TVS Motor Company Limited (BSE: 532343, NSE: TVSMOTOR) is the fourth largest two-wheeler manufacturer in India.^[1] It is the flagship company of the parent TVS Group employing over 40,000 people with an estimated 15 million customers.^[2] It manufactures motorcycles, scooters, mopeds and auto rickshaws. It is India's only two-wheeler company to have won the Deming Prize awarded for commitment to quality control, received in 2002.

History[link]

TVS Motor traces its origins back to the entrepreneurial spirit of Trichur Vengaram Sundaram Iyengar who gave up lucrative careers in the Indian Railways and in banking to set up his own business. He began with Madurai's first bus service in 1911 and founded T.V.Sundaram Iyengar and Sons Limited, a company that consolidated its presence in the transportation business with a large fleet of trucks and buses under the name of Southern Roadways Limited.^[3] When he died in 1955 his sons took the company ahead with several forays in the automobile sector, including finance, insurance, manufacture of two-wheelers, tyres and components. The group has managed to run 33 companies that account for a combined turnover of nearly $3 billion.

Early years[link]

Sundaram Clayton, then the flagship company, was founded in 1962 in collaboration with Clayton Dewandre Holdings, United Kingdom. It manufactured brakes, exhausts, compressors and various other automotive parts. The company set up a plant at Hosur in 1978 to manufacture mopeds as part of a new division.^[4] A technical collaboration with the Japanese auto giant resulted in the joint-venture Ind Suzuki Limited in 1982 between Sundaram Clayton Ltd and Suzuki Motor Corporation. Commercial production of motorcycles began in 1984.

Suzuki relationship[link]

TVS and Suzuki shared a 19 year long relationship that was aimed at technology transfer to enable design and manufacture of two-wheelers specifically for the Indian market. Rechristened TVS-Suzuki, the company brought out several models such as the Suzuki Samurai, Suzuki Shogun and Suzuki Fiero. Differences in opinion on how to run the join venture eventually led to the partners going their separate ways in 2001 with the company being renamed TVS Motor, relinquishing rights to use the Suzuki name. There was also a 30 month moratorium period during which Suzuki promised not to enter the Indian market with competing two-wheelers.^[5] The company also got over a period of labour unrest that required Chairman Venu Srinivasan to take tough measures to resurrect a company that was in a state of turmoil. He would go on to invest in new technology, nurture in-house design, and implement Toyota-style quality programs.^[6]

Recent[link]

Over the years TVS Motor has grown to be the largest in the group, both in terms of size and turnover, with four state of the art^[7] manufacturing plants in Hosur, Mysore and Nalagarh in India and Karawang in Indonesia. TVS Motor is credited with many innovations in the Indian automobile industry, notable among them being the introduction of India's first two-seater moped, the TVS 50cc. The company became the leader in its category of sub 100 cc mopeds, having sold 7 million units. It also introduced the TVS Scooty, which is India's second largest brand in the scooterette segment.^[8] The TVS Jive launched in November 2009 became India's first clutch-free motorbike aimed at a stress-free rider experience^[9] while the unisex scooter TVS Wego is targeted at urban couples, featuring body-balance technology for easier handling.^[10] On 01 June 2012, TVS Motors reported a dip of 5% in its total sales for May 2012.^[11]

Awards[link]

TVS Motor won the Deming Application Prize in 2002, becoming the first and only Indian two-wheeler company to win the award given to companies that do outstanding work in the field of Quality Management. It is considered to be one of the world's most prestigious quality awards.^[12] The same year, the work done for the TVS Victor motorcycle won TVS Motor the National Award for successful commercialization of indigenous technology from the Technology Development Board, Ministry of Science & Technology, Government of India.^[13] In 2004, TVS Scooty Pep won the 'Outstanding Design Excellence Award' from BusinessWorld magazine and the National Institute of Design, Ahmedabad.^[14] The effective implementation of Total Productivity Maintenance practices won TVS Motor the TPM Excellence Award given by the Japan Institute of Plant Maintenance in 2008.

TVS Motor has won several management awards, notable among them being the Emerging Corporate Giant in the Private Sector awarded by The Economic Times and the Harvard Business School Association of India. Business Today magazine awarded TVS Motor the Best Managed Company and the Most Investor Friendly Company awards. Its advertising practices won it the Good Advertising award by Auto India Best Brand Awards 2009.^[15] Company Chairman Venu Srinivasan is a recipient of several awards for corporate excellence such as the Star of Asia Award by Bloomberg BusinessWeek^[6] and the JRD Tata Corporate Leadership Award.^[16] The University of Warwick, United Kingdom gave him an honorary Doctorate of Science degree^[17] while the Government of India honoured him with the Padma Shri, one of India's highest civilian distinctions.^[18]

Innovative implementation of Information Technology has won TVS Motor the Ace Award for Most Innovative NetWeaver Implementation in 2007 awarded by technology major SAP AG^[19] and the Team Tech 2007 Award of Excellence for Integrated use of Computer-aided engineering Technologies.^[20]

References[link]

External links[link]

• Official website

India (born March 9, 1969), known also as "La Princesa de la Salsa" (engl. "The Princess of Salsa"), is a singer of salsa and House music. She has been nominated for both Grammy and Latin Grammy awards.

Early years[link]

Caballero (birth name: Linda Viera Caballero) was born in Rio Piedras, Puerto Rico. Her parents moved to New York City soon after her birth, and settled down in the South Bronx area of the city. They moved in with Caballero's grandmother, a woman who served as an important influence on Caballero's life. Her stage name "India" was given to Caballero by her grandmother because of her dark features and long straight black hair.^[1]

India[link]

In 1985, when Caballero was 14 years old, she was a founding member of the Latin freestyle group TKA and was featured on the cover of TKA's second single, "Come Get My Love". She left shortly thereafter.^[2]

Caballero signed a record contract with Reprise/Warner Bros. Records, which planned on marketing her as the Latin version of Madonna (who recorded for sister label Sire Records). After recording the album Breaking Night, Caballero decided that she didn't want to take that route in her career.^[1][2]

First salsa album[link]

An important event took place when she accompanied her husband to a studio recording. Salsa band leader Eddie Palmieri happened to visit the studio and was impressed with Caballero when he heard her singing. In 1992, Palmieri produced Caballero's first Spanish-language salsa album Llego la India via Eddie Palmieri (The India has Arrived via Eddie Palmieri), which was acclaimed as one of the best salsa albums of the year. From then on Caballero became known to all as India.^[2]

In 1994, India together with Louie Vega recorded a house-music single "Love and Happiness" (Yemaya y Ochún) that paid tribute to Santería (a syncretic religion based in the Caribbean). This up-beat house track was played heavily in dance club's internationally. India's involvement with Santería drew much criticism. She later recorded Dicen Que Soy (They Say that I Am) which was a 2x gold-certified Billboard hit and included the song "Vivir Lo Nuestro", a duet with Marc Anthony. Later this same year Combinación Perfecta. was released.^[1]

India, the Princess of Salsa[link]

External audio
	You may listen to India sing "Seduceme" here.

In 1996, India worked with Tito Puente on Jazzin, an English-language album of swing classics with a Latin twist on RMM Records. That same year she contributed the song "Banderas" to the album entitled Voces Unidas (United Voices), a multi-artist tribute to the 1996 Summer Olympics. She also released India: Mega Mix that same year before divorcing Vega. India sang a duet titled "La Voz de la Experiencia" (The Voice of Experience) with Celia Cruz, the late Queen of Salsa. It was then that Cruz gave Caballero her longer name: India the Princess of Salsa. In 1997, India recorded "Sobre el Fuego" (Over the Fire) with Puerto Rican salsa singer Kevin Ceballo as backup. The song was nominated for Best Latin Tropical Performance Grammy Award. In 1998, she won an ACE Award.^[2]

On May 31, 1998, India gave two sold-out concerts at the Luis A. Ferre Performing Arts Center in San Juan, Puerto Rico. She returned to the United States and Cable Channel UPN aired one of her shows. India also held concerts in New York's Madison Square Garden and in El Festival de la Calle Ocho in Miami, Florida. In September 1999, India released her album Sola, which earned her great reviews for the single "Sola" and for covers of two hits by the late Cuban sensation La Lupe "Que Te Pedi" and "Si Vuelves Tu."^[1]

On February 5, 2000, a full-page ad in Billboard Magazine congratulated India for her second Grammy Award nomination. In March 2000, she was featured in Vibe Magazine. In 2003, India released Latin Songbird: Mi Alma y Corazón. The album's lead single "Sedúceme" became a hit on the Latin charts and topped the U.S. Billboard Hot Latin Tracks for several weeks. This romantic salsa hit single was India's first number-one song. The song brought her a new fan base with many awards and nominations, including two Latin Grammy nominations for Best Salsa Album and Best Tropical Song in 2003, and her third Grammy Award nomination for Best Salsa Album in 2004.^[3]

In 2005, India participated in the musical presentation Selena ¡VIVE!, a tribute to the late Tejano sensation Selena Quintanilla-Perez. In 2006, India released the album Soy Diferente, which contained two songs that became award-winning hits. The 2007 Annual Latin Billboard Awards honored India with Best Tropical Album of the Year Female for "Soy Diferente" (I Am Different), and Latin Dance Club Play Track of the Year for "Solamente Una Noche" (Just For One Night). In 2007, India collaborated with Latin sensation Gloria Estefan in a duet titled "90 Millas."^[3]

India is set to release her ninth studio album in 2010, which will propel her music to various European and Asian countries. India mentioned to the Associated Press, "I am reinventing myself...changing my physical image. India will return to become a Barbie. But more than that, I feel like a new woman because I have been blessed with many beautiful things. After many years, I have my family with me and I am not separated from my mother, in which I suffered greatly. I have her in my life and that brings inner peace that I haven't had in a long time."

On February 23, 2010, India's newest single "Estupida" was released on iTunes. The single was recorded in two versions, a salsa version and a ballad version.India filmed a video for both versions were been released. The song debuted on the tropical billboard charts at #10 and made it to #1 in just a couple of weeks. India's ninth studio album, Unica, was released June 1, 2010.

In 2011 India still continues to release new music. India's latest songs include a duet with Issac Delgado titled, "Que no se te olvide" which has four different versions, one salsa, another an extended salsa mix, one a bachata version, and another a New York Pop version. In 2011, India released a new house track titled, "Tacalacateo" which she worked on with Italian DJ, Peppe Citarella. Tacalacateo peaked at #13 on the Billboards dance tracks.

Awards and recognition[link]

On June 11, 2006, India was honored by Union City, New Jersey with a star on the Walk of Fame at Union City's Celia Cruz Park.^[4]

Discography[link]

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Among India's recordings are the following:

Studio albums (new material)[link]

• 1990: Breaking Night
• 1992: Llego la India Via Eddie Palmieri
• 1994: Dicen Que Soy
• 1996: Jazzin' with Tito Puente
• 1997: Sobre el Fuego
• 1999: Sola
• 2002: Latin Songbird: Mi Alma Y Corazón
• 2006: Soy Diferente
• 2010: Unica

Albums Chart performance[link]

Compilations[link]

• Love and Happiness EP (with River Ocean) (1993)
• India Megamix (1997)
• The Best of India (2004)
• Grandes Exitos + (2005)
• Cant Get No Sleep 09 EP (2009)
• Music is My Life Transalatins Fet: India (2009)

Contributions on other recordings[link]

• With Tony Humphries
  • Keith Thompson - Rhythm of Life

• With Masters At Work
  • 1992 - Ride On The Rhythm by Louie Vega & Marc Anthony (Wrote/Background vocals)
  • 1993 - When You Touch Me and I Can't Get No Sleep (from "The Album")
  • 1994 - Voices In My Mind by Voices (India, Carol Sylvan, Michael Watford)
  • 1994 - Vibe P.M. (Masters at Work Remix) (featured with Mondo Grosso)
  • 1998 - To Be In Love (MAW Remix) (from MAW Records: The Collection Volume I)
  • 1998 - Runaway (from "Nuyorican Soul")
  • 2002 - Backfired (from "Our Time Is Coming")
• RMM Combinacion Perfecta
  • 1994 - Vivir Lo Nuestro (duet with Marc Anthony)
• Li'l Mo Ying Yang
  • 1995 Reach (Samples "Love & Happiness")
• Voces Unidas: The Atlanta Olympics
  • 1996 - Banderas
• JohNick - Play The World EP
  • 1996 - Play The World (Samples "Love & Happiness")
• With Oscar D'León
  • 1997 - Hazme El Amor (from "En Nueva York")
• The Last Days of Disco Original Motion Picture Soundtrack
  • 1998 - I Love the Nightlife (Disco Round)
• The 24-Hour Woman Original Motion Picture Soundtrack
  • 1999 - India Con La Voe (Viva Puerto Rico)
• Haus-A-Holics - Latin Spice EP
  • 2001 - Que Pasa by Haus-A-Holics (Samples from "Oye Como Va" with Tito Puente Jr.)
• Empire Original Motion Picture Soundtrack
  • 2003 - Empire, Imperio
• With Tito Nieves, Nicky Jam, and K-Mil
  • 2004 - Ya No Queda Nada
• Tribute to Selena
  • 2005 - No Debes Jugar (from "Selena Vive")
• With Marlon Fernández
  • 2006 - Usted Abusó (from "Mi Sueño")
• With R.K.M & Ken-Y, Polaco, Nicky Jam, and Carlitos Way
  • 2006 - Tocarte Toda
• With Gloria Estefan
  • 2007 - 90 Millas (from 90 Millas)
• With Michael Stuart
  • 2007 - Un Amor Tan Grande (from Sentimiento De Un Rumbero)
• With Yolandita Monge
  • 2008 - Mala (Tropical Remix) (from "Mala")
• With Tito "El Bambino"
  • 2009 - El Amor (Salsa Remix) (from "El Patron")
• Single "Estupida"
  • 2010 - Estupida (Salsa Version) (Single from 2010 album, Unica)
  • 2010 - Estupida (Ballada Version) (Single from 2010 album, Unica)
• With Issac Delgado
  • 2011-Maxi Single "Que No Se Te Olvide"
• With Peppe Citarella
  • 2011-Maxi Single "Tacalacateo"
• With Tito Rojas
  • 2011- "Maldito Y Bendito Amor" (Salsa Version)
  • 2011- "Maldito Y Bendito Amor" (Ballad Version)

See also[link]

	Puerto Rico portal
	Biography portal

• List of Puerto Ricans

References[link]

External links[link]

• Official website
• Popular Culture