This article is about the bay in northern New Zealand. For the similarly named region which surrounds the bay, see Bay of Plenty Region.

Bay of Plenty (Te Moana-a-Toi)
Bay
The Bay of Plenty seen from Whakatane. The Whakatane River (foreground) is one of eight major rivers that empty into the bay. The Bay of Plenty seen from Whakatane. The Whakatane River (foreground) is one of eight major rivers that empty into the bay.
Country	New Zealand
Part of	Pacific Ocean
Tributaries
- left	Raukokore River, Kereu River, Haparapara River Motu River, Hawai River, Waioeka River
- right	Waiotahi River, Whakatane River, Rangitaiki River Tarawera River, Kaituna River, Wairoa River Wainui River, Aongatete River, Otahu River Wentworth River, Wharekawa River
City	Tauranga
Location in the North Island of New Zealand.

The Bay of Plenty is a large indentation in the northern coast of New Zealand's North Island. It stretches from the Coromandel Peninsula in the west to Cape Runaway in the east, a wide stretch of some 259 km of open coastline. The Bay of Plenty Region is situated around this body of water, also incorporating several large islands in the bay.

History[link]

The Bay of Plenty was the first part of New Zealand to be settled by the Māori.^[1] The name "Bay of Plenty" originated with James Cook during his 1769–70 exploration of New Zealand, who noted the abundant resources in the area. The Māori name for the bay is Te Moana-a-Toi ("the sea of Toi"), a reference to the ancestral explorer Toi-te-huatahi.^[2]

In the 1830s, Europeans began to settle in the area.^[1]

On 5 October 2011, the MV Rena ran aground on the Astrolabe Reef off the coast of the Bay of Plenty causing a large oil spill.^[3][4] The spill is described as New Zealand's worst ever environmental disaster.^[5]

Geography[link]

Pukehina Beach, Bay of Plenty, New Zealand

The coastline from Waihi Beach in the west to Opape is defined as sandy coast, while the coast from Opape to Cape Runaway is rocky shore.^[6]

Sizeable harbours are located at Tauranga, Whakatane and Ohiwa. Major estuaries include Maketu, Little Waihi, Whakatane, Waiotahi and Waioeka/Otara. Eight major rivers empty into the bay from inland catchments, including Wairoa River, Kaituna, Tarawera, Rangitaiki, Whakatane, Waioeka, Motu and Raukokore Rivers.^[7]

The bay contains numerous islands, notably the active volcano Whakaari / White Island, which lies 50 kilometres from the North Island coast in the eastern bay. Other large islands include (from west to east) Matakana Island, Mayor Island / Tuhua, Motiti Island, and Moutohora Island.

Population[link]

The coast of the bay is dotted with several sizable settlements, the largest of which is the conurbation of the city of Tauranga and its neighbour Mount Maunganui in the west. The town of Whakatane is located in the centre of the coast. Other towns of note include Waihi Beach, Katikati, Maketu, Pukehina Beach and Opotiki. The market town of Te Puke lies a short distance inland from the bay coast.

Most of the population along the bay's coast is concentrated in the western and central parts of the shore; the eastern part of the bay is sparsely populated hill country.

Economy and human use[link]

The Port of Tauranga is the hub of economic activity in the region.

The bay is a popular area for pleasure boating and game fishing, especially in the area around the foot of the Coromandel Peninsula at the bay's western end. Tauranga is New Zealand's largest commercial port, with the Port of Tauranga handling large consignments of timber from the forested regions of the island's interior.

The favourable climatic and growing conditions around the bay's coast make this area a major fruit- and vegetable-growing region, with major crops including kiwifruit and apples. There is also productive pastoral land along the coast utilised for sheep and dairy farming.

Tourism[link]

The Bay of Plenty is a popular holiday destination in New Zealand's North Island. This is owing to the warm and sunny climate during Summer and proximity to public beaches.

References[link]

Coordinates: 37°40′S 177°00′E / 37.667°S 177°E / -37.667; 177