Infotainment is "information-based media content or programming that also includes entertainment content in an effort to enhance popularity with audiences and consumers."^[1] It is a neologistic portmanteau of information and entertainment, referring to a type of media which provides a combination of information and entertainment. According to many dictionaries^[2] infotainment is always television, and the term is "mainly disapproving."^[3] However, many self-described infotainment websites exist, which provide a variety of functions and services.^[4]

Criticism[link]

This section needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (April 2009)

The label "infotainment" is emblematic of concern and criticism that journalism is devolving from a medium which conveys serious information about issues affecting public interest, into a form of entertainment which happens to have fresh "facts" in the mix. The criteria by which reporters and editors judge news value - whether something is worth putting on the front page, the bottom of the hour, or is worth commenting on at all - are integral parts of this debate. Some blame the media for this perceived phenomenon, for failing to live up to ideals of civic journalistic responsibility, while others blame the commercial nature of many media organizations, the need for higher ratings, combined with a preference among the public for feel-good content and "unimportant" topics like celebrity gossip or sports.^{[citation needed]} In a critique of infotainment, Bonnie Anderson of News Flash cited a CNN lead story on February 2, 2004 following the exposure of Janet Jackson's breast on national television. The follow-up story was about a ricin chemical attack on the U.S. Senate majority leader.^[5]

A specialization process has also occurred, beginning with the rise of mass market special-interest magazines, moving into broadcast with the advent of cable television, and continuing into new media, like the Internet and satellite radio.^{[citation needed]} An increasing number of media outlets are available to the public which exclusively focus on a single topic such as current events, home improvement, history, movies, women and Christianity. Consumers have a broad choice whether they receive a general feed of the most "important" information of the day or a highly customized presentation of a single type of content. Highly customized content streams may not be considered newsworthy nor contain a neutral point of view. Some publications and channels have found a sizable audience in the "niche" of featuring hard news.^{[citation needed]}

Controversy has continued over the size of the audience and whether outlets are diluting content with too much "soft" news. The distinction between journalists and anchors versus reporters are "human interest", personality, or celebrity news story pieces.^{[citation needed]} Soft news reporters and stories are typically directed by marketing share departments based on a demographic appeal and audience share. It is commonly accepted news anchors are also media personalities which may also be considered celebrities. Media outlets commonly use on-air personalities for their public appeal to promote the network's investments similar to the regular broadcast schedule including self-promotion and advertising. Critics might go so far as to view anchors as a weak link, representing the misplacement of both the credit and the accountability of a news journalism organization—hence adding to a perceived erosion of journalistic standards throughout the news business.^{[citation needed]} (See yellow journalism.)

Most infotainment television programs on networks and broadcast cable only contain general information on the subjects they cover and should not be considered as formal learning or instruction. An example of a broadcast may include accusations of a celebrity or other individual committing a crime with no verifiable factual support or evidence of such claims.

Infotainment versus journalism[link]

Some define "journalism" only as reporting on "serious" subjects, where common journalistic standards are upheld by the reporter. Others believe that the larger "news business" encompasses everything from professional journalism to so-called "soft news" and "infotainment", and support activities such as marketing, advertising sales, finance and delivery. Professional journalism is supposed to place more emphasis on research, fact-checking, and the public interest than its "non-journalistic" counterparts. Because the term "news" is quite broad, the terms "hard" and "soft" denote both a difference in respective standards for news value, as well as for standards of conduct, relative to the professional ideals of journalistic integrity.

The idea of hard news embodies two orthogonal concepts:

• Seriousness: Politics, economics, crime, war, and disasters are considered serious topics, as are certain aspects of law, business, science, and technology.
• Timeliness: Stories that cover current events—the progress of a war, the results of a vote, the breaking out of a fire, a significant statement, the freeing of a prisoner, an economic report of note.

The logical opposite, soft news is sometimes referred to in a derogatory fashion as infotainment. Defining features catching the most criticism include:

• The least serious subjects: Arts and entertainment, sports, lifestyles, "human interest", and celebrities.
• Not timely: There is no precipitating event triggering the story, other than a reporter's curiosity.

Timely events happen in less serious subjects—sporting matches, celebrity misadventures, movie releases, art exhibits, and so on.

There may also be serious reports which are not event-driven—coverage of important social, economic, legal, or technological trends; investigative reports which uncover ongoing corruption, waste, or immorality; or discussion of unsettled political issues without any special reason. Anniversaries, holidays, the end of a year or season, or the end of the first 100 days of an administration, can make some stories time-sensitive, but provide more of an opportunity for reflection and analysis than any actual "news" to report.

The spectrum of "seriousness" and "importance" is not well-defined, and different media organizations make different tradeoffs. "News you can use", a common marketing phrase highlighting a specific genre of journalism, spans the gray area. Gardening tips and hobby "news" pretty clearly fall at the entertainment end. Warnings about imminent natural disasters or acute domestic security threats (such as air raids or terrorist attacks) are considered so important that broadcast media (even non-news channels) usually interrupt other programming to announce them. A medical story about a new treatment for breast cancer, or a report about local ground water pollution might fall in between. So might book reviews, or coverage of religion. On the other hand, people frequently find hobbies and entertainment to be worthwhile parts of their lives and so "importance" on a personal level is rather subjective.

Entertainment and news crossovers[link]

Infotainers are entertainers in infotainment media, such as news anchors or "news personalities" who cross the line between journalism (quasi-journalism) and entertainment. Notable examples in the U.S. media are Barbara Walters, Katie Couric, Keith Olbermann, Glenn Beck, Anderson Cooper, Maury Povich, Deborah Norville, and Geraldo Rivera among others.

Barbara Walters, though not the first to cross the line between news and personality stories, is for many the quintessential news-media icon. Her career dates back to the 50s, and her current prominence at ABC is largely due to celebrity interviews, with a long running co-anchorship on 20/20 with Hugh Downs and, later, John Stossel until 2004, and her overlapping morning infotainment show The View.

When Geraldo Rivera became the host of his own news-oriented talk show on CNBC, others within the NBC organization voiced their protest, including Tom Brokaw who was reported to have threatened to quit. Rivera had a notorious history as a "sleaze reporter" and daytime talk show host, where he and one or two others were representative of "Tabloid talk shows"; television seen to have little social value or redeeming intelligence, but still popular with viewers.

The term "infotainer" is credited to Joel Bauer in the mid 1990s. The wayback machine website reports http://infotainer.com goes all the way back to June 17, 1997. However, Bauer is reported to use the term long before that.

Apocrypha[link]

The terms "infotainment" and "infotainer" were first used in September 1980 at the Joint Conference of Aslib, the Institute of Information Scientists and the Library Association in Sheffield, UK. The Infotainers were a group of British information scientists who put on comedy shows at their professional conferences between 1980 and 1990.

An earlier, and slightly variant term, "infortainment" was coined in 1974 as the title of the 1974 convention of the Intercollegiate Broadcasting System (IBS), the association of college radio stations in the United States. It took place on April 5–7, 1974, at the Statler Hilton Hotel, now the Hotel Pennsylvania. It was defined as the "nexus between Information and Entertainment".

See also[link]

• Documentary television
• Infomercial
• Subliminal message
• Product placement

Journalism portal

• In car entertainment
• Junk food news

Footnotes[link]

External links[link]

• Infotainment news by Telematics Update
• Information | Entertainment | News
• "Award winning Government infotainment"
• "Soft news and critical journalism eroding audiences"
• "Tough times for hard news, but good journalism goes on"
• Mass Wire Media Association News
• UK graduate course in infotainment
• Category Management and infotainment/retailtainment
• That's Infotainment - Skeptical Inquirer
• Joel Bauer

This biographical article needs additional citations for verification. Please help by adding reliable sources. Contentious material about living persons that is unsourced or poorly sourced must be removed immediately, especially if potentially libelous or harmful. (July 2008)

Yuni Shara is an Indonesian singer, she is the elder sister of singer Krisdayanti.^[1] She was born as Wahyu Setyaning Budi in Batu, Malang, East Java on June 3, 1972. Her first debut was in a music festival called Festival Bintang Radio & Televisi in 1987 when she was 15 years old, she won 2nd place. In 1989, she participated in the same festival and she managed to win 1st place. This is where she was offered a record deal by Billboard. She released her first record in 1990 titled Jatuh Cinta Lagi. In 1991 she released another record titled Hilang Permataku, in 1992 she released Salah Tingkah. Her career peaked with the release of the record Mengapa Tiada Maaf in 1995. The record sold 1.5 million copies and BASF awarded her with 4 Platinum Records. She also received 3 more Platinum Record for the Indonesian version of the soundtrack to the martial arts TV series Return of the Condor Heroes.

Her choice of songs are mainly popular old melancholic songs, an example is the Keroncong style. However her career stopped to a halt due to a surge in new pop groups that appealed more to young audience.^[2]

Her current partner is the actor, Raffi Ahmad, with whom she released a duet Cinta Ini in 2011.^[3]

References[link]

Thom Hartmann
Thom Hartmann on set of his television program "The Big Picture".
Born	(1951-05-07) May 7, 1951 (age 61) Grand Rapids, Michigan, U.S.
Occupation	Radio/TV host, political commentator, author, former psychotherapist, former entrepreneur
Spouse	Louise Hartmann
Website
thomhartmann.com

Thom Hartmann (born May 7, 1951) is an American radio host, author, former psychotherapist and entrepreneur, and progressive political commentator. His nationally-syndicated radio show, The Thom Hartmann Program, airs in the United States and has 2.75 million listeners a week.^[1] In 2008, 2009, and 2010, Talkers Magazine named Hartmann the tenth most important talk show host in America,^[2] and number 8 in 2011 defining him as the most important liberal host for four years in a row (the ones above Hartmann are conservatives).

Hartmann's article "Talking Back To Talk Radio" became part of the original business plan of Air America Radio. He replaced Al Franken on the network on February 19, 2007. On March 1, 2009, Hartmann moved syndication of his show from Air America to the former Jones Network, now owned by Dial Global (which also syndicates Neal Boortz, Ed Schultz, Michael Smerconish, Bill Press, Stephanie Miller, and Clark Howard). In the summer of 2009, his program began to also be offered to nonprofit stations via the Pacifica Radio network, and some community/nonprofit stations in the US are also carrying his show. The radio program is also simulcast as a TV program by Free Speech TV^[3] on Dish Network and DirecTV. Additionally, he stars in a one-hour daily TV show which his production company records at the studios of and licenses to the RT news network, The Big Picture; that TV show is also syndicated by Free Speech TV and carried on both Dish Network and local cable TV stations.

Hartmann is a lay scholar of the history and textual analysis of the United States Constitution; attention-deficit hyperactivity disorder (ADHD); Thomas Jefferson; the Assassination of John F. Kennedy; the Federalist Papers; electronic voting rigging; and environmental issues like global warming. He has authored many books on political topics and ADHD. He is the inventor of the Hunter vs. farmer theory of the condition.

Early life[link]

Hartmann was born in Grand Rapids, Michigan, the son of a staunch conservative Republican, atheist father and a Christian mother,^[4] and grew up in nearby Lansing. His paternal grandparents were from Norway.^[5] Interested in politics from a young age, he campaigned for Barry Goldwater during the 1964 presidential election when he was 13.^[6] By 1968, Hartmann was studying at Michigan State University and working as a part-time news announcer at local country music station WITL while protesting the Vietnam War with Students for a Democratic Society (SDS).^[7]

Beliefs[link]

Hartmann is considered to have progressive/liberal politics (although he describes himself as part of the radical middle).^[8] He is the author of numerous books including Unequal Protection: The Rise of Corporate Dominance and the Theft of Human Rights, in which he argues that the 1886 U.S. Supreme Court decision in Santa Clara County v. Southern Pacific Railroad Company (118 U.S. 394) did not actually grant corporate personhood, and that this doctrine derives from a mistaken interpretation of a Supreme Court clerk's notes. Hartmann considers this a clear contradiction of the intent of the Founding Fathers of the United States.^[9] He has also written on the separation of church and state, drawing upon the Federalist Papers to argue that the Founding Fathers warned against the notion of the United States being a Christian nation. He contends that the 2000 American election and 2004 American election were stolen through electronic tampering, denial of the voting franchise by rigged voting lists, and limiting availability of voting machines in selected precincts. He also accuses the Bush administration of eroding democracy and individual freedoms.

Hartmann is also a vocal critic of the effects of neoliberal globalization on the U.S. economy, claiming that economic policies enacted during and since the presidency of Ronald Reagan have led, in large part, to many American industrial enterprises' being acquired by multinational firms based in overseas countries, leading in many cases to manufacturing jobs' – once considered a major foundation of the U.S. economy – being relocated to countries in Asia and other areas where the costs of labor are lower than in the U.S.; and the concurrent reversal of the United States' traditional role of a leading exporter of finished manufactured goods to that of a primary importer of finished manufactured goods (exemplified by massive trade deficits with countries such as China). Hartmann argues that this phenomenon is leading to the erosion of the American middle class, whose survival Hartmann deems critical to the survival of American democracy. This argument is expressed in Hartmann's 2006 book, Screwed: The Undeclared War Against The Middle Class and What We Can Do About It. One of the book's main arguments is that media deregulation leads to corporate media's shifting the American consensus towards the acceptance of privatization and massive corporate profits – which causes the shrinking of the middle class.

In the book Ultimate Sacrifice, he and co-author Lamar Waldron argue that President John F. Kennedy's assassination resulted from a conspiracy by two mafia godfathers (Carlos Marcello and Santo Trafficante, Jr.) who took advantage of a proposed 1963 USA-sponsored coup (against Cuba's Fidel Castro) to kill the President and then hide their tracks in the resulting cover-up of the top-secret coup plans. Gore Vidal, in his recent autobiography "Point To Point Navigation" devotes much of the final two chapters of his book to praising Hartmann's and Lamar Waldron's scholarship in "solving" the JFK case (JFK was a friend of Vidal's).

Talk radio career[link]

Thom Hartmann doing his radio show, the Thom Hartmann Program.

Hartmann started in radio as a DJ (country, rock, progressive overnight) in 1968 in Lansing, Michigan, (on WITL, WVIC, WFMK) and program director at WNBY and worked full or part-time in radio while also attending school and/or running businesses in Michigan for a decade. He returned to radio in February 2003 with a show on a local station in Vermont, then a month later picked up the noon-3 PM ET slot on the i.e. America Radio Network and Sirius Satellite Radio. In 2005, he moved from Vermont to Oregon and, in addition to continuing his national show, also co-hosted a local talk show in Portland, Oregon (with Carl Wolfson, the late Heidi Tauber, and later Christine Alexander), from 2005 until early 2007 on KPOJ, initially an affiliate of Air America Radio owned by Clear Channel Communications. The KPOJ local morning 6 – 9 AM PT is now hosted by Carl Wolfson. In late 2010 Hartmann moved his show from Portland to Washington D.C.^{[citation needed]}

Hartmann's national program, on the air since 2003 and now in the 3PM to 6PM ET daypart, was chosen by Air America to replace Al Franken on most Air America affiliates in 2007.^[10] Some stations, such as The Quake in San Francisco, had already dropped or moved Franken for Hartmann, who now is, according to Talkers Magazine, America's most important liberal talker. As of March 2012, the show was carried on 81 terrestrial radio stations in 34 states as well as on Sirius and XM satellite radio. A community radio station in Africa, Radio Builsa in Ghana, also broadcasts the show. Various local cable TV networks simulcast the program.

According to his syndicator Dial Global, more people listen to Hartmann's show on more stations than any other progressive talk show in America. The Thom Hartmann Show is estimated by industry magazine Talkers to have 2.75 million unique listers per week. In addition to Dial Global, a subsidiary of Triton Media Group, the show is now also offered via Pacifica Audioport to non-profit stations in a non-profit compliant format and is simulcast on Dish Network Channel 9415 via Free Speech TV Network.

Many guests appear on the show purporting points of view on diverse social and political topics. Some guests proffer progressive views similar to Hartmann's, but more than half are conservatives, libertarians, or Ayn Rand Institute members^[11] who espouse opposing views. A vigorous debate with the host usually ensues. There are four regular guests on the program, and they are sympathetic to Hartmann's political views. Sen. Bernie Sanders (Ind.-VT) appears every Friday during the first hour of the show titled "Brunch with Bernie". Ellen Ratner of the Talk Radio News Service provides Washington commentary daily. Victoria Jones who is the White House correspondent for Talk Radio News Service appears occasionally as does Dr. Ravi Batra an economics professor at SMU.

Like all talk radio shows, The Thom Hartmann Program takes calls from listeners. When callers asked Thom how he was, he used to reply, "I'm great, but I'll get better." But after a time callers would regularly try to elicit this response so he's stopped replying this way routinely. Hartmann ends each show with the phrase, "Activism begins with you, democracy begins with you. Get out there, get active! Tag, you're it!"

TV program[link]

Hartmann produces a one hour daily TV show, The Big Picture with Thom Hartmann, which is seen worldwide on the Russian-based RT news channel, as well as on Free Speech TV; through Free Speech TV it is also seen on selected local-origination and Public-access television cable TV channels.

Business career[link]

Hartmann began his business career in the early 1970s while in his 20s, co-founding The Woodley Herber Company. Woodley Herber sold herbal products, potpourris and teas, and operated until 1978. It was during this time that Hartmann obtained three degrees in herbology and homeopathic medicine, one of which was from a diploma mill. Thereafter Hartmann moved to New Hampshire to begin The New England Salem Children's Village,^[12] which still operates in Rumney, New Hampshire. He was Executive Director of NESCT for five years, and on its board for over 25 years. NESCT's child-care model was based on that of the German Salem International organization, and through his affiliation with that group he helped start international relief programs in Uganda, Colombia, Russia, Israel, India, Australia, and several other countries between 1979 and today.

Hartmann founded International Wholesale Travel and its retail subsidiary Sprayberry Travel in Atlanta in 1983, a business which in the intervening years^{[clarification needed]} has generated over a quarter of a billion dollars in revenue.^{[citation needed]} According to their website, Sprayberry Travel was lauded by the Wall Street Journal in 1984 for being one of the early adopters of frequent travel programs analogous to the recently initiated frequent flyer programs of the airline industry.^[13] He sold his share in the business in 1986 and retired with his family to Germany to work with the international relief organization Salem International.^[14] In the late 1970s, he had been a trainer in advertising and marketing for The American Marketing Centers (now defunct), and in 1987 after returning from Germany founded the Atlanta advertising agency Chandler, MacDonald, Stout, Schneiderman & Poe, Inc., which did business as The Newsletter Factory.^[15] He sold his interest in that company in 1996 and retired to Vermont.

Other areas of notability[link]

Hartmann is a writer who has published more than twenty books on diverse topics. The title which won the most critical acclaim is The Last Hours of Ancient Sunlight. In 1999 he was invited by the Dalai Lama to spend a week in Dharamsala after the Dalai Lama finished reading this book. Hartmann won the Project Censored Award in 2004 for Unequal Protection. As a result of a book on spirituality, The Prophet's Way, he was invited in 1998 to meet Pope John Paul II.

Trained in the 1970s in Neuro-Linguistic Programming by Richard Bandler (Hartmann is licensed by Bandler's Society of NLP as both an NLP Practitioner and an NLP Trainer, and Bandler wrote the foreword to his book "Healing ADD"), Hartmann popularized some of its concepts in Cracking the Code (2007), which argues that Newt Gingrich and Frank Luntz made use of them in the 1980s and 1990s for Republican Party causes and advocates using them to advance liberalism. His book "Healing ADD" also leans heavily on NLP techniques. His book on the JFK Assassination (written with Lamar Waldron) titled "Ultimate Sacrifice" is cited extensively in the last two chapters of Gore Vidal's recent autobiography as having "finally solved" that case.

Hartmann was one of several contributors to Air America, the Playbook, a 300 plus page collection of essays, transcripts, and interviews by liberal radio personalities. It was published shortly before the 2006 Congressional elections and was on The New York Times Best Seller list for October 8, 2006.^[16]

Leonardo DiCaprio made a web movie titled "Global Warning" that was inspired by The Last Hours of Ancient Sunlight. Hartmann appears in DiCaprio's 2007 documentary The 11th Hour, as well as the feature documentary film Dalai Lama Renaissance (with Harrison Ford), and Crude Impact.

Attention-deficit hyperactivity disorder[link]

Hartmann has authored in the area of attention-deficit hyperactivity disorder (ADHD) and adult attention-deficit disorder (AADD) and is the creator (first proposed by him in 1978, first published nationally in 1992) of the now well-known hunter vs. farmer theory that ADD is an expected evolutionary adaptation to hunting lifestyles. These individuals have the ability of rapidly shifting their focus and external attention and of holding multiple trains of thought. This ability causes difficulties when they must live and work in cultures in which "farming" – well-planned, predictable, organized and repetitive behaviors – is typical. His first book on the disorder, Attention Deficit Disorder: a Different Perception was described by Scientific American as "innovative and fresh".^[17] Hartmann has established specialized schools^[quantify] for children with ADHD, such as The Hunter School in Rumney, New Hampshire,^[18] which he co-founded with his wife Louise.

He also operated the "ADD Forum" and "DeskTop Publishing Forum", along with several others, on CompuServe.^[19]

Bibliography[link]

• 2011: Rebooting the American Dream: 11 Ways to Rebuild Our Country. Berrett-Koehler. ISBN 978-1-60509-706-0. 
• 2010 (second edition): Unequal Protection: How Corporations Became "People" – And How You Can Fight Back. Berrett-Koehler. ISBN 1-60509-559-1. 
• 2009: Threshold: The Crisis of Western Culture. Viking. ISBN 0-670-02091-5. 
• 2008: Legacy of Secrecy: The Long Shadow of the JFK Assassination (by Lamar Waldron with Thom Hartmann). Counterpoint. ISBN 1-58243-535-9. 
• 2007: Cracking The Code: How to Win Hearts, Change Minds, and Restore America's Original Vision. Berrett-Koehler. ISBN 978-1-57675-458-0. 
• 2006: Screwed: The Undeclared War Against The Middle Class and What We Can Do About It. Berrett-Koehler. ISBN 1-57675-414-6. 
• 2006: Walking Your Blues Away: Practical Bilateral Therapies for Healing the Mind and Optimizing Emotional Well-Being. Park Street Press. ISBN 1-59477-144-8. 
• 2005: Ultimate Sacrifice: John and Robert Kennedy, the Plan for a Coup in Cuba, and the Murder of JFK. Carroll & Graf. ISBN 0-7867-1441-7.  by Lamar Waldron, with Thom Hartmann
• 2004: What Would Jefferson Do?. Harmony Books. ISBN 1-882109-38-4. 
• 2004: We the People: A Call to Take Back America. Coreway Media, Inc.. ISBN 1-4000-5208-4. 
• 2004 (revised ed.): Unequal Protection. Rodale Books. ISBN 1-57954-955-1. 
• 2004 (revised ed. – first ed. 1998): The Prophet's Way. Park Street Press. ISBN 0-89281-198-6. 
• 2004 (revised ed. – first ed. 1997): Last Hours of Ancient Sunlight. Three Rivers Press. ISBN 1-4000-5157-6. 
• 2003: The Edison Gene. Park Street Press. ISBN 0-89281-128-5. 
• 2000: Thom Hartmann's Complete Guide to ADHD: Help for Your Family at Home, School and Work. Underwood Books. ISBN 1-887424-52-0. 
• 2000: The Greatest Spiritual Secret of the Century. Hampton Roads. ISBN 1-57174-166-6. 
• 1998: Healing ADD. Underwood Books. ISBN 1-887424-37-7. 
• 1996: Beyond ADD. Underwood Books. ISBN 1-887424-12-1. 
• 1996: Think Fast!. Underwood Books. ISBN 1-887424-08-3.  by Thom Hartmann and Jane Bowman, with Susan Burgess
• 1995: ADD Success Stories. Underwood Books. ISBN 1-887424-03-2. 
• 1994: Focus Your Energy: Hunting for Success in Business. Pocket Books. ISBN 0-671-51689-2. 
• 1994: ADHD Secrets of Success: Coaching Yourself to Fulfillment in the Business World. Select Books. ISBN 1-59079-017-0. 
• 1992 (first edition): ADD: A Different Perception. Underwood Books. ISBN 1-887424-14-8. 

References[link]

External links[link]

• ThomHartmann.com Official site. Includes information on and streaming of the radio and TV shows, essays, chatroom, and a discussion board.
• Past episodes of The Big Picture on YouTube
• Various video clips at BigPicture.tv Hartmann speaking on various topics.
• Screwed: The Undeclared War Against the Middle Class and What We Can Do About It, Hartmann talks about his book in a video at Fora TV.
• Thom Hartmann with the Dalai Lama Videos made during the filming of the documentary Dalai Lama Renaissance.
• "When Democracy Fails" Podcast on Google Video.
• C-SPAN Q&A interview with Hartmann, February 7, 2010