UGO Entertainment, Inc. was a website that provided coverage of online media in entertainment targeting males aged 18–34. The company was based in New York, New York, United States.
The company started in 1997 as Unified Gamers Online, billed in directories as a “hand-picked network of professionally managed gaming sites and services.” In 1997, founder Chris Sherman hired Ken Margolis Associates to manage sales and marketing to the Game Industry. Chris sold UGO to Actionworld, Inc., a subsidiary of InterWorld, which incorporated the company in the state of Delaware in April, 1997. That same year, InterWorld spun off the company “in order to permit UGO Networks to build a separate management team…and to position UGO Networks to seek private parts equity financing.”
In 1998, UGO—then described as “the largest independent gaming community on the Internet”—created the prestigious UGO E3 Awards, now the Game Critics Awards, to recognize quality video game entertainment. In 1999, UGO changed its name to UnderGround Online as part of its efforts to expand its target audience. The company streamed various forms of media entertainment on its website as well as offering articles on topics of interest to its target audience. Topics included comics, television, music and film. Its main competitors included CNET Networks, IGN, and Yahoo!. On July 24, 2007 it was announced that Hearst Corporation would acquire UGO Entertainment to expand its interactive media division. On January 6, 2009, UGO Entertainment acquired 1UP.com and its associated sites from publisher Ziff Davis.
That day was bright and sunny
Seemed to me
With eagles wheeling overhead
And that train was moving on
Had to get to that Nuclear Nightclub
'Fore I's dead is what I said
Get to that Nuclear Nightclub 'fore I's dead
I'd said goodbye to moma
And goodbye to pa
And packed my bags from under the bed
And that train was moving on
I had to get to that Nuclear Nightclub
'Fore I's dad is what I said
Get to that Nuclear Nightclub 'fore I's dead
Had to get to that Nuclear Nightclub
'Fore I's dead and gone and old and grey
Had to get to that Nuclear Nightclub
'Fore I's dead and gone and old and grey
Standing at the station holding you
I remember you were dressed in red
And that train was moving on
Had to get to that Nuclear Nightclub
'Fore I's dead, that's what I said
Get to that Nuclear Nightclub 'fore I's dead
Get to say, Don't worry
I'll work it out
Never really knowin' what I'd said
And that train was moving on
Had to get to that Nuclear Nightclub
'Fore I's dead and gone
Get to that Nuclear Nightclub 'fore I's dead
Had to get to that Nuclear Nightclub
'Fore I's dead and gone and old and grey
Had to get to that Nuclear Nightclub
'Fore I's dead and gone and old and grey