Claynation, a global campaign for Land Rover, directed by Peter Sluszka, was created using clay and many skilled hands to morph and mold an ever-changing landscape. The Claynation campaign of broadcast, print ads and digital was designed, fabricated and shot over the course of 5 months at the DUMBO stage. The spot used roughly 1.5 tons of clay, with animators brought in from across the country that specialized in claymation animation. The Land Rover car used in the spot, the only non-clay element in the spot, was dissected, modeled and printed out on a 3D printer. The car, once assembled, functioned realistically from the steering, doors, to the practical headlights. In the campaign, the car is seen driving through many clay environments, with every frame morphed and manipulated, to create the seamless journey from cities to mountains and beyond. Director: Peter Sluszka Executive Producer: Michael Feder Producer: Greg Bedard, Zack Kortright Stop Motion Producer: Joel Kretschman Director of Photography: Ivan Abel Motion Control Operator: Richard Coppola Gaffer: Michael Yetter Best Boy: Nate Cocca-Bates, Jarrod Kloiber Key Grip: Joe Mandeville 2nd Grip: Meno Payne, Charlie Wing Swing: Jonah Vigil Art Director: Ben Kress Fabrication: Nathan Asquith, Tim McDonald, Halsey Rodman, Elise Ferguson, Pete Erickson, Erika Bettencourt, Jacob Dyrenforth, Sal Denaro, Ohad Meromi, Connie Chan, Melissa Loyola, Kevin Coyle, Harry Teitelman, Matt Christensen Sculptors: Ben Kress, Michael Lawrence Animators: Teresa Drilling,Tom Gasek, Richard Zimmerman, Eileen Kohlhepp, Peter Sluszka, Kevin Coyle Assistant Animators: Connie Chan, Matt Christensen Production Assistants: Dennis Gomez, Brian Grant, Matt Churchill, Ed Harris Lead Compositor: Andrew Macfarlane Compositors: John Harrison, Peter Fink, Yussef Cole, Connie Chan, Julien Koetsch Storyboard Artists: David Zung, Connie Chan Designer/Styleframes: Tavet Gillson Editor: Anita Chao

Claynation, a global campaign for Land Rover, directed by Peter Sluszka, was created using clay and many skilled hands to morph and mold an ever-changing landscape. The Claynation campaign of broadcast, print ads and digital was designed, fabricated and shot over the course of 5 months at the DUMBO stage. The spot used roughly 1.5 tons of clay, with animators brought in from across the country that specialized in claymation animation. The Land Rover car used in the spot, the only non-clay element in the spot, was dissected, modeled and printed out on a 3D printer. The car, once assembled, functioned realistically from the steering, doors, to the practical headlights. In the campaign, the car is seen driving through many clay environments, with every frame morphed and manipulated, to create the seamless journey from cities to mountains and beyond. Director: Peter Sluszka Executive Producer: Michael Feder Producer: Greg Bedard, Zack Kortright Stop Motion Producer: Joel Kretschman Director of Photography: Ivan Abel Motion Control Operator: Richard Coppola Gaffer: Michael Yetter Best Boy: Nate Cocca-Bates, Jarrod Kloiber Key Grip: Joe Mandeville 2nd Grip: Meno Payne, Charlie Wing Swing: Jonah Vigil Art Director: Ben Kress Fabrication: Nathan Asquith, Tim McDonald, Halsey Rodman, Elise Ferguson, Pete Erickson, Erika Bettencourt, Jacob Dyrenforth, Sal Denaro, Ohad Meromi, Connie Chan, Melissa Loyola, Kevin Coyle, Harry Teitelman, Matt Christensen Sculptors: Ben Kress, Michael Lawrence Animators: Teresa Drilling,Tom Gasek, Richard Zimmerman, Eileen Kohlhepp, Peter Sluszka, Kevin Coyle Assistant Animators: Connie Chan, Matt Christensen Production Assistants: Dennis Gomez, Brian Grant, Matt Churchill, Ed Harris Lead Compositor: Andrew Macfarlane Compositors: John Harrison, Peter Fink, Yussef Cole, Connie Chan, Julien Koetsch Storyboard Artists: David Zung, Connie Chan Designer/Styleframes: Tavet Gillson Editor: Anita Chao

Claynation, a global campaign for Land Rover, directed by Peter Sluszka, was created using clay and many skilled hands to morph and mold an ever-changing landscape. The Claynation campaign of broadcast, print ads and digital was designed, fabricated and shot over the course of 5 months at the DUMBO stage. The spot used roughly 1.5 tons of clay, with animators brought in from across the country that specialized in claymation animation. The Land Rover car used in the spot, the only non-clay element in the spot, was dissected, modeled and printed out on a 3D printer. The car, once assembled, functioned realistically from the steering, doors, to the practical headlights. In the campaign, the car is seen driving through many clay environments, with every frame morphed and manipulated, to create the seamless journey from cities to mountains and beyond. Director: Peter Sluszka Executive Producer: Michael Feder Producer: Greg Bedard, Zack Kortright Stop Motion Producer: Joel Kretschman Director of Photography: Ivan Abel Motion Control Operator: Richard Coppola Gaffer: Michael Yetter Best Boy: Nate Cocca-Bates, Jarrod Kloiber Key Grip: Joe Mandeville 2nd Grip: Meno Payne, Charlie Wing Swing: Jonah Vigil Art Director: Ben Kress Fabrication: Nathan Asquith, Tim McDonald, Halsey Rodman, Elise Ferguson, Pete Erickson, Erika Bettencourt, Jacob Dyrenforth, Sal Denaro, Ohad Meromi, Connie Chan, Melissa Loyola, Kevin Coyle, Harry Teitelman, Matt Christensen Sculptors: Ben Kress, Michael Lawrence Animators: Teresa Drilling,Tom Gasek, Richard Zimmerman, Eileen Kohlhepp, Peter Sluszka, Kevin Coyle Assistant Animators: Connie Chan, Matt Christensen Production Assistants: Dennis Gomez, Brian Grant, Matt Churchill, Ed Harris Lead Compositor: Andrew Macfarlane Compositors: John Harrison, Peter Fink, Yussef Cole, Connie Chan, Julien Koetsch Storyboard Artists: David Zung, Connie Chan Designer/Styleframes: Tavet Gillson Editor: Anita Chao