Go! Discs

Go! Discs was a Hammersmith, London-based record label, launched in 1983 by Andy MacDonald and Lesley Symons. With artists like Billy Bragg, The Housemartins and later The Beautiful South, it became a prominent label. Go! Beat Records was launched as a subsidiary for dance artists like Beats International, Gabrielle and Portishead. In 1992 Paul Weller signed for the label.

In 1996 MacDonald resigned when PolyGram acquired a majority stake in the label, and the label folded not too long afterwards. However, Go! Discs' dance offshoot Go! Beat Records, continued and became a unit in the Universal Records group--and in 1999, Go! Discs was revived, although it is now in dormancy.

Go! Discs had the dubious honour of sponsoring the Fulchester United team, club of Billy the Fish in Viz comic. Various blatant plugs for Go! artists were often spoken by characters in the strip and Fulchester's home ground carried adverts for Go! and various releases from them. In the late 80s the label employed Essex comedian Phill Jupitus as head of publicity.