Sony/ATV Music Publishing is a music publishing company co-owned by The Michael Jackson Company LLC and Sony. The organisation was originally founded as Associated TeleVision (ATV) in 1955 by Lew Grade. In 1957, ATV acquired Pye Records as a wholly owned subsidiary. At the time, Pye Records was one of the three major record companies in the UK and, along with EMI and Decca Records, accounted for the vast majority of music records sold in the country. ATV Music Publishing was then created to exploit the catalogue of songs written by artists on the Pye Record label, and for the themes to Independent Television Corporation and ATV programmes. Grade established ATV's headquarters alongside those of Pye Records; off of Edgware Road, beside the Marble Arch in central London.

ATV Music Publishing and Pye Records were at the forefront of the British music explosion in the 1960s. The businesses held contracts with several US companies, allowing them to manufacture and distribute records in the UK. ATV Music Publishing and Grade acquired the rights to the Lennon–McCartney song catalogue, Northern Songs, in 1968. The catalogue featured nearly every song written by John Lennon and Paul McCartney until The Beatles' split in 1970.

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Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American recording artist, entertainer, and businessman. Often referred to as the King of Pop, or by his initials MJ, Jackson is recognized as the most successful entertainer of all time by Guinness World Records. His contribution to music, dance, and fashion, along with a much-publicized personal life, made him a global figure in popular culture for over four decades. The seventh child of the Jackson family, he debuted on the professional music scene along with his brothers as a member of The Jackson 5 in 1964, and began his solo career in 1971.

In the early 1980s, Jackson became a dominant figure in popular music. The music videos for his songs, including those of "Beat It", "Billie Jean", and "Thriller", were credited with transforming the medium into an art form and a promotional tool, and the popularity of these videos helped to bring the relatively new television channel MTV to fame. Videos such as "Black or White" and "Scream" made him a staple on MTV in the 1990s. Through stage performances and music videos, Jackson popularized a number of complicated dance techniques, such as the robot and the moonwalk, to which he gave the name. His distinctive musical sound and vocal style influenced numerous hip hop, post-disco, contemporary R&B, pop and rock artists.

Samuel "Sam" Tsui (Born May 2, 1989) is a musician and Internet celebrity who rose to fame on YouTube. He is best known for covering and performing songs by popular artists such as Adele and Bruno Mars, as well as original medleys and mashups. Tsui graduated from Yale University in 2011.

According to his profile on The Duke's Men of Yale's official website, Tsui is from Blue Bell, Pennsylvania. Tsui grew up a street away from Kurt Schneider, his producer and accompanist, with whom he attended Wissahickon High School. He was active in high school musicals, including Joseph and the Amazing Technicolor Dreamcoat, Urinetown, and Miss Saigon. Tsui attended Yale University, where he was a member of Davenport College and The Duke's Men of Yale, an all-male a cappella group. He graduated Magna Cum Laude with a major in classical Greek in 2011. Sam is proficient in the C++ programming language, as stated in an interview on March 5..

Collaborations between Sam Tsui and Kurt Hugo Schneider began in high school with an electronic keyboard, primitive recording equipment, and GarageBand. Both attended Yale University, and there a musical partnership developed. They have produced videos ranging from covers and original medleys to the College Musical online series. As of February 2012, the YouTube channel "KurtHugoSchneider" has garnered over 350 million total views and a million subscribers. The most viewed video is Just a Dream, with more than forty million views. His videos have been described by Time as a combination of Glee and Attack of the Clones.

Kurt Schneider (7 January 1887 – 27 October 1967) was a German psychiatrist known largely for his writing on the diagnosis and understanding of schizophrenia, as well as personality disorders then known as psychopathic personalities.

Schneider was born in Crailsheim, Kingdom of Württemberg, and trained in medicine in Berlin and Tübingen. He was drafted for and completed military service in World War I and later obtained a postgraduate qualification in psychiatry. In 1931 he became director of the German Psychiatric Research Institute in Munich, which was previously founded by Emil Kraepelin.

Disgusted by the developing tide of psychiatric eugenics championed by the Nazi Party, Schneider left the institute (when?) and served as an army doctor (for who?) during World War II. After the war, anti-Nazi academics were appointed to serve in, and rebuild Germany's medical institutions and Schneider was given the post of Dean of the Medical School at Heidelberg University. Schneider kept this post until his retirement in 1955.