iUncut: QR Coding Apple's True Colors
San Francisco, CA -- US Uncut, the grassroots effort pressuring corporate tax cheats to pay their fair share, crashed Apple's World Wide Developer's Conference today, using Apple's own technology to expose the company's systematic tax dodging. As more than 5000 attendees streamed into San Francisco's Moscone Center to hear new Apple product lines announced, they were greeted by what appeared to be an Apple publicity stunt -- men and women were sheathed head to toe in a rainbow of Apple-colored spandex body suits emblazoned with a giant QR code (like a barcode for an internet address). However, when attendees used iPhone apps to follow the code on the Internet, instead of an Apple product announcement, a new music video appeared, "Apple: Tax Cheating Doesn't Sync with My Values," which is spreading virally on the Internet. Apple was not happy to have their party crashed by creative protest. More on Apple's tax cheating and the Tax Cheat Lobby they're leading: www.usuncut.org ... Action Concept, Direction, and Design: Leslie Dreyer Camera: David Martinez, Andy Menconi, Nikolas Koehler Editing: Andy Menconi Performers: Bakari, Sean, Liana, Leslie, C. Assistants: Myka Neus, Nina Rubin, Aaron, J.
