- published: 16 Dec 2008
- views: 34289
13:58
Highlights of a Darden Case Study Class
This video shows excerpts from an hour and a half MBA class taught by Professor Peter Rodr...
published: 16 Dec 2008
Highlights of a Darden Case Study Class
This video shows excerpts from an hour and a half MBA class taught by Professor Peter Rodriguez at the University of Virginia Darden School of Business.
- published: 16 Dec 2008
- views: 34289
4:43
Old Spice Responses Case Study
Wieden + Kennedy Portland's case study behind the Old Spice Responses campaign.
Source...
published: 09 Aug 2010
Old Spice Responses Case Study
Wieden + Kennedy Portland's case study behind the Old Spice Responses campaign.
Source: http://creativity-online.com/work/old-spice-responses-case-study/20896
- published: 09 Aug 2010
- views: 155888
4:59
CASE STUDY: How Orabrush got into Walmart
http://orabrush.com Orabrush is the first product to go from no sales online or offline, t...
published: 20 Sep 2011
CASE STUDY: How Orabrush got into Walmart
http://orabrush.com Orabrush is the first product to go from no sales online or offline, to nationwide retail distribution just using YouTube.
When we started Orabrush a couple years ago, we assumed that Walmart would be the LAST store we would make it into. Surprisingly they were the most innovative of all National US chains. This is the story of how it happened.
Two years ago seventy five-year-old inventor Dr. Bob teamed up with some college students to try to figure out how to sell his tongue cleaner online. They figured out using YouTube how to effectively sell the Orabrush on the Internet.
We sold almost a million of these. But even after tens of thousands of comments on our YouTube channel asking if they could buy Orabrush in major stores, we were still having a hard time getting a hold of major retailers like Wal-Mart.
One of the Wal-Mart store managers had seen our videos, became familiar with Orabrush, ordered an Orabrush and used it for several months. After that he wanted to have Orabrush in his stores so he contacted us and said, "Hey, I'd love to carry your tongue cleaner in my store." Some Wal-Mart managers from other stores were going on a store tour and they went through his Wal-Mart, saw our display and were so impressed by just the display that they all wanted it as well.
So within about two or three weeks we had 20 Wal-Mart stores carrying Orabrush. The sales here in Utah were so good that we knew it was time to get in touch with Wal-Mart headquarters to do a broader launch outside of just this state to get it everywhere. We decided to do some advertising in magazines where we spent over $20,000 and it was just not successful at all. In addition to that we sent a video to the buyer at Wal-Mart headquarters designed specifically for Wal-Mart executives.
So on the DVD it was personalized and customized with their names. "Hi we're Orabrush. Here are our sales numbers from the test market in Utah." We had videos of customer reviews; we had our YouTube videos that we had put up. And we had a lot of mainstream media coverage and we included that as well. There was a lot going on that we wanted to make sure they knew about. So we sent them that DVD and we got their attention but we wanted to keep their attention while they were making the decision as to whether to pick up Orabrush for a national launch. So we tried some other different things.
Jeff Harmon, who is in charge of our marketing, decides we should do a Facebook ad and we should target it just at Wal-Mart employees right around Wal-Mart national headquarters. We created an ad that said that Wal-Mart employees have bad breath and they better start carrying the Orabrush in their stores. And within a couple days and just twenty-eight dollars an ad spend later, we got an email from them saying, "Okay we saw your ad. Very funny, you can stop running that ad now." Now they already knew about us; we were selling the brush in stores in Utah and having a lot of success and they had seen our DVD; but that Facebook ad kept their attention and let them know that we know what we're doing online and we can get this in front of people.
Wal-Mart was very interested in the sales of Orabrush, not necessarily in the YouTube advertisements that we were producing. But the sales were so good that they just couldn't say no. We've been contacted by a lot of other smaller retailers and we've learned that they always want to meet face to face. There's a lot of phone calls involved. Some of them want us to fax them information. Faxing! It's 2011!
So we were expecting when we were talking to Wal-Mart and messaging them, we were waiting for the email where they were going to say, "You know what? Why don't we meet face to face? Why don't you fly out here and we'll talk about this in person." And then one day we got an e-mail that said, "Can you support 735,000 Orabrushes by August?" Yeah we can handle that; sure we can support that. So they send us this request with no face-to-face meeting, no videoconference, not even any phone calls. This was all done through e-mail.
Two years ago we're selling the Orabrush out of a garage. Orabrush is the first company to go from nothing, from no distribution, to nationwide retail distribution using only YouTube. And we did it in the Oral hygiene category, which is kind of crazy because that category is dominated by a few big companies. It was Wal-Mart that gave their local managers the freedom to pick up local products and try them out and see how they do. And because of that, within a year we're in every Wal-Mart in the country.
Music was done by ScoreAScore.com
- published: 20 Sep 2011
- views: 46871
54:55
Business Case-Studies, Models and Design Principles
Dr. J. Sairamesh (Ramesh), Managing Partner at 360Fresh Inc.
In this talk I will cover Se...
published: 05 Feb 2008
Business Case-Studies, Models and Design Principles
Dr. J. Sairamesh (Ramesh), Managing Partner at 360Fresh Inc.
In this talk I will cover Service ValueNetworks that have emerged in various Industries (e.g. Manufacturing, Pharma, HealthCare and others) in various forms and shapes over the last decade. The Service ecosystems supporting such value networks are complex and ad-hoc and have varying risk criteria, interconnectivity and risk measurements when compared to more traditional supply-chains and value-chains. Value networks as a research area represent a novel approach to modeling complex enterprise relationships from the perspective of value creation and sharing.
This talk addresses three major challenges of value network-driven enterprise analysis:
(1) unifying the business knowledge of multiple enterprises and their diverse and conflicting objectives in the value network,
(2) sensing the value network and processes through systems design, and
3) analyzing the value offered by multiple service entities in the network based on common goals and metrics.
Biography:
Dr. J. Sairamesh (Ramesh) is currently a Managing Partner at 360Fresh Inc. Previously he was a Manager and Program Leader for Business Solutions and Manufacturing Quality Research at IBM Watson Research, New York. He was one of the functional architects for IBM's e-business and e-Marketplace products. At IBM, from 2001 to 2007, he helped drive the vision and strategy for business solutions on value-chain management, warranty and enterprise quality in manufacturing (automotive) for IBM. He led a team on early warning solutions, services middleware and end-to-end quality technologies. He has helped incubate and drive three commercial business solutions for IBM's customers in the areas of Dealer-CRM, Early Warning for Warranty and Supply-Chain Quality. He has numerous US Patents and over 50 research publications. He has won three outstanding innovation awards and a research division award for his eCommerce and Business Solutions work at IBM. He received his M.S., M. Phil.(1992), and Ph.D (1996) from EE and CS at Columbia University.
- published: 05 Feb 2008
- views: 74742
2:52
University of Michigan - case study
The University of Michigan takes a fresh approach to their classrooms, implementing a stra...
published: 17 Feb 2011
University of Michigan - case study
The University of Michigan takes a fresh approach to their classrooms, implementing a strategy that includes engagement, collaboration and flexibility. A variety of classroom set-ups and solutions offer students a variety of classroom experiences. Each incorporating collaborative tools and technology.
- published: 17 Feb 2011
- views: 14119
1:13
The Shortest ad ever - Case Study
McCann Digital israel
VP Creative: Nir Refuah
Creative Team: Tal Scweiger, Daniel Barak
...
published: 27 Feb 2012
The Shortest ad ever - Case Study
McCann Digital israel
VP Creative: Nir Refuah
Creative Team: Tal Scweiger, Daniel Barak
http://www.youtube.com/watch?v=sAdfSMNFAz8&feature;=player_embedded
- published: 27 Feb 2012
- views: 25620
2:21
Pink Ponies: A Case Study
In 2010 john st. took on its toughest challenge yet. Make Chelsea Bedano¹s
birthday party...
published: 12 Jan 2011
Pink Ponies: A Case Study
In 2010 john st. took on its toughest challenge yet. Make Chelsea Bedano¹s
birthday party a success in an already cluttered birthday market. The
results were astounding.
Credits
Agency: john st.
Creative Director: Angus Tucker, Stephen Jurisic
Art Director: Andrew Livingston
Copywriter: Simon Bruyn
Agency Producer: Michelle Orlando
Production House: Sons and Daughters
Executive Producer: Dan Ford
Line Producer: Belinda Struminger
Director: Andrew Livingston and Simon Bruyn
Director of Photography: Pete Sweeney
Audio House: Vapor Music Group
Audio director: Joey Serlin
Audio engineer: Julian Rudd
Edit house: relish
Editor: Chris Murphy
- published: 12 Jan 2011
- views: 358399
8:01
(1) Introduction - Case Study Interviewing - Consulting
Video describes:
-What is a case study interview?
-Why are case study interviews used?
-Wh...
published: 21 Jul 2011
(1) Introduction - Case Study Interviewing - Consulting
Video describes:
-What is a case study interview?
-Why are case study interviews used?
-What is the process for answering a case study interview?
This video is meant for those who are recruiting for consulting, have not participated in a case study interview before, and are preparing to go through the interview preparation process.
- published: 21 Jul 2011
- views: 8934
2:06
How To Write a Great Business Case Study
Watch more Advertising & Marketing 101 videos: http://www.howcast.com/guides/22-Advertisin...
published: 30 Aug 2010
How To Write a Great Business Case Study
Watch more Advertising & Marketing 101 videos: http://www.howcast.com/guides/22-Advertising-and-Marketing-101
Subscribe to Howcast's YouTube Channel - http://howc.st/uLaHRS
Write a great business case study using these hints and solidify your image as a clear intellect with an eye on the ball.
Howcast uploads the highest quality how-to videos daily! Be sure to check out our playlists for guides that interest you: http://howc.st/ytmainplaylists
Subscribe to Howcast's other YouTube Channels:
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Howcast empowers people with engaging, useful how-to information wherever, whenever they need to know how. Emphasizing high-quality instructional videos, Howcast brings you experts who provide accurate information in easy-to-follow tutorials on everything from makeup, hairstyling, nail art design, and soccer to parkour, skateboarding, dancing, kissing, and much, much more.
Step 1: Research the story
Look for the best story for your audience, concrete numbers, and results.
Step 2: Structure it
Structure the case study by presenting the situation, problem, solution, and evaluation. Make sure you capture the customer's principal concerns or issues, the overall challenge, the personal journey, and the practical implementation.
Step 3: Provide clear benefits
Organize the case study with attention to clear, easily understood benefits. That focus will make circulating key information on websites and through social networking sites more effective.
Step 4: Use pertinent details
Use pertinent facts and quotes that potential customers would want to know. But also, connect the numbers and results to a personal benefit for the customer. This could encourage team members to become heroes by using your examples to achieve the same results for their company.
Tip
This is a soft-sell document and will be undermined by formal verbal posturing, or cliches and jargon.
Step 5: Write it well
Write the case study as a brief and detailed sales document. Focus on who, what, why, when, where, and how, rather than the more slanted or generalized hyperbole of the corporate press release. Give it personality through simple, factual, intelligent English.
Step 6: Provide legal reassurances
Provide the client with a legal case study release, containing the right to approve content. Do nothing without their knowledge.
Step 7: Deliver it
Get it out there right away, to beat the short shelf life typical of case studies. Expedite this through the people inside whom you've been able to interview, who can get more done faster than you at this point.
Did You Know?
In 2007, a major study by the Partnership for 21st Century Skills reported that nearly 81 percent of employers found high school graduates deficient in writing skills.
- published: 30 Aug 2010
- views: 3953
5:06
Heineken Italy. Case Study - Champions League Match vs Classical Concert (Real Madrid, AC Milan)
Check out for a nice present to your girlfriend or wife: http://www.youtube.com/watch?v=2c...
published: 13 Mar 2010
Heineken Italy. Case Study - Champions League Match vs Classical Concert (Real Madrid, AC Milan)
Check out for a nice present to your girlfriend or wife: http://www.youtube.com/watch?v=2c8HkcJKxAA
On the night of the October 21st the Real Madrid played Champions League match against AC Milan.
Heineken convinced several university professors, girlfriends, and several bosses to convince their students, boyfriends and employees to go to a concert on that night. All of them couldn't say no and had to go to the classical concert.
But...
The Making Of Heinekens Amazing Soccer Swindle
http://mashable.com/2010/03/16/heineken-guerrilla-marketing/
Une excellente OP pour la marque Heineken qui a réunit plusieurs fans de foot dans un opéra le soir de Milan AC Réal Madrid en League des Champions. Soucieux de faire plaisir à leurs petites amies ou patrons, ces fans de foot ont accepté de se priver de la diffusion de ce match.
Quelle ne fut pas leur surprise lorsqu'ils réalisèrent qu'en réalité, ils allaient pouvoir regarder le match en direct de l'Opéra.
W październiku odbywał się prestiżowy mecz Ligi Mistrzów, pomiędzy Realem Madryt, a AC Milanem.
Heineken przekonał kilkudziesięciu profesorów, dziewczyn i szefów firm, żeby ci powiedzieli swoim studentom, chłopakom i pracownikom, że w dniu meczu mają stawić się na koncercie muzyki klasycznej. Oczywiście nie sposób było im odmówić i przeszło tysiąc osób stawiło się w sali koncertowej. Tam spotkało ich chyba najmilsze zaskoczenie w życiu...
http://www.joemonster.org/filmy/23514/Genialny_marketing_Heinekena
Song at the begining: The Fratellis - Chelsea Dagger
Song at the end: Fatboy Slim - Right Here, Right Now
Advertising Agency: JWT Milan, Italy
Creative Director: Bruno Bertelli
Head of art: Cristiana Boccassini
Art Director: Marco Viganò
Copywriter: Cristiano Tonnarelli
- published: 13 Mar 2010
- views: 1084886
7:37
Why Obama's Stimulus Failed: A Case Study of Silver Spring, Maryland
High, persistent unemployment and a sluggish economy underscore what all but the most-dedi...
published: 08 Dec 2011
Why Obama's Stimulus Failed: A Case Study of Silver Spring, Maryland
High, persistent unemployment and a sluggish economy underscore what all but the most-dedicated supporters of Barack Obama know to be true: The president's 2009 stimulus program was a massively expensive bust.
Understanding why the stimulus failed is an important step in understanding how the government can—and cannot—goose economic recovery. To get a better sense of how and where the stimulus went wrong, Reason.tv focused on Silver Spring, Maryland, a suburb of Washington, D.C., that's home to a large number of government contractors and other recipients of money earmarked for the sorts of "shovel ready" projects that were going to bring the economy back to life.
President Obama's top economic advisor Larry Summers laid out ground rules for how stimulus dollars should be spent: The funds must be "targeted" at resources idled by the recession, the interventions must be "temporary," and they needed to "timely," or injected quickly into the economy.
None of that turned out to be true. "Even if you were to believe that government spending can trigger economic growth," says Veronique de Rugy, Reason columnist and senior research fellow at the Mercatus Center, "the money is never spent in a way that's consistent with the conditions laid out by the Keynesians for it to be efficient."
Reason.tv identified four basic ways in which the stimulus was doomed almost before it was put into operation. For the full discussion of those areas and links to supporting data, go to http://reason.com/blog/2011/12/08/why-obamas-stimulus-failed-a-case-study
Written and produced by Jim Epstein, who also narrates.
Approximately 8 minutes.
Go to http://Reason.tv for downloadable versions and detailed links and text. Also subscribe to Reason.tv's YouTube Channel to receive automatic updates when new material goes live.
- published: 08 Dec 2011
- views: 51261
5:04
Audi - Art of the Heist Case Study
This is a Case Video which talks about the Audi A3 Interactive Story/Spy Movie idea in whi...
published: 21 Nov 2010
Audi - Art of the Heist Case Study
This is a Case Video which talks about the Audi A3 Interactive Story/Spy Movie idea in which the audience is part of an investigation to find the stolen A3
- published: 21 Nov 2010
- views: 6880
3:18
GoPro YouTube Case Study
Content is king! The YouTube community has helped GoPro cameras go global. Learn more at y...
published: 20 Apr 2012
GoPro YouTube Case Study
Content is king! The YouTube community has helped GoPro cameras go global. Learn more at youtube.com/advertise. And don't forget to check our the GoPro brand channel at youtube.com/gopro.
- published: 20 Apr 2012
- views: 22155
Youtube results:
15:30
Analysing Case Studies
This video lecture explains how students should analyse a Case Study which is provided as ...
published: 23 Jul 2009
Analysing Case Studies
This video lecture explains how students should analyse a Case Study which is provided as the basis for a Report Assignment.
- published: 23 Jul 2009
- views: 18147
5:23
Business Case Study 2: Nike
Ellen MacArthur visits Nike, learns about the Considered programme and the company's journ...
published: 15 Sep 2010
Business Case Study 2: Nike
Ellen MacArthur visits Nike, learns about the Considered programme and the company's journey towards a closed loop model.
Find out more about the circular economy here: http://www.ellenmacarthurfoundation.org
- published: 15 Sep 2010
- views: 5413
9:23
Case Study Method: Transforming Executives
Discover the powerful, transformative nature of Executive Education at Harvard Business Sc...
published: 01 Feb 2012
Case Study Method: Transforming Executives
Discover the powerful, transformative nature of Executive Education at Harvard Business School. For more information, please visit: http://www.exed.hbs.edu
- published: 01 Feb 2012
- views: 4069
6:43
Nordstrom Innovation Lab: Sunglass iPad App Case Study
See how the Nordstrom Innovation Lab created, tested and built an iPad app in just one wee...
published: 29 Sep 2011
Nordstrom Innovation Lab: Sunglass iPad App Case Study
See how the Nordstrom Innovation Lab created, tested and built an iPad app in just one week. For more information, visit: http://nordstrominnovationlab.com
- published: 29 Sep 2011
- views: 48111