"Online" is a single by American country music artist Brad Paisley. It is the second single from his 2007 album 5th Gear. The single is Brad's ninth overall Number One single on the Billboard Hot Country Songs charts, as well as his fifth consecutive Number One. In addition, the song's music video won a Video of the Year award for Paisley at the 2007 Country Music Association awards.
Content
"Online" is a moderate up-tempo song whose lyrics satirize the online world, specifically
MySpace. Here, the song's protagonist is a
geek who lives at home with his parents, holds a job at the local
pizzeria, and claims limited success in the dating world. Actually "five-foot-three and overweight", a fan of
science fiction, and a mild
asthmatic, the main character has an account on MySpace. There, he assumes a much more desirable personality:
"Online, I'm out in Hollywood / I'm six-foot-five and I look damn good / I drive a Maserati / I'm a black-belt in karate / And I love a good glass of wine". Later in the song, he claims to live in
Malibu, California, have a sexy, finely sculptured body, and pose for
Calvin Klein Inc. and
GQ. The fictitious alternate personalities make the geek claim that he is "so much cooler online". The album version of the song ends with a
marching band playing the melody of the chorus, a reference to an earlier line where the protagonist claims to play
tuba in a marching band.
Allmusic critic
Stephen Thomas Erlewine described the song more favorably in his review of
5th Gear, saying, "[It's] an obvious joke that comes just a bit too close to bullying, but he saves himself with his smarts — not just verbal[…] but musical, as he ends it with a marching band that delivers an aural punchline set up by the words."
Music video
Background
The video is directed by actor
Jason Alexander, who also plays the geek in the song;
William Shatner and
Estelle Harris play his parents.
Patrick Warburton has a cameo as a car dealer and
Maureen McCormick is featured as the geek's next door neighbor. The marching band from Brentwood High School in
Brentwood, Tennessee (who also perform at the end of the album version) makes an appearance at the end, and country music artists
Taylor Swift and
Kellie Pickler appear as Paisley's backup dancers. The concert portions of the video were shot at the White River Amphitheatre in
Auburn, Washington, during Brad Paisley's tour, during which Swift and Pickler served as opening acts.
Plot
In one part of the video, the geek's parents get into an argument over the father creating a
MySpace online profile for himself. The mother intends to, in turn, create one for herself, after becoming infatuated with Paisley after seeing him performing the song. "And he can sing!", she says to the father. "I can't sing?" the father inquires. "No!" she snaps back. The father then acts hurt, a tongue-in-cheek reference to
William Shatner's own long-mocked
music career. Later on, during the final scene of the music video, the mother tells Paisley "marching band music makes me...hot", to which Paisley stares at the camera in horror.
Notes
Shatner and Alexander also appeared in the video for Paisley's 2003 song "
Celebrity." At one point in the "Online" video, the character played by Paisley and Alexander is seen watching the music video for "Celebrity" on a computer. Also, Paisley's previous number 1 hit, "
Ticks" is heard playing at a party in the first few seconds of the "Online" video.
The song's video became the first ever country music video to reach Number One on the iTunes video sales charts. In 2007, the video also won a Video of the Year at the 41st CMA Awards.
Brad Paisley held a contest allowing all the computer nerds and "cyber geeks" to direct their own videos for "Online". He chose the winner on July 31. The winning videos were announced July 31 in a format copying the opening crawl from Star Wars.
Personnel
As listed in liner notes.
Tom Baldrica - tuba
Jim "Moose" Brown - B3 organ
Randle Currie - steel guitar
Eric Darken - percussion
Kevin "Swine" Grantt - bass guitar
Vicki Hampton - background vocals
Wes Hightower - background vocals
Tim Lauer - keyboards
Brad Paisley - electric & acoustic guitar
Ben Sesar - drums
Carrie Underwood – background vocals
Justin Williamson - fiddle
Brentwood High School Marching Band
Roy Agee - trombone
Randy Box - conductor
Chris Brooks - drums
Jay Dawson - mellophone
Mike Haynes - trumpet
Sam Levine - saxophone
Joe Murphy - tuba
Chart performance
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!align="left"|Chart (2007)
!align="center"|Peakposition
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Certifications
{|class="wikitable sortable"
!align="left"|Country
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Certification(
sales thresholds)
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United States
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References
Category:Brad Paisley songs
Category:2007 singles
Category:Billboard Hot Country Songs number-one singles
Category:Songs written by Brad Paisley
Category:Singles certified gold by the Recording Industry Association of America