Where the Audience Matters

Half a billion people a month. Engaged in discussion. On Disqus.

Find your audience

Advertisers

The Disqus audience is different by definition: they are in the conversation. And ready to consume more of your content.

Brands

Give up trading quantity of audience for quality. Get both by finding your Disqus audience.

Publishers

Turn community from a cost to cash. Integrate recommended content seamlessly through your comment engine.

Develop Your Audience With Disqus

Disqus conversations are happening everywhere; from the biggest sites in the world to sites around the corner from your target audience. Whether you’re a brand invested in content marketing or an advertiser looking to enhance audience performance, your audience is on Disqus.

A Disqus Click: Better In Every Way

Not all clicks are created equal. Compared to the average Internet user, Disqus users …

...have better demographics

Younger
More affluent
More highly educated

… are more engaged

167% more time spent
56% more pages viewed
More likely to share or comment

Targeting Done Right

Our robust targeting system ensures content is interesting to our high quality audience.

Reach target audiences through interest-based clusters of publisher sites. Categories include technology, lifestyle, politics, and many more.
User reading and commenting history combined to make content recommendations. Our richer data set enables targeting for both what people read and say.
Promoted content positioned directly above or below the discussion. We stay native to the core user experience.
We use a CPC performance-based model. You pay for the results you can see.

Capture Revenue From Your Discussions

Publishers typically have to balance between making money through recommended content and spending money to manage conversations. By integrating Promoted Discovery into Disqus, publishers have a seamless path to capturing revenue by turning discussion readers onto relevant content.

Community Management

Content Recirculation

Revenue Development

All delivered through your one Disqus solution

In a Class of Its Own

Community and discovery are two sides of the same coin. Community makes a rich discovery environment.

Real Community

Disqus has a real community of people engaged in their passions.

The Right Moment

We catch users at the best time: when they’re done engaging in the discussion and are looking for more content.

More Money

Better targeting using our richer data set equals more revenue for your site.

Minimal Overlap

Promoted Discovery has a minimal footprint overlap with other traffic acquisition sources.

Get Promoted Discovery On Your Site

Change your Discovery settings today

Disqus is Everywhere

Disqus is the web's community of communities. We have a rare combination of scale, diversity, and depth.

2/3 of all US commenters
1B monthly unique visitors
500M monthly active users
7B monthly page views
2.5M web properties
75% market share

Our Customers Love Us

Investopedia

In Disqus, we’ve found the perfect partner who has helped to elevate our community discussions, while bringing relevant content recommendations to the reader experience. For Investopedia, Disqus has meant more engagement, real community and an additive revenue stream that we will look to grow.

Adam Smith, Marketing Manager, Investopedia

Download Case Study

Citi

It’s important for Citi to be relevant to the daily lives of women as they make financial decisions. Women & Co. starts a conversation between Citi and the women we’re trying reach. What Disqus has brought to the program is the ability for us to keep these conversations going and reach a new quality online audience who responds positively to new and relevant content.

Heather Dahill, COO, Woman & Co.

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Moguldom Media Group

Disqus is a great fit for our overall monetization strategy: the discussions keep our audience engaged and the sponsored content helps us earn revenue from our community real estate. Disqus Promoted Discovery also complements other content recommendation solutions we use in different parts of our sites without detracting from their effectiveness.

Jamarlin Martin, Chairman & CEO, Moguldom

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The Evolution of Native Advertising

Disqus is on the forefront of using content creation as a way to reach wide and targeted audiences. See our CEO Daniel Ha moderate a panel around this topic and about brands as community creators.

Workshop with Disqus: Brands in Discussion.

Try Promoted Discovery Today

Contact our Audience Team