breuer hosted the third season of the VH1 show Web Junk 20. The season began on November 17, 2006. He replaced Patrice O'Neal, who hosted the first two seasons of the show.

In 2002, Jim Breuer's first one-hour Comedy Central special, "Hardcore," premiered. The same year, he released a comedy album titled Smoke 'n' Breu.^[5]

On July 25, 2009, Jim Breuer's second one-hour Comedy Central special, "Let's Clear the Air," premiered and came in as one of the highest rated comedy specials in Comedy Central's history.^{[citation needed]}

Jim Breuer currently appears in Pizza Hut commercials, advertising the cheese crust-filled pizzas using the catch phrase, "Jackpot!"

Also, Breuer starred in the VH1 documentary "When Metallica Ruled the World" where he commented on the songs by Metallica through the years.

Radio career[link]

Breuer was a sit-in comedian on the Opie and Anthony Show for many years during their WNEW tenure. "Breuer Bits" were often played whenever the show was on hiatus.^{[citation needed]} With the XM/Sirius merger complete, Breuer returned to the Opie and Anthony Show for the first time in six years on August 8, 2008.^[6] He remains a frequent guest.

Breuer is the host of Fridays with Jim Breuer, (previously known as Breuer Unleashed) which can be heard each Friday afternoon from 4-6PM (EST) on the Sirius Satellite Radio channel "Raw Dog Comedy." He credits Joe Pesci with jump starting his career as he mentions in his comedy concert "Hardcore". One show, while Breuer was singing the classic Judas Priest song "Devil's Child," Rob Halford "The Metal God," singer of Judas Priest, entered the studio still with his coat on and sang with him.^[7]

He appeared on The Howard Stern Show on August 19, 2010 as Joe Pesci for the entirety of the show with the exception of the news.

Other work[link]

In 2008, Jim went on his first tour in 6 years known as the "Breuniversity Tour" where he toured over 20 colleges and comedy clubs across the country. The footage was used in his documentary More Than Me, as well as his 4 hour DVD "The Jim Breuer Road Journals," both of which will be released soon on DVD.

On October 5, 2010 he published a book called "I'm Not High (But I've Got a Lot of Crazy Stories about Life as a Goat Boy, a Dad, and a Spiritual Warrior)".^[8]

In January 2011, Jim launched a podcast called "The Podcast Masters" with fellow comedian Pete Correale.

On December 2011, Jim presented the Metallica's 30th Anniversary show.

Personal life[link]

He now lives in Chester Township, New Jersey with his wife and three daughters.^[9]

Filmography[link]

• Home Improvement (1995)
• Buddies (replaced after pilot) (1997)
• Half Baked (1998)
• Dick (1999)
• Titan A.E. (2000)
• Once in the Life (2000)
• One Eyed King (2001)
• American Dummy (2002)
• Crooked Lines (2003)
• Beer League (2006)
• Zookeeper (2011)

References[link]