British Sky Broadcasting Group plc (commonly known as BSkyB; trading as Sky) is a British satellite broadcasting, broadband and telephony services company headquartered in London, United Kingdom, with operations in the United Kingdom and Ireland.

Formed in 1990 by the equal merger of Sky Television and British Satellite Broadcasting, BSkyB is the largest pay-TV broadcaster in the United Kingdom and Ireland with over 11 million subscribers.

BSkyB is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. It had a market capitalisation of approximately £12.6 billion (US$19.8 billion) as of 23 December 2011, the 29th-largest of any company with a primary listing on the London Stock Exchange.News Corporation owns a 39.14 per cent controlling stake in the company.

Sky Television was set up by Rupert Murdoch in 1989. The SES Astra satellite network began with the launch of Astra 1A in 1989. Sky Television plc was the first customer of Astra and leased four transponders on Astra 1A ahead of its launch. Alan Sugar's Amstrad began manufacturing the original sateillite dishes and set-top boxes, something which it still does today. With the launch of more Astra satellites from 1991 onward, Sky was able to begin expanding its services, (the Astra satellites were all orbiting co-located at 19.2° east so they could be received using the same satellite dish).

David William Donald Cameron (pronunciation: /ˈkæmərən/; born 9 October 1966) is the Prime Minister of the United Kingdom, First Lord of the Treasury, Minister for the Civil Service and Leader of the Conservative Party. He represents Witney as its Member of Parliament (MP).

Cameron studied Philosophy, Politics and Economics (PPE) at Oxford, gaining a first class honours degree. He then joined the Conservative Research Department and became Special Adviser to Norman Lamont, and then to Michael Howard. He was Director of Corporate Affairs at Carlton Communications for seven years.

He was defeated in his first candidacy for Parliament at Stafford in 1997, but was elected in 2001 as the Member of Parliament for the Oxfordshire constituency of Witney. He was promoted to the Opposition front bench two years later, and rose rapidly to become head of policy co-ordination during the 2005 general election campaign. With a public image of a youthful, moderate candidate who would appeal to young voters, he won the Conservative leadership election in 2005.

Nigel Paul Farage ( /ˈfærɑːʒ/, FARR-ahzh; born 3 April 1964, Farnborough, Kent), is a British politician and is the Leader of the UK Independence Party (UKIP), a position he also held from September 2006 to November 2009. He is a Member of the European Parliament for South East England and co-chairs the Eurosceptic Europe of Freedom and Democracy group.

Farage is a founding member of the UKIP, having left the Conservative Party in 1992 after they signed the Maastricht Treaty. Having unsuccessfully campaigned in European and Westminster parliamentary elections for UKIP since 1994, he gained a seat as an MEP for South East England in the 1999 European Parliament Election — the first year the regional list system was used — and was re-elected in 2004 and 2009. Farage describes himself as a libertarian and rejects the notion that he is a conservative.

In September 2006, Farage became the UKIP Leader and led the party through the 2009 European Parliament Election in which it received the second highest share of the popular vote, defeating Labour and the Liberal Democrats with over two million votes. However he stepped down in November 2009 to concentrate on contesting the Speaker John Bercow's seat of Buckingham in the 2010 general election.