WXMA, also known as "102.3 The Max", is a Hot Adult Contemporary station located in Louisville, Kentucky. The station is licensed by the Federal Communications Commission (FCC) to broadcast on 102.3 FM with an effective radiated power (ERP) of 6 kW. The station's studios are located in downtown Louisville and the transmitter site is blocks away atop The 800 Apartments building.
102.3 FM signed on as WLRS in 1964 as a stand-alone FM station for Louisville Radio School (hence the call-letters for the station). The station was used as a training ground for the school's broadcast students in its early years. In the late 1960s, station owner Clarence Henson entered into an agreement to sell WLRS to crosstown AM Top 40 WAKY, but the deal fell apart when WAKY did not meet the six-month deadline to complete the transaction. By 1970, WLRS was noted as being one of only nine stand-alone FMs in the state of Kentucky.
WLRS went to first place in the Arbitron ratings in 1978. By that time, the station was Album Rock, a format that the station had adopted for many years.
You see inside
You see inside
You read my mind
You read my mind
You survived a hellish dream
Now the light can mend the seams
But your will wraps tight around
Watch the sky come crashing down
You breathe
Believe
You touch
Won't face I need you so much
Embrace
Encase
I fear
Your love for me is so clear
You survived a hellish dream
Now the light can mend the seams
But your will wraps tight around
Watch the sky come crashing down
I arrived on foreign land
With no one to hold my hand
But my guide came shining through
From the fog alone stood you
A love that's so defined
You'll never wake the newness that can be
A happiness so kind
Mistaken for seductive falsity
You breathe
Believe
You touch
Won't face I need you so much
Embrace
Encase
I fear
Your love for me is so clear
A love that's so defined
You'll never wake the newness that can be
A happiness so kind
Mistaken for seductive falsity
Just knowing that you're mine
Erases all reverse complexity
The emptiness unwinds
An unexpected flexibility
You survived a hellish dream
Now the light can mend the seams
But your will wraps tight around