The Twitter Blog Network

News, notes and stories on our products, initiatives and company doings.

Most recent

Tweeting a Presidential speech

  • Media
Wednesday, September 11, 2013 | By Simon Rogers (@smfrogers), Data Editor [19:38 UTC]
President Obama’s speech on Syria saw politicians turning to Twitter to follow and react to news in real time. See how they used it to tell their own stories.Read more…

Study: The value of Promoted Trends

  • Advertising
Wednesday, September 11, 2013 | By Dmitriy Molchanov (@dmolchanov), Research [18:00 UTC]

Trending topics on Twitter capture the moments consumers care about most. 

Since their introduction three years ago, Promoted Trends have helped marketers position themselves at the top of Twitter’s trend list for 24-hour windows. As you might expect, advertisers often ask our Research team to quantify the value that Promoted Trends offer. Does a day of trending on Twitter affect brand objectives and KPIs?Read more…

A hashtag home run for @SportsCenter

  • Media
Wednesday, September 11, 2013 | By Lauren Fraser (@lfraser), Sports Partnerships [16:37 UTC]
ESPN’s @SportsCenter asks fans to determine which plays make the nightly highlight reel, using the hashtag #SCTop10.Read more…

Dremel made simple with Parquet

  • Engineering
Wednesday, September 11, 2013 | By Julien Le Dem (@J_) [16:04 UTC]

Columnar storage is a popular technique to optimize analytical workloads in parallel RDBMs. The performance and compression benefits for storing and processing large amounts of data are well documented in academic literature as well as several commercial analytical databases.Read more…

The Pope prays for peace on Twitter

  • Media
Wednesday, September 11, 2013 | By Simon Rogers (@smfrogers), Data Editor [16:01 UTC]
In response to the crisis in Syria, @Pontifex uses Twitter to condemn the use of chemical weapons, #prayforpeace, and asks his followers to do the same.Read more…

Tonight on NBC: Your Tweets influence The Million Second Quiz

  • The Twitter Blog
Monday, September 9, 2013 | By Fred Graver (@fredgraver) [23:43 UTC]
Watch @MillionSeconds on NBC and use Twitter to impact who wins.Read more…

#ATL24: CNN live-tweets a feature story

  • Media
Monday, September 9, 2013 | By Andrew Fitzgerald (@magicandrew), Interim Head of News & Journalism Partnerships [22:04 UTC]
Why 30 CNN journalists live-tweeted behind the scenes at Atlanta’s Hartsfield-Jackson International Airport.Read more…

Driving mobile advertising forward: welcoming MoPub to the Flock

  • Advertising
Monday, September 9, 2013 | By Kevin Weil (@kevinweil), VP, Revenue Product [21:46 UTC]

We’re excited to announce that we’ve agreed to acquire MoPub, a mobile-focused advertising exchange. MoPub’s technology lets mobile application publishers manage their inventory and optimize multiple sources of advertising — direct ads, house ads, ad network, and real-time bidding through the MoPub Marketplace — in a single product. You can learn more about them on their site, along with their blog post about this announcement.Read more…

#CongratulationsTokyo

  • The Twitter Blog
Monday, September 9, 2013 | By Lewis Wiltshire (@LewisWiltshire) [20:21 UTC]
People from around the world joined Japan on Twitter to celebrate Tokyo’s winning bid for the 2020 Summer Olympic and Paralympic Games.Read more…

Observability at Twitter

  • Engineering
Monday, September 9, 2013 | By Cory G Watson (@gphat) [19:11 UTC]

As Twitter has moved from a monolithic to a distributed architecture, our scalability has increased dramatically.Read more…

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