The O Music Awards (commonly abbreviated as the OMAs) is an awards show presented by Viacom to honor music, technology and intersection between the two. The 1st O Music Awards ceremony was held on April 28, 2011 in Fremont Street in Las Vegas. The 3rd O Music Awards will be held on June 27, 2012. However, the show continues all year round in the form of a music and tech blog, The O Music Blog, and a New York-based live events series called Unboxed that features music, tech, art and interactivity.

Past winners include Spotify (Best Music App), Bjork (Digital Genius Award), Way Out West (Most Innovative Festival), CrowdJuke (Best Music Hack) and Lady Gaga (Must Follow Artist On Twitter, Innovative Artist). The show has also featured up-and-coming acts like Foster The People and Alabama Shakes, as well as icons like The Flaming Lips and Robyn.

Running in tandem with the awards and performances, O Music Awards have successfully made its way into the history books by carving out 3 Guinness World Records. During the inaugural O Music Awards in Las Vegas in April of 2011, rapper Chiddy of Chiddy Bang snagged Guinness World Records titles for the Longest Freestyle Rap and the Longest Marathon Rapping record after rapping for 9 hours, 16 minutes and 22 seconds. For O Music Awards 2, the show took on an even more ambitious goal: Longest Team Dance Marathon. A group of 13 dancers assembled at LA’s famed club The Roxy on Halloween Eve to take on this epic attempt. Twenty-four hours later, all 13 were still standing and seized the record. The effort also raised more than $32,000 to fight bullying, with the money divided equally between The Gay, Lesbian & Straight Education Network (GLSEN), The It Gets Better Project, The Gay Straight Alliance Network (GSA), Human Rights Campaign (HRC), Gay & Lesbian Alliance Against Defamation (GLAAD) and The Trevor Project.

Rebecca Renee Black (born June 21, 1997) is an American pop singer and dancer who gained extensive media attention with the 2011 single "Friday". Her mother paid $4,000 to have the single and an accompanying music video put out as a vanity release through the record label ARK Music Factory. The song was co-written and produced by Clarence Jey and Patrice Wilson of Ark Music Factory. After the video went viral on YouTube and other social media sites, "Friday" was derided by many music critics and viewers, who dubbed it "the worst song ever." The music video received around 167 million views, causing Black to gain international attention as a "viral star", before being removed from the site on June 16. Black re-uploaded it in her own channel three months later.

Rebecca Black was born on June 21, 1997, in Irvine, California. She is the daughter of John Jeffery Black and Georgina Marquez Kelly, both veterinarians. She is of Mexican, Spanish, Italian, English, and Polish descent. An honor student, Black studied dance, auditioned for school shows, attended music summer camps, and began singing publicly in 2008 after joining the patriotic group Celebration USA.^{[citation needed]} In 2011 Black left public school in favor of homeschooling, both in response to constant verbal bullying at school and in order to focus more of her time on her career. Black later said that her main reason for the move to homeschooling was more for career reasons rather than the bullying.

Tokio Hotel is a rock band from Germany, founded in 2001 by singer Bill Kaulitz, guitarist Tom Kaulitz, drummer Gustav Schäfer and bassist Georg Listing. The quartet have scored four number one singles and have released three number one albums in their native country, selling nearly 5 million CDs and DVDs there. After recording an unreleased demo-CD under the name "Devilish" and having their contract with Sony BMG Germany terminated, the band released their first German-language album, Schrei, as Tokio Hotel on Universal Music Germany in 2005. Schrei sold more than half a million copies worldwide and spawned four top five singles in both Germany and Austria. In 2007, the band released their second German album Zimmer 483 and their first English album Scream which have combined album sales of over one million copies worldwide and helped win the band their first MTV Europe Music Award for Best InterAct. The former, Zimmer 483, spawned three top five singles in Germany while the latter, Scream, spawned two singles that reached the top twenty in new territories such as France, Portugal, Spain and Italy. In September 2008, they won in the US their first MTV Video Music Award (VMA) for Best New Artist. In October 2008, they won four awards including Best International Artist and Song of the year at Los Premios MTV Latinoamérica (MTV Video Music Awards Latin America) held in Mexico. Tokio Hotel became the first German band ever to win an award at the MTV VMAs and also at the MTV Latin America Awards. They also picked up the Headliner award at the MTV Europe Music Awards 2008 held in Liverpool on November 6, 2008 and the Award for Best Group on November 5, 2009 at the MTV Europe Music Award (EMA) held in Berlin. They won an Award for Best World Stage Performance on November 7, 2010 at the MTV Europe Music Awards in Madrid. In July 2011, they became the first German band to win an MTV Video Music Awards Japan (VMAJ). And won MTV's 2012 Musical March Madness.

Jennifer Lynn Lopez (born July 24, 1969) is an American actress, businesswoman, dancer and recording artist. Often referred to as J.Lo, she is reportedly the highest earning actress of Latin descent. Born and raised in The Bronx, New York, she enrolled in singing and dancing classes as a child and grew up in a musically influenced household. She started her career as a fly girl on the television comedy program In Living Color and a back-up dancer for Janet Jackson. Lopez gained recognition in the action-thriller Money Train (1995). Her first leading role was in the biographical film Selena (1997), which was her breakthrough role, earning her an ALMA Award for Outstanding Actress and Golden Globe nomination. She earned her second ALMA Award for her performance in Out of Sight (1998), which made her the highest-paid Latin actress. She has since appeared in various films including The Cell (2000), The Wedding Planner (2001), Maid in Manhattan (2002), Shall We Dance? (2004), Monster-in-Law (2005), The Back-up Plan (2010) and What to Expect When You're Expecting (2012).

Stefani Joanne Angelina Germanotta (/ˈstɛfəniː dʒʌrməˈnɑːtə/ STE-fə-nee jurr-mə-NAH-tə; born March 28, 1986), known by her stage name Lady Gaga, is an American singer and songwriter. Born and raised in New York City, she primarily studied at the Convent of the Sacred Heart and briefly attended New York University's Tisch School of the Arts before withdrawing to focus on her musical career. She began performing in the rock music scene of Manhattan's Lower East Side, and was signed with Streamline Records by the end of 2007. During her employment as a songwriter for the record company, her vocal abilities captured the attention of recording artist Akon, who signed her to his label Kon Live Distribution.

Lady Gaga came to prominence as a recording artist following the release of her debut album The Fame (2008), which was a critical and commercial success that topped charts around the world and included the international number-one singles "Just Dance" and "Poker Face". After embarking on the The Fame Ball Tour, she followed the album with The Fame Monster (2009), which spawned the worldwide hit singles "Bad Romance", "Telephone" and "Alejandro". The album's success allowed her to embark on the eighteen-month long Monster Ball Tour, which later became one of the highest-grossing concert tours of all time. Her most recent album Born This Way (2011) topped the charts of most major markets and generated more international chart-topping singles, including "Born This Way", "Judas" and "The Edge of Glory". Besides her musical career, she involves herself with humanitarian causes and LGBT activism.