thenewsmarket.com is a global online video platform (OVP) for media, powered by Synaptic Digital. Co-founded by Shoba Purushothaman and Anthony Hayward in New York City in 2000, thenewsmarket.com is used by its customers to communicate to the TV and online media and bloggers and directly to consumers through video.

The company combines a video distribution platform and an embeddable, web-based streaming video player to support the marketing efforts of global brands, organizations, and agencies including Google,NATO, Panasonic, UNICEF, adidas,Superleague Formula,Intel,IBM,Rolls-Royce, and Roche.

thenewsmarket.com site is used by more than 30,000 media outlets in over 190 countries to access, preview and order free broadcast-quality video and other multimedia content for use in their programming.

Synaptic Digital's investors include Apax Partners,Battery Ventures, Hearst Interactive Media, and Softbank Capital.

In July 2009, The NewsMarket announced that it would acquire Medialink Worldwide. The deal was completed in September 2009. This combines The NewsMarket’s digital video distribution platform with Medialink’s professional services and production capabilities to create a complete video solution.

Steven Anthony "Steve" Ballmer (born March 24, 1956) is the chief executive officer of Microsoft, having held that post since January 2000. As of 2012^[update], his personal wealth is estimated at $15.7 billion, ranking number 19 on the Forbes 400.

Ballmer was born in Detroit, Michigan to a Swiss American father and a Jewish American mother. He grew up in the community of Farmington Hills, Michigan. In 1973, he attended college prep and engineering classes at Lawrence Technological University and graduated from Detroit Country Day School, a private college preparatory school in Beverly Hills, Michigan, with a perfect score of 800 on the mathematical section of the SAT. He now sits on the school's board of directors. In 1977, he graduated magna cum laude from Harvard University with a A.B. in mathematics and economics.

At college, Ballmer managed the football team, worked on The Harvard Crimson newspaper as well as the Harvard Advocate, and lived down the hall from fellow sophomore Bill Gates. He then worked for two years as an assistant product manager at Procter & Gamble, where he shared an office with Jeffrey R. Immelt, who later became CEO of General Electric. In 1980, he dropped out of the Stanford Graduate School of Business to join Microsoft.

Heinz Alfred "Henry" Kissinger ( /ˈkɪsɪndʒər/; born May 27, 1923) is a German-born American writer, political scientist, diplomat, and businessman. A recipient of the Nobel Peace Prize, he served as National Security Advisor and later concurrently as Secretary of State in the administrations of Presidents Richard Nixon and Gerald Ford. After his term, his opinion was still sought by many subsequent presidents and many world leaders.

A proponent of Realpolitik, Kissinger played a dominant role in United States foreign policy between 1969 and 1977. During this period, he pioneered the policy of détente with the Soviet Union, orchestrated the opening of relations with the People's Republic of China, and negotiated the Paris Peace Accords, ending American involvement in the Vietnam War. Various American policies of that era, including the bombing of Cambodia, remain controversial to many.

Kissinger is still a controversial figure today. He is the founder and chairman of Kissinger Associates, an international consulting firm.

Michael Fred Phelps (born June 30, 1985) is an American swimmer who has, overall, won 16 Olympic medals—six gold and two bronze at Athens in 2004, and eight gold at Beijing in 2008, becoming the most successful athlete at both of these Olympic Games editions. In doing so he has twice equaled the record eight medals of any type at a single Olympics achieved by Soviet gymnast Alexander Dityatin at the 1980 Moscow Summer Games. His five gold medals in individual events tied the single Games record set by compatriot Eric Heiden in the 1980 Winter Olympics and equaled by Vitaly Scherbo at the 1992 Summer Games. Phelps holds the record for the most gold medals won in a single Olympics; his eight at the 2008 Beijing Games surpassed American swimmer Mark Spitz's seven-gold performance at Munich in 1972. Phelps' Olympic medal total is second only to the 18 Soviet gymnast Larisa Latynina won over three Olympics, including nine gold. Phelps also holds the all-time record for most gold Olympic medals, at 14.