Rayon is a manufactured regenerated cellulose fiber. Because it is produced from naturally occurring polymers, it is neither a truly synthetic fiber nor a natural fiber; it is a semi-synthetic^[1] or artificial^[2] fiber. Rayon is known by the names viscose rayon and art silk in the textile industry. It usually has a high luster quality giving it a bright sheen.

Cellulose is treated with alkali and carbon disulfide to yield viscose.

Uses[link]

Some major rayon fiber uses include apparel (e.g. Aloha shirts, blouses, dresses, jackets, lingerie, linings, scarves, suits, neckties, hats, socks), the filling in Zippo lighters, furnishings (e.g. bedspreads, bedsheets, blankets, window treatments, upholstery, slipcovers), industrial uses (e.g. medical surgery products, non-woven products, tire cord), and other uses (e.g. yarn, feminine hygiene products, diapers, towels).^[3] Rayon is a major feedstock in the production of carbon fiber.^{[citation needed]}

History[link]

Nitrocellulose[link]

The fact that nitrocellulose is soluble in organic solvents such as ether and acetone made it possible for Georges Audemars to develop the first "artificial silk" in about 1855, but his method was impractical for commercial use. Commercial production started in 1891, but the result was flammable and more expensive than acetate or cuprammonium rayon. Because of this, production was stopped before World War I. It was briefly known as "mother-in-law silk."^[4] Nathan Rosenstein invented the spunize process by which he turned rayon from a hard fiber to a fabric. This allowed rayon to become a popular raw material in textiles.

Acetate method[link]

Paul Schützenberger discovered that cellulose could be reacted with acetic anhydride to form cellulose acetate. The triacetate is only^{[citation needed]} soluble in chloroform making the method expensive. The discovery that hydrolyzed cellulose acetate is soluble in more polar solvents, like acetone, made production of cellulose acetate fibers cheap and efficient.

Cuprammonium method[link]

The Swiss chemist Matthias Eduard Schweizer (1818-1860) discovered that tetraaminecopper dihydroxide could dissolve cellulose. Max Fremery and Johann Urban developed a method to produce carbon fibers for use in light bulbs in 1897.^[5] Production of rayon for textiles started in 1899 in the Vereinigte Glanzstoff Fabriken AG in Oberbruch. Improvement^{[citation needed]} by the J. P. Bemberg AG in 1904 made the artificial silk a product comparable to real silk.

Viscose method[link]

A device for spinning Viscose Rayon dating from 1901

Finally, in 1894, English chemist Charles Frederick Cross, and his collaborators Edward John Bevan, and Clayton Beadle patented their artificial silk, which they named "viscose", because the reaction product of carbon disulfide and cellulose in basic conditions gave a highly viscous solution of xanthate. The first commercial viscose rayon was produced by the UK company Courtaulds Fibers in 1905. Avtex Fibers Incorporated began selling their formulation in the United States in 1910. The name "rayon" was adopted in 1924, with "viscose" being used for the viscous organic liquid used to make both rayon and cellophane. In Europe, though, the fabric itself became known as "viscose," which has been ruled an acceptable alternative term for rayon by the U.S. Federal Trade Commission.

The method is able to use wood (cellulose and lignin) as a source of cellulose while the other methods need lignin-free cellulose as starting material. This makes it cheaper and therefore it was used on a larger scale than the other methods. Contamination of the waste water by carbon disulfide, lignin and the xanthates made this process detrimental to the environment. Rayon was only produced as a filament fiber until the 1930s when it was discovered that broken waste rayon could be used in staple fiber.

The physical properties of rayon were unchanged until the development of high-tenacity rayon in the 1940s. Further research and development led to the creation of high-wet-modulus rayon (HWM rayon) in the 1950s.^[6] Research in the UK was centred on the government-funded British Rayon Research Association.

Major fiber properties[link]

Rayon is a versatile fiber and has the same comfort properties as natural fibers. It can imitate the feel and texture of silk, wool, cotton and linen. The fibers are easily dyed in a wide range of colors. Rayon fabrics are soft, smooth, cool, comfortable, and highly absorbent, but they do not insulate body heat, making them ideal for use in hot and humid climates.^[7]

The durability and appearance retention of regular rayon are low, especially when wet; also, rayon has the lowest elastic recovery of any fiber. However, HWM rayon is much stronger and exhibits higher durability and appearance retention. Recommended care for regular rayon is dry-cleaning only. HWM rayon can be machine washed.^[6]

Gallery of textures[link]

• 

  A sample of rayon from a skirt, photographed with a macro lens.

• 

  Another skirt with a different texture.

• 

  A blouse with a texture similar to the second.

Physical structure[link]

Regular rayon has lengthwise lines called striations and its cross-section is an indented circular shape. The cross-sections of HWM and cupra rayon are rounder. Filament rayon yarns vary from 80 to 980 filaments per yarn and vary in size from 40 to 5000 denier. Staple fibers range from 1.5 to 15 denier and are mechanically or chemically crimped. Rayon fibers are naturally very bright, but the addition of delustering pigments cuts down on this natural brightness.^[6]

Production method[link]

Regular rayon (or viscose) is the most widely produced form of rayon. This method of rayon production has been utilized since the early 1900s and it has the ability to produce either filament or staple fibers. The process is as follows:

1. Cellulose: Production begins with processed cellulose
2. Immersion: The cellulose is dissolved in caustic soda: (C₆H₁₀O₅)_n + nNaOH → (C₆H₉O₄ONa)_n + nH₂O
3. Pressing: The solution is then pressed between rollers to remove excess liquid
4. White Crumb: The pressed sheets are crumbled or shredded to produce what is known as "white crumb"
5. Aging: The "white crumb" aged through exposure to oxygen
6. Xanthation: The aged "white crumb" is mixed with carbon disulfide in a process known as Xanthation, the aged alkali cellulose crumbs are placed in vats and are allowed to react with carbon disulfide under controlled temperature (20 to 30 °C) to form cellulose xanthate: (C₆H₉O₄ONa)_n + nCS₂ → (C₆H₉O₄O-SC-SNa)_n
7. Yellow Crumb: Xanthation changes the chemical makeup of the cellulose mixture and the resulting product is now called "yellow crumb"
8. Viscose: The "yellow crumb" is dissolved in a caustic solution to form viscose
9. Ripening: The viscose is set to stand for a period of time, allowing it to ripen: (C₆H₉O₄O-SC-SNa)_n + nH₂O → (C₆H₁₀O₅)_n + nCS₂ + nNaOH
10. Filtering: After ripening, the viscose is filtered to remove any undissolved particles
11. Degassing: Any bubbles of air are pressed from the viscose in a degassing process
12. Extruding: The viscose solution is extruded through a spinneret, which resembles a shower head with many small holes
13. Acid Bath: As the viscose exits the spinneret, it lands in a bath of sulfuric acid, resulting in the formation of rayon filaments: (C₆H₉O₄O-SC-SNa)_n + ½nH₂SO₄ → (C₆H₁₀O₅)_n + nCS₂ + ½nNa₂SO₄
14. Drawing: The rayon filaments are stretched, known as drawing, to straighten out the fibers
15. Washing: The fibers are then washed to remove any residual chemicals
16. Cutting: If filament fibers are desired the process ends here. The filaments are cut down when producing staple fibers^[3]

High wet modulus rayon (HWM) is a modified version of viscose that has a greater strength when wet. It also has the ability to be mercerized like cotton. HWM rayons are also known as "polynosic"^{[clarification needed]} or can be identified by the trade name Modal.^[8]

High-tenacity rayon is another modified version of viscose that has almost twice the strength of HWM. This type of rayon is typically used for industrial purposes such as tire cord.^[8]

Cupramonium rayon has properties similar to viscose but during production, the cellulose is combined with copper and ammonia (Schweizer's reagent). Due to the environmental effects of this production method, cupramonium rayon is no longer produced in the United States.^[8]

Disposal and biodegradability[link]

The biodegradability of fibers in soil burial and sewage sludge was evaluated by Korean researchers who found that biodegradability decreased in the following order: rayon, cotton, acetate (meaning rayon decays more readily than cotton). The ability of individual rayon-based fabrics to repel water was negatively correlated with their speed of degradation (meaning the greater the water-repelling ability of the fibre, the slower it will decompose).^[9]

Alternative to cotton[link]

Rising cotton prices in 2010 led clothing makers to begin replacing cotton with rayon in their fabrics. Designers such as Isaac Mizrahi have incorporated rayon into their newest designs. As demand for rayon increases, companies such as Fortress Paper have been investing in pulp mills to increase production. Rayon now sells for as much as $2.70 per pound, which has led to an increase in the retail price of clothing made with rayon, despite rayon's price advantage over cotton.^[10]

Controversies[link]

Rayon has been accused by some as contributing to the destruction of rain forests^[11] although rayon production can come from a wide variety of trees and most of its yearly production comes from renewable trees.^[12][13]

In early 2010, the U.S. Federal Trade Commission warned several retailers that six major manufacturers were falsely labeling rayon products as "bamboo", in order to appeal to environmentally conscious consumers. While rayon may be produced with bamboo as a raw material, and the two may be used for similar fabrics (though natural bamboo is not as smooth), rayon is so far removed from bamboo by chemical processing that the two are entirely separate.^[14]

Producers[link]

Trade names are used within the rayon industry to determine the type of rayon used.

Bemberg, for example, is a trade name for cupramonium rayon developed by J. P. Bemberg that is now only produced in Italy due to United States Environmental Protection Agency regulations in the US.

Modal and Tencel are widely used forms of rayon produced by Lenzing AG which is based in northern Austria. Tencel, generic name lyocell, is made by a slightly different solvent recovery process, and is considered a different fiber by the US FTC.

Galaxy, Danufil, and Viloft are rayon brands produced by Kelheim Fibres, a German manufacturer.

Acordis is a major manufacturer of cellulose based fibers and yarns. Production facilities can be found throughout Europe, the U.S. and Brazil.^{[citation needed]}

Visil rayon is a flame retardant form of viscose which has silica embedded in the fiber during manufacturing.

North American Rayon Corporation of Tennessee produced viscose rayon until its closure in the year 2000.^[15]

Grasim of India is the largest producer of rayon in the world (claiming 24% market share). It has plants in Nagda, Kharach and Harihar – all in India, as well as joint ventures in Canada, Laos and China.^[16]

See also[link]

• Hilaire de Chardonnet

Further reading[link]

For a description of the production method at a factory in Germany in World War II, see pages 152–155 of

• Agnès Humbert, (tr. Barbara Mellor) Résistance: Memoirs of Occupied France, London, Bloomsbury Publishing PLC, 2008 ISBN 978-0-7475-9597-7 (American title: Resistance: A Frenchwoman's Journal of the War, Bloomsbury, USA, 2008)

References[link]

This article uses bare URLs for citations. Please consider adding full citations so that the article remains verifiable. Several templates and the Reflinks tool are available to assist in formatting. (Reflinks documentation) (October 2011)

External links[link]

Look up Bemberg in Wiktionary, the free dictionary.

Look up rayon in Wiktionary, the free dictionary.

• History of Viscose Rayon and Artificial Silk
• Cellulose Based Plastics: Celluloid and Rayon

v t e Fibers Natural Animal Alpaca Angora Byssus Camel hair Cashmere Catgut Chiengora Guanaco Llama Mohair Pashmina Qiviut Rabbit Silk Sinew Spider silk Wool Vicuña Yak Vegetable Abacá Bagasse Bamboo Coir Cotton Flax Linen Hemp Jute Kapok Kenaf Piña Raffia Ramie Sisal Wood Mineral Asbestos Synthetic Cellulose Acetate Triacetate Art silk Bamboo Lyocell Rayon Modal Rayon Rayon Mineral Glass Carbon Tenax Basalt Metallic Polymer Acrylic Aramid Twaron Kevlar Technora Nomex Microfiber Modacrylic Nylon Olefin Polyester Polyethylene Dyneema Spectra Spandex Vinylon Vinyon Zylon

Jared Leto
Leto at the 66th Venice International Film Festival in 2009.
Born	(1971-12-26) December 26, 1971 (age 40) Bossier City, Louisiana, U.S.
Other names	Bartholomew Cubbins, Angakok Panipaq
Occupation	Musician, composer, singer, songwriter, producer, actor, director, photographer
Years active	1992–present
Relatives	Shannon Leto (brother)
Website
jaredleto.com

Jared Joseph Leto (born December 26, 1971) is an American actor, director, producer, musician, and occasional model. Leto has appeared in both big budget Hollywood films and smaller projects from independent producers and art houses. He rose to prominence for playing Jordan Catalano in the teenage drama My So-Called Life (1994). He later made his film debut in How to Make an American Quilt (1995) and received first notable critical praise for his performance in Prefontaine (1997). Leto played supporting roles in The Thin Red Line (1998) and Girl, Interrupted (1999), as well as the lead role in the horror film Urban Legend (1998), and earned critical acclaim after portraying heroin addict Harry Goldfarb in Darren Aronofsky's Requiem for a Dream (2000). He has worked with director David Fincher in Fight Club (1999) and Panic Room (2002). Since the 2000s, Leto has been nominated for awards for his work in such films as American Psycho (2000), Highway (2002), Lord of War (2005), Lonely Hearts (2006), Chapter 27 (2007), and Mr. Nobody (2009).

Leto is the lead vocalist, multi-instrumentalist and main songwriter for 30 Seconds to Mars. He formed the rock band in 1998 in Los Angeles, California, along with his older brother Shannon Leto. Signed with Immortal and Virgin, 30 Seconds to Mars released their self-titled debut album in 2002 to positive reviews. The band's follow-up album, A Beautiful Lie (2005), went platinum in several countries. This Is War, the band's third album, arrived in December 2009. Leto has also directed music videos, including the MTV Video Music Award nominated "The Kill" (2006), "Kings and Queens" (2009), and "Hurricane" (2010).

Early life and education[link]

Jared Joseph Leto was born December 26, 1971, in Bossier City, Louisiana. His parents divorced when he was a child, leaving him in the care of his mother, Constance.^[1] This separation led to a traveling life with young Jared moving with his family – mother Constance Leto, older brother Shannon Leto and grandfather – from his native Louisiana to different cities in Colorado, Virginia, Wyoming, and Haiti.^[2] "My mom's father was in the Air Force," Leto explained, "so moving around a lot was a normal way of life."^[3] His father remarried and died soon after.^[1] Leto has two younger half-brothers from his father's second marriage. Leto wanted to help his family and became a dishwasher at small snack-bar at 12, and he was a doorman at 16.^[4] Constance Leto always encouraged children’s craving for art.^[3] "I grew up in environment of actors, musicians, photographers, artists and different theatrical persons," he stated in an interview with Kerrang!; "Through this atmosphere there were no any clear boundaries and straight lines. We were proclaiming a freedom of creation and self-expression."^[5] His first musical instrument was a broken-down piano and he grew up singing classic rock, from Pink Floyd to Led Zeppelin.^[6]

After dropping out briefly in the 10th grade, Leto decided to return and focus on his education at the private Flint Hill School in Oakton, Virginia, but graduated from Emerson Preparatory School in Washington, D.C., in 1989.^[1] When he finished school, Leto enrolled at Philadelphia's University of the Arts and majored in painting.^[1] However, after developing an interest in acting, he transferred to New York City's School of Visual Arts, where he majored in filmmaking.^[1] While he was a student there, he wrote and starred in his own short film, Crying Joy.^[2]

Acting career[link]

1992–97: Early work[link]

In 1992, Leto moved to Los Angeles to pursue a career in acting.^[2] Leto got his first roles in TV shows like Camp Wilder (1992) and Almost Home (1993) before he becoming a regular in the 1994 series My So-Called Life^[7] as the object of Claire Danes' affection, Jordan Catalano.^[8] In 1994, Leto also made his television film debut in Cool and the Crazy.^[9] Gaining a reputation as a teen idol, Leto landed his first film role in the 1995 drama How to Make an American Quilt.^[10] Leto later co-starred with Christina Ricci in The Last of the High Kings and appeared in Switchback.

1997–99: Early critical success[link]

Leto was named one of People magazine's "50 Most Beautiful People" in 1996 and 1997.

Leto took his first leading role in 1997's Prefontaine, a biography of 1970's Olympic hopeful Steve Prefontaine.^[11] For the role, Leto immersed himself in the runner's life, meeting with members of the family and Prefontaine's friends. He bore a striking resemblance to the real Prefontaine, also adopting athlete's voice and upright running style.^[12] The transformation was so complete, that when the runner's sister, Linda, first saw him in character, she broke down and cried.^[13] Critical response praised Leto's acting; Peter Stack of the San Francisco Chronicle wrote, "With hypnotic blue eyes and dirty blond hair, Leto captures the rock-star style Prefontaine affected, and he looks natural in fiery performances on the track, as well as off, where Pre affected a brash, confrontational style," while Lisa Alspector of the Chicago Reader felt that "As the driven competitor who learns to make hubris work for him, Jared Leto gives a complex performance that suggests a deep, intriguing interior to the character even as he maintains a convincing one-dimensional facade."^[14][15]

After landing the lead role of a British aristocrat in the 1998 drama Basil, Leto starred in the teen horror film Urban Legend.^[16] He plays a school journalist and love interest of Alicia Witt’s character. Together, they go up against a crazed killer that is recreating urban legend massacres. The film was a massive success commercially, though critics mostly disliked the film.^[17] Leto was then pleased to get a role in the World War II film The Thin Red Line, as part of a cast including Sean Penn, Nick Nolte and Adrien Brody. The film was nominated for seven Academy Awards and was a moderate success at the box office.^[18] In 1999, he appeared as a gay high school teacher who attracts the attentions of Robert Downey, Jr. in James Toback's Black and White. The same year, he co-starred with Winona Ryder and Angelina Jolie in James Mangold's Girl, Interrupted, a film that tells the story of mental patient Susanna Kaysen, and which was adapted from Kaysen's memoir of the same name. Leto was nominated for a Broadcast Film Critics Association Award in the category of Best Supporting Actor for his performance, but lost to Michael Clarke Duncan for The Green Mile. He was also seen in David Fincher's cult classic Fight Club, a film adaptation of Chuck Palahniuk's novel of the same name. While Edward Norton and Brad Pitt were the lead roles, Leto took the supporting role of a bleached blond Angel Face that was beaten almost beyond recognition.

2000–06: Worldwide recognition[link]

Leto played the supporting role of Paul Allen in Mary Harron's American Psycho, a film based on Bret Easton Ellis's novel of the same name. He then starred as heroin addict Harry Goldfarb in Darren Aronofsky's Requiem for a Dream.^[19] To prepare for his role in the film, Leto decided to live on the streets of New York City and refrain from having sex with his then fiancé, Cameron Diaz, for two months prior to shooting.^[20] He lost 28 pounds to realistically play his heroin addicted character.^[21] After the shooting of the film, Leto moved to Portugal, shaved his head and lived in a monastery for several months to gain weight.^[22][23] He admits that playing the part of Harry Goldfarb was "sadomasochistic... the hardest thing I've done".^[20] The same year, Leto played Glen Walker, an up-and-coming country rocker, in Adam Collis' directorial debut Sunset Strip.^[24] In 2001, he co-produced and had uncredited parts in Sol Goode.^[25]

After the critical success of Requiem for a Dream, Leto's next role was as the lead character in 2002's Highway. Set in 1994, Leto is caught with a gangster's wife and flee to Seattle with his best friend Jake Gyllenhaal in the week preceding Kurt Cobain's suicide. He was nominated for a Video Premiere Award for his performance. In 2002, Leto worked again with director David Fincher in Panic Room, playing a villain who terrorizes Jodie Foster.^[26] The film grossed over $30 million in its opening weekend in the United States, the best performance of a film Leto has appeared in to date.^[27] He was also in Phone Booth, playing an actor in a theater production of Drockula. He and Colin Farrell's character have a quick scene in an alley. The scene was deleted from the film, but restored when the film was aired on television.^[28]

After spending two years pursuing a career in music, Leto returned to film work in 2004 in the supporting role of Hephaestion in Oliver Stone's Alexander.^[29] The film failed domestically, with Stone attributing its poor reception to disapproval of the depiction of Alexander's bisexuality, but it succeeded internationally, with revenue of $139 million outside the United States.^[30][31] The following year Leto portrayed Nicolas Cage’s younger brother Vitaly Orlov in the action-drama Lord of War. The film was well-received by most critics and received a special mention for excellence in film making from the National Board of Review.^[32][33] In 2005, he was also in Hubert Selby Jr: It/ll Be Better Tomorrow, a documentary on the life and work of writer Hubert Selby, Jr.^[34] Leto later starred in 2006's Lonely Hearts.^[35] Playing Fernandez, he co-starred with Salma Hayek who played the role Martha. The film received mixed responses but Leto's performance was praised by many critics who wrote "it's worth seeing for Leto's performance alone."^[36]

2007–present: Recent roles and the future[link]

Leto at the premiere of Mr. Nobody at the 2009 Venice Film Festival

Following Lonely Hearts, Leto starred in Jarrett Schaefer's directorial debut Chapter 27, which premiered at the 2007 Sundance Film Festival.^[37] In the film, he plays Mark David Chapman, the murderer of John Lennon. Leto gained 67 pounds for the role.^[38] Gaining the weight, he said, was tougher than dieting himself into skeletal shape for his role as drug addict Harry Goldfarb in Requiem for a Dream.^[39] The abruptness of Leto's weight gain gave him gout.^[40] He had to use a wheelchair due to the stress of the sudden increase in weight put on his body.^[41] After the shooting of the film, Leto quickly went on a liquid diet. He explained, "I've been fasting ever since. I've been doing this very strange, like, lemon and cayenne pepper and water fast. I didn't eat any food for 10 days straight; I think I lost 20 pounds that first 10 days."^[42][43] Losing the excess weight after Chapter 27 proved a challenge. "It took about a year to get back to a place that felt semi-normal," he said; "I don't know if I'll ever be back to the place I was physically. I'd never do it again; it definitely gave me some problems."^[44] The film received mixed to negative reviews, and was generally considered a disappointment.^[45] Leto's performance, however, was well-received by critics; Joe Neumaier of the New York Daily News wrote "Jared Leto gives such a gripping portrayal it's equally hard to look away" and continued "Leto's drawling, blotchy, creepy performance sets it apart," while Rex Reed praised Leto saying "a galvanizing performance by an unrecognizable Jared Leto that can truly be called unforgettable."^[46][47]

During this period Leto focused increasingly on his band, turning down such films as Clint Eastwood's World War II film Flags of Our Fathers.^[48] On having to say no to Eastwood, Leto explained: "That's a dream come true when Clint Eastwood asks you to be in his film. I was devastated that I couldn't be a part of the film. But I had commitments, a record I had worked on for a couple of years was coming out. It was a very, very important time. It was a make or break time. It was one of those decisions that you make where you can see two paths and I think I made the right decision for myself. I'd love to work with Clint Eastwood in the future, he's one of my heroes."^[49] He was also chosen by Joby Harold to play Clayton Beresford in 2007's Awake.^[50] He later turned down the role due to scheduling conflicts with his band and was replaced by Hayden Christensen.^[51]

In 2009, Leto returned to acting with Mr. Nobody. Leto's role as Nemo Nobody required him to play the character as far aged as 118.^[52] The film was mostly funded through European financiers, and was given limited release.^[53] Variety's Boyd Van Hoeij praised Leto, saying "The closest the film comes to having a gravitational center are in the scenes set in 2092. What makes them soar is not the imaginative staging of the future, but Leto's performance."^[54] Bruce Kirkland of Jam! described Leto's acting as "marvelously full-blooded, brain-spinning, tour-de-force performance."^[55] Leto was nominated for the Volpi Cup for Best Actor at the 66th Venice International Film Festival for his performance.

In 2011, Leto narrated TT3D: Closer to the Edge, a documentary film about the TT, the world-famous annual motorcycle race that takes place on the Isle of Man.^[56] The film was well-received both critically and commercially.^[57] Grossing £1.14 million, it is the seventh biggest documentary hit of all time in the United Kingdom.^[58]

Music career[link]

1998–2002: Early years[link]

30 Seconds to Mars (left to right): Jared Leto, Shannon Leto and Tomo Miličević

Leto told Lime magazine, "I’ve been creating music since when I was a child. It's an inseparable part of my life. There have always been lots of people around me who love music, even in my childhood. My brother began to play drums when he was only 5 years old."^[59] In 1998, Leto founded 30 Seconds to Mars along with his older brother Shannon Leto. The band's name, said Leto, "has little to do with space, the universe or anything like that. It is a name that works on several different levels. Most importantly, it is a good representation of our sound. It's a phrase that is lyrical, suggestive, cinematic, and filled with immediacy. It has some sense of otherness to it."^[60] In 1998, 30 Seconds to Mars signed a contract with Immortal and Virgin.^[61] In 2001, guitarists Kevin Drake and Solon Bixler and bassist Matt Wachter joined the band. When 30 Seconds to Mars first started, Jared refused to let his name be used to promote the band.^[62] He wrote the majority of their songs.^[63] Before the album was released, Puddle of Mudd invited 30 Seconds to Mars to open a six-week tour for them in the spring of 2002.^[64] The band later embarked on a North American tour to support Incubus.^[65]

2002–04: Debut album and early success[link]

30 Seconds to Mars released the self-titled debut album in 2002, produced by Bob Ezrin, Brian Virtue and the band itself. It received generally positive reviews, and was compared to Pink Floyd, Tool, and Brian Eno.^[66] The album debuted and peaked at number 107 on the Billboard 200 and number one on the Top Heatseekers.^[67] It produced two singles, "Capricorn (A Brand New Name)" and "Edge of the Earth", which reached the top ten on the UK Rock Chart.^[68] The former also became a Mainstream Rock top 40 hit and reached number one on the Heatseekers Songs.^[69] Over the years, the album has sold more than two million copies worldwide.^[70] In 2003, Solon Bixler left the band due to issues primarily related to touring and was replaced by Tomo Miličević.^[71] 30 Seconds to Mars toured extensively opening concerts for bands such as Our Lady Peace, Sevendust, and Chevelle, and took a slot on the 2003 Lollapalooza tour.^[72]

[edit] 2005–08: A Beautiful Lie and mainstream success

Leto performing in Charlotte, North Carolina in 2006

It took three years to record A Beautiful Lie, with the bandmates traveling to four different continents to work with Leto on his film sets. A Beautiful Lie differs notably from the band's self-titled debut album, both musically and lyrically. Whereas the eponymous concept album's lyrics focus on human struggle and astronomical themes, A Beautiful Lie's lyrics are more personal and the music introduces intense screaming vocals and synth effects.^[73] "On the first record I created a world, then hid behind it," Leto said. "With A Beautiful Lie, it was time to take a more personal and less cerebral approach. Although this record is still full of conceptual elements and thematic ideas it is ultimately much more wrapped around the heart than the head. It's about brutal honesty, growth, change. It's an incredibly intimate look into a life that is in the crossroads. A raw emotional journey. A story of life, love, death, pain, joy, and passion. Of what it is to be human."^[74]

Released in 2005, A Beautiful Lie was the band's mainstream breakthrough. It has since been certified platinum by the Recording Industry Association of America (RIAA), and has reached platinum and gold status in several countries, with a sales total of over 3.5 million.^[75] It was led by "Attack" which was the most added track on alternative radio in its first week, becoming a Modern Rock top 30 hit.^[76] 30 Seconds to Mars began their first headlining tour, Forever Night Never Day, in March 2006.^[77] At the same time, the band released the album's second single, "The Kill", which enjoyed mainstream success; it set a record for the longest-running hit in the history of the Hot Modern Rock Tracks when it remained on the national airplay chart for more than 50 weeks, following its number three peak in 2006.^[78] Leto directed the music video for the single under the pseudonym of Bartholomew Cubbins, a recurring character in the Dr. Seuss universe. Inspired by Stanley Kubrick's The Shining, Leto said, "The idea of isolation, identity, and self discovery were all elements present in the song. I thought this light homage was a good starting point and it soon grew to include many more elements outside of Kubrick's original piece."^[79] Nominated for two MTV Video Music Awards, the band won the MTV2 Award. The music video garnered a lot of recognition, including two MTV Australia Awards and a Chainsaw Award. In October 2006, the band began their Welcome to the Universe Tour, sponsored by MTV2 and were supported by Head Automatica, The Receiving End of Sirens, Cobra Starship, Rock Kills Kid, and several other bands including Street Drum Corps.^[80]

Leto performing in Norwich in 2008

In 2006, Leto created the cover art for The 97X Green Room: Volume 2, a compilation of live music in which appears 30 Seconds to Mars song "Was It a Dream?".^[81] Proceeds from the album's sales benefited The Nature Conservancy.^[81] "From Yesterday", the third single from A Beautiful Lie, had major success, reaching number one on the Hot Modern Rock Tracks and becoming 30 Seconds to Mars second top 10 hit.^[82] The short film for the single, directed by Leto, is the first ever American music video shot in the People's Republic of China in its entirety.^[83] Leto said that the video was inspired by Bernardo Bertolucci's The Last Emperor as well as the work of the Japanese director Akira Kurosawa. He explained, "That and the passion and the history of the Chinese culture. I thought it would be the perfect setting to tell the story of 'From Yesterday,' and it ended up one of those really unique things that the song and the visual images kind of collided and made something completely new."^[84] In March 2007, Matt Wachter left the group to spend more time with his family and was replaced by Tim Kelleher, performing live only.^[85]

"A Beautiful Lie" was released as the album's fourth single in some territories, including Portugal, where it reached number eight on the chart.^[86] The music video for the song, directed by Leto under the pseudonym of Angakok Panipaq, was the first one ever to be shot 200 miles north of the Arctic Circle in Greenland.^[87] Proceeds from the video's sales benefited the Natural Resources Defense Council.^[88] "Shooting in Greenland was a dream come true and one of the most exciting adventures we've ever had as a band," Leto said. "Although incredibly challenging and at times it seemed just out of our reach, once we finally arrived the beauty and magnificence of the terrain, the wonderful culture of the people, and the amazing journey itself were all inspiring beyond belief. Almost everyone has heard of global warming by now but for the people of Greenland it is a real and tangible problem of today, not an issue of tomorrow. This journey changed our lives."^[87] The music video received a largely positive response, winning the MTV Europe Music Award for Best Video and the MTV Asia Award for Favorite Video. In 2008, Leto also remixed "The Only One" for The Cure's extended play Hypnagogic States.^[89]

2008–09: Virgin Records lawsuit[link]

Despite their growing momentum, 30 Seconds to Mars soon found themselves at war with their label, Virgin Records. The band had attempted to sign with a new label after the A Beautiful Lie Tour, prompting Virgin to file a lawsuit for $30 million, claiming that the band had failed to produce three of the five records they were obligated to deliver under their 1999 contract with the now-defunct Immortal Records.^[90] Leto responded to some of the claims in the suit stating, "under California law, where we live and signed our deal, one cannot be bound to a contract for more than seven years." 30 Seconds to Mars had been contracted for nine years, so the band decided to exercise their "legal right to terminate our old, out-of-date contract, which, according to the law is null and void."^[91]

After nearly a year of the lawsuit battle, the band announced on April 28, 2009, that the case had been settled.^[92] The suit was resolved following a defence based on a contract case involving actress Olivia de Havilland decades before. Leto explained, "The California Appeals Court ruled that no service contract in California is valid after seven years, and it became known as the De Havilland Law after she used it to get out of her contract with Warner Bros."^[93] 30 Seconds to Mars then decided to re-sign with EMI (the parent label of Virgin).^[94] Leto said the band had "resolved our differences with EMI" and the decision had been made because of "the willingness and enthusiasm by EMI to address our major concerns and issues, (and) the opportunity to return to work with a team so committed and passionate about 30 Seconds to Mars".^[95]

[edit] 2009–present: This Is War and critical acclaim

Leto performing in Enschede during the 2010 TMF Music Awards

Leto described the band's third album, This Is War, as a concept album, saying it was created in an "intense two-year period, where it felt like the whole world was falling apart and massive changes were going on."^[96][97] In a bid to involve their fans for This Is War, 30 Seconds to Mars held The Summit where they invited fans to provide backing vocals and percussion. At the first, in Los Angeles, people showed up from all over the world, so they repeated The Summit in eight countries and extended the event digitally.^[98] The band also invited fans to submit close-up shots of their faces in order to make 2,000 different individual covers for the album.^[99]

This Is War was released in December 2009, produced by Flood, Steve Lillywhite and 30 Seconds to Mars. The album peaked at number one on the Tastemaker Albums, number two on the Alternative Albums and Digital Albums, number four on the Rock Albums, and number 18 on the Billboard 200.^[100] Its first two singles, "Kings and Queens" and "This Is War", peaked at number one on the Alternative Songs and reached number four on the Rock Songs.^[101] The short film for "Kings and Queens", called "The Ride," was directed by Leto and premiered at The Montalban Theater in Los Angeles on November 9, 2009. ^[102] The music video features a Critical Mass Crank Mob movement.^[103] "It's a lyrical and slightly metaphorical surreal journey through the city of Angels, from downtown Los Angeles to Santa Monica Pier," Leto said.^[104] The video received four nominations at the 2010 MTV Video Music Awards in the categories of Best Art Direction, Best Direction, Best Rock Video, and Video of the Year, winning the Best Rock Video Award.^[105] The band shot the music video for "This Is War" with director Edouard Salier in 2010, but was released a year later, in April 2011. Leto told MTV News, "'This Is War' is the first video that I let someone else direct, and let's just say we won't be doing that again anytime soon."^[106]

Leto performing in Nottingham during the 2010 leg of the Into The Wild Tour

The third single, "Closer to the Edge", reached number seven on the Alternative Songs, becoming the band's fifth Modern Rock top 10 hit. It holds the record for most weeks spent at the number one during 2010 on the UK Rock Chart when it remained at the top for eight consecutive weeks.^[107] The song's music video was directed by Leto and premiered on June 7, 2010, in New Zealand.^[108] The short film is a collage of tour footage, fan commentary and pictures of the band from their youth. It was shot in 89 cities in 27 different countries during the band's Into the Wild Tour.^[109] The music video was received with highly positive reviews by critics and garnered awards and nominations from Rock Sound, Fuse, and MTV.

In 2009, Kanye West announced that he and Leto recorded a song named "Hurricane" together.^[111] However, West's vocal contribution to the song was ultimately removed because of legal issues surrounding the rights of each record company.^[112] The collaboration was later released on the deluxe edition of This Is War and became the album's fourth single in some territories.^[113] The music video for the single was directed by Leto and premiered on MTV on November 29, 2010.^[114] Leto described the song as "a meditation on the violence of sex, and the sex of violence."^[115] He described the concept saying, "It's a surrealistic nightmare dream-fantasy through the desolate empty streets of New York City at night. There's no people, there's no cars and you see the band as we encounter some fears and some fetishes, a series of challenges. It's a really ambitious, really cinematic short film."^[116] "Hurricane" was controversially received and was censored because of its elements of violence, nudity and sex.^[117] The short film was later released with a clean version that can air on television.^[118] Despite its censorship, "Hurricane" was praised by critics and was nominated for several awards, including the MTV Video Music Award for Best Direction.^[119] It was named the Most Epically Unforgettable Video of 2010 by MTV and won the O Music Award for Best NSFW Music Video.

Other projects[link]

Television work[link]

In 1998, Leto appeared and provided additional photography for "Alaska's Bush Pilots," an hour long episode of Wild Life Adventures.^[120] He also guest hosted "Posehn, Papa and Mars", an episode from the second series of Player$. Leto is also featured in Hollywood High, a documentary television film about the depiction of drug addiction in film.^[121] In 2006, he narrated the Andrew Goldberg's documentary The Armenian Genocide.^[122] Leto hosted the 2008 MTV Asia Awards on August 2, 2008, at the Arena of Stars in Genting, Malaysia.^[123]

Leto has appeared in several television commercials: one for the U.S. market, a Levi's Jeans commercial that aired in 1993.^[124] Other commercial appearances came in television spots for Hugo Boss in 2011. Leto, who is the face of the campaign for the HUGO Just Different fragrance, was directed by Jonas Åkerlund.^[125]

Philanthropy[link]