About FIRE Capital FIRE (First Indian Real Estate) Capital Fund is India's first real estate centric private equity fund which has created several joint venture companies across the country to deliver a total built up area of approximately 50 million sq ft. The fund makes investments in SUVs - development ventures of large format-integrated Satellite Urban Villages, with residential and related verticals of mixed use, which go into creating self-contained communities. These projects, spread over more than 1300 acres, comprise verticals of large format gated residential, commercial and mixed -- use developments. FIRE Capital projects currently under implementation have a projected outlay in excess of Rs. 16000 crores. FIRE Capital Fund (FC) follows a philosophy of "partnership development" whereby FC partners with regional developers or land bank owners to support them in their growth aspirations and provides them global business insights on the key strategic dimensions of the development in addition to allocating capital to the joint-venture company. Investments have largely been committed to projects in Tier I and Tier II cities and in the suburbs of metro cities. FIRE Capital's core strategy is to focus on the middle and upper middle class customer segments, catering to the real demand in the residential market with a 'value housing' offering. FIRE Capital Fund has been very actively investing in projects in Tier II and III cities like Indore, Nagpur and Jaipur as well as in the suburbs of Tier I cities like Bangalore and Chennai since it realizes that the demand for residential space is far outstripping the supply in these cities. The tremendous responses received from the residential township projects in which FIRE Capital has invested in, e.g. Silver Spring at Indore and The Empyrean at Nagpur, reinforce our conviction that there is a huge need for residential development from the middle and upper-middle class segments in Tier II and Tier III cities. Investments by FIRE Capital  139 acres Project - 'Silver Springs' in Indore (www.silverinfra.com)  152 acres Project - 'The Empyrean' in Nagpur (www.empyreannagpur.com)  230 acres Project - 'The Empyrean' in Bangalore (www.the-empyrean.in)  700 acres Project - 'Indicity' in Jaipur  70 acres Project - 'Kanopus' in Chennai About Astrum Homes Astrum Homes has been set up as a Home Builder offering a range of housing products (single and multi-family) targeted at the Indian middle class and upper middle class. The vision of the company is to be among the top five home builders for the Indian middle class by 2015. It is planned to be achieved by honest pricing and instinctive offering with its pan India presence. The company has been established and has already received an initial investment. Astrum Homes will build product similar to what is currently on offer in the FIRE Capital townships, but do projects on smaller parcels of land which are ready for start of development mostly in a revenue share model with the land owner. Astrum Homes already launched two projects and a few more projects are in pipeline. Typically these projects would be on 10 to 40 acres with mix of different housing products (typically between 1000 -2000 sq.ft.) with quality support amenities and world-class infrastructure. It is an FDI funded India-focused real estate development company, engaged in building world-class residential solutions in emerging cities of India. Founded in 2010, the company has been promoted by the management team of FIRE Capital Fund in partnership with founders of leading North American real estate investment and development firms. The company aims to provide More Value per Square Foot to our customers - value in terms of 'finest living experiences', 'honest pricing' and 'transparent, reliable services'. Projects by Astrum Homes  La Regencia, Panipat - 10 acres project, offers high-rise apartments  Astrum Buena Vista, Amritsar - 31 acres project, offers independent floors (G+2)  Astrum Grandview, Mysore - 9 acres project, offers high-rise apartments  Astrum Alta Casa, Faridabad - 11 acres project, offers high-rise apartments

• published: 06 Jan 2014
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