Fairfax Radio No.1 in two markets again
Powerful commercial radio stations in key markets and demographics
September 24, 2013: Fairfax Radio Network Managing Director Adam Lang expressed his delight with our impressive survey results today, reaffirming our strong presence in key markets and demographics nationwide.
“Our News Talk and Music stations capture the attention of high-spending consumers that advertisers want to reach,” Mr Lang said.
“Our network is led by our top-rating stations – 3AW in Melbourne and 96fm in Perth – and extends to other major cities through our strong-performing News Talk and Music stations.
“What we put to air resonates with our audiences. They tune into us because we’re tuned into them.
“Advertisers can maximise results by tapping into our network of highly-engaged listeners,” Mr Lang said.
Fairfax Radio Network targets ‘The Influencers’ – more than 8 million Australians aged 35 to 64* – with highly-relevant, quality content and advertising. ‘The Influencers’ spend 56 cents of every dollar in Australia.**
Mr Lang said today’s positive figures reflect the hard work, dedication and commitment that staff at all stations show passionately each day.
Click the link below to download the results summary from the Nielsen Radio Adviser Survey 6, 2013:
Source: *ABS Australian Demographic Statistics 2011. **ABS Household Expenditure Survey 2009/2010
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Fairfax Radio Network
Fairfax Radio Network is part of the Fairfax Media Group (ASX: FXJ) and consists of a National Network of News Talk and Music format stations targeted at people aged 35-64. The national News Talk Network is comprised of Sydney’s 2UE, Melbourne’s 3AW, Brisbane’s 4BC and Perth’s 6PR. The national music Network consists of Melbourne’s Magic 1278, Brisbane’s 4BH and Perth’s 96fm. The Fairfax Radio Network also represents Adelaide’s News Talk station 5AA to National Advertisers.