http://BizCloudNetwork.com http://BizCloud.net Gaining a competitive edge in acquiring and analyzing customer intelligence is no longer just a matter of acquiring or managing customer data but a process of integrating customer data sources together into "customer profiles". Sources may be the customers themselves, data from your enterprise, or 3rd party data services. On a practical level, how does updating a profile on your customer improve your ability to sell / market to them? How does adding social data sources or demographic data sources differ from adding historic transactions or credit risk data to their profiles? Is there one index or database for me to solicit multiple data sources on one company, or is the act of building a customer profile on a business a fragmented act of data gymnastics? Speakers: Phil Davis CEO, Rapleaf Phil Davis is the CEO of Rapleaf which provides real-time data on 80% of U.S. emails. As a data veteran, Phil speaks about big data at conferences across the country. Prior to Rapleaf, Phil was the President of ConsumerBase where he ran their data division and digital agency. Prior to ConsumerBase, Phil was the SVP / HD of the newly formed online division of Equifax. Before Equifax, Phil was part of the management team that took Daleen Technologies public. Phil holds his BS from Vanderbilt University. Fatemeh Khatibloo Small Data Evangelist. Privacy & Identity Wonk. Forrester Analyst. Andy MacMillan Senior Vice President and General Manager, Salesforce Data.com Andy MacMillan is salesforce.com's Senior Vice President and General Manager of Salesforce Data.com, where he maintains overall responsibility for the market's leading cloud-based business data solution. In this role, he is focused on delivering data and insights that allow companies to transform into social enterprises by better understanding and engaging with their customers. Prior to salesforce.com, Andy was Vice President of Product Management at Oracle, where he was responsible for the product strategy for Oracle's Social Network and Web experience products. Andy is also a member of the board of directors for AIIM, the association for information management professionals. Andy holds a B.A. from Michigan State University and an MBA from the University of Edinburgh (Scotland). Noam Reininger SVP, Data as a Service and Batch Solutions, Dun & Bradstreet Noam Reininger is SVP, Data as a Service and Batch Solutions at Dun & Bradstreet, where he leads an organization focused on delivering data management and workflow integration solutions to D&B; customers. He has more than 15 years of engineering, product and sales leadership experience bringing innovative products to market for B2B and B2C organizations in the information systems, mobile payments and data & analytics markets. He joined D&B; as VP of Product in 2012, where he was responsible for leading D&B;'s integrations into CRM. Prior to joining Dun & Bradstreet, Noam was Director of Dell's Enterprise Solution Centers in the Americas, where he started up and led state of the art customer solution labs across the US. Prior to Dell, he was Co-Founder and Chief Operations Officer at SalesVu, a startup in the mobile payments space where he was responsible for offshore operations, sales and strategic alliances. Noam holds an undergraduate degree in Business Administration and East Asian Studies from the University of Wisconsin-Madison. Shashi Upadhyay CEO, Lattice Engines Shashi is responsible for advancing Lattice Engines' vision to deliver the power of Big Data to sales and marketing organizations. Since the company's founding, Lattice has changed the lives of tens of thousands of sales and marketing professionals with award-winning technology that enables them to be more successful and their companies to drive more revenue. Before Lattice, Shashi was a partner at McKinsey & Company where he advised several Fortune 500 clients on improving their productivity. He has also served as an expert resource to CEOs of several companies to help conduct operational and strategic turnarounds. Outside of technology, Shashi was an advisor to Amar Chitra Katha, the leading children's publication in India. Shashi holds an undergraduate degree from the Indian Institute of Technology at Kanpur and a Ph.D. in Physics from Cornell University. Media Coverage - BizCloud Media Production

• published: 19 Oct 2013
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