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The Q Score is a measurement of the familiarity and appeal of a brand, company, celebrity, or television show used in the United States. The higher the Q Score, the more highly regarded the item or person is among the group that is familiar with them. Q Scores and other variants are primarily used by the media, marketing, advertising and public relations industries.

Usage[link]

The Q Score is a metric developed by Marketing Evaluations, Inc.^[1] that determines a "quotient" ("Q") factor or score through mail and online panelists who make up representative samples of the United States. The Q score identifies the familiarity of an athlete, celebrity, licensed property, TV show, or brand and measures the appeal of each among those persons familiar with each. Other popular synonyms include Q rating, Q factor, or simply Q.

The Q Score was developed in 1963. Other companies have since created other measures and metrics related to the likability, popularity, and appeal of athletes, celebrities, and brands. Q Scores are calculated for the population as a whole as well as by demographic groups such as age, sex, income or education level. Q Score respondents are given the following choices for each person or item being surveyed: A. One of my favorites. B. Very Good C. Good D. Fair E. Poor F. Never heard of. The score is determined by dividing the total percentage of respondents who answer A by the total percentage of respondents who are familiar with the person or item in question.

Marketing Evaluations claims that the Q Score is more valuable to marketers than other popularity measurements, such as the Nielsen ratings, because Q Scores indicate not only how many people are aware of or watch a TV show but also how those people feel about the TV show. A well-liked television show, for example, may be worth more as a commercial venue to an advertiser than a higher-rated show that people don’t like as much. High emotional bonding with a show means strong viewer involvement and audience attention, which are important indicators for the quality of the show's advertising environment. Viewers who regard the show as a "favorite" have higher awareness of the show's commercial content.

Forms of Q Scores[link]

Marketing Evaluations regularly calculates Q Scores in 8 categories:

• TVQ rates broadcast television programs
• Cable Q rates cable television programs
• Performer Q rates living celebrities
• Dead Q rates the current popularity of deceased celebrities
• Sports Q rates sports figures
• Cartoon Q rates cartoon characters, video games, toys and similar products
• Brand Attachment Q rates brand and company names
• Kids Product Q rates children's responses to brand and company names

TVQ and Cable Q Scores are calculated for all regularly scheduled broadcast and cable shows.

Other Q Scores are calculated to order for clients who pay Marketing Evaluations and who want to research public perception of a brand or celebrity. For example, in 2000, IBM hired Marketing Evaluations to calculate the Q Score for Deep Blue, the supercomputer that defeated chess Grandmaster Garry Kasparov. Deep Blue’s Q Score was 9, meaning the computer was as familiar and appealing at the time as Carmen Electra, Howard Stern and Bruce Wayne. In contrast, Albert Einstein’s Q Score at the time was 56, while Larry Ellison and Scott McNealy each received a Q Score of 6.^[2][3]

Notes[link]

Look up score or scorer in Wiktionary, the free dictionary.

Score or scorer may refer to:

Sports and games[link]

• Score (game), a number of points achieved in a sporting event or game
• "Score", an ancient prophecy in the game Tales of the Abyss
• Score Entertainment, makers of the Dragon Ball Z trading card game
• Herb Score, former Major League baseball player
• Scorer, a cricket position

Mathematics[link]

• The number 20
• Raw score, an original datum that has not been transformed
• Standard score, a quantity derived from the raw score
• Score (statistics), a quantity in statistics
• Score test, a statistical test
• Scorer's function, solutions to differential equations

Music[link]

• Score (album), a 2006 album by Dream Theater
• Sheet music or score, a written or printed representation of a musical work
• Film score, the music of a film
• Dance score, music for a dance performance

Other media and arts[link]

• Score, a football comic which became Scorcher in 1971
• Score (film), a 1972 sexplotaition film
• Score, a pornographic magazine by The Score Group

Other[link]

• Test score, the result of an exam
• A groove cut into a surface in engineering
• A joining technique in pottery
• Score, slang for sexual intercourse and other sexual activities
• Bauer Inverness, formally Score Inverness, a former radio company
• Scorefile, a file used by some Usenet newsreader programs

See also[link]

• SCORE (disambiguation)
• Scores (disambiguation)
• The Score (disambiguation)
• Point (disambiguation)

This disambiguation page lists articles associated with the same title. If an internal link led you here, you may wish to change the link to point directly to the intended article.

"A Whiter Shade of Pale" is the debut song by the British band Procol Harum, released 12 May 1967. The single reached number one in the UK Singles Chart^[1] on 8 June 1967, and stayed there for six weeks. Without much promotion, it reached #5 on the US charts, as well. It is one of the fewer than 30 all-time singles to have sold 10 million (or more) copies worldwide.^{[citation needed]}

With its haunting Bach-flavoured instrumental melody, soulful vocals, and unusual lyrics—by the song's co-authors Gary Brooker, Keith Reid,^[2] and Matthew Fisher-- "A Whiter Shade of Pale" reached #1 in several countries when released in 1967. In the years since, it has become an enduring classic. It was the most played song in the last 75 years in public places in the UK (as of 2009),^[3] and the United Kingdom performing rights group Phonographic Performance Limited in 2004 recognised it as the most-played record by British broadcasting of the past 70 years.^[4] Also in 2004, Rolling Stone placed "A Whiter Shade of Pale" #57 on its list of the 500 Greatest Songs of All Time.

More than 1000 recorded cover versions by other artists are known.^[5] The song has been included in many music compilations over the decades and has also been used in the soundtracks of numerous films, including The Big Chill, Purple Haze, Breaking the Waves, The Boat That Rocked and notably in Martin Scorsese's segment of New York Stories. Cover versions of the song have also been featured in many films, for example by King Curtis in Withnail and I and by Annie Lennox in The Net.

The original writing credits were for Brooker and Reid only. On 30 July 2009, Matthew Fisher won co-writing credit for the music in a unanimous ruling from the Law Lords.

Recording and personnel[link]

The song was performed and recorded at Olympic Studios in London, England with Gary Brooker providing the vocals and piano, Matthew Fisher on a Hammond M-102 organ, David Knights on bass and Ray Royer on guitar. Drums were by session drummer Bill Eyden. A few days later, the song was re-recorded with the band's then newly-recruited drummer Bobby Harrison. That version, though, was considered inferior^{[citation needed]} and one of the original mono recordings was chosen for release.

Producer for the record was Denny Cordell and Keith Grant was the sound engineer.^[6]

The song was included on the original U.S. release of the Procol Harum album, but not on the UK version.

Lyrics[link]

Reid got the title and the starting point for the song at a party. He overheard someone at the party saying to a woman, "You've turned a whiter shade of pale," and the phrase stuck in his mind.^[7][8] The original lyrics had four verses, of which only two are heard on the original recording. The third verse has been heard in live performances by Procol Harum, and more seldom also the fourth.^[9] The author of Procol Harum: beyond the pale, Claes Johansen, suggests that the song "deals in metaphorical form with a male/female relationship which after some negotiation ends in a sexual act."^[8] This is supported by Tim de Lisle in Lives of the Great Songs, who remarks that the lyrics concern a drunken seduction, which is described through references to sex as a form of travel, usually nautical, using mythical and literary journeys.^[10] Other observers have also commented that the lyrics concern a sexual relationship.^[7]

Structurally and thematically, the song is unusual in many respects. While the recorded version is 4:03 long, it is composed of only two verses, each with chorus. The piece is also more instrument-driven than most songs of the period, and with a much looser rhyme scheme. Its unusually allusive and referential lyrics are much more complex than most lyrics of the time (for example, the chorus focuses on Chaucer's The Miller's Tale). Thus, this piece can be thought of as a forerunner to the progressive rock that would reach its zenith about ten years later.

The phrase a whiter shade of pale has since gained widespread use in the English language, noticed by several dictionaries.^[11][12][13] As such, the phrase is today often used in contexts independent of any consideration of the song. (See ^[14] for many annotated examples complete with links to original sources.) It has also been heavily paraphrased, in forms like an Xer shade of Y--this to the extent that it has been recognised^[15][16] as a snowclone – a type of cliché and phrasal template.

Composition[link]

The song is in moderate time, in C major, and is characterised by the bassline moving stepwise downwards in a repeated pattern throughout. In classical music this is known as a ground bass. The harmonic structure is identical for the organ melody, the verse and the chorus, except that the chorus finishes with a cadence. The main organ melody appears at the beginning and after each verse/chorus. But it is also heard throughout, playing variations of its theme and counterpointing the vocal line. Both the vocal and the organ accompaniment reach a crescendo at the beginning of the chorus "And so it was, and later ..."; where the organist rapidly runs his finger down and up the entire keyboard. The final instrumental fades out to silence - a common device in pop music of the time.

The Hammond organ line of "A Whiter Shade of Pale" was inspired by Johann Sebastian Bach's "Sleepers, Wake!" and "Air on the G String" - both of which use a similar stepwise bass motion. But contrary to popular belief, the song is not a direct copy or paraphrase of any music by Bach,^[17] although it makes clear references to both pieces. This similarity is referred to in the 1982 play The Real Thing by Tom Stoppard and the 1991 film The Commitments. A yet closer melodic influence that is seldom cited can arguably^{[weasel words]} be found in the organ choral prelude "O Mensch bewein dein' Sünde groß" (O Man, Lament Your Sin So Great), BWV 622, from Bach's Orgelbüchlein (Little Organ Book). The music also borrows ideas from "When a Man Loves a Woman" by Percy Sledge.^[18]

Reception[link]

The single was released on 12 May 1967 by Deram Records and entered the UK charts on 25 May. In two weeks it reached number one where it stayed for six weeks, and on the UK chart for a total of 15 weeks. A May 1972 re-release on Fly Records stayed in the UK charts for a total of 12 weeks, and reached number 13 as highest. In the US, it reached #5 and sold over one million copies. In the Netherlands it entered the chart at number one in June 1967 and again reached number one in July 1972.

Chart positions: # 1 (UK), # 1 (the Netherlands), # 1 (Germany), # 1 (Ireland), # 1 (Australia), # 1 (World), # 3 (Norway VG-lista), # 5 (USA Hot 100). "A Whiter Shade of Pale" also managed to peak at number twenty-two on the soul charts in the U.S.^[19]

Over time, "A Whiter Shade of Pale" has earned extensive critical acclaim:

• John Lennon was a great fan of the song and was known to have played it repeatedly in his Rolls Royce. When it was released in England, Lennon (and friends in his circle) reportedly confused Brooker's soulful vocals with Steve Winwood, who had popularity at the time with The Spencer Davis Group.
• It was named joint winner (along with Queen's "Bohemian Rhapsody", which also uses the word 'fandango') of the Best British Pop Single 1952–1977 at the BRIT Awards, part of Elizabeth II's Silver Jubilee.
• #57 on Rolling Stone magazine's list of the 500 Greatest Songs of All Time in 2004.
• British TV station Channel 4 placed the song at #19 in its chart of the 100 greatest number one singles.^[20]

Authorship lawsuit[link]

In 2005, former Procol Harum organist Matthew Fisher filed suit in the High Court against Gary Brooker and his publisher, claiming that he co-wrote the music for the song.^[21]

Fisher won the case on 20 December 2006 but was awarded 40% of the composers' share of the music copyright, rather than the 50% he was seeking and was not granted royalties prior to 2005.^[22]

Gary Brooker and publisher Onward Music were granted leave to appeal, and a hearing on the matter was held before a panel of three judges during the week of 1 October 2007. The decision, on 4 April 2008, by Lord Justice Mummery, in the Court of Appeal upheld Fisher's co-authorship^[23] but ruled that he should receive no royalties as he had taken too long (38 years) to bring his claim to litigation. Full royalty rights were returned to Brooker.^[24]

On 5 November 2008, Matthew Fisher was granted permission to appeal this decision to the House of Lords.^[25] Lawyers say it is the first time the Law Lords have been asked to rule on a copyright dispute involving a song.^[26] The appeal was heard in the House of Lords on 22–23 April 2009.^[27]

On 30 July 2009 the Law Lords unanimously ruled in Fisher's favour. They noted that the delay in bringing the case had not caused any harm to the other party; on the contrary they had benefited financially from it. They also pointed out that there were no time limits to copyright claims under English law. The right to future royalties was therefore returned to Fisher.^[28][29] The musicological basis of the judgment, and its effect on the rights of musicians who contribute composition to future works, has drawn some attention in the music world.^[30]

Video[link]

The first video for the song was shot in the ruins of Witley Court in Worcestershire, England.^[31] The Witley Court video features four of the five musicians who played on the hit single: Gary Brooker, Matthew Fisher, David Knights and Ray Royer, in performance and walking through the ruins. Only the drummer in the video isn't on the record: early band member Bobby Harrison is seen miming to session man Bill Eyden's drumming. According to Shindig! Magazine's Procol Harum cover story by Alan Robinson (November–December 2009 issue – page 55), the video was directed by Peter Clifton whose insertion of Vietnam War newsreel footage caused it to be banned from airplay on the "Top of the Pops" TV show. The band subsequently made another video using "Scopitone" technology, but by this time, Robin Trower and B.J. Wilson had replaced Royer and Harrison in the band, so only three of the five musicians on the recording are represented, and no performance footage included – only the five musicians cavorting around London, running across fields, etc. This lineup, with Fisher in a monk's cowl, also mimed to the song on Top of the Pops, (though Gary Brooker sang live) and black and white footage of this performance has been shown online, perhaps constituting the third video of the song from 1967. (See also its inclusion on the 'Top of the Pops 40th Anniversary 1964–2004 DVD'.)

There was also a video shot as part of Joel Gallen's Deja-View music video series.^[32] Originally airing on various networks in late 1985 through 1986, this video starred Harry Dean Stanton and Bernie Taupin, but featured no member of the band. It has also aired on VH1 Classic, and has recently surfaced online.^[33][34]

References[link]

External links[link]

• Bill Eyden Obituary
• Procol Harum — A Whiter Shade Of Pale, live video from Eagle Rock Entertainment's official channel on YouTube
• A Whiter Shade of Pale: authorised lyrics of all four verses