"A Mestizo with an Indian produce a Cholo". Indian school, 1770.

Cholo (Spanish pronunciation: [ˈtʃolo]) is an ethnic slur created by Hispanic criollos in the 16th century, and it has been applied to individuals of mixed or pure American Indian ancestry, or other racially mixed origin. The precise usage of "cholo" has varied widely in different times and places. In modern American usage, it most often applies to a low-income Mexican-American sub-culture and manner of dress.

Historical usage[link]

The term's use is first recorded in a Peruvian book published in 1609 and 1616, the Comentarios Reales de los Incas by Inca Garcilaso de la Vega. He writes (in Spanish) "The child of a Black male and an Indian female, or of an Indian male and Black female, they call mulato and mulata. The children of these they call cholo. Cholo is a word from the Windward Islands; it means dog, not of the purebred variety, but of very disreputable origin; and the Spaniards use it for insult and vituperation".^[1]

In Colonial Mexico, the terms cholo and coyote co-existed, indicating mixed Mestizo and Amerindian ancestry. Under the casta system of colonial Latin America, cholo originally applied to the children resulting from the union of a Mestizo and an Amerindian; that is, someone of three quarters Amerindian and one quarter Spanish ancestry. Other terms (mestizo, castizo, etc.) were used to denote other ratios of smaller or greater Spanish-to-Amerindian ancestry.

The word "xolotl" (pronounced "cholotl") is an Aztec word which refers to a humanoid creature with dog features. It is from this meaning that the word "cholo" developed its negative connotation, taking on a meaning similar to "mongrel" as applied to humans.

Cholo as an English-language term dates at least to 1851 when it was used by Herman Melville in Moby Dick referring to a Spanish speaking sailor, possibly derived from the Windward Islands reference mentioned above. Isela Alexsandra Garcia of the University of California at Berkeley writes that the term can be traced to Mexico, where in the early part of the last century it referred to "culturally marginal" mestizos and Native American origin.^[2]

An article in the Los Angeles Express of April 2, 1907, headlined "Cleaning Up the Filthy Cholo Courts Has Begun in Earnest," uses the terms cholos and Mexicans interchangeably.^[3] The term cholo courts was defined in The Journal of San Diego History as "sometimes little more than instant slums as shanties were strewn almost randomly around city lots in order to create cheap horizontal tenements."^[4]

Modern usage[link]

United States[link]

This section may contain original research. Please improve it by verifying the claims made and adding references. Statements consisting only of original research may be removed. More details may be available on the talk page. (August 2008)

In modern usage in the United States, the term "cholo" usually indicates a person of Mexican or Mexican-American descent who is associated with a particular Southwestern street gang. The term is used in Caló slang, but it in turn has infiltrated into mainstream American English use, specifically in association with American youth movements such as the "lowrider" subculture, or the hip hop scene in general. The word is sometimes associated with Mexican and Central American gang culture, especially in popular media, but the origin and history of the modern usage is somewhat complex.

Racial and cultural status, along with social class are reflected in the term cholo itself, which was adopted in California in the 1960s by youth following the pachuco tradition, as a label for that identity (Cuellar 1982). In 1571, Fray Alonso de Molina, in his Nahuatl vocabulary (Vocabulario en Lengua Castellana y Mexicana Y Mexicana y Castellana), defined the word xolo as slave, servant, or waiter. The Porrúa Dictionary defines cholo, as used in the Americas, as a civilized Native American or a half-breed or mestizo of a European father and Native American mother. The word has historically been used along the borderland as a derogatory term to mean lower class Mexican migrants, and in the rest of Latin America to mean an acculturating Indian or peasant.^[5]

Despite, or because of, its long history of denigrating semantics, the term Cholo was turned on its head and used as a symbol of pride in the context of the ethnic power movements of the 1960s.^[6]

Fashion stereotypes[link]

A cholo is stereotypically male, depicted as wearing loose fitting khaki pants or shorts, with white knee-high socks, creased jeans, so-called wifebeater white tee shirts, and button-front shirts, commonly plaid and flannel. Some wear a Baja Jacket. Cholos are known for starching and pressing their pants and shirts.^{[citation needed]} Cholos often wear military-style webbed belts.^{[citation needed]} Cholos in the 1990s and 2000s frequently have their hair buzzed very short, though some continue to have the more traditional slicked-back hair, sometimes held in place by a hairnet or a bandana.

Footwear may include traditional athletic shoes, such as Converse, Nike Cortez, Stan Smith brand Adidas, slip-on house shoes or Huarache sandals. Popular "Cholo" brands include Dickies, Ben Davis, Joker, Lowrider, and Bighouse.

Some cholos, particularly older cholos, or cholos wishing to adopt a more refined look, wear formal wear inspired by zoot suit fashion, including dress shirts with suspenders, and fedora hats, but may still retain cholo elements such as a bandana or hair net. Cholos are not traditionally found in rural areas. In South Texas, cholos are sometimes referred to as chucs or chukes. This term is short for pachucos. Tejano cholos typically make heavy use of starch on their pants but so do traditional Tejanos.

This designation may also be associated with black ink tattoos, commonly involving calligraphy and art. A cholo might also stereotypically own a lowrider. Another staple of cholo fashion is long hair tied into braids as depicted by actor Danny Trejo.

"Cholas" and "Cholitas" are females who adopt similar fashions. Cholas may wear clothing that is very similar to Cholos, such as Dickies pants or baggy jeans, tank-tops or t-shirts, as well as halter-tops or blouses. Cholas in the 1980s and 1990s often curled their hair and teased it upward, with hair gel or hairspray (the so-called "Scare-do"), and often wore black or dark lipstick and bright eyeshadow, often with penciled-in eyebrows. However, they adopted a more classic look as fashion styles changed in the late 1990s. In the past, some cholas were the sisters or girlfriends of cholos, but in recent years, increasingly form gangs or cliques in their own right.^{[citation needed]} However, individuals who dress in the cholo style aren't necessarily associated with gang culture. Some teens will dress in this style during a passing phase in high school. More recently, chola fashion has received mainstream attention in urban and popular fashion. Singers such as Fergie and Gwen Stefani have cited the chola look as a fashion influence.^[7][8] Tattoo artist and glamor model Kat Von D has also mentioned that her style of make-up was influenced by the chola look.^[9]

Cholo image in media[link]

There is a reference to "The Cholo" in Assault on Precinct 13, although it is used to refer specifically to a blood oath instead of a Mexican person. LA punk rock band The Dickies recorded "I'm A Chollo" for their 1979 album "Dawn of the Dickies". In the 2004 film Napoleon Dynamite, Nano and Arturo De Silva play characters simply referred to as "Cholo No. 1" and "Cholo No. 2". In the videogame Grand Theft Auto: Vice City Stories, there is a street gang called the Cholos who resemble the stereotypical gangster image of a Cholo.^[10] The term gained even further notoriety in 2007 in the United States with the song "Lean Like a Cholo" by Down AKA Kilo. Fergie's music videos "London Bridge" and "Glamorous" feature backup dancers dressed as cholas. Gwen Stefani adopted the chola image in her music videos "Luxurious" and "Hollaback Girl".^[11]

The 2009 film La Mission, starring Benjamin Bratt, is an authentic representation of the style, language, cars and music associated with the Cholo culture. The 2009 Movie Bring It On: Fight To The Finish, starring Christina Milian, featured a group of cholos who dressed in the cholo style. The word is also mentioned in a few lines of the Lady Gaga song Born This Way.

Peru, Bolivia and Ecuador[link]

This section may contain original research. Please improve it by verifying the claims made and adding references. Statements consisting only of original research may be removed. More details may be available on the talk page. (February 2009)

This section includes a list of references, but its sources remain unclear because it has insufficient inline citations. Please help to improve this article by introducing more precise citations. (February 2009)

Typical dress of a chola cuencana

In modern-day Peru and Bolivia, "cholo" is a widely used term which generally refers to people with various amounts of Amerindian racial ancestry. Among Peruvians, the term mestizo is not commonly used as part of the language or as a descriptor. In other Latin American countries, it is used for those of various proportions of Caucasian European to Amerindian ancestry.^{[citation needed]}

The term "cholo" is becoming an element badge and unifier of the current Peru progressively. According to several specialists in the topic, it has evolved and acquired a character of gentile for the vast majority of inhabitants of the South American country.^{[citation needed]} The Peruvians are identified themselves without complex, as "cholos". In recent years, extensive migration into larger urban centers and diffusion of cultural values beyond the cities into rural areas of Peru has resulted in shifting of meaning of "cholo" to include vast numbers of people. A good example of Peruvian usage is the case of Presidential candidate Alejandro Toledo. He was commonly referred to as el cholo in the election race.^[12]

This category now encompasses^{[citation needed]}

1) All of those of exclusively Native American ancestry;

2) Those with predominantly indigenous ancestry, independently of their social status

3) Those with any noticeable amount of Amerindian heritage further categorized by socioeconomic status.

4) A small number of African descent. Little is known or understood about this particular group, found to inhabit the Bolivian Altiplano.

The latter group may escape to such categorization based on a more "European" Caucasian appearance or a wealthier social status ("cholo con plata"). This categorization as "cholo" is independent of migratory status in relation to the rural or interior regions of the country, whether they live in urban areas and cities, whether they have taken up urban European cultural practices, and whether they are bilingual or monolingual (in Spanish or a native language such as Quechua or Aymara). This category of cholo is also independent of whether a new migrant into large urban centers identifies solely with the urban cultural norms or not. In that latter context, the usage may occur as a derogatory term when used by the upper economic strata or those of predominant white European appearance. It must be noted however that such pejorative use of the term does not conform to the generally accepted definition of cholo by the greater proportion of the mixed and native Amerindians which together comprise approximately 82% of the population. The term mestizo is not used in Peru except in remote areas by the purely Amerindian and it is only of historical interest. The term 'Indio' is reserved for the ethnic groups living in the Amazon basin or 'Selva'. The term 'Negro' (Spanish pronunciation, not American) or 'Zambo' is used for those of noticeable Black heritage, generally without pejorative meaning. See additional information on usage of these terms in more detail in Ricardo Palma's "Tradiciones Peruanas".."^[13]

In Ecuador, "Cholo" is also used to denote a greater affinity for Amerindian than Spanish heritage for mixed-race people.

Cholos in Ecuador reside typically in communities whose members are mestizos whose ancestry is both Spanish and Amerindian — often greater Spanish than Amerindian. Yet apart from their apparent Spanish descent and monolingualism in Spanish, their garb, culture and customs, their traditional occupations and many times their surnames are more typical of highland Quichua Amerindians than of Spaniards. This circumstance is in contrast to the evolution of mestizo identity and life throughout the rest of Latin America, where the emphasis has always been placed solely on the Spanish side. In Ecuador as well as in Peru and Bolivia a select elite group of persons with more Caucasian "European" mores and habits, including a more white-appearing physiognomy have traditionally monopolized the social discourse and handed down labels and tags of racial and social status to the lower classes. Because of the obvious reason is to maintain their status of dominance in the realm of culture and economy, the discourse on these and other concepts by such groups is suspect of being biased towards that end.^{[citation needed]}

A widely known example of the former are the "Cholas Cuencanas", from the colonial city of Cuenca in the southern region of that country.

When not specifically referring to the above-mentioned mixed Caucasoid-Amerindian communities, the term 'cholo' generally may convey the same connotations of Amerindian ancestry in various proportions than Spanish. Most of the population would not qualify as purely Caucasian but instead of a mixed-race person as it does in other Andean countries.

The term as used in Ecuador is supposedly a neutral term to designate the human groups described above. It may be used, however, following the colonial Spanish manner of speech as a pejorative term to disparage someone as being a member of the "lower class", a designation historically associated and usually reserved to maintain in check the social status of those of greater Amerindian admixture.^{[citation needed]}

Mexico[link]

The cholo gangs started from the U.S. in the mid to late 1970s.^[14] The first Mexican cholo youth groups came about in the early 1990s, and were called by various names, such as “barrios,” "ssc", “clickas” and “gangas,” and typically seen as American Hispanics, not as Mexicans because of their dress and appearance, which has never been traditional to Mexico. Many of these groups were formed by youths who had spent time in the United States from California to Ohio,New York,and further south and east who returned with a different identity picked up in U.S. street life.^[15] Most cholos are youths between 13 and 25 years old and males 25 and older.^[14] These groups mimic the organization of gangs found in the United States, especially California. Cholos have their own style of dress and speech. They are known for hand signals, tattoos and graffiti. Groups of cholos control various territories in the city. Most of the violence among these groups is over territory.^[15] Some of the better known cholo gangs in Neza are “41 Street,” “DK13,” “Cobras 13,” "Choloz", “Los Sur 13,” "SSC", “Cobras 38,” “Los Mexican,” “Los de la 33,” “La 14” and the “Sur Kings.”^[14]

The former municipal president, Luis Sánchez, states that this kind of activity is waning and claims only two cholo groups are true active gangs. The rest are imitations of the lifestyle as a type of counterculture. He also states that no more than 500 youths belong to the gangs which have been identified by the authorities. Other sources state that this is not true and more than 100 groups operate in the city with many more members.^[14][15]

Chile and Argentina[link]

This unreferenced section requires citations to ensure verifiability.

In Chile, the term is used almost exclusively to refer to Peruvian and Bolivian immigrants of Amerindian appearance. Sometimes it can be used as an insult. It may also be applied to anyone of unmixed Amerindian ancestry or predominantly Amerindian appearance, except if the person is a fellow Chilean, which in that case is called 'indio/a'.

In Argentina 'Cholo' and 'Chola' are also commonly used as nicknames, not only for those who would be considered 'cholos', but also for Caucasians, such as the case of Argentine former football player Cholo Simeone.

See also[link]

• Aymara ethnic group
• Caboclo
• Mixed Race Day
• Naco (slang)

References[link]

Soulja Boy
Soulja Boy at YouTube Live doing his signature dance in 2008.
Background information
Birth name	DeAndre Cortez Way[1][2]
Also known as	Soulja Boy Tell 'Em
Born	(1990-07-28) July 28, 1990 (age 21) Chicago, Illinois
Origin	Batesville, Mississippi, United States
Genres	Hip hop
Occupations	Rapper
Years active	2005–present
Labels	Stacks on Deck/Collipark Music/Interscope
Associated acts	Arab, Mr. Collipark
Website	thedeandreway.com

DeAndre Cortez Way (born July 28, 1990), better known by his stage name Soulja Boy Tell 'Em, or simply Soulja Boy, is an American rapper, record producer, actor, and entrepreneur.

In September 2007, his single "Crank That (Soulja Boy)" reached number one on the Billboard Hot 100. The single was initially self-published on the internet, and it later became a number-one hit in the United States for seven non-consecutive weeks starting in September 2007.^[3] On August 17 Way was listed at #18 on the Forbes list of Hip-Hop Cash Kings of 2010 earning $7 million for that year.^[4]

Way has currently released three studio albums and one independent album: his debut studio album Souljaboytellem.com (2007) was certified platinum by the RIAA. However, his next two albums, iSouljaBoyTellem (2008) and The DeAndre Way (2010) did not match the commercial success of his debut, the latter only selling 100,000 copies,^[5] despite the success of several singles across both albums, such as "Kiss Me Thru the Phone" and "Turn My Swag On" (iSouljaBoyTellem) and "Pretty Boy Swag" (The DeAndre Way).

On October 18, 2011, Soulja Boy released his documentary bio pic, Soulja Boy: The Movie.

As of 2011, Way has confirmed he is working on his fourth studio album, entitled Promise, which will be released in July 2012.^[6]

Early life[link]

DeAndre Way was born in Chicago and moved to Atlanta at age 6,^[7] where he became interested in rap music.^[8]

Career beginnings[link]

At age 14, he moved to Batesville, Mississippi, with his father, who provided a recording studio for Way to explore his musical ambitions.^[7] In November 2005, Way posted his songs on the website SoundClick. Following positive reviews on the site, he then established his own web pages on YouTube and MySpace.^[9][10] In March 2007, he recorded "Crank That" and released his first independent album Unsigned & Still Major: Da Album Before da Album, followed by a low-budget video filmed demonstrating the "Crank That" dance. By the end of May 2007, "Crank That (Soulja Boy)" received its first airplay and Way met with Mr. Collipark to sign a deal with Interscope Records.

Music career[link]

[edit] 2007-08: Souljaboytellem.com

Soulja Boy performing "Crank That (Soulja Boy)" in February 2008.

On August 12, 2007, the song appeared on the Emmy-award winning HBO series Entourage, and by September 1, it topped the Billboard Hot 100 and Hot RingMasters charts.^[11] Way's major label debut album Souljaboytellem.com, which was reportedly recorded using just the demo version of FL Studio,^[8][12] was released in the United States on October 2,^[13] peaking at #4 on both the Billboard 200 and Top R&B/Hip-Hop Albums charts.^[14]

For the 50th Grammy Awards, Way was nominated for a Grammy Award for Best Rap Song with "Crank That (Soulja Boy)". He lost to Kanye West's and T-Pain's "Good Life".

Souljaboytellem.com received a favorable review from Allmusic,^[13] but received mainly negative reviews from other sources such as Entertainment Weekly.^[15] Several reviewers credited Soulja Boy with spearheading a new trend in hip-hop, while speculating he will likely be a one-hit wonder.^[16][17][18]

[edit] 2008-09: iSouljaBoyTellem

The follow-up to souljaboytellem.com, iSouljaBoyTellem, was released on December 16, 2008, to negative critical reception.^[19] The first single from the album, "Bird Walk", peaked at #40 on the Billboard Hot R&B/Hip-Hop Songs chart and the top 20 on the Hot Rap Tracks chart it was performed on the first YouTube Live on November 22, 2008, with an introduction from MC Hammer.^[20] "Kiss Me Thru the Phone", with Sammie, followed, peaking at #3 on the Hot 100 and #1 on the Hot Rap Tracks charts.^[21] Chris Brown was originally Way's first choice to sing the hook, but respectfully turned down the offer. Way then tried to do it on his own with Auto-Tune but he found it unacceptable.^[22] It sold over 2,000,000 digital copies in the United States, becoming his second song to reach the two million mark in downloads.^[23][24]

On January 26, 2009 Way released his third single "Turn My Swag On". it topped the US Rap Charts and peaked at #19 on the Billboard Hot 100. It has so far sold more than 1,000,000 digital downloads in the United States. It became Soulja Boy's third song to sell 1 million or more downloads.^[24]

[edit] 2009-2010: The DeAndre Way

The DeAndre Way^[25] is Way's third studio album, Way has stated that the album is intended to be his most personal and successful album thus far. When speaking on possible collaborations, he stated he wished to work with artists such as Jay-Z, Lil Wayne, and Kanye West,^[26] Eminem,^[27] among others. The lead single from the album, "POW", was released in January 2009 but failed to garner success and was dubbed a promo single. On October 30, 2009 Way released three mixtapes Paranormal Activity, Dat Piff & Cortez.^[28] Then it was announced on February 18, 2010 that the first single from the album was gone be "All Black Everything" but it was cancelled & was just put on his promotional mixtape Legendary.^[29] The album was titled "The DeAndre Way" but was changed in early 2010 to Dre with a commercial video snippet for "Do It Big" as the first single but it was cancelled as well.^[30] However it was reverted back to The DeAndre Way in July 2010.

But on June 8, 2010, the official lead single from the album was "Pretty Boy Swag". The single has reached #34 on the Billboard Hot 100, number six on the Billboard Hot R&B/Hip-Hop Songs chart and number five on the Billboard Rap Songs chart.^[31] The album's second single was due to be "Digital" but it was just used on his promotional mixtape Best Rapper.^[32] Then it was announced that "Speakers Going Hammer" was gone be the second single, but "Blowing Me Kisses" was released on August 31, 2010 as the second single instead.^[33] On October 13 Soulja Boy performed "Pretty Boy Swag" & a snippet of his third single "Speakers Going Hammer". On October 19, 2010 Way finally released "Speakers Going Hammer" on iTunes the single peaked at #48 on the Hot R&B & Hip Hop tracks Billboard.^[34] The DeAndre Way was released on November 30, 2010 it has so far has only sold 70,000 copies making this Way's lowest selling album. Soulja Boy was to be part of the Summerbeatz tour held in Australia alongside Flo Rida, Jay Sean and Travie McCoy in November 2010, but in lieu of his current album release date Soulja Boy had declined the offer & just embarked on his Who They Want tour.

[edit] 2011-present: Mixtapes and Promise

On January 22, Way released his first mixtape of 2011 Smooky which cover featured a cartoon version of Way on a bicycle doing a 360.^[35] Then On March 17, 2011 Way released the mixtape 1up which cover was based on the Naruto anime Way stated "If I was in a video game, this mixtape would advance me to the next level with an extra life. Power up with the new offering".^[36] On April 20, 2011 Way released his mixtape Juice which cover was based on the Juice the movie Way stated he would also released a mini movie of his own to go along with the mixtape Way stated that he was headed to greatness with the mixtape.^[37] In September 2011, Way confirmed he is working on a new album, called Promise, which will be released in October.^[38] Way also released the cover & title of his second independent album via Twitter, entitled "Skate Boy", which he said would be available in stores November 1, also via twitter.^[39][40]

Other ventures[link]

Stacks on Deck Entertainment[link]