ITV Wales & West, previously known as HTV, is the ITV contractor for Wales and the West of England, which operated from studios in Cardiff and Bristol. The company provided commercial television for the dual-region 'Wales and West' franchise, which it won from TWW in 1968. Originally styled Harlech Television the name was changed to HTV within the first two years. The franchise is now owned and operated by ITV plc under the name ITV Broadcasting Limited.

Initially the station used the name Harlech Television (after the head of the company, Lord Harlech), but from the introduction of colour in 1970 this was dropped in favour of HTV, which was simpler and removed concerns that the name Harlech was only associated with the Welsh part of the dual region.

The company was awarded its contract by the Independent Television Authority which apparently felt that the incumbent TWW, being corporately-based in London, was too distant from the area it served and that Harlech, jointly based in Bristol and Cardiff, would serve the area better. TWW were bitterly disappointed to lose the franchise and declined an opportunity created by the ITA to purchase shares in the winning company. Subsequently, TWW pulled out of its franchise five months early, selling the remaining air-time to Harlech which provided an unbranded emergency service prior to their formal launch.