Living TV Group was a British television content subsidiary of British Sky Broadcasting. It is now defunct as a company but Sky Living, Sky Livingit, and Challenge are still in operation by BSkyB.

Living TV Group had a number of wholly owned channels, available in the United Kingdom on Digital terrestrial television, Satellite television and Cable television platforms and in the Republic of Ireland on Satellite and Cable Television. Living TV Group's advertising for all of its channels was handled by former sister company Interactive Digital Sales (IDS) until 1 January 2011, when Sky Media took over.

The first incarnation of Living TV Group was as United Artists Programming Ltd, a division of Croydon-Based United Artists Cable. As part of the formation of Telewest, it was the subject of a management buy-out and was re-purchased by the then much enlarged Telewest Communications in 2000, being renamed Flextech.

On 8 February 2007, Flextech was renamed Virgin Media Television as part of a larger re-branding exercise covering the whole of NTL:Telewest, Virgin Mobile and Virgin.net.

Sky Living is a British television channel owned by BSkyB, who purchased the Living TV Group group in 2010. Originally launched as UK Living in 1993, the channel changed its name to Living TV in 1997 and then to Living in 2007. On 1 February 2011 Living changed its name to Sky Living. The channel's programming was aimed mainly at women and young adults, but with new shows such as CSI, Close to Home and Boston Legal, the channel is now broadening its audience reach to a wider range of demographics including men aged 18–45.

The most watched shows on the channel are Ghost Whisperer, Cougar Town, Criminal Minds, America's Next Top Model, Hot in Cleveland, Grey's Anatomy and Private Practice. The channel is set to broadcast the first episode of the 7th series of Bones on the 16th of November.

The channel also aired Yvette Fielding's Most Haunted and Most Haunted Live, in which Fielding and the team, that at one point included medium Derek Acorah, investigate haunted locations in the UK and abroad. The show had brought some of the channel's biggest ratings to date.