independent

Monday 14 October 2013

Richard Scudamore says the Premier League is not to blame for England's failings

Humour helps Premier League's profile surge stateside 

When trying to sell the Premier League to a new audience in America, the network NBC recruited comic actor Jason Sudeikis to star in a promotional video as "manager" of Tottenham. "Football's football no matter where you play it," insists Sudeikis's brash character, Ted Lasso, in a press conference after making the move from NFL, before barking incongruous instructions on the touchline at Spurs' training ground.

 

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