Swiss International Air Lines

IATA LX ICAO SWR Callsign SWISS
Founded	2002 [1]
Hubs	Zurich Airport
Focus cities	Geneva International Airport EuroAirport Basel-Mulhouse-Freiburg
Frequent-flyer program	Miles & More
Airport lounge	HON & Senator Lounge
Alliance	Star Alliance
Subsidiaries	Edelweiss Air Swiss European Air Lines
Fleet size	82 (+6 orders)
Destinations	72
Company slogan	Our sign is a promise
Parent company	Lufthansa
Headquarters	EuroAirport Basel-Mulhouse-Freiburg near Basel, Switzerland Register: Basel[2]
Key people	Harry Hohmeister (President and CEO)[3]
Revenue	CHF 4.8 billion (2010)[4]
Profit	CHF 368 million (2010)
Website	www.swiss.com

Swiss International Air Lines AG (short: Swiss) is the flag carrier airline of Switzerland operating scheduled services in Europe and to North America, South America, Africa and Asia. Its main hub is Zurich Airport (ZRH). The airline was formed after the 2002 bankruptcy of Swissair, Switzerland's former flag carrier.

Swiss is a subsidiary of the German airline Lufthansa, with headquarters at EuroAirport Basel-Mulhouse-Freiburg near Basel, Switzerland, and an office at Zurich Airport in Kloten, Switzerland.^[5] The company's registered office is in Basel.^[6]

The airline uses the IATA Code LX that it inherited from the Swiss regional airline Crossair (Swissair's code was SR). The ICAO code is SWR, inherited from Swissair (Crossair's was CRX), in order to keep international traffic rights.

History[link]

This section needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (December 2009)

Beginnings[link]

The airline was formed after the 2002 bankruptcy of Swissair, Switzerland's former flag carrier. Crossair had 40% of its income come from the defunct Swissair. In its first year the new airline's losses totaled $1.6 billion from startup until 2005. Swissair's biggest creditors, Credit Suisse and UBS, sold part of Swissair's assets to Crossair, the regional counterpart to the transatlantic Swissair. At the time, both Swissair and Crossair were under the same holding company, called SAirGroup. Crossair later changed its name to Swiss, and the new national airline started its operations officially on 31 March 2002. The airline was first owned by institutional investors (61.3%), Swiss Confederation (20.3%), cantons and communities (12.2%) and others (6.2%). Swiss also owns subsidiary companies Swiss Sun (100%) and Crossair Europe (99.9%). It has a total of 7383 employees.^[7]

A Swiss Airbus A340

According to Marcel Biedermann, the managing director intercontinental markets for Swiss, there were three possibilities: stay independent as a niche carrier, shrink to an unrecognisable level, or attach onto another airline group. The last choice was taken. Swiss talked to Air France-KLM, British Airways, and Lufthansa. However, Swiss was tied up with debt and an uncertain future, and seemed to be an unattractive investment. After merging with KLM, Air France said they were too busy to deal with Swiss joining them. Lufthansa wanted to take over, but the Swiss people did not want that. British Airways was open, and Oneworld partners thought Zurich Airport would be a viable alternative hub for London Heathrow.

After almost a year of disputes, Swiss was finally accepted into the Oneworld airline alliance, after having been blocked by British Airways, which competes with Swiss on many long-haul routes. On 3 June 2004, Swiss announced its decision not to join Oneworld because they did not want to integrate their current frequent flyer program into British Airways' Executive Club. Furthermore, Swiss thought the relationship was one sided, where British Airways sapped out the benefits of the airline, but they would get no return.

Recovery[link]

Old First Class Cabin onboard Swiss International Airlines Airbus A340-300.

The airline annually halved its losses, and in 2006 recorded a net profit of $220 million. The net profit for 2007 was $570 million. Biedermann stated in the March 2008 edition of "Airways", that "this was the beginning of getting our house back in order." He said that help was needed and looked up to Lufthansa as a comparison, so their coming together was natural, even with their differences. Even with the smaller network, Swiss carries the same number of passengers as they did in 2002.

On 22 March 2005 Lufthansa Group confirmed its plan to take over Swiss, starting with a minority stake (11%) of a new company set up to hold Swiss shares called Air Trust. The Swiss operations were gradually integrated with Lufthansa's from late 2005, and the takeover was completed on 1 July 2007. Swiss joined the Star Alliance and became a member of Lufthansa's Miles and More frequent flyer program on 1 April 2006.

The airline has set up a regional airline subsidiary called Swiss European Air Lines. This carrier has its own air operator's certificate. The two independently operating divisions Swiss Aviation Training and Swiss WorldCargo (using the belly capacity of passenger planes) are also owned by Swiss.

In 2008 Swiss International Air Lines acquired Edelweiss Air^{[8] [9]} and Servair^[10] - now Swiss Private Aviation. From February 2011, Swiss Private Aviation ceased to operate as a result of internal reconstruction. The company recommended Lufthansa Private Jet Service as a succedaneum.^[11]

The Swiss brand is well respected by travellers, as can be seen by the company coming top of the upmarket Condé Nast Traveler readers' survey^{[citation needed]} for short haul flights in 2008.

In 2007 Swiss placed an order for 9 Airbus 330-300 aircraft to eventually replace the existing fleet of 9 A330-200s. The A333 is more environmentally friendly and has three-class seating. From April 2009 as each A330-300 arrives, a A330-200 is retired from the fleet. The first A330-300 jet was put into service from Zurich to New York (JFK). In spring 2010 Swiss operated five A330-300s on routes from Geneva to New York (JFK), and Zurich to New York (JFK), Delhi, Mumbai, Muscat via Dubai. From April 2010 the A330-300 flies from Zurich to Nairobi, Dar es Salaam, Yaoundé and Douala. The remaining 4 A330-300 aircraft are to join the fleet in 2011^{[dated info]}.^{[citation needed]}

Lufthansa Group takeover[link]

This unreferenced section requires citations to ensure verifiability.

Following Lufthansa Group takeover,^[when?] the regional fleet was changed from Crossair's Embraer ERJs and Saabs to Avro RJs, which are flown by a wholly owned subsidiary, Swiss European Air Lines. The rest of the fleet, apart from the regional jets, was also rationalised and is now all Airbus.

The airline reconstruction also caused Swiss to renegotiate their supplier contracts, which include ground handling, maintenance, food service, and labour.

The shareholders of Swiss received a performance-based option for their shares. Payment will be in 2008, and the amount will depend on how well Lufthansa's shares compare with competitors' shares. Lufthansa continues to maintain Swiss as a separate brand.

2010s[link]

The original logo, used from 2002 to 2011

In 2010, Swiss and Lufthansa were named in a European Commission investigation into price-fixing, but was not fined due to acting as a whistleblower.^[12]

On August 18, 2011, Swiss announced a new logo for their company,^[13] resembling the logo of the defunct Swissair.^[14]

Corporate affairs and identity[link]

Head office[link]

Swiss International Air Lines head office at EuroAirport

Swiss International Air Lines is headquartered at EuroAirport Basel-Mulhouse-Freiburg^[15][16] near Basel, Switzerland.^[7] EuroAirport, a French-Swiss binational airport, is physically located in France and has direct access to Switzerland.^[17] The Swiss head office is located in the Swiss section of the airport, and it is only accessible from Switzerland.^[18]

The current Swiss International Air Lines head office was formerly the head office of Crossair. In 2002 the name "Crossair" was replaced with "Swiss International Air Lines" on the head office building.^[19] As of 2004 the Basel area offices housed about 1,000 employees, while the Zurich area offices housed about 850 employees. When Swiss started as a company, about 1,400-1,500 worked at the Basel offices.^[20]

Subsidiaries[link]

The following companies are part of the Swiss International Air Lines Group:

Destinations[link]

Swiss Destinations

In 2009, the airline announced a major expansion at EuroAirport Basel-Mulhouse-Freiburg in an attempt to win back market share from budget airlines using the airport.

Codeshare agreements[link]

^A Star Alliance member airline ^B SkyTeam member airline

Fleet[link]

Airbus A321-100 landing at London Heathrow Airport in 2008.

Airbus A320-200 lands at London Heathrow Airport in 2010.

The average age of the Swiss International Air Lines fleet is 10.4 years on March 2012.^[22] The aircraft fleet is to be renamed after local towns and cities over the next two years. The names will be featured on the aircraft fuselage, with cabin interiors showing the coat of arms of the town or city. The latest fleet addition, an Airbus A330, is the first to follow this scheme, as Bern.^[23]

Six second-hand Airbus A340 aircraft were added to the fleet to increase frequencies on existing routes and to launch new routes in summer 2008.

Two Airbus A330 aircraft were also added to the fleet, the first one replaced an Airbus A300-600 in November 2006 which had been on lease, and the second was added in mid-December 2006: both to increase route frequencies.

The short-haul fleet is also expected to expand with plans, confirmed in September 2006, to add two Airbus A321 and one Airbus A320 aircraft.^[23] To serve the shorthaul market, Swiss added 2 additional Airbus A320 aircraft to their fleet earlier than planned. The aircraft were added in Autumn 2007 and were not new-build aircraft, but rather former Swissair aircraft that were leased for six years.

In addition to Swiss' own fleet, a number of codeshare agreements are in effect. These include 3 Fokker 100 aircraft operated by Swiss airline Helvetic Airways, two Fokker 100s operated by Lufthansa Regional partner Contact Air, and one Saab 2000 operated by Swiss regional airline Darwin Airline. These aircraft operate from Zurich on routes to Birmingham, Manchester, Prague, Warsaw, Brussels and Lugano.

On 20 September 2007 Lufthansa confirmed an order for 41 aircraft.^[24] Two of the A320s and the 9 A330 aircraft are intended for Swiss.

On 11 March 2009, Swiss announced that, in 2014, it plans to gradually replace the current RJ100 fleet with aircraft of the Bombardier CSeries. The replacement of the current 20 aircraft is planned to take two years, while an additional 10 aircraft will be delivered thereafter to allow for capacity expansion. The new aircraft will allow Swiss to continue serving restricted destinations such as London City Airport. The Lufthansa Group is a launch customer for this aircraft type.^[25]

On 22 September 2010, Lufthansa announced an order for 48 new planes.^[26] 5 of the ordered A330-300, 2 A320, and 2 A321 aircraft are intended to be delivered to Swiss starting in 2012.

In April 2012 Swiss stated its intentions to replace its oldest A340-300s with larger Aircraft. It is not yet known what type it may be, but possibilities include the Airbus A340-600 or 777-300ER.

References[link]

Further reading[link]

• Donohue, Ken. "Swiss continues a proud tradition." Airways Magazine: A Global Review of Commercial Flight. March 2008: 22-23, 25, 28.

External links[link]

	Switzerland portal
	Companies portal
	Aviation portal

Wikimedia Commons has media related to: Swiss International Air Lines

• Official website
• Swiss World Cargo
• Swiss Aviation Training

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