KPMR

KPMR is a full-service Spanish-language television station in Santa Barbara, California. Owned by Entravision Communications, it broadcasts locally on digital UHF channel 21 as an affiliate of Univision. The station, founded on February 27, 1998, bills itself as the television station most watched by the Hispanic community on the Central Coast of California.

History

On May 23, 1997, the FCC granted a construction permit to Coast TV to build a full-service television station on channel 38 to serve Santa Barbara and California's Central Coast. Originally identified by the its application identification, 840720KG, the station took call letters KPMR in February 1998. Entravision Communications acquired the station from Coast TV in a deal finalized in January 2001, and applied for a license for the station a month later, bringing the station on the air under Program Test Authority as a Univision affiliate. The FCC granted the license on April 12, 2002.

Programming

KPMR airs Spanish-language programming such as movies, comedies and news, as well as Univision network programming. Local programming includes a newscast originally called 'Noticias Costa Central', and recently rebranded as Noticias A Su Lado, which airs nightly at 6pm and 11pm.