The United Center is an indoor sports arena located in Chicago, Illinois. It is named after its corporate sponsor, United Airlines. The United Center is home to both the Chicago Bulls of the National Basketball Association (NBA) and the Chicago Blackhawks of the National Hockey League. The plan to build the arena was created by Bill Wirtz and Jerry Reinsdorf, the owners of the two sports teams. The United Center's predecessor was the indoor Chicago Stadium, the original "Madhouse on Madison", which was demolished after the newer arena opened for business on August 18, 1994. The east side of the stadium features statues of Michael Jordan (known as "The Spirit"), Bobby Hull and Stan Mikita, while a statue of various Blackhawks sits to the north on Madison Street, where the Chicago Stadium was located. United Airlines pays about $1.8 million per year until 2014 for its naming rights. United merged with Continental Airlines in October 2010, retaining the latter's logo and corporate look. The stadium continued to use United's previous logo for the duration of the 2010-11 season. For the 2011-12 season, all the previous United signs were updated with the new logo. Two new lit signs on the east and west ends of the arena saying "United Center" with the new United logo in the middle was revealed below the upper level suites complimenting the "Madhouse" signs on the north and south sides.

Derrick Martell Rose (born October 4, 1988) is an American professional basketball player for the Chicago Bulls of the National Basketball Association (NBA).

Born in Chicago, Rose learned the game of basketball from his three older brothers. In high school, he won two state championships and was rated by scouts as the top point guard prospect in the country after graduation.^{[citation needed]} He played for the University of Memphis Tigers and reached the NCAA national championship game in 2008. Shortly after, Rose declared for the 2008 NBA Draft and was selected first overall by the Chicago Bulls. In his first year of professional basketball, Rose was voted the Rookie of the Year and was selected to the All-Rookie Team. In his second season, Rose was selected as an NBA All-Star for the 2010 NBA All-Star Game; he was also named a starter for the U.S. team at the 2010 FIBA World Championships. Since being drafted, Rose has led the Bulls to the NBA Playoffs every year. In 2011, he received the NBA Most Valuable Player Award, becoming the youngest player ever to win this award. He joined Michael Jordan as the only Chicago Bulls players to win the honor.

Justin Drew Bieber ( /ˈbiːbər/ BEE-bər, born March 1, 1994) is a Canadian Pop/R&B singer-songwriter, musician, and actor. Bieber was discovered in 2008 by Scooter Braun, who came across Bieber's videos on YouTube and later became his manager. Braun arranged for him to meet with Usher in Atlanta, Georgia, and Bieber was soon signed to Raymond Braun Media Group (RBMG), a joint venture between Braun and Usher, and then to a recording contract with Island Records offered by L.A. Reid. Bieber's debut single, "One Time", was released in 2009 and peaked in the top twenty in Canada and charted in the top thirty in several international markets. His debut album, the seven-track EP My World, followed in November 2009, and was soon certified platinum in the United States. He became the first artist to have seven songs from a debut album chart on the Billboard Hot 100.

Kanye Omari West ( /ˈkɑːnjeɪ/; born June 8, 1977) is an American musician, film director and fashion designer. West first rose to fame as a producer for Roc-A-Fella Records, where he eventually achieved recognition for his work on Jay-Z's album The Blueprint, as well as hit singles for musical artists including Alicia Keys, Ludacris, and Janet Jackson. His style of production originally used pitched-up vocal samples from soul songs incorporated with his own drums and instruments. However, subsequent productions saw him broadening his musical palette and expressing influences encompassing '70s R&B, baroque pop, trip hop, arena rock, folk, alternative, electronica, synthpop, and classical music.

West released his debut album The College Dropout in 2004, his second album Late Registration in 2005, his third album Graduation in 2007, his fourth album 808s & Heartbreak in 2008, and his fifth album My Beautiful Dark Twisted Fantasy in 2010. West released a collaborative album, Watch the Throne with Jay-Z in 2011, which is the duo's first collaborative album. His five solo albums, all of which have gone platinum, have received numerous awards and critical acclaim. As of 2012, West has won a total of eighteen Grammy Awards, making him one of the most awarded artists of all-time. All albums have been very commercially successful, with My Beautiful Dark Twisted Fantasy becoming his fourth consecutive No. 1 album in the U.S. upon release. West has had 5 songs exceed 3 million in digital sales as of July 2011, with "Gold Digger" selling 3,086,000, "Stronger" selling 4,402,000, "Heartless" selling 3,742,000, "E.T." selling over 4,000,000 and "Love Lockdown" selling over 3,000,000 placing him third in overall digital sales of the past decade. He has sold over 30 million digital songs in the United States making him one of the best-selling digital artists of all-time.