2002

2002 (MMII) was a common year starting on Tuesday (dominical letter F) of the Gregorian calendar, the 2002nd year of the Common Era (CE) and Anno Domini (AD) designations, the 2nd year of the 3rd millennium, the 2nd year of the 21st century, and the 3rd year of the 2000s decade.

2002 was designated as:

Events

January

ITV Anglia

ITV Anglia, previously known as Anglia Television or Anglia, is the ITV franchise holder for the East of England. The station is based at Anglia House in Norwich, with regional news bureaux in Cambridge, Ipswich and Northampton. ITV Anglia is owned and operated by ITV plc under the licence name of ITV Broadcasting Limited.

ITV Anglia broadcasts to Norfolk, Suffolk, Essex, Cambridgeshire, Northamptonshire, Bedfordshire, northern Hertfordshire, northern Buckinghamshire, southern Lincolnshire, southern Rutland and a small part of southern Leicestershire.

History

Anglia Television launched on 27 October 1959 as an independent company serving the East of England. At launch, Anglia broadcast from the Mendlesham Transmitter. It was soon joined by Sandy Heath and then Belmont. Under the chairmanship of Aubrey Buxton the station soon established a reputation for producing excellent drama, through a deal with then-ITV London station Associated Rediffusion. Anglia also established the long-running nature documentary series Survival. During the early 1960s, Anglia looked toward the unserved portion of south-east England, which was to be served by a transmitter at Dover, as a logical extension to its eastern bailiwick – however, the ITA decided to hand this part of the country to Southern Television instead.

Television advertisement

A television advertisement (variously called a television commercial, commercial or ad in American English, and known in British English as an advert) is a span of television programming produced and paid for by an organization, which conveys a message, typically to market a product or service. Advertising revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Advertisements of this sort have been used to promote a wide variety of goods, services and ideas since the beginning of television.

The effects of television advertising upon the viewing public (and the effects of mass media in general) have been the subject of philosophical discourse by such luminaries as Marshall McLuhan. The viewership of television programming, as measured by companies such as Nielsen Media Research, is often used as a metric for television advertisement placement, and consequently, for the rates charged to advertisers to air within a given network, television program, or time of day (called a "daypart").

Station identification

Station identification (ident, network ID or channel ID) is the practice of radio or television stations or networks identifying themselves on-air, typically by means of a call sign or brand name (sometimes known, particularly in the United States, as a "sounder" or "stinger", more generally as a station or network ID). This may be to satisfy requirements of licensing authorities, a form of branding or a combination of both. As such, it is closely related to production logos used in television and cinema, alike.

Station identification used to be done regularly by an announcer at the halfway point during the presentation of a television program, or in between programs.

Asia

Idents are known as a montage in Thailand, and as an interlude in Cambodia and Vietnam.

Station IDs in the Philippines differ from the original concept. Instead of a way to identify television networks, these are presented in the form of music videos that represent the season in which the ident is aired during, which consist of tag-init (summer season), tag-ulan (rainy season), and Pasko (Christmas season). Station IDs in the Philippines runs for three to six minutes depending on the television station. The longest station ID is "Thank You Ang Babait Ninyo", which was used by ABS-CBN as a Christmas ID in 2014, lasting for ten minutes and 36 seconds. However, ABS-CBN, alongside some networks (i.e. UNTV, RPN, IBC, and PTV), also releases CGI-animated station IDs, not yearly but sporadically.