Crikey

Crikey is Australia's #1 source of independent online commentary and analysis. Launched in 2000, Crikey is owned by experienced media identities and staffed by professional journalists, including Walkley award winner Paul Barry.

Crikey offers you a unique opportunity to get your brand in front of a highly influential, affluent audience via a trusted publication that is considered an indispensable source of information.

Every lunchtime via email and throughout the day on the website or via mobile devices, Crikey delivers an audience of engaged, highly educated and loyal decision makers who are almost impossible to reach via other advertising channels.

Crikey's audience is made up of affluent, decision-making professionals. They are attracted to innovative products and services – and will adopt them early, often regardless of the cost.

They are highly educated and active seekers of premium entertainment and leisure experiences.

They are very light consumers of commercial television, preferring the ABC and SBS, making them hard to reach through traditional media.*

The readership, in numbers:

• Crikey's readership skews male, who represent 73% of the readership
• 56% are over 40 years old, 38% are aged 25 to 40
• 47% have annual household income greater than $100,000
• 29% earn an annual personal income greater than $100,000
• The top three occupations of readers are professional (28%), government (15%) and education (8%)
• Most of Crikey's readers work in either small companies with a $500,000 to $5 million turnover (18%) or large companies with a $10 million+ turnover and more than 200 employees (34%)
• The top three industries are information, media and telecommunications (15%), education and training (13%) and professional, scientific and technical services (12%)

In the next six months:

• 33% of readers intend to purchase electronic equipment
• 16% of readers intend to purchase education
• 14% of readers intend to purchase luxury goods
• 17% of readers intend to purchase luxury international travel
• 51% of Crikey readers often shop or research purchases online**

*Source: Lewers Crikey subscriber survey, 2009.
**Source: Effective Measure and First Digital Reader Survey (July-August 2011 n=7,917)