County Laois

Cash-strapped Ireland hopes whiskey will entice tourists

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• published: 24 Jul 2015
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SHOTLIST Middleton, Co. Cork, Ireland - 8th April, 2010 1. Large of museum pub interior as bar staff walks towards table 2. Close of whiskey tasting menu 3. Mid of group of visitors sitting around bar table discussing with bar staff 4. Close of girl tasting whiskey Middleton, Co. Cork, Ireland - 8th April, 2010 5. Large tilt up of tourist group entering Jameson distillery tourist centre 6. Mid of tourists walking in door 7. Close of large screen showing distilling process of whiskey 8. Large of tourists watching tour guide 9. Mid over shoulder of tour guide as tourists listen 10. Close of malt extract being stirred in distilling process 11. Mid of tourist walking past old fire engine in distillery 12. Mid over shoulder of Barry Crocket as he tests a glass of whiskey 13. Close of glass of whiskey 14. SOUNDBITE (English) Barry Crocket, Master Distiller, Jameson Irish Whiskey, Middleton, Co. Cork, Ireland "Irish whiskey was established and a very strong industry earlier indeed than Scottish whiskey, however due to a number of economic circumstances the industry in Ireland and distilling of course as part of that went into a considerable decline in I suppose you could say most of the 20th century. However nowadays we're certainly experiencing quite a re-growth or renaissance of Irish whiskey." Temple Bar, Dublin, Ireland - 31st March, 2010 15. Large of people on street in Dublin's Temple Bar 19. Large tilt down from flags outside building to people on street entering pub 20. Close through window of people sitting in pub 21. Mid of people entering pub 22. Mid of people sitting at bar inside pub 23. Close of people sitting at bar Lismore, Co. Waterford, Ireland - 20th April, 2010 24. Large pan from car driving over bridge to castle 25. Close of castle walls 26. Mid of tourist information board as car drives past 27. Close of tourist information sign for heritage town of Lismore Inismor, Aran Islands, Ireland - 5th April, 2010 28. Mid of tourists boarding ferry 29. Large of ferry sailing towards islands 30. Large of approaching land of Inismor island from ferry 31. Close of sign for Aran Sweater Market on exterior of walled store 32. Mid of pub restaurant 33. Close of pub restaurant Fisherstown, Co. Laois, Ireland - 20th April, 2010 34. Large of car pulling up outside remote country pub 35. Close of sign 'The Ireland Whiskey Trail' outside pub 36. Mid of woman walking into pub 37. Mid of men sitting at bar inside pub drinking pints with group sitting at table in background Dublin, Ireland - 8th April, 2010 38. SOUNDBITE (English) Alex Connolly, Head of Communications, Tourism Ireland, Dublin, Ireland "Consumer consumption is down globally, so therefore tourism all over the world is suffering so any kind of initiative, any kind of imaginative idea that gets people or encourages people to visit Ireland is to be welcomed. And obviously we don't grow wine in Ireland as you know, we are not a wine producing country but we do make good whiskey. So as someone might go to France or Italy to visit a vineyard and maybe to see how the wine is made, so the whiskey trail here encourages people who may or may not have an interest in whiskey to come over here and taste literally in some cases a part of Ireland's heritage." Mount.Juliet, Co. Kilkenny, Ireland - 20th April, 2010 39. Large of chef approaching kitchen bench 40. Close of chef's reflection in whiskey bottle on bench 41. Large of chef taking up whiskey bottle 42. Close of chef pouring out measurement of whiskey and dropping it into mixture 43. Mid over shoulder of chef as he prepares chocolate truffle mixture 44. Close of chef preparing plate of chocolate truffles and walking away with it 46. Large of people sitting at table in lounge room You can license this story through AP Archive: http://www.aparchive.com/metadata/youtube/62b546e7d36d651ced60e858cae2b80e Find out more about AP Archive: http://www.aparchive.com/HowWeWork