JMC Lutherie SA presents The JMC Acoustic Docking Station. Route Risoud 23 (manufacturing), 1348 Le Brassus, Vallée de Joux, Vaud, Switzerland +41 21 845 56 10 http://www.jmclutherie.com JMC Acoustic Docking Station An harmonious association between tonewood embodying 350 years of life and vibrations, centuries-old lutherie techniques and state-of-the-art technologies. The JMC Acoustic Docking Station is a base or stand inspired by stringed instrument-making techniques to amplify and enhance the harmony of portable music produced by a smartphone or another small-sized source. The object is made out of resonance spruce from the Risoud Forest, world-renowned for its excellent responsiveness to vibrations. It is delivered in a box with 4 extra foam pads to ensure it can adapt to almost any phone. The story of this 'log' begins in a secret location that shelters an authentic treasure: the 'green gold' of the stringed instrument-maker, 350 year-old resonance spruce known as tonewood, which is stored there to dry and stabilise over long years and even decade. This thin plank is intended to create the sounding board of a violin. The JMC Lutherie workshops produce guitars, Soundboards -- the loudspeaker made out of tonewood -- as well as various resonance bases and stands for striking watches... but no violins! Regular visits to check the piles of wood left to dry sparked the idea of using these quarter-sawn boards to showcase the acoustic and visual beauty of this amazing wood... to the delight of all music lovers. That is why the JMC Acoustic Docking Station is issued in a 350-piece limited edition. The purpose was to associate the exceptional amplifying and vibratory qualities of resonance spruce with lutherie techniques and the laws of physics. The sound makes its way through a cavity snaking several times around either side of the 'log' and gradually flaring out like a trumpet. The result is truly spectacular: more volume, but also greater warmth, roundness and charm. An iconic object from the JMC workshops single-handedly reflecting the brand's mission to bring the lutherie art firmly into the 21st century and to transform sound into harmonious music around the world... The tonewood is quarter-sawn, as can be clearly seen on the side of the JMC Acoustic Docking Station. Moreover, the JMC Acoustic Docking Station comes with four extra foam pads with variously sized grooves designed to ensure it can adapt to most smartphones and small portable listening devices. The sound makes its way through a trumpet-shaped corridor. The presentation shows the material that has been removed to hollow out the docking station. The object bears the following printed inscription: "L'épicéa de résonance, c'est le coeur d'un arbre qui parle au coeur d'un home." which means "Resonance spruce is the heart of a tree speaking to the heart of a man." Ask Céline Renaud, Director and Co-Founder, to visit the JMC Showroom (by appointment) Route de France 6, 1348 Le Brassus +41 21 845 56 10 Film / Spot directed by Clair de Lune iMAGENCE Sàrl Film & Photo Arts CH-1400 Yverdon-les-Bains Production and filmmaking - Advertising and Fine Art Photography Contact: Johnny Anders +41 79 761 55 63 http://clair-de-lune.tv

• published: 17 Dec 2013
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