Chart semiotics of Social Networking

Semiotics, also called semiotic studies or (in the Saussurean tradition) semiology, is the study of signs and sign processes (semiosis), indication, designation, likeness, analogy, metaphor, symbolism, signification, and communication. Semiotics is closely related to the field of linguistics, which, for its part, studies the structure and meaning of language more specifically. Semiotics is often divided into three branches:

• Semantics: Relation between signs and the things to which they refer; their denotata, or meaning
• Syntactics: Relations among signs in formal structures
• Pragmatics: Relation between signs and the effects they have on the people who use them

Semiotics is frequently seen as having important anthropological dimensions; for example, Umberto Eco proposes that every cultural phenomenon can be studied as communication.^[1] However, some semioticians focus on the logical dimensions of the science. They examine areas belonging also to the natural sciences – such as how organisms make predictions about, and adapt to, their semiotic niche in the world (see semiosis). In general, semiotic theories take signs or sign systems as their object of study: the communication of information in living organisms is covered in biosemiotics or zoosemiosis.

Syntactics is the branch of semiotics that deals with the formal properties of signs and symbols.^[2] More precisely, syntactics deals with the "rules that govern how words are combined to form phrases and sentences."^[3] Charles Morris adds that semantics deals with the relation of signs to their designata and the objects which they may or do denote; and, pragmatics deals with the biotic aspects of semiosis, that is, with all the psychological, biological, and sociological phenomena which occur in the functioning of signs.

Terminology[link]

The term, which was spelled semeiotics, derives from the Greek σημειωτικός, (sēmeiōtikos), "observant of signs"^[4] (from σημεῖον - sēmeion, "a sign, a mark"^[5]) and it was first used in English by Henry Stubbes^[6] in a very precise sense to denote the branch of medical science relating to the interpretation of signs. John Locke used the terms semeiotike and semeiotics in Book 4, Chapter 21 of An Essay Concerning Human Understanding (1690). Here he explains how science can be divided into three parts:

All that can fall within the compass of human understanding, being either, first, the nature of things, as they are in themselves, their relations, and their manner of operation: or, secondly, that which man himself ought to do, as a rational and voluntary agent, for the attainment of any end, especially happiness: or, thirdly, the ways and means whereby the knowledge of both the one and the other of these is attained and communicated; I think science may be divided properly into these three sorts.

—Locke, 1823/1963, p. 174

Locke then elaborates on the nature of this third category, naming it Σημειωτικη (Semeiotike) and explaining it as "the doctrine of signs" in the following terms:

Nor is there any thing to be relied upon in Physick,^[7] but an exact knowledge of medicinal physiology (founded on observation, not principles), semiotics, method of curing, and tried (not excogitated,^[8] not commanding) medicines.

—Locke, 1823/1963, 4.21.4, p. 175

In the nineteenth century, Charles Sanders Peirce defined what he termed "semiotic" (which he sometimes spelled as "semeiotic") as the "quasi-necessary, or formal doctrine of signs", which abstracts "what must be the characters of all signs used by...an intelligence capable of learning by experience",^[9] and which is philosophical logic pursued in terms of signs and sign processes.^[10] Charles Morris followed Peirce in using the term "semiotic" and in extending the discipline beyond human communication to animal learning and use of signals.

Ferdinand de Saussure, however, founded his semiotics, which he called semiology, in the social sciences:

It is... possible to conceive of a science which studies the role of signs as part of social life. It would form part of social psychology, and hence of general psychology. We shall call it semiology (from the Greek semeîon, 'sign'). It would investigate the nature of signs and the laws governing them. Since it does not yet exist, one cannot say for certain that it will exist. But it has a right to exist, a place ready for it in advance. Linguistics is only one branch of this general science. The laws which semiology will discover will be laws applicable in linguistics, and linguistics will thus be assigned to a clearly defined place in the field of human knowledge.

—Cited in Chandler's "Semiotics For Beginners", Introduction.

Formulations[link]

Color-coding hot- and cold-water faucets is common in many cultures but, as this example shows, the coding may be rendered meaningless because of context. The two faucets were probably sold as a coded set, but the code is unusable (and ignored) as there is a single water supply.

Semioticians classify signs or sign systems in relation to the way they are transmitted (see modality). This process of carrying meaning depends on the use of codes that may be the individual sounds or letters that humans use to form words, the body movements they make to show attitude or emotion, or even something as general as the clothes they wear. To coin a word to refer to a thing (see lexical words), the community must agree on a simple meaning (a denotative meaning) within their language. But that word can transmit that meaning only within the language's grammatical structures and codes (see syntax and semantics). Codes also represent the values of the culture, and are able to add new shades of connotation to every aspect of life.

To explain the relationship between semiotics and communication studies, communication is defined as the process of transferring data from a source to a receiver. Hence, communication theorists construct models based on codes, media, and contexts to explain the biology, psychology, and mechanics involved. Both disciplines also recognize that the technical process cannot be separated from the fact that the receiver must decode the data, i.e., be able to distinguish the data as salient and make meaning out of it. This implies that there is a necessary overlap between semiotics and communication. Indeed, many of the concepts are shared, although in each field the emphasis is different. In Messages and Meanings: An Introduction to Semiotics, Marcel Danesi (1994) suggested that semioticians' priorities were to study signification first and communication second. A more extreme view is offered by Jean-Jacques Nattiez (1987; trans. 1990: 16), who, as a musicologist, considered the theoretical study of communication irrelevant to his application of semiotics.

Semiotics differs from linguistics in that it generalizes the definition of a sign to encompass signs in any medium or sensory modality. Thus it broadens the range of sign systems and sign relations, and extends the definition of language in what amounts to its widest analogical or metaphorical sense. Peirce's definition of the term "semiotic" as the study of necessary features of signs also has the effect of distinguishing the discipline from linguistics as the study of contingent features that the world's languages happen to have acquired in the course of human evolution.

Perhaps more difficult is the distinction between semiotics and the philosophy of language. In a sense, the difference lies between separate traditions rather than subjects. Different authors have called themselves "philosopher of language" or "semiotician". This difference does not match the separation between analytic and continental philosophy. On a closer look, there may be found some differences regarding subjects. Philosophy of language pays more attention to natural languages or to languages in general, while semiotics is deeply concerned about non-linguistic signification. Philosophy of language also bears a stronger connection to linguistics, while semiotics is closer to some of the humanities (including literary theory) and to cultural anthropology.

Semiosis or semeiosis is the process that forms meaning from any organism's apprehension of the world through signs. Scholars who have talked about semiosis in their sub-theories of semiotics include C. S. Peirce, John Deely, and Umberto Eco.

History[link]

The importance of signs and signification has been recognized throughout much of the history of philosophy, and in psychology as well. Plato and Aristotle both explored the relationship between signs and the world, and Augustine considered the nature of the sign within a conventional system. These theories have had a lasting effect in Western philosophy, especially through Scholastic philosophy. More recently, Umberto Eco, in his Semiotics and the Philosophy of Language, has argued that semiotic theories are implicit in the work of most, perhaps all, major thinkers.

Early theorists in this area include Charles W. Morris.^[11] Max Black attributes the work of Bertrand Russell as being seminal.^[12]

Some important semioticians[link]

• Charles Sanders Peirce (1839–1914), a noted logician who founded philosophical pragmatism, defined semiosis as an irreducibly triadic process wherein something, as an object, logically determines or influences something as a sign to determine or influence something as an interpretation or interpretant, itself a sign, thus leading to further interpretants.^[13] Semiosis is logically structured to perpetuate itself. The object can be quality, fact, rule, or even fictional (Hamlet), and can be (1) immediate to the sign, the object as represented in the sign, or (2) dynamic, the object as it really is, on which the immediate object is founded. The interpretant can be (1) immediate to the sign, all that the sign immediately expresses, such as a word's usual meaning; or (2) dynamic, such as a state of agitation; or (3) final or normal, the ultimate ramifications of the sign about its object, to which inquiry taken far enough would be destined and with which any actual interpretant can at most coincide.^[14] His semiotic^[15] covered not only artificial, linguistic, and symbolic signs, but also semblances such as kindred sensible qualities, and indices such as reactions. He came circa 1903^[16] to classify any sign by three interdependent trichotomies, intersecting to form ten (rather than 27) classes of sign.^[17] Signs also enter into various kinds of meaningful combinations; Peirce covered both semantic and syntactical issues in his speculative grammar. He regarded formal semiotic as logic per se and part of philosophy; as also encompassing study of arguments (hypothetical, deductive, and inductive) and inquiry's methods including pragmatism; and as allied to but distinct from logic's pure mathematics. For a summary of Peirce's contributions to semiotics, see Liszka (1996) or Atkin (2006).
• Ferdinand de Saussure (1857–1913), the "father" of modern linguistics, proposed a dualistic notion of signs, relating the signifier as the form of the word or phrase uttered, to the signified as the mental concept. It is important to note that, according to Saussure, the sign is completely arbitrary, i.e. there was no necessary connection between the sign and its meaning. This sets him apart from previous philosophers such as Plato or the Scholastics, who thought that there must be some connection between a signifier and the object it signifies. In his Course in General Linguistics, Saussure himself credits the American linguist William Dwight Whitney (1827–1894) with insisting on the arbitrary nature of the sign. Saussure's insistence on the arbitrariness of the sign has also influenced later philosophers and theorists such as Jacques Derrida, Roland Barthes, and Jean Baudrillard. Ferdinand de Saussure coined the term semiologie while teaching his landmark "Course on General Linguistics" at the University of Geneva from 1906–11. Saussure posited that no word is inherently meaningful. Rather a word is only a "signifier," i.e. the representation of something, and it must be combined in the brain with the "signified," or the thing itself, in order to form a meaning-imbued "sign." Saussure believed that dismantling signs was a real science, for in doing so we come to an empirical understanding of how humans synthesize physical stimuli into words and other abstract concepts.
• Jakob von Uexküll (1864–1944) studied the sign processes in animals. He borrowed the German word for 'environment', Umwelt, to describe the individual's subjective world, and he invented the concept of functional circle (Funktionskreis) as a general model of sign processes. In his Theory of Meaning (Bedeutungslehre, 1940), he described the semiotic approach to biology, thus establishing the field that is now called biosemiotics.
• Valentin Voloshinov (1895–1936) was a Soviet/Russian linguist, whose work has been influential in the field of literary theory and Marxist theory of ideology. Written in the late 1920s in the USSR, Voloshinov's Marxism and the Philosophy of Language (tr.: Marksizm i Filosofiya Yazyka) developed a counter-Saussurean linguistics, which situated language use in social process rather than in an entirely decontexualized Saussurean langue.
• Louis Hjelmslev (1899–1965) developed a formalist approach to Saussure's structuralist theories. His best known work is Prolegomena to a Theory of Language, which was expanded in Résumé of the Theory of Language, a formal development of glossematics, his scientific calculus of language.
• Charles W. Morris (1901–1979). In his 1938 Foundations of the Theory of Signs, he defined semiotics as grouping the triad syntax, semantics, and pragmatics. Syntax studies the interrelation of the signs, without regard to meaning. Semantics studies the relation between the signs and the objects to which they apply. Pragmatics studies the relation between the sign system and its human (or animal) user. Unlike his mentor George Herbert Mead, Morris was a behaviorist and sympathetic to the Vienna Circle positivism of his colleague Rudolf Carnap. Morris was accused by John Dewey^[18] of misreading Peirce.
• Thure von Uexküll (1908–2004), the "father" of modern psychosomatic medicine, developed a diagnostic method based on semiotic and biosemiotic analyses.
• Roland Barthes (1915–1980) was a French literary theorist and semiotician. He would often critique pieces of cultural material to expose how bourgeois society used them to impose its values upon others. For instance, the portrayal of wine drinking in French society as a robust and healthy habit would be a bourgeois ideal perception contradicted by certain realities (i.e. that wine can be unhealthy and inebriating). He found semiotics useful in conducting these critiques. Barthes explained that these bourgeois cultural myths were second-order signs, or connotations. A picture of a full, dark bottle is a sign, a signifier relating to a signified: a fermented, alcoholic beverage – wine. However, the bourgeois take this signified and apply their own emphasis to it, making ‘wine’ a new signifier, this time relating to a new signified: the idea of healthy, robust, relaxing wine. Motivations for such manipulations vary from a desire to sell products to a simple desire to maintain the status quo. These insights brought Barthes very much in line with similar Marxist theory.

Signaling and communication between the Astatotilapia burtoni

• Algirdas Julien Greimas (1917–1992) developed a structural version of semiotics named generative semiotics, trying to shift the focus of discipline from signs to systems of signification. His theories develop the ideas of Saussure, Hjelmslev, Claude Lévi-Strauss, and Maurice Merleau-Ponty.
• Thomas A. Sebeok (1920–2001), a student of Charles W. Morris, was a prolific and wide-ranging American semiotician. Though he insisted that animals are not capable of language, he expanded the purview of semiotics to include non-human signaling and communication systems, thus raising some of the issues addressed by philosophy of mind and coining the term zoosemiotics. Sebeok insisted that all communication was made possible by the relationship between an organism and the environment it lives in. He also posed the equation between semiosis (the activity of interpreting signs) and life – the view that has further developed by Copenhagen-Tartu biosemiotic school.
• Juri Lotman (1922–1993) was the founding member of the Tartu-Estonia (or Tartu-Moscow) Semiotic School. He developed a semiotic approach to the study of culture and established a communication model for the study of text semiotics. He also introduced the concept of the semiosphere. Among his Moscow colleagues were Vladimir Toporov, Vyacheslav Vsevolodovich Ivanov, and Boris Uspensky.
• Umberto Eco (1932–present) made a wider audience aware of semiotics by various publications, most notably A Theory of Semiotics and his novel, The Name of the Rose, which includes applied semiotic operations. His most important contributions to the field bear on interpretation, encyclopedia, and model reader. He has also criticized in several works (A theory of semiotics, La struttura assente, Le signe, La production de signes) the "iconism" or "iconic signs" (taken from Peirce's most famous triadic relation, based on indexes, icons, and symbols), to which he purposes four modes of sign production: recognition, ostension, replica, and invention.
• Eliseo Verón (1935–present) developed his "Social Discourse Theory" inspired in the Peircian conception of "Semiosis".
• The Mu Group (Groupe µ) (founded 1967) developed a structural version of rhetorics, and the visual semiotics.

Current applications[link]

Applications of semiotics include:

• It represents a methodology for the analysis of texts regardless of modality. For these purposes, "text" is any message preserved in a form whose existence is independent of both sender and receiver;
• It can improve ergonomic design in situations where it is important to ensure that human beings can interact more effectively with their environments, whether it be on a large scale, as in architecture, or on a small scale, such as the configuration of instrumentation for human use.

In some countries, its role is limited to literary criticism and an appreciation of audio and visual media, but this narrow focus can inhibit a more general study of the social and political forces shaping how different media are used and their dynamic status within modern culture. Issues of technological determinism in the choice of media and the design of communication strategies assume new importance in this age of mass media. The use of semiotic methods to reveal different levels of meaning and, sometimes, hidden motivations has led some^[who?] like Yale's Harold Bloom to demonise elements of the subject as Marxist, nihilist, etc. (e.g. critical discourse analysis in Postmodernism and deconstruction in Post-structuralism).

Publication of research is both in dedicated journals such as Sign Systems Studies, established by Juri Lotman and published by Tartu University Press; Semiotica, founded by Thomas A. Sebeok and published by Mouton de Gruyter; Zeitschrift für Semiotik; European Journal of Semiotics; Versus (founded and directed by Umberto Eco), et al.; The American Journal of Semiotics; and as articles accepted in periodicals of other disciplines, especially journals oriented toward philosophy and cultural criticism. The major semiotic book series "Semiotics, Communication, Cognition", published by De Gruyter Mouton (series editors Paul Cobley and Kalevi Kull) replaces the former "Approaches to Semiotics" (over 120 volumes) and "Approaches to Applied Semiotics" (series editor Thomas A. Sebeok).

Branches[link]

Semiotics has sprouted a number of subfields, including but not limited to the following:

• Biosemiotics is the study of semiotic processes at all levels of biology, or a semiotic study of living systems.
• Semiotic anthropology
• Cognitive semiotics is the study of meaning-making by employing and integrating methods and theories developed in the cognitive sciences. This involves conceptual and textual analysis as well as experimental investigations. Cognitive semiotics was initially developed at the Center for Semiotics at Aarhus University (Denmark), with an important connection with the Center of Functionally Integrated Neuroscience (CFIN) at Aarhus Hospital. Amongst the prominent cognitive semioticians are Per Aage Brandt, Svend Østergaard, Peer Bundgård, Frederik Stjernfelt, Mikkel Wallentin, Kristian Tylén, Riccardo Fusaroli and Jordan Zlatev.
• Computational semiotics attempts to engineer the process of semiosis, say in the study of and design for Human-Computer Interaction or to mimic aspects of human cognition through artificial intelligence and knowledge representation.
• Cultural and literary semiotics examines the literary world, the visual media, the mass media, and advertising in the work of writers such as Roland Barthes, Marcel Danesi, and Juri Lotman.
• Design Semiotics or Product Semiotics is the study of the use of signs in the design of physical products. Introduced by Rune Monö while teaching Industrial Design at the Institute of Design, Umeå University, Sweden.
• Law and Semiotics. One of the more accomplished publications in this field is the International Journal for the Semiotics of Law.
• Music semiology "There are strong arguments that music inhabits a semiological realm which, on both ontogenetic and phylogenetic levels, has developmental priority over verbal language." (Middleton 1990, p. 172) See Nattiez (1976, 1987, 1989), Stefani (1973, 1986), Baroni (1983), and Semiotica (66: 1–3 (1987)).
• Gregorian chant semiology is a current avenue of palaeographical research in Gregorian chant which is revising the Solesmes school of interpretation.
• Organisational semiotics is the study of semiotic processes in organizations. It has strong ties to Computational semiotics and Human-Computer Interaction.
• Social semiotics expands the interpretable semiotic landscape to include all cultural codes, such as in slang, fashion, and advertising. See the work of Roland Barthes, Michael Halliday, Bob Hodge, and Christian Metz.
• Structuralism and post-structuralism in the work of Jacques Derrida, Michel Foucault, Louis Hjelmslev, Roman Jakobson, Jacques Lacan, Claude Lévi-Strauss, Roland Barthes, etc.
• Theatre Semiotics extends or adapts semiotics onstage. Key theoricians include Keir Elam.
• Urban semiotics.
• Visual semiotics – a subdomain of semiotics that analyses visual signs. See also visual rhetoric.^[19]

Pictorial semiotics[link]

Pictorial Semiotics is intimately connected to art history and theory. It has gone beyond them both in at least one fundamental way, however. While art history has limited its visual analysis to a small number of pictures which qualify as "works of art," pictorial semiotics has focused on the properties of pictures more generally. This break from traditional art history and theory—as well as from other major streams of semiotic analysis—leaves open a wide variety of possibilities for pictorial semiotics. Some influences have been drawn from phenomenological analysis, cognitive psychology, and structuralist and cognitivist linguistics, and visual anthropology/sociology.

Semiotics of food[link]

Food has been one traditional topic of choice in relating semiotic theory because it is extremely accessible and easily relatable to the average individual’s life.^[20]

Semiotics is the study of sign processes when conducted individually or in groups and how these sign processes give insight as to how meaning is enabled and also understood.^[20]

Food is said to be semiotic because it transforms meaning with preparation. Food that is eaten by a wild animal raw from a carcass is obviously different in meaning when compared to a food that is prepared by humans in a kitchen to represent a cultural dish.^[20]

Food can also be said to be symbolic of certain social codes. “If food is treated as a code, the messages it encodes will be found in the pattern of social relations being expressed. The message is about different degrees of hierarchy, inclusion and exclusion, boundaries and transactions across boundaries”.^[21]

Food is a semiotic regardless of how it is prepared. Whether food is prepared with precision in a fine dining restaurant, picked from a dumpster, plucked, devoured, or even consumed by a wild animal, meaning can always be extracted from the way a certain food has been prepared and the context in which it is served.

Semiotics and globalization[link]

Present research found that, as airline industry brandings grow and become more international, their logos become more symbolic and less iconic. The iconicity and symbolism of a sign depends on the cultural convention and are on that ground in relation with each other. If the cultural convention has greater influence on the sign, the signs get more symbolic value.^[22]

Main institutions[link]

A world organisation of semioticians – the International Association for Semiotic Studies, with its journal Semiotica – was established in 1969. The larger research centers together with extensive teaching program include the Semiotics Departments of Tartu University, Aarhus University, and Bologna University.

See also[link]

• Outline of semiotics
• Index of semiotics articles

References[link]

Bibliography

Notes

External links[link]

Further reading

Journals, book series — associations, centers

• American Journal of Semiotics, Joseph Brent, Editor, & John Deely, Managing Editor — from the Semiotic Society of America.
• Applied Semiotics / Sémiotique appliquée (AS/SA), Peter G. Marteinson & Pascal G. Michelucci, Editors.
• Approaches to Semiotics (1969–97 book series), Thomas A. Sebeok, Alain Rey, Roland Posner, et al., Editors.
• Approaches to Applied Semiotics (2000–2009 book series), Thomas Sebeok et al., Editors.
• Biosemiotics, Marcello Barbieri, Editor-in-Chief — from the International Society for Biosemiotic Studies.
• Center for Semiotics, Aarhus University, Denmark.
• Cognitive Semiotics, Per Aage Brandt & Todd Oakley, Editors-in-Chief.
• Cybernetics and Human Knowing, Søren Brier, Chief Editor.
• International Journal of Signs and Semiotic Systems (IJSSS), Angelo Loula & João Queiroz, Editors.
• Open Semiotics Resource Center. Journals, lecture courses, etc.
• S.E.E.D. Journal (Semiotics, Evolution, Energy, and Development) (2001–7), Edwina Taborsky, Editor — from SEE.
• Semiotica, Marcel Danesi, Chief Editor — from the International Association for Semiotic Studies.
• Semiotiche, Gian Paolo Caprettini, Managing Director; Andrea Valle & Miriam Visalli, Editors. Some articles in English. Home site seems gone from Web, old url [1] no longer good, and Wayback Machine cannot retrieve.
• Semiotics, Communication and Cognition (book series), Paul Cobley & Kalevi Kull, Editors.
• SemiotiX New Series: A Global Information Bulletin, Paul Bouissac et al.
• Sign Systems Studies, Kalevi Kull, Kati Lindstrom, Mihhail Lotman, Timo Maran, Silvi Salupere, Peeter Torop, Editors — from the Dept. of Semiotics, U. of Tartu, Estonia.
• Signs - International Journal of Semiotics. Martin Thellefsen, Torkild Thellefsen, & Bent Sørensen, chief eds.
• Tartu Semiotics Library (book series), Peeter Torop, Kalevi Kull, Silvi Salupere, Editors.
• The Public Journal of Semiotics, Paul Bouissac, Editor in Chief; Alan Cienki, Associate Editor; René Jorna, Winfried Nöth.
• The Semiotic Review of Books, Gary Genosko, General Editor; Paul Bouissac, Founding Editor.
• Transactions of the Charles S. Peirce Society, Cornelis de Waal, Chief Editor — from The Charles S. Peirce Society.
• Versus: Quaderni di studi semiotici, founded by Umberto Eco.

Look up semiotics in Wiktionary, the free dictionary.

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Umberto Eco

Born	(1932-01-05) 5 January 1932 (age 80) Alessandria, Piedmont, Italy
Era	20th / 21st-century philosophy
Region	Western Philosophy
School	Semiotics
Notable ideas	The "open work" ("opera aperta")
Influenced by James Joyce, Jorge Luis Borges, Charles Sanders Peirce, Immanuel Kant, Claude Lévi-Strauss, Maurice Merleau-Ponty, Theodor W. Adorno, Antonio Gramsci, Jean Piaget, Franz Kafka, Charles Baudelaire, Luigi Pareyson, Benedetto Croce, Arthur Conan Doyle
Signature

Umberto Eco Knight Grand Cross (born 5 January 1932) is an Italian semiotician, essayist, philosopher, literary critic, and novelist. He is best known for his groundbreaking 1980 novel Il nome della rosa (The Name of the Rose), an intellectual mystery combining semiotics in fiction, biblical analysis, medieval studies and literary theory. He has since written further novels, including Il pendolo di Foucault (Foucault's Pendulum) and L'isola del giorno prima (The Island of the Day Before). His most recent novel Il cimitero di Praga (The Prague Cemetery), released in 2010, was a best-seller.

Eco has also written academic texts, children's books and many essays. He is founder of the Dipartimento di Comunicazione at the University of San Marino, President of the Scuola Superiore di Studi Umanistici, University of Bologna, member of the Accademia dei Lincei (since November 2010) and an Honorary Fellow of Kellogg College, University of Oxford.

Biography[link]

Eco was born in the city of Alessandria in the region of Piedmont in northern Italy. His father, Giulio, was an accountant before the government called upon him to serve in three wars. During World War II, Umberto and his mother, Giovanna, moved to a small village in the Piedmontese mountainside. Eco received a Salesian education, and he has made references to the order and its founder in his works and interviews.^[1] His family name is supposedly an acronym of ex caelis oblatus (Latin: a gift from the heavens), which was given to his grandfather (a foundling) by a city official.^[2]

His father was the son of a family with thirteen children, and urged Umberto to become a lawyer, but he entered the University of Turin in order to take up medieval philosophy and literature, writing his thesis on Thomas Aquinas and earning his Laurea in philosophy in 1954. During his university studies, Eco stopped believing in God and left the Roman Catholic Church.^[3][4] After this, Eco worked as a cultural editor for the state broadcasting station Radiotelevisione Italiana (RAI) and also lectured at the University of Turin (1956–1964). A group of avant-garde artists, painters, musicians, writers, whom he had befriended at RAI (Gruppo 63), became an important and influential component in Eco's future writing career. This was especially true after the publication of his first book in 1956, Il problema estetico in San Tommaso, which was an extension of his doctoral thesis. This also marked the beginning of his lecturing career at his alma mater.

In September 1962, he married Renate Ramge, a German art teacher with whom he has a son and a daughter. He divides his time between an apartment in Milan and a vacation house near Urbino. He has a 30,000 volume library in the former and a 20,000 volume library in the latter.^[5] In 1992–1993 Eco was the Norton professor at Harvard University. On May 23, 2002, Eco received an honorary Doctor of Letters from Rutgers University in New Brunswick, New Jersey. Eco is a member of the Italian skeptic organization CICAP.^[6]

Works[link]

Studies on medieval aesthetics[link]

In 1959, he published his second book, Sviluppo dell'estetica medievale (The Development of Medieval Aesthetics), which established Eco as a formidable thinker in medieval philosophy and proved his literary worth to his father. After 18 months' military service in the Italian Army, he left RAI in 1959 to become the senior non-fiction editor of the Bompiani publishing house in Milan, a position he occupied until 1975. Eco's work on medieval aesthetics stressed the distinction between theory and practice.^{[citation needed]} About the Middle Ages, he wrote that there was "a geometrically rational schema of what beauty ought to be, and on the other [hand] the unmediated life of art with its dialectic of forms and intentions", the two cut off from one another as if by a pane of glass. Eco's work in literary theory has changed focus over time. Initially, he was one of the pioneers of "Reader Response".^{[citation needed]}

Literary criticism[link]

During these years,^[which?] Eco began seriously developing his ideas on the "open" text and on semiotics, writing many essays on these subjects, and in 1962 he published Opera aperta (translated into English as "The Open Work"). In it, Eco argued that literary texts are fields of meaning, rather than strings of meaning, that they are understood as open, internally dynamic and psychologically engaged fields. Literature which limits one's potential understanding to a single, unequivocal line, the closed text, remains the least rewarding, while texts that are the most active between mind and society and life (open texts) are the most lively and best—although valuation terminology is not his primary area of focus. Eco emphasizes the fact that words do not have meanings that are simply lexical, but rather, they operate in the context of utterance.^{[citation needed]} I. A. Richards and others said as much, but Eco draws out the implications for literature from this idea.^{[citation needed]} He also extended the axis of meaning from the continually deferred meanings of words in an utterance to a play between expectation and fulfilment of meaning.^{[citation needed]} Eco comes to these positions through study of language and from semiotics, rather than from psychology or historical analysis (as did theorists such as Wolfgang Iser, on the one hand, and Hans-Robert Jauss, on the other).

Studies on mass media and mass culture[link]

From the late '50s till the late '60s, before his semiotic turn, Eco engaged in studies on mass media and mass culture, which were published in various newspapers and journals.^[7] According to some^[who?] these studies were influential although he did not develop a full-scale theory in this field.^{[citation needed]}

His short 1961 essay Fenomenologia di Mike Bongiorno (Phenomenology of Mike Bongiorno, on the most popular quiz show host, Mike Bongiorno), received much notoriety among the general public, and has drawn endless questions by journalists in every public appearance by Eco; it was later included in the collection Diario minimo (1963). His book Apocalittici e integrati (1964) analyzes the phenomenon of mass communication from a sociological perspective.

In 1967 he gave the influential lecture Towards a Semiological Guerrilla Warfare,^[8] which coined the influential term "semiological guerrilla," and influenced the theorization of guerrilla tactics against mainstream mass media culture, such as guerrilla television and culture jamming.^{[citation needed]} Among the expressions used in the essay, are "communications guerrilla warfare" and "cultural guerrilla."^[9][10] The essay was later included in Eco's book Faith in Fakes.

Semiotics[link]

Eco co-founded Versus: Quaderni di studi semiotici (known as VS among Italian academics), an influential semiotic journal. VS has become an important publication platform for many scholars whose work is related to signs and signification. The journal's foundation and activities have contributed to the growing influence of semiotics as an academic field in its own right, both in Italy and in the rest of Europe. Most of the well-known European semioticians, among them Eco, A.J. Greimas, Jean-Marie Floch, Paolo Fabbri, Jacques Fontanille, Claude Zilberberg, Ugo Volli and Patrizia Violi, have published original articles in VS. Articles by younger, less famous scholars dealing with new research perspectives in semiotics also find place in almost every issue of VS.

Action in anthropology[link]

Eco receiving the honoris causa degree in architecture at the University of Reggio Calabria from rector Alessandro Bianchi

In 1988, at the University of Bologna, Eco created an unusual program called Anthropology of the West from the perspective of non-Westerners (African and Chinese scholars), as defined by their own criteria. Eco developed this transcultural international network based on the idea of Alain Le Pichon in West Africa. The Bologna program resulted in a first conference in Guangzhou, China, in 1991 entitled "Frontiers of Knowledge." The first event was soon followed by an Itinerant Euro-Chinese seminar on "Misunderstandings in the Quest for the Universal" along the silk trade route from Canton to Beijing. The latter culminated in a book entitled The Unicorn and the Dragon, which discussed the question of the creation of knowledge in China and in Europe. Scholars contributing to this volume were from China, including Tang Yijie, Wang Bin and Yue Dayun, as well as from Europe: (Furio Colombo, Antoine Danchin, Jacques Le Goff, Paolo Fabbri, Alain Rey)^[11]

In 2000 a seminar in Timbuktu (Mali), was followed by another gathering in Bologna to reflect on the conditions of reciprocal knowledge between East and West. This in turn gave rise to a series of conferences in Brussels, Paris, and Goa, culminating in Beijing in 2007. The topics of the Beijing conference were "Order and Disorder","New Concepts of War and Peace", "Human Rights" and "Social Justice and Harmony". Eco presented the opening lecture. The following anthropologists gave presentations: from India (Balveer Arora, Varun Sahni, Rukmini Bhaya Nair); from Africa (Moussa Sow); from Europe (Roland Marti, Maurice Olender); from Korea (Cha Insuk); from China (Huang Ping, Zhao Tinyang). Also on the program were scholars from the domains of law or science: (Antoine Danchin, Ahmed Djebbar, Dieter Grimm).^[12] Eco's interest in East/West dialogue to facilitate international communication and understanding also correlates with his related interest in the international auxiliary language Esperanto.

Novels[link]

Eco's fiction has enjoyed a wide audience around the world, with many translations. His novels are full of subtle, often multilingual, references to literature and history and his dense, intricate plots tend to take dizzying turns. Eco's work illustrates the concept of intertextuality, or the inter-connectedness of all literary works. Eco cites James Joyce and Jorge Luis Borges as the two modern authors who have influenced his work the most.^[13]

Eco employed his education as a medievalist in his first novel The Name of the Rose (1980), a historical mystery set in a 14th century monastery. Franciscan friar William of Baskerville, aided by his assistant Adso, a Benedictine novice, investigates a series of murders at a monastery that is to host an important religious debate. The novel contains many direct or indirect metatextual references to other sources, requiring the detective work of the reader to 'solve'. The title is unexplained in the book. As a symbol, the rose is ubiquitous enough to not confer any single meaning.^[14] There is a tribute to Jorge Luis Borges, a major influence on Eco, in the blind monk and librarian Jorge of Burgos: Borges, like Jorge, lived a celibate life consecrated to his passion for books, and also went blind in later life. William of Baskerville is a logically-minded Englishman who is a monk and a detective, and his name evokes both William of Ockham and Sherlock Holmes (by way of The Hound of the Baskervilles). Several passages describing him are strongly reminiscent of Sir Arthur Conan Doyle's description of Sherlock Holmes^[15][16] . The underlying mystery of the murder is borrowed from the "Arabian Nights". The Name of the Rose was later made into a motion picture starring Sean Connery, F. Murray Abraham, Christian Slater and Ron Perlman which employs the plot rather than the philosophical and historical themes from the novel.

In Foucault's Pendulum (1988), three under-employed editors who work for a minor publishing house decide to amuse themselves by inventing a conspiracy theory. Their conspiracy, which they call "The Plan", is about an immense and intricate plot to take over the world by a secret order descended from the Knights Templar. As the game goes on, the three slowly become obsessed with the details of this plan. The game turns dangerous when outsiders learn of The Plan, and believe that the men have really discovered the secret to regaining the lost treasure of the Templars.

The Island of the Day Before (1994) was Eco's third novel. The book, set in the seventeenth century, is about a man marooned on a ship within sight of an island which he believes is on the other side of the international date-line. The main character is trapped by his inability to swim and instead spends the bulk of the book reminiscing on his life and the adventures that brought him to be marooned.

Baudolino was published in 2000. Baudolino is a knight who saves the Byzantine historian Niketas Choniates during the sack of Constantinople in the Fourth Crusade. Claiming to be an accomplished liar, he confides his history, from his childhood as a peasant lad endowed with a vivid imagination, through his role as adopted son of Emperor Frederic Barbarossa, to his mission to visit the mythical realm of Prester John. Throughout his retelling, Baudolino brags of his ability to swindle and tell tall tales, leaving the historian (and the reader) unsure of just how much of his story was a lie.

The Mysterious Flame of Queen Loana (2005) is about Giambattista Bodoni, an old bookseller specializing in antiques who emerges from a coma with only some memories to recover his past.

The Prague Cemetery, Eco's 6th novel, was published in 2010. It is the story of a secret agent who "weaves plots, conspiracies, intrigues and attacks, and helps determine the historical and political fate of the European Continent." The book is a narrative of the rise of Modern-day antisemitism, by way of the Dreyfus Affair, The Protocols of the Elders of Zion and other important 19th century events which gave rise to hatred and hostility toward the Jewish people.

Selected bibliography[link]

References[link]

External links[link]

Wikiquote has a collection of quotations related to: Umberto Eco

• Official Website from the Scuola superiore di studi umanistici
• Porta Ludovica: An extensive Umberto Eco resource.
• Umberto Eco Wiki - wiki annotation guide to Eco's works
• Lila Azam Zanganeh (Summer 2008). "Umberto Eco, The Art of Fiction No. 197". Paris Review. http://www.theparisreview.org/interviews/5856/the-art-of-fiction-no-197-umberto-eco. 
• Website on Umberto Eco
• Audio: Eco talk at UC Berkeley (1982): "From Aristotle to Sherlock Holmes" (online audio recording)
• "We Like Lists Because We Don't Want to Die" interview by Susanne Beyer and Lothar Gorris.

v t e Works of Umberto Eco Novels The Name of the Rose Foucault's Pendulum The Island of the Day Before Baudolino The Mysterious Flame of Queen Loana The Prague Cemetery Non-fiction The Aesthetics of Thomas Aquinas Art and Beauty in the Middle Ages The Open Work Misreadings Apocalypse Postponed The Middle Ages of James Joyce The Absent Structure Faith in Fakes: Travels in Hyperreality A Theory of Semiotics Il Superuomo di massa Dalla periferia dell'impero Lector in fabula The Role of the Reader: Explorations in the Semiotics of Texts Sette anni di desiderio Postscript to The Name of the Rose Semiotics and the Philosophy of Language De Bibliotheca The Limits of Interpretation Interpretation and Overinterpretation The Search for the Perfect Language Six Walks in the Fictional Woods Incontro - Encounter - Rencontre Belief or Nonbelief?: A Dialogue Five Moral Pieces Kant and the Platypus: Essays on Language and Cognition Serendipities: Language and Lunacy How to Travel with a Salmon & Other Essays Experiences in Translation On Literature Mouse or Rat?: Translation as negotiation Turning Back the Clock: Hot Wars and Media Populism On Beauty/History of Beauty On Ugliness Dall'albero al labirinto: studi storici sul segno e l'interpretazione The Infinity of Lists Confessions of a Young Novelist Manual Come si fa una tesi di laurea Books for children The Bomb and the General The Three Astronauts The Gnomes of Gnu