WLW is a clear channel talk radio station located in Cincinnati, Ohio, run by Clear Channel Communications. The station broadcasts locally on 700 kHz AM. WLW's studios are in the Towers of Kenwood building next to Interstate 71 in the Kenwood neighborhood of Sycamore Township, while its transmitter is located in Mason, adjacent to the former Voice of America Bethany Relay Station.

The station frequently uses its nickname, "The Big One". Sister stations WTAM in Cleveland and WWVA in Wheeling have copied this tagline.^{[citation needed]} WLW also uses its historical tagline, "The Nation's Station."^{[citation needed]}

WLW airs a nearly entirely locally-produced talk format, and is the flagship station for the nationally syndicated shows America's Trucking Network (formerly The Truckin' Bozo), a popular nationwide, overnight program especially for truckers; and Live on Sunday Night with Bill Cunningham. Cunningham also hosts a weekday program on the station.^{[citation needed]}America's Trucking Network is currently syndicated by Sirius XM Radio. Live on Sunday Night with Bill Cunningham is syndicated by Premiere Radio Networks. In addition to Cunningham and Sommers, local hosts include Jim Scott, Scott Sloan, Eddie Fingers, Tracy Jones, Lance McAlister and Marc Amazon.

Gary Burbank (born Billy Purser, July 1941, in Memphis, Tennessee) is an American radio personality. He was heard daily on WLW in Cincinnati, Ohio, from June 15, 1981 until December 21, 2007, when he signed off for the last time.

Burbank began his radio career in his hometown at WMPS in the mid 1960s, where he was known on the air as Johnny Apollo. In 1968 he moved to Louisville, Kentucky, where he became an instant hit on WAKY-AM. It was at WAKY that Billy Purser officially became Gary Burbank, a name taken from radio and television legend Gary Owens, who as a regular on Rowan and Martin's Laugh-In would announce that he was broadcasting from "beautiful downtown Burbank." (Burbank's natural voice is remarkably similar to Owens' on-air voice.)

Burbank left WAKY in 1973; his final program there was an elaborate prank in which he pretended to be fatally shot by a disgruntled listener. At that point, he moved to New Orleans for a brief stint as program director of WNOE. From New Orleans, Burbank went on to CKLW in Detroit/Windsor, and then back to Louisville for a successful, lengthy afternoon gig on WHAS-AM. Burbank left Louisville again for a brief spell in Tampa, Florida at WDAE, but moved to the Ohio Valley in 1981 when he signed with WLW, originally doing morning drive time but later moving to afternoons. It is there that he has enjoyed his greatest success, developing his best-known characters:

Gerald Celente (born November 29, 1946) is an American trend forecaster, publisher of the Trends Journal, business consultant and author who makes predictions about the global financial markets and other events of historical importance. Celente has described himself as a "political atheist" and "citizen of the world". He has appeared as a guest on television news shows such as The Oprah Winfrey Show, The Today Show, Good Morning America, CBS Morning News, The Glenn Beck Show, NBC Nightly News, The Alex Jones Show and Russia Today.

Celente was born in The Bronx, New York City, New York. He had early political experience running a mayoral campaign in Yonkers, New York and served as executive assistant to the secretary of the New York State Senate, which Celente called the worst job he ever had. From 1973 to 1979 Celente traveled between Chicago and Washington D.C. as a government affairs specialist. In 1980 Celente founded The Trends Research Institute (at first called the Socio-Economic Research Institute of America), now located in Kingston, New York, publisher of the Trends Journal which forecasts and analyzes business, socioeconomic, political, and other trends.

Bill Cunningham (born December 11, 1947) is an American radio and television talk show host and conservative commentator.

On the radio, he hosts The Big Show with Bill Cunningham, a local show on WLW AM 700 in Cincinnati, Ohio; and Live on Sunday Night, it's Bill Cunningham, which is syndicated nationally by Premiere Radio Networks.

On television he hosts a self-titled talk show that is currently seen in select markets, and as of September 2012 will be seen nationally on The CW. He is also a commentator/contributor for Fox News Channel.

Cunningham won the National Association of Broadcasters Marconi Award for Large-Market Personality of the Year in 2001.

Cunningham's first regular show on the station was at night, generally from 9:00 p.m. until midnight. His show was not heard during the summer months, when WLW broadcasts Cincinnati Reds baseball games. In the late 1990s, Cunningham's show was moved to early afternoons, which put his show directly opposite that of one of his favorite radio presenters, Rush Limbaugh, whose show is heard on sister station WKRC.