Social and Visual PR: Creating Magnetic News Content Give your online marketing strategy a power boost with visual social media (#VSM) and public relations best practices to maximize online and mobile visibility. Today's brands have more control than ever in delivering news to the the search engines, social networks, journalists and direct to mobile users. To be successful brands must wear many content hats. The challenge is how to do this effectively and productively without wasting time and money. In this session you will learn: --The Social PR content opportunity --How to optimize, publicize and socialize your brand's news content and make your brand part of trending stories --Best practices for creating a company online newsroom with actionable items you can do right away --Visual Press Releases and Visual Pitches: Examples of inspiring ways to use visuals to share your company news story --Distribution, amplification and collaboration platforms to be most productive and spread your news --Reporting and analytics strategies that your boss cares about - quick tips on pulling high level analytics that make you look like an Social PR analytics rock star Reporting and delivering your company news via social media networks is the one of the most effective ways to organically gain social market share. Brands today are tasked with writing like reporters, optimizing like an SEO pro and crafting messages that will quickly garner social media engagement and interaction. The challenge is how to do this effectively and productively without wasting time and money. This session is for: --Any size business, organization, or personal brand looking to gain more visibility from social media and public relations --Public relations professionals and managers --Marketing managers --Internet marketing managers --Business owners --Social media practitioners --Businesses not getting results from social media --Businesses looking to take their social media to the next level ------------------------------------------------------------------------------------------------------------------------ Bio for Lisa Buyer @lisabuyer Social PR Evangelist, Journalist and Publicist. Author of the upcoming book Social PR Secrets (socialprsecrets.com) and named one of the top 40 Digital Strategists for 2013, Lisa Buyer is passionate and ambitious about how PR, Social Media and SEO influence each other. She is President and CEO of The Buyer Group (thebuyergroup.com), an interactive PR agency located in Celebration, Florida and also the editor for Social PR Chat (socialprchat.com) covering trends in Social PR, Mobile PR, Brand PR and SEO PR. A columnist with Search Engine Watch and a regular speaker with PubCon, SES and part of the ClickZ faculty and most recently became an instructor of the University of San Francisco's online Advanced Social Media certificate program.

• published: 23 May 2013
• views: 246