Adscape is a San Francisco in-game advertising company that was acquired by Google in February 2007.^[1][2][3][4]

Google purchased San Francisco-based Adscape, a company that specializes in in-game advertising for video games, on February 15, 2007 for US$23 million. Adscape was founded in 2002 by Dan Willis, a former Nortel engineer. Adscape launched in February 2006 with $3.2 million in funding from HIG Ventures, a venture capital company based in Atlanta, Georgia. The company has services that include delivering dynamic advertisements to video games. It has yet to form any partnerships with any game publishers as of its acquisition by Google.^[1]

Google's acquisition of the company grants it Adscape's patents, which could be useful.^[1] Google commented on the acquisition by saying in a press release, "As more and more people spend time playing video games, we think we can create opportunities for advertisers to reach their target audiences while maintaining a high quality, engaging user experience." This acquisition was in part fueled by Microsoft's purchase of in-game advertisement company Massive Incorporated, which already has secured deals with game publishers including UbiSoft, THQ, and Take-Two, for $200 million in 2006.^[4] One expert commented on the acquisition, saying, “There is a whole world of difference between the form of advertising done by Google and Madison Avenue. [...] While everyone appreciates the dollars Google can throw around, when it comes to [in-game ad] experience they just don’t have it.” Adscape moved from its offices in Atlanta to Google's headquarters in Mountain View, California in March 2007. The company's leadership includes Dan Willis as Chief Technical Officer, Bernie Stolar as Chairman, and Eva Woo as vice president of marketing.^[1]

References[link]

External links[link]

• Google has acquired Adscape Media

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Robin Chapman is an English novelist, playwright and screenwriter.

Biography[link]

Chapman began his career as an actor at Cambridge (he played Hamlet in the ADC’s centenary production and was president of the Marlowe Society) before holding a spear at Stratford-Upon-Avon, working in repertory and then joining Joan Littlewood’s revolutionary Theatre Workshop where he turned to writing. Among his stage plays are High Street China, Guests and One of Us. His television plays have won awards from the Mystery Writers of America and the Writers Guild as well as a Bafta nomination. He edited, with an introduction, The City and the Court, a collection of five Jacobean comedies.

He enjoyed a long career in television, favoured by Granada TV during its early days. His best known work includes Spindoe (1968), the controversial Big Breadwinner Hog (1969) and many adaptations, including M.R. James' Lost Hearts, Jane Eyre, Eyeless in Gaza and a considerable number of expansions on Roald Dahl's short stories for Tales of the Unexpected. Single plays for television include two entries in Play for Today and Blunt (1987), a look at the Cambridge spies.

His ten published novels are: A Waste of Public Money, My Vision's Enemy, Big Breadwinner Hog, Christoferus, Wartimes (two novellas in one volume), The Secret of the World, The Duchess's Diary,^[1] Sancho's Golden Age and Pasamonte's Life. These last three titles form a trilogy extending the lives and experiences of characters found in Don Quixote. Reviewing the first book of the trilogy The Duchess’s Diary in the Times Literary Supplement E.C. Riley said that it "shows a truer understanding of Cervantes than twenty books of criticism" while Karl Miller in the London Review of Books acclaimed Chapman’s "learned and yet fully animate invention".

Chapman's latest novel is Shakespeare's Don Quixote - a novel in dialogue featuring Shakespeare, Fletcher and Cervantes as they scrutinise a version of the lost play Cardenio, co-starring Don Quixote and Sancho Panza as presented in a fringe theatre today.

At present he’s at work on the final draft of a contemporary novel-in-dialogue called Look Who’s Talking – to be published in Autumn 2012.

References[link]

External links[link]

• Robin Chapman at the Internet Movie Database

http://www.booknowpublishing.com/

http://www.robinchapmanauthor.com/

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